L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 504 | 100.0% | 1.0% | 318 | 100.0% | 1.3% | 186 | 100.0% | 0.7% | 331 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 318 | 63.1% | 1.3% | 318 | 100.0% | 1.3% | - | - | - | 200 | 60.4% | 2.3% |
| Femme | 186 | 36.9% | 0.7% | - | - | - | 186 | 100.0% | 0.7% | 131 | 39.6% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 82 | 16.3% | 1.1% | 57 | 18.0% | 1.5% | 25 | 13.6% | 0.7% | 34 | 10.4% | 1.1% |
| 25 à 34 ans | 84 | 16.6% | 1.1% | 51 | 16.0% | 1.4% | 33 | 17.6% | 0.8% | 60 | 18.2% | 1.8% |
| 35 à 49 ans | 167 | 33.1% | 1.3% | 115 | 36.2% | 1.9% | 51 | 27.6% | 0.8% | 132 | 39.9% | 2.1% |
| 50 à 59 ans | 115 | 22.8% | 1.2% | 68 | 21.4% | 1.5% | 47 | 25.1% | 1.0% | 83 | 24.9% | 2.2% |
| 60 ans et plus | 57 | 11.3% | 0.4% | 27 | 8.4% | 0.4% | 30 | 16.1% | 0.4% | 22 | 6.6% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 152 | 30.2% | 0.7% | - | - | - | 152 | 81.7% | 0.7% | 114 | 34.4% | 1.6% |
| Personne de référence | 301 | 59.8% | 1.1% | 258 | 81.2% | 1.3% | 43 | 23.2% | 0.6% | 205 | 61.9% | 2.5% |
| Responsable des achats | 330 | 65.5% | 0.9% | 173 | 54.4% | 1.3% | 157 | 84.5% | 0.7% | 225 | 67.8% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.5% | 2 | 0.8% | 0.7% | - | - | - | - | - | - |
| Petits patrons | 45 | 9.0% | 2.8% | 36 | 11.2% | 3.2% | 9 | 5.1% | 1.9% | 44 | 13.3% | 3.0% |
| Affaires et Cadres | 169 | 33.5% | 3.3% | 109 | 34.2% | 3.6% | 60 | 32.2% | 2.8% | 158 | 47.9% | 3.4% |
| Professions intermédiaires | 82 | 16.3% | 1.2% | 40 | 12.6% | 1.2% | 42 | 22.5% | 1.2% | 72 | 21.7% | 1.3% |
| Employés | 47 | 9.3% | 0.6% | 32 | 10.2% | 1.5% | 14 | 7.8% | 0.2% | 17 | 5.2% | 0.9% |
| Ouvriers | 29 | 5.7% | 0.4% | 27 | 8.5% | 0.5% | 2 | 1.0% | 0.1% | 4 | 1.3% | 1.0% |
| Retraités | 33 | 6.5% | 0.3% | 17 | 5.3% | 0.3% | 16 | 8.6% | 0.2% | 1 | 0.3% | 0.5% |
| Autres inactifs | 97 | 19.3% | 0.9% | 55 | 17.2% | 1.5% | 43 | 22.9% | 0.6% | 34 | 10.3% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.3% | 2 | 0.8% | 0.6% | - | - | - | - | - | - |
| Petits patrons | 57 | 11.3% | 2.2% | 43 | 13.4% | 3.2% | 14 | 7.6% | 1.1% | 57 | 17.1% | 2.2% |
| Affaires et Cadres | 191 | 38.0% | 2.6% | 112 | 35.3% | 3.1% | 79 | 42.5% | 2.2% | 191 | 57.8% | 2.6% |
| Professions intermédiaires | 83 | 16.5% | 1.1% | 45 | 14.2% | 1.2% | 38 | 20.4% | 1.0% | 83 | 25.1% | 1.1% |
| Employés | 41 | 8.2% | 0.8% | 31 | 9.9% | 1.4% | 10 | 5.3% | 0.3% | - | - | - |
| Ouvriers | 44 | 8.8% | 0.5% | 29 | 9.1% | 0.6% | 16 | 8.4% | 0.4% | - | - | - |
| Retraités | 47 | 9.3% | 0.3% | 19 | 6.0% | 0.3% | 28 | 14.8% | 0.4% | - | - | - |
| Autres inactifs | 38 | 7.5% | 0.9% | 36 | 11.4% | 2.3% | 2 | 1.0% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 72 | 14.4% | 0.7% | 41 | 13.0% | 0.9% | 31 | 16.6% | 0.6% | 46 | 13.9% | 2.7% |
| 2 personnes | 135 | 26.8% | 0.8% | 82 | 25.7% | 0.9% | 54 | 28.9% | 0.6% | 74 | 22.2% | 1.7% |
| 3 personnes | 102 | 20.2% | 1.1% | 59 | 18.6% | 1.3% | 43 | 23.1% | 0.9% | 79 | 23.9% | 2.0% |
| 4 personnes | 124 | 24.6% | 1.3% | 86 | 27.2% | 1.9% | 38 | 20.3% | 0.8% | 97 | 29.4% | 2.0% |
| 5 personnes et + | 70 | 13.9% | 1.3% | 49 | 15.6% | 2.0% | 21 | 11.1% | 0.7% | 35 | 10.5% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 198 | 39.3% | 1.3% | 134 | 42.2% | 1.9% | 64 | 34.5% | 0.8% | 139 | 42.0% | 1.8% |
| Non | 306 | 60.7% | 0.8% | 184 | 57.8% | 1.0% | 122 | 65.5% | 0.7% | 192 | 58.0% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 47 | 9.4% | 0.4% | 30 | 9.5% | 0.5% | 17 | 9.1% | 0.3% | 32 | 9.6% | 1.0% |
| Agglo. - 20 000 hab | 63 | 12.5% | 0.7% | 32 | 9.9% | 0.8% | 31 | 16.8% | 0.6% | 43 | 12.9% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 46 | 9.1% | 0.7% | 27 | 8.5% | 0.8% | 19 | 10.1% | 0.5% | 35 | 10.6% | 2.0% |
| Agglo. + 100 000 hab | 167 | 33.0% | 1.1% | 118 | 37.2% | 1.6% | 48 | 26.0% | 0.6% | 113 | 34.2% | 2.0% |
| Agglo. Paris | 182 | 36.1% | 2.1% | 111 | 34.9% | 2.7% | 71 | 38.1% | 1.6% | 108 | 32.6% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 193 | 38.2% | 2.0% | 116 | 36.5% | 2.5% | 77 | 41.2% | 1.5% | 118 | 35.6% | 2.7% |
| Nord Pas de Calais | 32 | 6.3% | 1.0% | 26 | 8.1% | 1.7% | 6 | 3.1% | 0.3% | 21 | 6.3% | 2.1% |
| Lorraine | 10 | 2.0% | 0.5% | 7 | 2.0% | 0.7% | 3 | 1.9% | 0.3% | 5 | 1.5% | 0.9% |
| Alsace | 16 | 3.1% | 1.0% | 11 | 3.4% | 1.5% | 5 | 2.6% | 0.6% | 8 | 2.3% | 1.6% |
| Franche-Comté | 6 | 1.2% | 0.6% | 5 | 1.6% | 1.1% | 1 | 0.6% | 0.2% | 4 | 1.4% | 1.7% |
| Champagne Ardennes | 7 | 1.5% | 0.7% | 5 | 1.5% | 0.9% | 3 | 1.4% | 0.5% | 6 | 2.0% | 2.2% |
| Picardie | 19 | 3.7% | 1.2% | 10 | 3.1% | 1.3% | 9 | 4.9% | 1.2% | 11 | 3.4% | 2.7% |
| Bourgogne | 6 | 1.1% | 0.4% | 5 | 1.5% | 0.7% | 1 | 0.4% | 0.1% | 2 | 0.6% | 0.6% |
| Haute Normandie | 8 | 1.7% | 0.6% | 2 | 0.7% | 0.3% | 6 | 3.4% | 0.8% | 7 | 2.1% | 1.5% |
| Basse Normandie | 7 | 1.4% | 0.6% | 5 | 1.6% | 0.9% | 2 | 1.1% | 0.3% | 5 | 1.4% | 1.4% |
| Centre | 12 | 2.4% | 0.6% | 6 | 2.0% | 0.6% | 5 | 2.9% | 0.5% | 11 | 3.5% | 1.9% |
| Pays de Loire | 16 | 3.2% | 0.6% | 9 | 2.7% | 0.6% | 8 | 4.2% | 0.5% | 10 | 3.1% | 1.1% |
| Bretagne | 14 | 2.8% | 0.5% | 10 | 3.2% | 0.8% | 4 | 2.0% | 0.3% | 7 | 2.3% | 0.9% |
| Poitou Charentes | 14 | 2.8% | 1.0% | 7 | 2.1% | 0.9% | 7 | 4.0% | 1.0% | 7 | 2.2% | 1.9% |
| Aquitaine | 15 | 3.0% | 0.5% | 8 | 2.4% | 0.6% | 7 | 3.9% | 0.5% | 12 | 3.7% | 1.4% |
| Midi Pyrénées | 22 | 4.3% | 0.9% | 14 | 4.3% | 1.2% | 8 | 4.3% | 0.6% | 12 | 3.7% | 1.6% |
| Limousin | 5 | 0.9% | 0.7% | 4 | 1.2% | 1.3% | 1 | 0.4% | 0.2% | 2 | 0.7% | 1.5% |
| Auvergne | 4 | 0.9% | 0.4% | 2 | 0.6% | 0.3% | 2 | 1.3% | 0.4% | 3 | 1.0% | 1.0% |
| Rhône Alpes | 57 | 11.3% | 1.1% | 43 | 13.4% | 1.7% | 15 | 7.8% | 0.5% | 45 | 13.7% | 2.4% |
| Languedoc Roussillon | 18 | 3.6% | 0.8% | 13 | 4.1% | 1.2% | 5 | 2.9% | 0.5% | 17 | 5.0% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 23 | 4.6% | 0.5% | 13 | 4.0% | 0.6% | 11 | 5.7% | 0.5% | 15 | 4.6% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 438 | 86.9% | 1.3% | 280 | 88.3% | 1.7% | 157 | 84.6% | 0.9% | 310 | 93.5% | 2.1% |
| Presque tous les jours | 36 | 7.1% | 0.6% | 18 | 5.6% | 0.7% | 18 | 9.7% | 0.6% | 18 | 5.5% | 0.9% |
| 1 à 2 fois par semaine | 8 | 1.6% | 0.3% | 6 | 1.8% | 0.5% | 3 | 1.4% | 0.2% | 2 | 0.5% | 0.3% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.4% | 1 | 0.2% | 0.3% | 2 | 0.8% | 0.5% | 1 | 0.2% | 1.1% |
| Moins souvent | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.7% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 4.2% | 1.1% | 19 | 6.0% | 2.4% | 2 | 1.2% | 0.2% | 2 | 0.7% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 12 | 2.3% | 0.4% | 12 | 3.6% | 1.0% | - | - | - | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 31 | 6.1% | 0.5% | 24 | 7.6% | 0.9% | 6 | 3.5% | 0.2% | 5 | 1.5% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 33 | 6.5% | 0.5% | 19 | 6.0% | 0.6% | 14 | 7.3% | 0.4% | 13 | 3.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 86 | 17.0% | 0.8% | 55 | 17.4% | 1.1% | 30 | 16.3% | 0.5% | 54 | 16.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 61 | 12.1% | 0.9% | 34 | 10.8% | 0.9% | 27 | 14.3% | 0.8% | 42 | 12.7% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 115 | 22.9% | 1.6% | 77 | 24.3% | 2.0% | 38 | 20.6% | 1.2% | 91 | 27.4% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 54 | 10.8% | 2.8% | 26 | 8.1% | 2.3% | 29 | 15.4% | 3.3% | 48 | 14.4% | 3.7% |
| De 80 000 à moins de 115 000 euros par an | 39 | 7.8% | 3.2% | 24 | 7.6% | 3.3% | 15 | 8.2% | 3.0% | 38 | 11.6% | 4.1% |
| 115 000 euros et plus par an | 29 | 5.7% | 4.9% | 19 | 5.8% | 5.2% | 10 | 5.6% | 4.5% | 27 | 8.0% | 5.6% |
| Refus | 15 | 3.0% | 0.5% | 7 | 2.2% | 0.5% | 8 | 4.3% | 0.4% | 8 | 2.5% | 0.8% |
| Ne sait pas | 9 | 1.7% | 0.4% | 2 | 0.7% | 0.2% | 6 | 3.3% | 0.5% | 4 | 1.1% | 0.4% |
