L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1752 | 100.0% | 3.4% | 803 | 100.0% | 3.2% | 949 | 100.0% | 3.5% | 372 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 803 | 45.8% | 3.2% | 803 | 100.0% | 3.2% | - | - | - | 198 | 53.1% | 2.2% |
| Femme | 949 | 54.2% | 3.5% | - | - | - | 949 | 100.0% | 3.5% | 175 | 46.9% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 190 | 10.8% | 2.6% | 105 | 13.1% | 2.9% | 85 | 8.9% | 2.4% | 71 | 18.9% | 2.2% |
| 25 à 34 ans | 252 | 14.4% | 3.3% | 115 | 14.3% | 3.1% | 137 | 14.4% | 3.5% | 72 | 19.5% | 2.2% |
| 35 à 49 ans | 410 | 23.4% | 3.3% | 201 | 25.1% | 3.3% | 209 | 22.0% | 3.3% | 132 | 35.4% | 2.1% |
| 50 à 59 ans | 364 | 20.8% | 4.0% | 174 | 21.7% | 3.8% | 190 | 20.0% | 4.1% | 84 | 22.6% | 2.2% |
| 60 ans et plus | 536 | 30.6% | 3.5% | 207 | 25.8% | 3.1% | 329 | 34.6% | 3.9% | 13 | 3.6% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 842 | 48.0% | 3.6% | - | - | - | 842 | 88.7% | 3.6% | 150 | 40.2% | 2.1% |
| Personne de référence | 973 | 55.5% | 3.5% | 656 | 81.8% | 3.2% | 316 | 33.3% | 4.1% | 169 | 45.4% | 2.1% |
| Responsable des achats | 1270 | 72.5% | 3.6% | 447 | 55.7% | 3.4% | 824 | 86.8% | 3.6% | 238 | 63.9% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.4% | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.7% | - | - | - |
| Petits patrons | 36 | 2.1% | 2.2% | 26 | 3.2% | 2.3% | 11 | 1.1% | 2.1% | 30 | 8.1% | 2.1% |
| Affaires et Cadres | 74 | 4.2% | 1.4% | 46 | 5.8% | 1.6% | 27 | 2.9% | 1.3% | 62 | 16.6% | 1.3% |
| Professions intermédiaires | 188 | 10.7% | 2.7% | 90 | 11.2% | 2.7% | 98 | 10.3% | 2.7% | 129 | 34.6% | 2.3% |
| Employés | 368 | 21.0% | 4.4% | 92 | 11.5% | 4.2% | 276 | 29.1% | 4.5% | 65 | 17.4% | 3.6% |
| Ouvriers | 291 | 16.6% | 4.5% | 213 | 26.5% | 4.2% | 78 | 8.2% | 5.8% | 17 | 4.5% | 3.9% |
| Retraités | 442 | 25.2% | 3.5% | 190 | 23.6% | 3.2% | 252 | 26.6% | 3.8% | 1 | 0.4% | 0.5% |
| Autres inactifs | 351 | 20.0% | 3.4% | 145 | 18.1% | 3.9% | 206 | 21.7% | 3.1% | 68 | 18.4% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.0% | 3 | 0.3% | 0.6% | 6 | 0.6% | 1.4% | - | - | - |
| Petits patrons | 59 | 3.3% | 2.2% | 33 | 4.1% | 2.5% | 26 | 2.8% | 2.0% | 59 | 15.7% | 2.2% |
| Affaires et Cadres | 122 | 6.9% | 1.7% | 61 | 7.6% | 1.7% | 61 | 6.4% | 1.7% | 122 | 32.7% | 1.7% |
| Professions intermédiaires | 192 | 11.0% | 2.5% | 105 | 13.0% | 2.7% | 88 | 9.2% | 2.3% | 192 | 51.6% | 2.5% |
| Employés | 203 | 11.6% | 3.7% | 89 | 11.1% | 3.8% | 114 | 12.0% | 3.7% | - | - | - |
| Ouvriers | 435 | 24.8% | 4.6% | 209 | 26.1% | 4.1% | 226 | 23.8% | 5.1% | - | - | - |
| Retraités | 554 | 31.6% | 3.8% | 226 | 28.2% | 3.4% | 327 | 34.5% | 4.2% | - | - | - |
| Autres inactifs | 180 | 10.3% | 4.4% | 78 | 9.7% | 5.0% | 102 | 10.7% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 383 | 21.9% | 3.8% | 147 | 18.4% | 3.3% | 235 | 24.8% | 4.3% | 33 | 8.8% | 1.9% |
| 2 personnes | 614 | 35.1% | 3.4% | 299 | 37.3% | 3.4% | 315 | 33.2% | 3.4% | 96 | 25.7% | 2.2% |
| 3 personnes | 316 | 18.0% | 3.5% | 159 | 19.8% | 3.5% | 157 | 16.5% | 3.4% | 106 | 28.4% | 2.7% |
| 4 personnes | 276 | 15.8% | 3.0% | 134 | 16.6% | 2.9% | 143 | 15.0% | 3.1% | 91 | 24.6% | 1.8% |
| 5 personnes et + | 162 | 9.3% | 3.0% | 63 | 7.9% | 2.5% | 99 | 10.4% | 3.4% | 47 | 12.6% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 465 | 26.6% | 3.0% | 212 | 26.5% | 3.0% | 253 | 26.7% | 3.0% | 154 | 41.3% | 2.0% |
| Non | 1286 | 73.4% | 3.5% | 590 | 73.5% | 3.3% | 696 | 73.3% | 3.7% | 219 | 58.7% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 412 | 23.5% | 3.5% | 193 | 24.1% | 3.4% | 219 | 23.0% | 3.5% | 79 | 21.1% | 2.4% |
| Agglo. - 20 000 hab | 352 | 20.1% | 3.9% | 147 | 18.3% | 3.5% | 205 | 21.6% | 4.2% | 66 | 17.8% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 274 | 15.7% | 3.9% | 141 | 17.5% | 4.2% | 134 | 14.1% | 3.7% | 36 | 9.7% | 2.0% |
| Agglo. + 100 000 hab | 472 | 27.0% | 3.1% | 221 | 27.5% | 2.9% | 251 | 26.5% | 3.2% | 110 | 29.6% | 1.9% |
| Agglo. Paris | 242 | 13.8% | 2.8% | 101 | 12.6% | 2.5% | 140 | 14.8% | 3.1% | 81 | 21.7% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 284 | 16.2% | 3.0% | 117 | 14.6% | 2.6% | 167 | 17.5% | 3.3% | 88 | 23.5% | 2.0% |
| Nord Pas de Calais | 120 | 6.8% | 3.7% | 59 | 7.4% | 3.9% | 60 | 6.4% | 3.6% | 29 | 7.7% | 2.9% |
| Lorraine | 48 | 2.7% | 2.5% | 31 | 3.8% | 3.3% | 18 | 1.9% | 1.8% | 9 | 2.4% | 1.6% |
| Alsace | 21 | 1.2% | 1.4% | 7 | 0.9% | 1.0% | 14 | 1.4% | 1.7% | 1 | 0.2% | 0.2% |
| Franche-Comté | 41 | 2.3% | 4.3% | 16 | 2.0% | 3.4% | 25 | 2.6% | 5.1% | 6 | 1.6% | 2.2% |
| Champagne Ardennes | 35 | 2.0% | 3.2% | 21 | 2.6% | 4.0% | 14 | 1.5% | 2.5% | 6 | 1.7% | 2.2% |
| Picardie | 101 | 5.8% | 6.6% | 36 | 4.5% | 4.9% | 65 | 6.8% | 8.2% | 15 | 4.0% | 3.5% |
| Bourgogne | 61 | 3.5% | 4.5% | 20 | 2.5% | 3.1% | 41 | 4.3% | 5.8% | 7 | 2.0% | 2.2% |
| Haute Normandie | 113 | 6.5% | 7.6% | 49 | 6.1% | 6.9% | 64 | 6.8% | 8.3% | 30 | 8.2% | 6.5% |
| Basse Normandie | 55 | 3.2% | 4.6% | 31 | 3.9% | 5.4% | 24 | 2.5% | 3.9% | 19 | 5.2% | 6.0% |
| Centre | 92 | 5.2% | 4.4% | 46 | 5.7% | 4.5% | 46 | 4.9% | 4.2% | 17 | 4.6% | 2.9% |
| Pays de Loire | 117 | 6.7% | 4.0% | 62 | 7.8% | 4.4% | 55 | 5.8% | 3.6% | 22 | 5.8% | 2.3% |
| Bretagne | 66 | 3.8% | 2.5% | 46 | 5.8% | 3.6% | 20 | 2.1% | 1.4% | 12 | 3.1% | 1.4% |
| Poitou Charentes | 73 | 4.1% | 4.9% | 40 | 5.0% | 5.7% | 32 | 3.4% | 4.2% | 15 | 4.1% | 3.8% |
| Aquitaine | 97 | 5.6% | 3.5% | 43 | 5.4% | 3.3% | 54 | 5.7% | 3.7% | 17 | 4.5% | 2.0% |
| Midi Pyrénées | 55 | 3.1% | 2.2% | 19 | 2.3% | 1.6% | 36 | 3.8% | 2.8% | 14 | 3.6% | 1.7% |
| Limousin | 36 | 2.1% | 5.8% | 20 | 2.5% | 6.7% | 16 | 1.7% | 5.1% | 2 | 0.6% | 1.3% |
| Auvergne | 61 | 3.5% | 5.4% | 22 | 2.7% | 4.1% | 39 | 4.1% | 6.6% | 8 | 2.2% | 2.6% |
| Rhône Alpes | 126 | 7.2% | 2.4% | 57 | 7.0% | 2.3% | 69 | 7.3% | 2.6% | 28 | 7.5% | 1.5% |
| Languedoc Roussillon | 57 | 3.2% | 2.5% | 31 | 3.8% | 2.9% | 26 | 2.7% | 2.2% | 7 | 1.9% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 94 | 5.3% | 2.2% | 29 | 3.6% | 1.4% | 65 | 6.8% | 2.8% | 21 | 5.5% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 960 | 54.8% | 2.8% | 441 | 54.9% | 2.6% | 520 | 54.7% | 3.1% | 305 | 81.9% | 2.1% |
| Presque tous les jours | 207 | 11.8% | 3.6% | 98 | 12.2% | 3.6% | 109 | 11.5% | 3.5% | 33 | 8.8% | 1.7% |
| 1 à 2 fois par semaine | 120 | 6.8% | 4.8% | 61 | 7.6% | 5.6% | 59 | 6.2% | 4.2% | 26 | 6.9% | 4.8% |
| 1 à 3 fois par mois | 24 | 1.4% | 4.8% | 7 | 0.9% | 3.6% | 17 | 1.8% | 5.6% | 4 | 1.0% | 6.1% |
| Moins souvent | 60 | 3.4% | 8.2% | 17 | 2.2% | 5.1% | 42 | 4.5% | 11.0% | 2 | 0.6% | 4.1% |
| Jamais | 3 | 0.2% | 3.8% | - | - | - | 3 | 0.4% | 12.9% | 2 | 0.4% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 107 | 6.1% | 5.6% | 34 | 4.3% | 4.4% | 72 | 7.6% | 6.5% | 15 | 4.1% | 8.2% |
| De 9 000 à moins de 12 000 euros par an | 143 | 8.1% | 4.8% | 59 | 7.3% | 5.3% | 84 | 8.8% | 4.5% | 11 | 3.0% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 302 | 17.2% | 5.1% | 126 | 15.7% | 4.8% | 176 | 18.5% | 5.4% | 23 | 6.2% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 257 | 14.7% | 3.9% | 119 | 14.8% | 3.9% | 138 | 14.6% | 3.9% | 45 | 12.1% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 400 | 22.9% | 3.7% | 187 | 23.3% | 3.6% | 213 | 22.5% | 3.7% | 72 | 19.5% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 187 | 10.7% | 2.7% | 99 | 12.3% | 2.7% | 88 | 9.3% | 2.6% | 61 | 16.4% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 173 | 9.9% | 2.4% | 79 | 9.9% | 2.0% | 94 | 9.9% | 2.8% | 76 | 20.5% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 21 | 1.2% | 1.0% | 8 | 1.0% | 0.7% | 13 | 1.4% | 1.5% | 14 | 3.8% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 16 | 0.9% | 1.3% | 8 | 1.0% | 1.1% | 8 | 0.8% | 1.6% | 15 | 3.9% | 1.6% |
| 115 000 euros et plus par an | 8 | 0.4% | 1.3% | 4 | 0.5% | 1.2% | 4 | 0.4% | 1.5% | 6 | 1.7% | 1.3% |
| Refus | 76 | 4.3% | 2.5% | 34 | 4.3% | 2.6% | 42 | 4.4% | 2.3% | 10 | 2.8% | 1.0% |
| Ne sait pas | 63 | 3.6% | 2.7% | 45 | 5.7% | 4.6% | 18 | 1.9% | 1.3% | 22 | 6.0% | 2.4% |
