L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1251 | 100.0% | 2.4% | 1095 | 100.0% | 4.4% | 156 | 100.0% | 0.6% | 486 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1095 | 87.5% | 4.4% | 1095 | 100.0% | 4.4% | - | - | - | 435 | 89.7% | 4.9% |
| Femme | 156 | 12.5% | 0.6% | - | - | - | 156 | 100.0% | 0.6% | 50 | 10.3% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 139 | 11.1% | 1.9% | 128 | 11.7% | 3.5% | 11 | 7.1% | 0.3% | 43 | 8.8% | 1.4% |
| 25 à 34 ans | 154 | 12.3% | 2.0% | 141 | 12.8% | 3.8% | 13 | 8.5% | 0.3% | 48 | 9.9% | 1.4% |
| 35 à 49 ans | 390 | 31.2% | 3.1% | 359 | 32.8% | 5.8% | 31 | 20.0% | 0.5% | 196 | 40.3% | 3.2% |
| 50 à 59 ans | 304 | 24.3% | 3.3% | 263 | 24.0% | 5.7% | 40 | 25.9% | 0.9% | 164 | 33.8% | 4.3% |
| 60 ans et plus | 265 | 21.2% | 1.7% | 205 | 18.7% | 3.1% | 60 | 38.5% | 0.7% | 34 | 7.1% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 147 | 11.8% | 0.6% | - | - | - | 147 | 94.5% | 0.6% | 50 | 10.3% | 0.7% |
| Personne de référence | 977 | 78.1% | 3.5% | 947 | 86.5% | 4.7% | 30 | 19.4% | 0.4% | 402 | 82.8% | 4.9% |
| Responsable des achats | 689 | 55.1% | 1.9% | 545 | 49.8% | 4.2% | 144 | 92.0% | 0.6% | 251 | 51.6% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.9% | 2.2% | 6 | 0.5% | 1.6% | 5 | 3.5% | 3.5% | - | - | - |
| Petits patrons | 81 | 6.5% | 5.0% | 76 | 6.9% | 6.7% | 6 | 3.6% | 1.1% | 78 | 16.0% | 5.3% |
| Affaires et Cadres | 155 | 12.4% | 3.0% | 143 | 13.0% | 4.8% | 13 | 8.1% | 0.6% | 147 | 30.3% | 3.2% |
| Professions intermédiaires | 216 | 17.3% | 3.1% | 192 | 17.5% | 5.8% | 24 | 15.3% | 0.7% | 203 | 41.8% | 3.7% |
| Employés | 146 | 11.7% | 1.8% | 112 | 10.2% | 5.1% | 34 | 21.7% | 0.6% | 11 | 2.2% | 0.6% |
| Ouvriers | 257 | 20.5% | 4.0% | 255 | 23.3% | 5.0% | 2 | 1.3% | 0.2% | 6 | 1.3% | 1.5% |
| Retraités | 227 | 18.2% | 1.8% | 179 | 16.4% | 3.0% | 48 | 30.7% | 0.7% | 3 | 0.7% | 1.4% |
| Autres inactifs | 157 | 12.6% | 1.5% | 132 | 12.1% | 3.6% | 24 | 15.7% | 0.4% | 37 | 7.6% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.4% | 2.2% | 7 | 0.7% | 1.8% | 10 | 6.5% | 2.5% | - | - | - |
| Petits patrons | 79 | 6.3% | 3.0% | 77 | 7.0% | 5.9% | 2 | 1.4% | 0.2% | 79 | 16.3% | 3.0% |
| Affaires et Cadres | 184 | 14.7% | 2.5% | 155 | 14.2% | 4.2% | 29 | 18.6% | 0.8% | 184 | 37.9% | 2.5% |
| Professions intermédiaires | 222 | 17.8% | 2.9% | 203 | 18.5% | 5.3% | 19 | 12.2% | 0.5% | 222 | 45.7% | 2.9% |
| Employés | 153 | 12.3% | 2.8% | 135 | 12.3% | 5.8% | 18 | 11.7% | 0.6% | - | - | - |
| Ouvriers | 259 | 20.7% | 2.7% | 239 | 21.8% | 4.7% | 20 | 13.1% | 0.5% | - | - | - |
| Retraités | 243 | 19.4% | 1.7% | 195 | 17.8% | 3.0% | 48 | 31.1% | 0.6% | - | - | - |
| Autres inactifs | 92 | 7.3% | 2.2% | 83 | 7.6% | 5.4% | 8 | 5.4% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 166 | 13.2% | 1.7% | 146 | 13.4% | 3.3% | 19 | 12.4% | 0.4% | 40 | 8.3% | 2.3% |
| 2 personnes | 435 | 34.8% | 2.4% | 351 | 32.1% | 4.1% | 83 | 53.5% | 0.9% | 145 | 29.9% | 3.4% |
| 3 personnes | 239 | 19.1% | 2.6% | 221 | 20.2% | 4.9% | 18 | 11.7% | 0.4% | 119 | 24.5% | 3.0% |
| 4 personnes | 268 | 21.4% | 2.9% | 253 | 23.1% | 5.4% | 15 | 9.7% | 0.3% | 123 | 25.3% | 2.5% |
| 5 personnes et + | 143 | 11.5% | 2.7% | 123 | 11.3% | 5.0% | 20 | 12.7% | 0.7% | 59 | 12.1% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 424 | 33.9% | 2.7% | 392 | 35.8% | 5.5% | 33 | 20.8% | 0.4% | 198 | 40.7% | 2.6% |
| Non | 827 | 66.1% | 2.3% | 703 | 64.2% | 4.0% | 123 | 79.2% | 0.7% | 288 | 59.3% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 291 | 23.3% | 2.5% | 247 | 22.5% | 4.4% | 45 | 28.6% | 0.7% | 82 | 16.9% | 2.5% |
| Agglo. - 20 000 hab | 180 | 14.4% | 2.0% | 154 | 14.1% | 3.7% | 26 | 16.8% | 0.5% | 63 | 13.0% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 156 | 12.5% | 2.2% | 135 | 12.3% | 4.0% | 21 | 13.8% | 0.6% | 63 | 13.0% | 3.5% |
| Agglo. + 100 000 hab | 390 | 31.2% | 2.5% | 340 | 31.1% | 4.5% | 50 | 32.1% | 0.6% | 171 | 35.2% | 3.0% |
| Agglo. Paris | 233 | 18.6% | 2.7% | 219 | 20.0% | 5.4% | 14 | 8.7% | 0.3% | 106 | 21.8% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 275 | 21.9% | 2.9% | 258 | 23.6% | 5.7% | 16 | 10.5% | 0.3% | 124 | 25.6% | 2.8% |
| Nord Pas de Calais | 68 | 5.4% | 2.1% | 61 | 5.6% | 4.0% | 7 | 4.3% | 0.4% | 26 | 5.4% | 2.7% |
| Lorraine | 48 | 3.9% | 2.5% | 46 | 4.2% | 4.9% | 3 | 1.7% | 0.3% | 16 | 3.3% | 2.9% |
| Alsace | 60 | 4.8% | 3.9% | 56 | 5.1% | 7.6% | 4 | 2.6% | 0.5% | 22 | 4.6% | 4.5% |
| Franche-Comté | 33 | 2.6% | 3.5% | 27 | 2.5% | 5.8% | 6 | 3.8% | 1.2% | 12 | 2.4% | 4.4% |
| Champagne Ardennes | 24 | 1.9% | 2.2% | 20 | 1.8% | 3.7% | 4 | 2.5% | 0.7% | 9 | 1.8% | 3.0% |
| Picardie | 36 | 2.9% | 2.4% | 31 | 2.8% | 4.2% | 5 | 3.4% | 0.7% | 7 | 1.4% | 1.6% |
| Bourgogne | 37 | 2.9% | 2.7% | 30 | 2.7% | 4.6% | 7 | 4.4% | 1.0% | 16 | 3.3% | 4.7% |
| Haute Normandie | 36 | 2.8% | 2.4% | 31 | 2.8% | 4.3% | 5 | 3.3% | 0.7% | 19 | 3.9% | 4.1% |
| Basse Normandie | 22 | 1.8% | 1.9% | 21 | 1.9% | 3.7% | 1 | 0.8% | 0.2% | 7 | 1.4% | 2.1% |
| Centre | 62 | 4.9% | 2.9% | 56 | 5.1% | 5.5% | 6 | 3.9% | 0.6% | 17 | 3.5% | 2.9% |
| Pays de Loire | 70 | 5.6% | 2.4% | 56 | 5.1% | 3.9% | 14 | 8.8% | 0.9% | 21 | 4.4% | 2.3% |
| Bretagne | 34 | 2.7% | 1.3% | 25 | 2.3% | 2.0% | 9 | 5.9% | 0.7% | 16 | 3.3% | 2.0% |
| Poitou Charentes | 33 | 2.6% | 2.2% | 28 | 2.5% | 3.9% | 5 | 3.2% | 0.6% | 9 | 1.9% | 2.4% |
| Aquitaine | 68 | 5.5% | 2.5% | 57 | 5.2% | 4.3% | 11 | 7.3% | 0.8% | 26 | 5.4% | 3.0% |
| Midi Pyrénées | 43 | 3.5% | 1.8% | 38 | 3.5% | 3.2% | 5 | 3.3% | 0.4% | 16 | 3.4% | 2.1% |
| Limousin | 18 | 1.4% | 2.9% | 16 | 1.4% | 5.3% | 2 | 1.6% | 0.8% | 5 | 1.0% | 3.0% |
| Auvergne | 28 | 2.2% | 2.5% | 22 | 2.0% | 4.0% | 6 | 4.0% | 1.1% | 10 | 2.0% | 3.1% |
| Rhône Alpes | 111 | 8.9% | 2.1% | 94 | 8.6% | 3.8% | 17 | 10.7% | 0.6% | 46 | 9.4% | 2.4% |
| Languedoc Roussillon | 50 | 4.0% | 2.2% | 46 | 4.2% | 4.3% | 5 | 3.0% | 0.4% | 20 | 4.2% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 94 | 7.6% | 2.2% | 78 | 7.1% | 3.8% | 17 | 10.8% | 0.7% | 42 | 8.6% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 956 | 76.4% | 2.8% | 854 | 78.0% | 5.1% | 102 | 65.5% | 0.6% | 420 | 86.5% | 2.9% |
| Presque tous les jours | 131 | 10.5% | 2.2% | 104 | 9.5% | 3.8% | 27 | 17.3% | 0.9% | 42 | 8.7% | 2.2% |
| 1 à 2 fois par semaine | 68 | 5.4% | 2.7% | 55 | 5.0% | 5.1% | 12 | 7.9% | 0.9% | 12 | 2.5% | 2.3% |
| 1 à 3 fois par mois | 9 | 0.7% | 1.7% | 6 | 0.5% | 2.9% | 3 | 1.7% | 0.9% | 4 | 0.9% | 7.5% |
| Moins souvent | 13 | 1.0% | 1.8% | 12 | 1.1% | 3.5% | 1 | 0.8% | 0.3% | 1 | 0.2% | 2.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 2.0% | 1.3% | 24 | 2.2% | 3.1% | 1 | 0.7% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 42 | 3.3% | 1.4% | 41 | 3.8% | 3.8% | 1 | 0.4% | - | 2 | 0.4% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 73 | 5.9% | 1.2% | 61 | 5.6% | 2.3% | 13 | 8.0% | 0.4% | 3 | 0.7% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 148 | 11.8% | 2.2% | 126 | 11.5% | 4.2% | 22 | 13.8% | 0.6% | 32 | 6.6% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 281 | 22.5% | 2.6% | 248 | 22.7% | 4.8% | 33 | 20.9% | 0.6% | 104 | 21.5% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 219 | 17.5% | 3.1% | 189 | 17.3% | 5.2% | 30 | 19.4% | 0.9% | 83 | 17.2% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 229 | 18.3% | 3.2% | 201 | 18.4% | 5.2% | 27 | 17.6% | 0.8% | 131 | 27.0% | 3.3% |
| De 65 000 à moins de 80 000 euros par an | 67 | 5.3% | 3.4% | 62 | 5.7% | 5.7% | 5 | 3.1% | 0.6% | 44 | 9.0% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 46 | 3.7% | 3.7% | 41 | 3.7% | 5.6% | 5 | 3.5% | 1.1% | 34 | 7.0% | 3.6% |
| 115 000 euros et plus par an | 23 | 1.8% | 3.9% | 21 | 1.9% | 5.8% | 2 | 1.4% | 1.0% | 14 | 2.8% | 2.9% |
| Refus | 62 | 5.0% | 2.0% | 49 | 4.5% | 3.8% | 12 | 8.0% | 0.7% | 24 | 5.0% | 2.4% |
| Ne sait pas | 35 | 2.8% | 1.5% | 30 | 2.8% | 3.1% | 5 | 3.2% | 0.4% | 14 | 2.8% | 1.5% |
