L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 797 | 100.0% | 1.5% | 373 | 100.0% | 1.5% | 424 | 100.0% | 1.6% | 290 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 373 | 46.8% | 1.5% | 373 | 100.0% | 1.5% | - | - | - | 139 | 48.1% | 1.6% |
| Femme | 424 | 53.2% | 1.6% | - | - | - | 424 | 100.0% | 1.6% | 150 | 51.9% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 5.5% | 0.6% | 26 | 6.9% | 0.7% | 18 | 4.2% | 0.5% | 25 | 8.7% | 0.8% |
| 25 à 34 ans | 86 | 10.8% | 1.1% | 39 | 10.4% | 1.0% | 47 | 11.2% | 1.2% | 28 | 9.7% | 0.8% |
| 35 à 49 ans | 216 | 27.1% | 1.7% | 98 | 26.2% | 1.6% | 118 | 27.8% | 1.9% | 112 | 38.8% | 1.8% |
| 50 à 59 ans | 194 | 24.3% | 2.1% | 110 | 29.5% | 2.4% | 84 | 19.8% | 1.8% | 94 | 32.5% | 2.5% |
| 60 ans et plus | 257 | 32.3% | 1.7% | 101 | 27.0% | 1.5% | 157 | 36.9% | 1.8% | 30 | 10.3% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 400 | 50.1% | 1.7% | - | - | - | 400 | 94.2% | 1.7% | 138 | 47.8% | 2.0% |
| Personne de référence | 442 | 55.5% | 1.6% | 323 | 86.7% | 1.6% | 119 | 28.0% | 1.5% | 136 | 46.9% | 1.7% |
| Responsable des achats | 590 | 74.0% | 1.7% | 211 | 56.5% | 1.6% | 379 | 89.4% | 1.7% | 196 | 67.6% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.4% | 2.1% | 4 | 1.2% | 1.2% | 7 | 1.6% | 4.3% | - | - | - |
| Petits patrons | 42 | 5.3% | 2.6% | 25 | 6.8% | 2.2% | 17 | 4.0% | 3.4% | 34 | 11.9% | 2.3% |
| Affaires et Cadres | 73 | 9.2% | 1.4% | 41 | 11.0% | 1.4% | 32 | 7.6% | 1.5% | 65 | 22.3% | 1.4% |
| Professions intermédiaires | 103 | 12.9% | 1.5% | 59 | 15.7% | 1.8% | 44 | 10.4% | 1.2% | 86 | 29.5% | 1.5% |
| Employés | 155 | 19.4% | 1.9% | 42 | 11.1% | 1.9% | 113 | 26.7% | 1.9% | 43 | 15.0% | 2.4% |
| Ouvriers | 78 | 9.7% | 1.2% | 70 | 18.7% | 1.4% | 8 | 1.8% | 0.6% | 1 | 0.4% | 0.3% |
| Retraités | 202 | 25.4% | 1.6% | 86 | 23.2% | 1.4% | 116 | 27.3% | 1.8% | 14 | 4.9% | 5.8% |
| Autres inactifs | 134 | 16.7% | 1.3% | 46 | 12.2% | 1.2% | 88 | 20.7% | 1.3% | 46 | 15.9% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.8% | 1.7% | 7 | 1.8% | 1.7% | 7 | 1.7% | 1.8% | - | - | - |
| Petits patrons | 57 | 7.1% | 2.2% | 33 | 8.9% | 2.5% | 24 | 5.6% | 1.8% | 57 | 19.6% | 2.2% |
| Affaires et Cadres | 103 | 12.9% | 1.4% | 41 | 11.0% | 1.1% | 62 | 14.7% | 1.7% | 103 | 35.6% | 1.4% |
| Professions intermédiaires | 130 | 16.3% | 1.7% | 65 | 17.5% | 1.7% | 65 | 15.2% | 1.7% | 130 | 44.8% | 1.7% |
| Employés | 88 | 11.1% | 1.6% | 31 | 8.4% | 1.4% | 57 | 13.4% | 1.8% | - | - | - |
| Ouvriers | 131 | 16.4% | 1.4% | 73 | 19.6% | 1.4% | 58 | 13.6% | 1.3% | - | - | - |
| Retraités | 212 | 26.5% | 1.5% | 85 | 22.8% | 1.3% | 126 | 29.8% | 1.6% | - | - | - |
| Autres inactifs | 63 | 7.9% | 1.5% | 37 | 10.0% | 2.4% | 26 | 6.1% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 155 | 19.4% | 1.5% | 74 | 19.9% | 1.7% | 80 | 18.9% | 1.5% | 18 | 6.2% | 1.0% |
| 2 personnes | 280 | 35.1% | 1.6% | 123 | 33.1% | 1.4% | 157 | 36.9% | 1.7% | 74 | 25.5% | 1.7% |
| 3 personnes | 128 | 16.1% | 1.4% | 60 | 16.0% | 1.3% | 69 | 16.3% | 1.5% | 75 | 26.1% | 1.9% |
| 4 personnes | 174 | 21.8% | 1.9% | 85 | 22.7% | 1.8% | 89 | 21.1% | 1.9% | 94 | 32.4% | 1.9% |
| 5 personnes et + | 60 | 7.6% | 1.1% | 31 | 8.4% | 1.3% | 29 | 6.8% | 1.0% | 29 | 9.9% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 233 | 29.3% | 1.5% | 119 | 31.8% | 1.7% | 115 | 27.0% | 1.4% | 120 | 41.3% | 1.6% |
| Non | 564 | 70.7% | 1.6% | 254 | 68.2% | 1.4% | 310 | 73.0% | 1.7% | 170 | 58.7% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 172 | 21.6% | 1.5% | 88 | 23.6% | 1.6% | 84 | 19.8% | 1.4% | 51 | 17.6% | 1.6% |
| Agglo. - 20 000 hab | 143 | 17.9% | 1.6% | 62 | 16.7% | 1.5% | 80 | 18.9% | 1.7% | 49 | 17.0% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 112 | 14.0% | 1.6% | 41 | 10.9% | 1.2% | 71 | 16.8% | 2.0% | 27 | 9.3% | 1.5% |
| Agglo. + 100 000 hab | 229 | 28.7% | 1.5% | 111 | 29.6% | 1.5% | 119 | 27.9% | 1.5% | 92 | 31.6% | 1.6% |
| Agglo. Paris | 142 | 17.8% | 1.7% | 72 | 19.2% | 1.8% | 70 | 16.5% | 1.6% | 71 | 24.5% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 166 | 20.8% | 1.7% | 85 | 22.8% | 1.9% | 81 | 19.0% | 1.6% | 82 | 28.4% | 1.9% |
| Nord Pas de Calais | 38 | 4.8% | 1.2% | 23 | 6.1% | 1.5% | 16 | 3.7% | 0.9% | 14 | 4.7% | 1.4% |
| Lorraine | 32 | 4.1% | 1.7% | 18 | 4.9% | 2.0% | 14 | 3.3% | 1.4% | 7 | 2.4% | 1.3% |
| Alsace | 33 | 4.1% | 2.2% | 6 | 1.6% | 0.8% | 27 | 6.3% | 3.4% | 4 | 1.5% | 0.9% |
| Franche-Comté | 14 | 1.8% | 1.5% | 11 | 2.9% | 2.3% | 4 | 0.9% | 0.7% | 3 | 0.9% | 1.0% |
| Champagne Ardennes | 14 | 1.7% | 1.2% | 8 | 2.1% | 1.5% | 6 | 1.4% | 1.0% | 2 | 0.7% | 0.7% |
| Picardie | 21 | 2.6% | 1.4% | 9 | 2.4% | 1.2% | 12 | 2.8% | 1.5% | 2 | 0.8% | 0.6% |
| Bourgogne | 27 | 3.3% | 2.0% | 5 | 1.4% | 0.8% | 21 | 5.0% | 3.0% | 4 | 1.4% | 1.2% |
| Haute Normandie | 17 | 2.1% | 1.1% | 16 | 4.4% | 2.3% | 1 | 0.1% | 0.1% | 6 | 2.1% | 1.3% |
| Basse Normandie | 12 | 1.5% | 1.0% | 8 | 2.3% | 1.5% | 3 | 0.8% | 0.5% | 4 | 1.3% | 1.1% |
| Centre | 29 | 3.6% | 1.4% | 15 | 4.1% | 1.5% | 13 | 3.2% | 1.2% | 14 | 4.9% | 2.4% |
| Pays de Loire | 37 | 4.6% | 1.3% | 13 | 3.5% | 0.9% | 24 | 5.7% | 1.6% | 9 | 3.2% | 1.0% |
| Bretagne | 36 | 4.5% | 1.4% | 17 | 4.4% | 1.3% | 20 | 4.6% | 1.4% | 22 | 7.5% | 2.7% |
| Poitou Charentes | 21 | 2.7% | 1.4% | 9 | 2.4% | 1.2% | 12 | 2.9% | 1.6% | 8 | 2.6% | 1.9% |
| Aquitaine | 46 | 5.8% | 1.7% | 21 | 5.7% | 1.6% | 25 | 5.9% | 1.7% | 14 | 4.8% | 1.6% |
| Midi Pyrénées | 29 | 3.6% | 1.2% | 17 | 4.5% | 1.4% | 12 | 2.9% | 1.0% | 11 | 3.7% | 1.3% |
| Limousin | 6 | 0.7% | 1.0% | 2 | 0.6% | 0.8% | 4 | 0.8% | 1.1% | 2 | 0.6% | 1.2% |
| Auvergne | 16 | 2.1% | 1.5% | 6 | 1.5% | 1.0% | 11 | 2.5% | 1.8% | 8 | 2.7% | 2.5% |
| Rhône Alpes | 86 | 10.8% | 1.7% | 34 | 9.0% | 1.3% | 52 | 12.3% | 1.9% | 32 | 11.1% | 1.7% |
| Languedoc Roussillon | 47 | 5.9% | 2.1% | 19 | 5.0% | 1.7% | 29 | 6.8% | 2.4% | 27 | 9.3% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 70 | 8.8% | 1.6% | 31 | 8.4% | 1.5% | 39 | 9.1% | 1.7% | 15 | 5.3% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 538 | 67.4% | 1.6% | 252 | 67.5% | 1.5% | 286 | 67.4% | 1.7% | 258 | 89.1% | 1.8% |
| Presque tous les jours | 82 | 10.3% | 1.4% | 34 | 9.0% | 1.2% | 49 | 11.4% | 1.6% | 8 | 2.6% | 0.4% |
| 1 à 2 fois par semaine | 46 | 5.8% | 1.9% | 20 | 5.4% | 1.9% | 26 | 6.1% | 1.9% | 13 | 4.6% | 2.5% |
| 1 à 3 fois par mois | 9 | 1.2% | 1.9% | 3 | 0.8% | 1.5% | 6 | 1.5% | 2.2% | 3 | 1.1% | 5.3% |
| Moins souvent | 9 | 1.1% | 1.3% | 6 | 1.5% | 1.7% | 4 | 0.8% | 0.9% | - | - | - |
| Jamais | 5 | 0.7% | 6.0% | 4 | 1.0% | 6.1% | 2 | 0.4% | 6.0% | 5 | 1.6% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.6% | 1.1% | 12 | 3.3% | 1.5% | 9 | 2.0% | 0.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 43 | 5.4% | 1.5% | 22 | 5.9% | 2.0% | 21 | 4.9% | 1.1% | 5 | 1.9% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 61 | 7.7% | 1.0% | 36 | 9.5% | 1.4% | 26 | 6.1% | 0.8% | 1 | 0.2% | 0.1% |
| De 18 000 à moins de 24 000 euros par an | 110 | 13.8% | 1.7% | 43 | 11.4% | 1.4% | 67 | 15.9% | 1.9% | 22 | 7.6% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 181 | 22.7% | 1.7% | 87 | 23.4% | 1.7% | 94 | 22.1% | 1.6% | 56 | 19.4% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 129 | 16.2% | 1.8% | 55 | 14.6% | 1.5% | 74 | 17.5% | 2.2% | 48 | 16.5% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 109 | 13.7% | 1.5% | 55 | 14.8% | 1.4% | 54 | 12.7% | 1.6% | 66 | 22.8% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 37 | 4.6% | 1.9% | 28 | 7.5% | 2.6% | 9 | 2.0% | 1.0% | 25 | 8.8% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 29 | 3.7% | 2.4% | 12 | 3.3% | 1.7% | 17 | 4.0% | 3.4% | 22 | 7.6% | 2.3% |
| 115 000 euros et plus par an | 19 | 2.4% | 3.2% | 3 | 0.9% | 0.9% | 16 | 3.7% | 6.7% | 18 | 6.3% | 3.8% |
| Refus | 45 | 5.7% | 1.5% | 16 | 4.3% | 1.2% | 29 | 6.9% | 1.6% | 18 | 6.2% | 1.8% |
| Ne sait pas | 13 | 1.6% | 0.5% | 4 | 1.0% | 0.4% | 9 | 2.2% | 0.7% | 8 | 2.8% | 0.9% |
