L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4123 | 100.0% | 8.0% | 1944 | 100.0% | 7.8% | 2179 | 100.0% | 8.1% | 1183 | 100.0% | 6.8% |
| Sexe | ||||||||||||
| Homme | 1944 | 47.1% | 7.8% | 1944 | 100.0% | 7.8% | - | - | - | 577 | 48.8% | 6.5% |
| Femme | 2179 | 52.9% | 8.1% | - | - | - | 2179 | 100.0% | 8.1% | 606 | 51.2% | 7.0% |
| Age | ||||||||||||
| 15 à 24 ans | 710 | 17.2% | 9.8% | 368 | 18.9% | 10.0% | 342 | 15.7% | 9.5% | 272 | 23.0% | 8.6% |
| 25 à 34 ans | 633 | 15.3% | 8.3% | 315 | 16.2% | 8.4% | 318 | 14.6% | 8.2% | 231 | 19.5% | 6.9% |
| 35 à 49 ans | 953 | 23.1% | 7.6% | 482 | 24.8% | 7.8% | 471 | 21.6% | 7.5% | 350 | 29.6% | 5.7% |
| 50 à 59 ans | 782 | 19.0% | 8.5% | 372 | 19.1% | 8.1% | 409 | 18.8% | 8.9% | 274 | 23.2% | 7.2% |
| 60 ans et plus | 1045 | 25.3% | 6.9% | 406 | 20.9% | 6.1% | 639 | 29.3% | 7.5% | 56 | 4.7% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1827 | 44.3% | 7.9% | - | - | - | 1827 | 83.8% | 7.9% | 464 | 39.2% | 6.6% |
| Personne de référence | 2013 | 48.8% | 7.2% | 1482 | 76.2% | 7.3% | 531 | 24.4% | 6.9% | 483 | 40.8% | 5.9% |
| Responsable des achats | 2750 | 66.7% | 7.7% | 938 | 48.2% | 7.2% | 1812 | 83.2% | 8.0% | 715 | 60.5% | 6.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.4% | 2.9% | 4 | 0.2% | 1.0% | 11 | 0.5% | 7.2% | 2 | 0.1% | 16.0% |
| Petits patrons | 74 | 1.8% | 4.5% | 56 | 2.9% | 4.9% | 18 | 0.8% | 3.6% | 63 | 5.3% | 4.3% |
| Affaires et Cadres | 254 | 6.1% | 5.0% | 145 | 7.5% | 4.9% | 108 | 5.0% | 5.1% | 220 | 18.6% | 4.7% |
| Professions intermédiaires | 540 | 13.1% | 7.8% | 274 | 14.1% | 8.3% | 266 | 12.2% | 7.4% | 417 | 35.2% | 7.5% |
| Employés | 768 | 18.6% | 9.3% | 221 | 11.4% | 10.1% | 547 | 25.1% | 8.9% | 148 | 12.5% | 8.2% |
| Ouvriers | 659 | 16.0% | 10.3% | 544 | 28.0% | 10.7% | 115 | 5.3% | 8.6% | 51 | 4.3% | 12.1% |
| Retraités | 934 | 22.6% | 7.4% | 381 | 19.6% | 6.3% | 553 | 25.4% | 8.4% | 23 | 2.0% | 9.4% |
| Autres inactifs | 880 | 21.3% | 8.5% | 319 | 16.4% | 8.5% | 562 | 25.8% | 8.6% | 260 | 22.0% | 7.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 1.0% | 5.0% | 6 | 0.3% | 1.5% | 35 | 1.6% | 8.6% | - | - | - |
| Petits patrons | 172 | 4.2% | 6.5% | 74 | 3.8% | 5.6% | 98 | 4.5% | 7.4% | 172 | 14.6% | 6.5% |
| Affaires et Cadres | 366 | 8.9% | 5.1% | 168 | 8.6% | 4.6% | 198 | 9.1% | 5.5% | 366 | 30.9% | 5.1% |
| Professions intermédiaires | 645 | 15.6% | 8.5% | 335 | 17.2% | 8.7% | 310 | 14.2% | 8.3% | 645 | 54.5% | 8.5% |
| Employés | 484 | 11.7% | 8.9% | 245 | 12.6% | 10.5% | 239 | 11.0% | 7.7% | - | - | - |
| Ouvriers | 992 | 24.1% | 10.4% | 528 | 27.2% | 10.3% | 464 | 21.3% | 10.5% | - | - | - |
| Retraités | 1092 | 26.5% | 7.6% | 446 | 22.9% | 6.8% | 647 | 29.7% | 8.2% | - | - | - |
| Autres inactifs | 330 | 8.0% | 8.0% | 142 | 7.3% | 9.1% | 188 | 8.6% | 7.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 644 | 15.6% | 6.4% | 293 | 15.1% | 6.5% | 351 | 16.1% | 6.4% | 99 | 8.4% | 5.7% |
| 2 personnes | 1394 | 33.8% | 7.8% | 622 | 32.0% | 7.2% | 772 | 35.4% | 8.3% | 282 | 23.9% | 6.6% |
| 3 personnes | 835 | 20.3% | 9.2% | 383 | 19.7% | 8.5% | 453 | 20.8% | 9.8% | 284 | 24.0% | 7.2% |
| 4 personnes | 763 | 18.5% | 8.2% | 396 | 20.4% | 8.5% | 367 | 16.8% | 7.9% | 314 | 26.6% | 6.3% |
| 5 personnes et + | 486 | 11.8% | 9.1% | 250 | 12.9% | 10.1% | 236 | 10.8% | 8.2% | 204 | 17.2% | 8.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1266 | 30.7% | 8.2% | 578 | 29.7% | 8.1% | 688 | 31.6% | 8.3% | 496 | 41.9% | 6.4% |
| Non | 2858 | 69.3% | 7.9% | 1366 | 70.3% | 7.7% | 1491 | 68.4% | 8.0% | 687 | 58.1% | 7.1% |
| Habitat | ||||||||||||
| Communes rurales | 977 | 23.7% | 8.3% | 483 | 24.9% | 8.6% | 494 | 22.7% | 8.0% | 242 | 20.5% | 7.4% |
| Agglo. - 20 000 hab | 721 | 17.5% | 8.0% | 331 | 17.0% | 7.9% | 390 | 17.9% | 8.1% | 197 | 16.6% | 7.5% |
| Agglo. 20 000 à 100 000 hab | 611 | 14.8% | 8.8% | 253 | 13.0% | 7.5% | 357 | 16.4% | 10.0% | 136 | 11.5% | 7.6% |
| Agglo. + 100 000 hab | 1254 | 30.4% | 8.1% | 582 | 30.0% | 7.8% | 672 | 30.8% | 8.5% | 416 | 35.2% | 7.3% |
| Agglo. Paris | 561 | 13.6% | 6.6% | 294 | 15.1% | 7.2% | 267 | 12.2% | 6.0% | 192 | 16.2% | 4.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 687 | 16.7% | 7.2% | 361 | 18.6% | 7.9% | 326 | 15.0% | 6.5% | 221 | 18.7% | 5.0% |
| Nord Pas de Calais | 347 | 8.4% | 10.8% | 131 | 6.7% | 8.5% | 216 | 9.9% | 12.8% | 100 | 8.5% | 10.1% |
| Lorraine | 164 | 4.0% | 8.5% | 77 | 4.0% | 8.3% | 87 | 4.0% | 8.7% | 45 | 3.8% | 8.1% |
| Alsace | 150 | 3.6% | 9.9% | 84 | 4.3% | 11.3% | 67 | 3.1% | 8.5% | 48 | 4.0% | 9.7% |
| Franche-Comté | 87 | 2.1% | 9.2% | 37 | 1.9% | 8.0% | 50 | 2.3% | 10.3% | 27 | 2.3% | 10.2% |
| Champagne Ardennes | 104 | 2.5% | 9.5% | 52 | 2.7% | 10.0% | 51 | 2.4% | 9.1% | 20 | 1.7% | 6.6% |
| Picardie | 136 | 3.3% | 8.8% | 60 | 3.1% | 8.1% | 75 | 3.5% | 9.5% | 24 | 2.0% | 5.7% |
| Bourgogne | 121 | 2.9% | 9.0% | 47 | 2.4% | 7.3% | 74 | 3.4% | 10.5% | 25 | 2.1% | 7.5% |
| Haute Normandie | 123 | 3.0% | 8.2% | 50 | 2.6% | 7.1% | 72 | 3.3% | 9.3% | 35 | 3.0% | 7.6% |
| Basse Normandie | 126 | 3.1% | 10.4% | 55 | 2.8% | 9.5% | 71 | 3.3% | 11.4% | 34 | 2.9% | 10.7% |
| Centre | 183 | 4.4% | 8.7% | 78 | 4.0% | 7.8% | 105 | 4.8% | 9.6% | 44 | 3.7% | 7.4% |
| Pays de Loire | 185 | 4.5% | 6.3% | 78 | 4.0% | 5.5% | 107 | 4.9% | 7.0% | 41 | 3.5% | 4.4% |
| Bretagne | 155 | 3.8% | 5.8% | 81 | 4.2% | 6.3% | 74 | 3.4% | 5.4% | 48 | 4.0% | 5.9% |
| Poitou Charentes | 106 | 2.6% | 7.1% | 54 | 2.8% | 7.6% | 52 | 2.4% | 6.7% | 25 | 2.1% | 6.4% |
| Aquitaine | 223 | 5.4% | 8.1% | 114 | 5.9% | 8.7% | 109 | 5.0% | 7.5% | 49 | 4.1% | 5.7% |
| Midi Pyrénées | 181 | 4.4% | 7.4% | 88 | 4.5% | 7.5% | 93 | 4.2% | 7.3% | 55 | 4.6% | 6.9% |
| Limousin | 58 | 1.4% | 9.4% | 30 | 1.5% | 10.1% | 28 | 1.3% | 8.6% | 7 | 0.6% | 4.4% |
| Auvergne | 78 | 1.9% | 6.9% | 38 | 1.9% | 6.9% | 40 | 1.8% | 6.8% | 27 | 2.3% | 8.6% |
| Rhône Alpes | 362 | 8.8% | 7.0% | 163 | 8.4% | 6.5% | 199 | 9.1% | 7.4% | 122 | 10.3% | 6.5% |
| Languedoc Roussillon | 162 | 3.9% | 7.2% | 75 | 3.9% | 7.0% | 87 | 4.0% | 7.3% | 61 | 5.1% | 8.6% |
| Provence Alpes Côte d'Azur, Corse | 387 | 9.4% | 8.9% | 189 | 9.7% | 9.2% | 197 | 9.1% | 8.6% | 125 | 10.6% | 8.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2780 | 67.4% | 8.2% | 1392 | 71.6% | 8.3% | 1388 | 63.7% | 8.2% | 990 | 83.7% | 6.8% |
| Presque tous les jours | 445 | 10.8% | 7.6% | 175 | 9.0% | 6.5% | 270 | 12.4% | 8.6% | 129 | 10.9% | 6.6% |
| 1 à 2 fois par semaine | 226 | 5.5% | 9.1% | 98 | 5.0% | 9.1% | 128 | 5.9% | 9.1% | 38 | 3.2% | 7.0% |
| 1 à 3 fois par mois | 47 | 1.1% | 9.4% | 26 | 1.3% | 12.6% | 22 | 1.0% | 7.3% | 12 | 1.0% | 20.7% |
| Moins souvent | 66 | 1.6% | 9.1% | 30 | 1.5% | 8.7% | 36 | 1.7% | 9.4% | 5 | 0.4% | 9.1% |
| Jamais | 2 | 0.1% | 2.5% | 2 | 0.1% | 3.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 133 | 3.2% | 7.0% | 59 | 3.0% | 7.4% | 74 | 3.4% | 6.6% | 14 | 1.2% | 7.6% |
| De 9 000 à moins de 12 000 euros par an | 217 | 5.3% | 7.3% | 77 | 4.0% | 7.0% | 140 | 6.4% | 7.5% | 21 | 1.8% | 8.5% |
| De 12 000 à moins de 18 000 euros par an | 481 | 11.7% | 8.2% | 201 | 10.3% | 7.6% | 280 | 12.8% | 8.6% | 58 | 4.9% | 8.3% |
| De 18 000 à moins de 24 000 euros par an | 539 | 13.1% | 8.2% | 221 | 11.3% | 7.3% | 319 | 14.6% | 9.0% | 117 | 9.9% | 8.5% |
| De 24 000 à moins de 36 000 euros par an | 972 | 23.6% | 8.9% | 440 | 22.6% | 8.5% | 532 | 24.4% | 9.2% | 220 | 18.6% | 6.6% |
| De 36 000 à moins de 45 000 euros par an | 564 | 13.7% | 8.0% | 300 | 15.4% | 8.2% | 264 | 12.1% | 7.9% | 180 | 15.2% | 6.1% |
| De 45 000 à moins de 65 000 euros par an | 559 | 13.6% | 7.8% | 316 | 16.2% | 8.1% | 244 | 11.2% | 7.4% | 285 | 24.1% | 7.1% |
| De 65 000 à moins de 80 000 euros par an | 126 | 3.1% | 6.4% | 71 | 3.7% | 6.5% | 55 | 2.5% | 6.4% | 77 | 6.5% | 5.9% |
| De 80 000 à moins de 115 000 euros par an | 77 | 1.9% | 6.2% | 44 | 2.3% | 6.1% | 33 | 1.5% | 6.5% | 54 | 4.6% | 5.8% |
| 115 000 euros et plus par an | 24 | 0.6% | 4.1% | 17 | 0.9% | 4.6% | 8 | 0.3% | 3.2% | 16 | 1.3% | 3.3% |
| Refus | 239 | 5.8% | 7.7% | 103 | 5.3% | 7.9% | 136 | 6.3% | 7.6% | 72 | 6.1% | 7.1% |
| Ne sait pas | 192 | 4.7% | 8.2% | 96 | 4.9% | 9.8% | 96 | 4.4% | 7.0% | 70 | 5.9% | 7.6% |
