L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1416 | 100.0% | 2.7% | 595 | 100.0% | 2.4% | 821 | 100.0% | 3.0% | 334 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 595 | 42.0% | 2.4% | 595 | 100.0% | 2.4% | - | - | - | 130 | 38.9% | 1.5% |
| Femme | 821 | 58.0% | 3.0% | - | - | - | 821 | 100.0% | 3.0% | 204 | 61.1% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 55 | 3.8% | 0.7% | 30 | 5.1% | 0.8% | 24 | 3.0% | 0.7% | 12 | 3.6% | 0.4% |
| 25 à 34 ans | 162 | 11.4% | 2.1% | 51 | 8.5% | 1.4% | 111 | 13.5% | 2.8% | 73 | 21.8% | 2.2% |
| 35 à 49 ans | 328 | 23.2% | 2.6% | 129 | 21.7% | 2.1% | 199 | 24.2% | 3.1% | 136 | 40.7% | 2.2% |
| 50 à 59 ans | 381 | 26.9% | 4.1% | 169 | 28.4% | 3.7% | 212 | 25.8% | 4.6% | 94 | 28.2% | 2.5% |
| 60 ans et plus | 491 | 34.7% | 3.2% | 216 | 36.3% | 3.3% | 275 | 33.5% | 3.2% | 19 | 5.7% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 787 | 55.5% | 3.4% | - | - | - | 787 | 95.8% | 3.4% | 199 | 59.5% | 2.8% |
| Personne de référence | 747 | 52.7% | 2.7% | 549 | 92.3% | 2.7% | 198 | 24.1% | 2.6% | 157 | 47.1% | 1.9% |
| Responsable des achats | 1103 | 77.9% | 3.1% | 345 | 58.0% | 2.7% | 758 | 92.3% | 3.3% | 257 | 76.8% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 39 | 2.7% | 7.4% | 27 | 4.5% | 7.3% | 12 | 1.4% | 7.5% | - | - | - |
| Petits patrons | 46 | 3.3% | 2.8% | 25 | 4.1% | 2.2% | 22 | 2.7% | 4.4% | 39 | 11.7% | 2.7% |
| Affaires et Cadres | 77 | 5.4% | 1.5% | 29 | 4.9% | 1.0% | 48 | 5.8% | 2.2% | 67 | 20.1% | 1.4% |
| Professions intermédiaires | 200 | 14.1% | 2.9% | 77 | 13.0% | 2.3% | 122 | 14.9% | 3.4% | 134 | 40.1% | 2.4% |
| Employés | 254 | 18.0% | 3.1% | 29 | 4.9% | 1.3% | 225 | 27.4% | 3.7% | 54 | 16.2% | 3.0% |
| Ouvriers | 188 | 13.2% | 2.9% | 141 | 23.6% | 2.8% | 47 | 5.7% | 3.5% | 8 | 2.5% | 2.0% |
| Retraités | 432 | 30.5% | 3.4% | 211 | 35.5% | 3.5% | 221 | 27.0% | 3.4% | 3 | 0.9% | 1.2% |
| Autres inactifs | 180 | 12.7% | 1.8% | 57 | 9.5% | 1.5% | 124 | 15.1% | 1.9% | 28 | 8.4% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 59 | 4.2% | 7.2% | 26 | 4.3% | 6.3% | 33 | 4.1% | 8.2% | - | - | - |
| Petits patrons | 64 | 4.5% | 2.4% | 26 | 4.4% | 2.0% | 37 | 4.5% | 2.8% | 64 | 19.0% | 2.4% |
| Affaires et Cadres | 103 | 7.3% | 1.4% | 32 | 5.4% | 0.9% | 71 | 8.7% | 2.0% | 103 | 30.9% | 1.4% |
| Professions intermédiaires | 167 | 11.8% | 2.2% | 72 | 12.1% | 1.9% | 95 | 11.6% | 2.6% | 167 | 50.0% | 2.2% |
| Employés | 133 | 9.4% | 2.5% | 28 | 4.7% | 1.2% | 105 | 12.8% | 3.4% | - | - | - |
| Ouvriers | 310 | 21.9% | 3.3% | 140 | 23.4% | 2.7% | 171 | 20.8% | 3.9% | - | - | - |
| Retraités | 487 | 34.4% | 3.4% | 219 | 36.7% | 3.3% | 268 | 32.6% | 3.4% | - | - | - |
| Autres inactifs | 93 | 6.6% | 2.3% | 53 | 9.0% | 3.4% | 40 | 4.9% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 234 | 16.5% | 2.3% | 102 | 17.2% | 2.3% | 131 | 16.0% | 2.4% | 28 | 8.5% | 1.6% |
| 2 personnes | 587 | 41.5% | 3.3% | 250 | 42.0% | 2.9% | 338 | 41.1% | 3.6% | 90 | 26.9% | 2.1% |
| 3 personnes | 226 | 16.0% | 2.5% | 82 | 13.7% | 1.8% | 145 | 17.6% | 3.1% | 85 | 25.3% | 2.1% |
| 4 personnes | 222 | 15.7% | 2.4% | 102 | 17.1% | 2.2% | 120 | 14.7% | 2.6% | 81 | 24.2% | 1.6% |
| 5 personnes et + | 147 | 10.4% | 2.7% | 60 | 10.0% | 2.4% | 87 | 10.6% | 3.0% | 50 | 15.1% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 403 | 28.4% | 2.6% | 161 | 27.1% | 2.3% | 242 | 29.4% | 2.9% | 173 | 51.9% | 2.2% |
| Non | 1013 | 71.6% | 2.8% | 434 | 72.9% | 2.5% | 580 | 70.6% | 3.1% | 161 | 48.1% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 468 | 33.1% | 4.0% | 204 | 34.2% | 3.6% | 265 | 32.2% | 4.3% | 93 | 28.0% | 2.8% |
| Agglo. - 20 000 hab | 293 | 20.7% | 3.2% | 106 | 17.8% | 2.5% | 187 | 22.7% | 3.9% | 64 | 19.2% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 197 | 13.9% | 2.8% | 83 | 14.0% | 2.5% | 114 | 13.9% | 3.2% | 36 | 10.7% | 2.0% |
| Agglo. + 100 000 hab | 356 | 25.1% | 2.3% | 143 | 24.1% | 1.9% | 213 | 25.9% | 2.7% | 113 | 33.8% | 2.0% |
| Agglo. Paris | 102 | 7.2% | 1.2% | 59 | 9.9% | 1.4% | 43 | 5.3% | 1.0% | 28 | 8.4% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 132 | 9.3% | 1.4% | 67 | 11.3% | 1.5% | 65 | 7.9% | 1.3% | 36 | 10.9% | 0.8% |
| Nord Pas de Calais | 79 | 5.6% | 2.5% | 25 | 4.3% | 1.7% | 54 | 6.6% | 3.2% | 17 | 5.1% | 1.7% |
| Lorraine | 49 | 3.5% | 2.6% | 23 | 3.9% | 2.5% | 26 | 3.2% | 2.6% | 9 | 2.8% | 1.7% |
| Alsace | 17 | 1.2% | 1.1% | 8 | 1.4% | 1.1% | 9 | 1.1% | 1.1% | 4 | 1.1% | 0.7% |
| Franche-Comté | 26 | 1.8% | 2.7% | 10 | 1.8% | 2.3% | 15 | 1.9% | 3.1% | 5 | 1.6% | 2.1% |
| Champagne Ardennes | 53 | 3.7% | 4.8% | 25 | 4.2% | 4.7% | 28 | 3.4% | 5.0% | 16 | 4.9% | 5.5% |
| Picardie | 44 | 3.1% | 2.9% | 20 | 3.4% | 2.8% | 23 | 2.8% | 2.9% | 10 | 3.0% | 2.3% |
| Bourgogne | 58 | 4.1% | 4.3% | 20 | 3.4% | 3.1% | 38 | 4.6% | 5.4% | 7 | 2.2% | 2.2% |
| Haute Normandie | 36 | 2.6% | 2.4% | 14 | 2.4% | 2.0% | 22 | 2.7% | 2.8% | 6 | 1.7% | 1.2% |
| Basse Normandie | 43 | 3.1% | 3.6% | 22 | 3.7% | 3.9% | 21 | 2.6% | 3.3% | 5 | 1.6% | 1.7% |
| Centre | 71 | 5.0% | 3.4% | 38 | 6.3% | 3.7% | 33 | 4.0% | 3.1% | 21 | 6.3% | 3.6% |
| Pays de Loire | 70 | 4.9% | 2.4% | 24 | 4.0% | 1.7% | 46 | 5.6% | 3.0% | 9 | 2.8% | 1.0% |
| Bretagne | 70 | 5.0% | 2.6% | 26 | 4.4% | 2.1% | 44 | 5.4% | 3.2% | 25 | 7.5% | 3.1% |
| Poitou Charentes | 62 | 4.4% | 4.2% | 22 | 3.8% | 3.1% | 40 | 4.9% | 5.2% | 14 | 4.2% | 3.5% |
| Aquitaine | 55 | 3.9% | 2.0% | 28 | 4.7% | 2.1% | 27 | 3.3% | 1.9% | 14 | 4.2% | 1.6% |
| Midi Pyrénées | 105 | 7.4% | 4.3% | 38 | 6.4% | 3.2% | 67 | 8.2% | 5.3% | 19 | 5.6% | 2.4% |
| Limousin | 27 | 1.9% | 4.4% | 7 | 1.1% | 2.3% | 20 | 2.5% | 6.3% | 3 | 0.9% | 2.0% |
| Auvergne | 66 | 4.6% | 5.8% | 26 | 4.4% | 4.8% | 39 | 4.8% | 6.7% | 6 | 1.7% | 1.8% |
| Rhône Alpes | 184 | 13.0% | 3.6% | 84 | 14.1% | 3.4% | 100 | 12.2% | 3.7% | 45 | 13.4% | 2.4% |
| Languedoc Roussillon | 72 | 5.1% | 3.2% | 30 | 5.0% | 2.8% | 43 | 5.2% | 3.6% | 22 | 6.7% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 97 | 6.8% | 2.2% | 37 | 6.2% | 1.8% | 60 | 7.3% | 2.6% | 39 | 11.8% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 842 | 59.4% | 2.5% | 339 | 56.9% | 2.0% | 503 | 61.2% | 3.0% | 289 | 86.6% | 2.0% |
| Presque tous les jours | 142 | 10.0% | 2.4% | 51 | 8.6% | 1.9% | 91 | 11.0% | 2.9% | 23 | 6.9% | 1.2% |
| 1 à 2 fois par semaine | 91 | 6.4% | 3.6% | 40 | 6.7% | 3.7% | 51 | 6.2% | 3.6% | 17 | 5.0% | 3.1% |
| 1 à 3 fois par mois | 28 | 2.0% | 5.5% | 13 | 2.2% | 6.4% | 15 | 1.8% | 4.9% | 3 | 0.9% | 4.9% |
| Moins souvent | 28 | 2.0% | 3.9% | 2 | 0.3% | 0.6% | 26 | 3.2% | 6.7% | 2 | 0.7% | 4.1% |
| Jamais | 4 | 0.3% | 4.9% | 4 | 0.6% | 5.8% | 1 | 0.1% | 2.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 3.1% | 2.3% | 24 | 4.1% | 3.1% | 19 | 2.3% | 1.7% | 4 | 1.1% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 97 | 6.8% | 3.3% | 39 | 6.5% | 3.5% | 58 | 7.1% | 3.1% | 6 | 1.7% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 171 | 12.0% | 2.9% | 72 | 12.1% | 2.7% | 98 | 12.0% | 3.0% | 14 | 4.2% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 185 | 13.0% | 2.8% | 66 | 11.1% | 2.2% | 118 | 14.4% | 3.3% | 25 | 7.6% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 375 | 26.5% | 3.4% | 150 | 25.3% | 2.9% | 224 | 27.3% | 3.9% | 73 | 22.0% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 212 | 15.0% | 3.0% | 91 | 15.2% | 2.5% | 122 | 14.8% | 3.6% | 81 | 24.1% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 158 | 11.2% | 2.2% | 78 | 13.1% | 2.0% | 81 | 9.8% | 2.4% | 69 | 20.6% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 49 | 3.4% | 2.5% | 30 | 5.0% | 2.7% | 19 | 2.3% | 2.2% | 23 | 6.8% | 1.8% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.5% | 1.7% | 12 | 2.0% | 1.6% | 9 | 1.1% | 1.8% | 14 | 4.3% | 1.6% |
| 115 000 euros et plus par an | 5 | 0.4% | 0.9% | 3 | 0.4% | 0.7% | 3 | 0.3% | 1.1% | 2 | 0.6% | 0.5% |
| Refus | 66 | 4.6% | 2.1% | 21 | 3.5% | 1.6% | 45 | 5.5% | 2.5% | 16 | 4.8% | 1.6% |
| Ne sait pas | 34 | 2.4% | 1.5% | 10 | 1.7% | 1.0% | 24 | 3.0% | 1.8% | 7 | 2.2% | 0.8% |
