L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5284 | 100.0% | 10.2% | 2355 | 100.0% | 9.5% | 2929 | 100.0% | 10.9% | 1465 | 100.0% | 8.4% |
| Sexe | ||||||||||||
| Homme | 2355 | 44.6% | 9.5% | 2355 | 100.0% | 9.5% | - | - | - | 684 | 46.7% | 7.8% |
| Femme | 2929 | 55.4% | 10.9% | - | - | - | 2929 | 100.0% | 10.9% | 780 | 53.3% | 9.0% |
| Age | ||||||||||||
| 15 à 24 ans | 893 | 16.9% | 12.3% | 412 | 17.5% | 11.2% | 481 | 16.4% | 13.4% | 329 | 22.5% | 10.5% |
| 25 à 34 ans | 697 | 13.2% | 9.1% | 332 | 14.1% | 8.9% | 365 | 12.5% | 9.4% | 285 | 19.4% | 8.5% |
| 35 à 49 ans | 1020 | 19.3% | 8.2% | 464 | 19.7% | 7.5% | 556 | 19.0% | 8.8% | 477 | 32.6% | 7.7% |
| 50 à 59 ans | 773 | 14.6% | 8.4% | 367 | 15.6% | 8.0% | 406 | 13.9% | 8.8% | 267 | 18.2% | 7.0% |
| 60 ans et plus | 1901 | 36.0% | 12.6% | 780 | 33.1% | 11.8% | 1122 | 38.3% | 13.1% | 106 | 7.3% | 10.9% |
| Individu | ||||||||||||
| Ménagères | 2440 | 46.2% | 10.5% | - | - | - | 2440 | 83.3% | 10.5% | 590 | 40.3% | 8.4% |
| Personne de référence | 2720 | 51.5% | 9.7% | 1844 | 78.3% | 9.1% | 876 | 29.9% | 11.3% | 607 | 41.5% | 7.4% |
| Responsable des achats | 3594 | 68.0% | 10.1% | 1173 | 49.8% | 9.0% | 2421 | 82.6% | 10.6% | 866 | 59.1% | 7.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 37 | 0.7% | 7.1% | 18 | 0.8% | 4.9% | 19 | 0.7% | 12.3% | - | - | - |
| Petits patrons | 112 | 2.1% | 6.9% | 85 | 3.6% | 7.5% | 26 | 0.9% | 5.3% | 98 | 6.7% | 6.7% |
| Affaires et Cadres | 362 | 6.8% | 7.1% | 206 | 8.8% | 6.9% | 156 | 5.3% | 7.3% | 313 | 21.4% | 6.8% |
| Professions intermédiaires | 582 | 11.0% | 8.4% | 282 | 12.0% | 8.5% | 300 | 10.2% | 8.4% | 463 | 31.6% | 8.4% |
| Employés | 778 | 14.7% | 9.4% | 199 | 8.4% | 9.1% | 579 | 19.8% | 9.5% | 155 | 10.6% | 8.6% |
| Ouvriers | 550 | 10.4% | 8.6% | 441 | 18.7% | 8.7% | 109 | 3.7% | 8.1% | 17 | 1.2% | 4.0% |
| Retraités | 1588 | 30.1% | 12.6% | 719 | 30.5% | 12.0% | 869 | 29.7% | 13.2% | 44 | 3.0% | 17.6% |
| Autres inactifs | 1274 | 24.1% | 12.4% | 404 | 17.2% | 10.8% | 870 | 29.7% | 13.2% | 375 | 25.6% | 11.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 0.9% | 5.9% | 19 | 0.8% | 4.5% | 30 | 1.0% | 7.4% | - | - | - |
| Petits patrons | 208 | 3.9% | 7.9% | 101 | 4.3% | 7.7% | 107 | 3.7% | 8.1% | 208 | 14.2% | 7.9% |
| Affaires et Cadres | 528 | 10.0% | 7.3% | 241 | 10.2% | 6.6% | 287 | 9.8% | 8.0% | 528 | 36.0% | 7.3% |
| Professions intermédiaires | 729 | 13.8% | 9.6% | 342 | 14.5% | 8.9% | 386 | 13.2% | 10.4% | 729 | 49.8% | 9.6% |
| Employés | 559 | 10.6% | 10.3% | 219 | 9.3% | 9.4% | 340 | 11.6% | 11.0% | - | - | - |
| Ouvriers | 898 | 17.0% | 9.4% | 483 | 20.5% | 9.4% | 415 | 14.2% | 9.4% | - | - | - |
| Retraités | 1813 | 34.3% | 12.6% | 778 | 33.1% | 11.8% | 1034 | 35.3% | 13.2% | - | - | - |
| Autres inactifs | 501 | 9.5% | 12.2% | 171 | 7.3% | 11.0% | 330 | 11.3% | 12.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1026 | 19.4% | 10.3% | 367 | 15.6% | 8.2% | 660 | 22.5% | 12.0% | 115 | 7.8% | 6.6% |
| 2 personnes | 1986 | 37.6% | 11.1% | 955 | 40.6% | 11.0% | 1031 | 35.2% | 11.1% | 377 | 25.8% | 8.9% |
| 3 personnes | 916 | 17.3% | 10.1% | 439 | 18.6% | 9.8% | 477 | 16.3% | 10.3% | 353 | 24.1% | 8.9% |
| 4 personnes | 879 | 16.6% | 9.4% | 394 | 16.7% | 8.5% | 485 | 16.6% | 10.4% | 415 | 28.3% | 8.4% |
| 5 personnes et + | 476 | 9.0% | 8.9% | 200 | 8.5% | 8.0% | 276 | 9.4% | 9.6% | 204 | 14.0% | 8.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1428 | 27.0% | 9.2% | 593 | 25.2% | 8.3% | 834 | 28.5% | 10.0% | 655 | 44.7% | 8.5% |
| Non | 3856 | 73.0% | 10.6% | 1761 | 74.8% | 10.0% | 2095 | 71.5% | 11.2% | 810 | 55.3% | 8.3% |
| Habitat | ||||||||||||
| Communes rurales | 1049 | 19.8% | 8.9% | 503 | 21.4% | 8.9% | 545 | 18.6% | 8.8% | 255 | 17.4% | 7.8% |
| Agglo. - 20 000 hab | 874 | 16.5% | 9.7% | 370 | 15.7% | 8.9% | 504 | 17.2% | 10.4% | 212 | 14.5% | 8.1% |
| Agglo. 20 000 à 100 000 hab | 747 | 14.1% | 10.7% | 340 | 14.5% | 10.1% | 407 | 13.9% | 11.4% | 164 | 11.2% | 9.1% |
| Agglo. + 100 000 hab | 1732 | 32.8% | 11.2% | 769 | 32.6% | 10.2% | 964 | 32.9% | 12.2% | 521 | 35.5% | 9.1% |
| Agglo. Paris | 882 | 16.7% | 10.3% | 372 | 15.8% | 9.1% | 510 | 17.4% | 11.5% | 313 | 21.4% | 7.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1014 | 19.2% | 10.6% | 433 | 18.4% | 9.5% | 581 | 19.8% | 11.6% | 339 | 23.1% | 7.7% |
| Nord Pas de Calais | 308 | 5.8% | 9.6% | 128 | 5.4% | 8.4% | 179 | 6.1% | 10.6% | 90 | 6.2% | 9.1% |
| Lorraine | 141 | 2.7% | 7.3% | 79 | 3.3% | 8.5% | 62 | 2.1% | 6.3% | 40 | 2.7% | 7.2% |
| Alsace | 89 | 1.7% | 5.8% | 27 | 1.2% | 3.7% | 62 | 2.1% | 7.9% | 27 | 1.9% | 5.5% |
| Franche-Comté | 89 | 1.7% | 9.4% | 41 | 1.8% | 8.9% | 48 | 1.6% | 9.8% | 28 | 1.9% | 10.5% |
| Champagne Ardennes | 125 | 2.4% | 11.5% | 57 | 2.4% | 10.8% | 69 | 2.4% | 12.2% | 30 | 2.0% | 10.0% |
| Picardie | 207 | 3.9% | 13.5% | 111 | 4.7% | 14.9% | 96 | 3.3% | 12.1% | 45 | 3.1% | 10.7% |
| Bourgogne | 151 | 2.9% | 11.2% | 75 | 3.2% | 11.5% | 76 | 2.6% | 10.9% | 29 | 2.0% | 8.6% |
| Haute Normandie | 140 | 2.6% | 9.4% | 62 | 2.6% | 8.8% | 78 | 2.6% | 10.0% | 40 | 2.7% | 8.5% |
| Basse Normandie | 145 | 2.7% | 12.0% | 60 | 2.5% | 10.3% | 85 | 2.9% | 13.6% | 33 | 2.2% | 10.2% |
| Centre | 176 | 3.3% | 8.4% | 89 | 3.8% | 8.8% | 87 | 3.0% | 8.0% | 45 | 3.0% | 7.6% |
| Pays de Loire | 197 | 3.7% | 6.7% | 82 | 3.5% | 5.7% | 116 | 3.9% | 7.6% | 65 | 4.5% | 7.0% |
| Bretagne | 167 | 3.2% | 6.3% | 71 | 3.0% | 5.6% | 96 | 3.3% | 7.0% | 56 | 3.8% | 6.9% |
| Poitou Charentes | 163 | 3.1% | 11.0% | 69 | 2.9% | 9.6% | 95 | 3.2% | 12.3% | 41 | 2.8% | 10.2% |
| Aquitaine | 409 | 7.7% | 14.8% | 172 | 7.3% | 13.1% | 237 | 8.1% | 16.4% | 104 | 7.1% | 12.1% |
| Midi Pyrénées | 268 | 5.1% | 11.0% | 101 | 4.3% | 8.5% | 167 | 5.7% | 13.2% | 71 | 4.8% | 8.9% |
| Limousin | 88 | 1.7% | 14.2% | 42 | 1.8% | 14.4% | 45 | 1.6% | 14.1% | 24 | 1.6% | 15.1% |
| Auvergne | 104 | 2.0% | 9.2% | 47 | 2.0% | 8.6% | 57 | 2.0% | 9.8% | 25 | 1.7% | 7.9% |
| Rhône Alpes | 491 | 9.3% | 9.5% | 252 | 10.7% | 10.1% | 239 | 8.2% | 8.9% | 126 | 8.6% | 6.7% |
| Languedoc Roussillon | 260 | 4.9% | 11.5% | 107 | 4.6% | 10.0% | 152 | 5.2% | 12.8% | 48 | 3.3% | 6.8% |
| Provence Alpes Côte d'Azur, Corse | 552 | 10.4% | 12.7% | 251 | 10.7% | 12.2% | 301 | 10.3% | 13.2% | 161 | 11.0% | 10.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3378 | 63.9% | 10.0% | 1598 | 67.9% | 9.5% | 1780 | 60.8% | 10.5% | 1212 | 82.7% | 8.3% |
| Presque tous les jours | 579 | 11.0% | 9.9% | 240 | 10.2% | 8.9% | 340 | 11.6% | 10.8% | 169 | 11.6% | 8.7% |
| 1 à 2 fois par semaine | 261 | 4.9% | 10.5% | 116 | 4.9% | 10.7% | 145 | 4.9% | 10.3% | 46 | 3.1% | 8.4% |
| 1 à 3 fois par mois | 72 | 1.4% | 14.5% | 13 | 0.5% | 6.3% | 60 | 2.0% | 20.1% | 11 | 0.7% | 17.7% |
| Moins souvent | 81 | 1.5% | 11.2% | 30 | 1.3% | 8.9% | 51 | 1.7% | 13.3% | 9 | 0.6% | 15.7% |
| Jamais | 22 | 0.4% | 24.3% | 19 | 0.8% | 30.3% | 3 | 0.1% | 10.2% | 2 | 0.1% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 184 | 3.5% | 9.7% | 58 | 2.5% | 7.4% | 126 | 4.3% | 11.3% | 12 | 0.8% | 6.5% |
| De 9 000 à moins de 12 000 euros par an | 312 | 5.9% | 10.6% | 109 | 4.6% | 10.0% | 203 | 6.9% | 10.9% | 17 | 1.1% | 6.7% |
| De 12 000 à moins de 18 000 euros par an | 623 | 11.8% | 10.6% | 258 | 11.0% | 9.8% | 365 | 12.5% | 11.2% | 54 | 3.7% | 7.8% |
| De 18 000 à moins de 24 000 euros par an | 667 | 12.6% | 10.1% | 263 | 11.2% | 8.7% | 404 | 13.8% | 11.4% | 113 | 7.7% | 8.2% |
| De 24 000 à moins de 36 000 euros par an | 1167 | 22.1% | 10.6% | 519 | 22.0% | 10.0% | 648 | 22.1% | 11.2% | 303 | 20.7% | 9.1% |
| De 36 000 à moins de 45 000 euros par an | 632 | 12.0% | 9.0% | 324 | 13.7% | 8.8% | 308 | 10.5% | 9.2% | 203 | 13.9% | 6.9% |
| De 45 000 à moins de 65 000 euros par an | 750 | 14.2% | 10.4% | 408 | 17.3% | 10.4% | 343 | 11.7% | 10.4% | 387 | 26.4% | 9.6% |
| De 65 000 à moins de 80 000 euros par an | 190 | 3.6% | 9.7% | 115 | 4.9% | 10.5% | 76 | 2.6% | 8.7% | 99 | 6.7% | 7.6% |
| De 80 000 à moins de 115 000 euros par an | 91 | 1.7% | 7.3% | 41 | 1.7% | 5.6% | 50 | 1.7% | 9.9% | 71 | 4.8% | 7.6% |
| 115 000 euros et plus par an | 43 | 0.8% | 7.3% | 21 | 0.9% | 5.9% | 22 | 0.7% | 9.4% | 30 | 2.0% | 6.3% |
| Refus | 348 | 6.6% | 11.3% | 126 | 5.4% | 9.7% | 222 | 7.6% | 12.4% | 90 | 6.2% | 8.9% |
| Ne sait pas | 276 | 5.2% | 11.8% | 112 | 4.8% | 11.4% | 164 | 5.6% | 12.0% | 86 | 5.9% | 9.3% |
