L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1862 | 100.0% | 3.6% | 426 | 100.0% | 1.7% | 1435 | 100.0% | 5.3% | 672 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 426 | 22.9% | 1.7% | 426 | 100.0% | 1.7% | - | - | - | 144 | 21.4% | 1.6% |
| Femme | 1435 | 77.1% | 5.3% | - | - | - | 1435 | 100.0% | 5.3% | 528 | 78.6% | 6.1% |
| Age | ||||||||||||
| 15 à 24 ans | 610 | 32.8% | 8.4% | 89 | 20.9% | 2.4% | 521 | 36.3% | 14.5% | 241 | 35.8% | 7.6% |
| 25 à 34 ans | 503 | 27.0% | 6.6% | 119 | 27.9% | 3.2% | 384 | 26.7% | 9.9% | 187 | 27.9% | 5.6% |
| 35 à 49 ans | 454 | 24.4% | 3.6% | 136 | 32.0% | 2.2% | 317 | 22.1% | 5.0% | 181 | 26.9% | 2.9% |
| 50 à 59 ans | 193 | 10.4% | 2.1% | 59 | 13.9% | 1.3% | 134 | 9.4% | 2.9% | 55 | 8.2% | 1.4% |
| 60 ans et plus | 102 | 5.5% | 0.7% | 23 | 5.4% | 0.3% | 79 | 5.5% | 0.9% | 8 | 1.2% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 918 | 49.3% | 4.0% | - | - | - | 918 | 63.9% | 4.0% | 311 | 46.4% | 4.4% |
| Personne de référence | 566 | 30.4% | 2.0% | 319 | 74.8% | 1.6% | 247 | 17.2% | 3.2% | 157 | 23.4% | 1.9% |
| Responsable des achats | 1185 | 63.6% | 3.3% | 212 | 49.8% | 1.6% | 973 | 67.8% | 4.3% | 379 | 56.4% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.7% | 2.5% | 9 | 2.0% | 2.3% | 5 | 0.3% | 3.1% | 3 | 0.5% | 32.1% |
| Petits patrons | 58 | 3.1% | 3.6% | 31 | 7.2% | 2.7% | 28 | 1.9% | 5.6% | 45 | 6.7% | 3.1% |
| Affaires et Cadres | 92 | 4.9% | 1.8% | 31 | 7.3% | 1.0% | 61 | 4.2% | 2.9% | 78 | 11.6% | 1.7% |
| Professions intermédiaires | 282 | 15.1% | 4.1% | 56 | 13.2% | 1.7% | 225 | 15.7% | 6.3% | 176 | 26.1% | 3.2% |
| Employés | 501 | 26.9% | 6.0% | 53 | 12.5% | 2.4% | 447 | 31.2% | 7.3% | 136 | 20.3% | 7.5% |
| Ouvriers | 226 | 12.1% | 3.5% | 148 | 34.8% | 2.9% | 78 | 5.4% | 5.8% | 20 | 3.0% | 4.7% |
| Retraités | 72 | 3.9% | 0.6% | 20 | 4.7% | 0.3% | 52 | 3.6% | 0.8% | 0 | 0.1% | 0.2% |
| Autres inactifs | 618 | 33.2% | 6.0% | 78 | 18.3% | 2.1% | 540 | 37.6% | 8.2% | 213 | 31.8% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 0.9% | 2.1% | 7 | 1.6% | 1.6% | 11 | 0.7% | 2.6% | - | - | - |
| Petits patrons | 140 | 7.5% | 5.3% | 34 | 8.0% | 2.6% | 105 | 7.3% | 8.0% | 140 | 20.8% | 5.3% |
| Affaires et Cadres | 193 | 10.4% | 2.7% | 37 | 8.8% | 1.0% | 156 | 10.8% | 4.4% | 193 | 28.8% | 2.7% |
| Professions intermédiaires | 339 | 18.2% | 4.5% | 72 | 17.0% | 1.9% | 266 | 18.6% | 7.1% | 339 | 50.5% | 4.5% |
| Employés | 276 | 14.8% | 5.1% | 65 | 15.3% | 2.8% | 211 | 14.7% | 6.8% | - | - | - |
| Ouvriers | 583 | 31.3% | 6.1% | 143 | 33.5% | 2.8% | 440 | 30.7% | 10.0% | - | - | - |
| Retraités | 135 | 7.2% | 0.9% | 39 | 9.1% | 0.6% | 96 | 6.7% | 1.2% | - | - | - |
| Autres inactifs | 179 | 9.6% | 4.4% | 29 | 6.8% | 1.9% | 150 | 10.4% | 5.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 167 | 9.0% | 1.7% | 46 | 10.7% | 1.0% | 122 | 8.5% | 2.2% | 32 | 4.8% | 1.9% |
| 2 personnes | 374 | 20.1% | 2.1% | 75 | 17.5% | 0.9% | 299 | 20.8% | 3.2% | 111 | 16.6% | 2.6% |
| 3 personnes | 489 | 26.2% | 5.4% | 76 | 17.9% | 1.7% | 412 | 28.7% | 8.9% | 201 | 29.9% | 5.1% |
| 4 personnes | 455 | 24.4% | 4.9% | 112 | 26.3% | 2.4% | 343 | 23.9% | 7.3% | 198 | 29.5% | 4.0% |
| 5 personnes et + | 377 | 20.3% | 7.0% | 118 | 27.6% | 4.7% | 259 | 18.1% | 9.0% | 129 | 19.2% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 906 | 48.6% | 5.9% | 220 | 51.5% | 3.1% | 686 | 47.8% | 8.3% | 344 | 51.3% | 4.5% |
| Non | 956 | 51.4% | 2.6% | 207 | 48.5% | 1.2% | 750 | 52.2% | 4.0% | 327 | 48.7% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 369 | 19.8% | 3.1% | 97 | 22.6% | 1.7% | 272 | 19.0% | 4.4% | 94 | 13.9% | 2.9% |
| Agglo. - 20 000 hab | 245 | 13.1% | 2.7% | 50 | 11.8% | 1.2% | 195 | 13.6% | 4.0% | 84 | 12.5% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 244 | 13.1% | 3.5% | 49 | 11.5% | 1.4% | 195 | 13.6% | 5.5% | 84 | 12.5% | 4.7% |
| Agglo. + 100 000 hab | 641 | 34.4% | 4.2% | 142 | 33.3% | 1.9% | 499 | 34.7% | 6.3% | 258 | 38.4% | 4.5% |
| Agglo. Paris | 364 | 19.5% | 4.3% | 89 | 20.8% | 2.2% | 275 | 19.2% | 6.2% | 152 | 22.6% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 403 | 21.6% | 4.2% | 99 | 23.3% | 2.2% | 304 | 21.1% | 6.1% | 165 | 24.6% | 3.8% |
| Nord Pas de Calais | 152 | 8.2% | 4.7% | 41 | 9.7% | 2.7% | 110 | 7.7% | 6.5% | 54 | 8.1% | 5.5% |
| Lorraine | 37 | 2.0% | 1.9% | 7 | 1.6% | 0.7% | 31 | 2.1% | 3.1% | 14 | 2.1% | 2.5% |
| Alsace | 74 | 4.0% | 4.8% | 16 | 3.8% | 2.2% | 57 | 4.0% | 7.3% | 26 | 3.8% | 5.2% |
| Franche-Comté | 32 | 1.7% | 3.3% | 9 | 2.1% | 2.0% | 23 | 1.6% | 4.6% | 9 | 1.4% | 3.6% |
| Champagne Ardennes | 35 | 1.9% | 3.2% | 7 | 1.6% | 1.3% | 29 | 2.0% | 5.1% | 13 | 2.0% | 4.4% |
| Picardie | 72 | 3.9% | 4.7% | 19 | 4.4% | 2.5% | 54 | 3.7% | 6.8% | 18 | 2.7% | 4.2% |
| Bourgogne | 39 | 2.1% | 2.9% | 8 | 1.8% | 1.2% | 32 | 2.2% | 4.5% | 9 | 1.3% | 2.6% |
| Haute Normandie | 55 | 3.0% | 3.7% | 11 | 2.6% | 1.6% | 44 | 3.1% | 5.7% | 20 | 3.0% | 4.3% |
| Basse Normandie | 28 | 1.5% | 2.3% | 5 | 1.1% | 0.8% | 24 | 1.6% | 3.7% | 10 | 1.5% | 3.2% |
| Centre | 59 | 3.2% | 2.8% | 22 | 5.2% | 2.2% | 37 | 2.6% | 3.4% | 14 | 2.1% | 2.4% |
| Pays de Loire | 88 | 4.7% | 3.0% | 25 | 5.9% | 1.8% | 63 | 4.4% | 4.1% | 48 | 7.1% | 5.2% |
| Bretagne | 72 | 3.9% | 2.7% | 19 | 4.5% | 1.5% | 53 | 3.7% | 3.8% | 22 | 3.3% | 2.7% |
| Poitou Charentes | 31 | 1.7% | 2.1% | 8 | 1.9% | 1.1% | 23 | 1.6% | 2.9% | 10 | 1.6% | 2.6% |
| Aquitaine | 91 | 4.9% | 3.3% | 26 | 6.1% | 2.0% | 65 | 4.5% | 4.5% | 24 | 3.5% | 2.8% |
| Midi Pyrénées | 81 | 4.4% | 3.3% | 20 | 4.6% | 1.7% | 62 | 4.3% | 4.9% | 31 | 4.6% | 3.9% |
| Limousin | 21 | 1.1% | 3.3% | 5 | 1.3% | 1.9% | 15 | 1.1% | 4.7% | 4 | 0.6% | 2.6% |
| Auvergne | 29 | 1.6% | 2.6% | 9 | 2.1% | 1.6% | 21 | 1.4% | 3.5% | 8 | 1.2% | 2.7% |
| Rhône Alpes | 161 | 8.6% | 3.1% | 29 | 6.7% | 1.2% | 132 | 9.2% | 4.9% | 66 | 9.9% | 3.5% |
| Languedoc Roussillon | 77 | 4.1% | 3.4% | 17 | 3.9% | 1.5% | 61 | 4.2% | 5.1% | 26 | 3.8% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 224 | 12.0% | 5.2% | 25 | 5.8% | 1.2% | 199 | 13.9% | 8.7% | 78 | 11.7% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1480 | 79.5% | 4.4% | 322 | 75.6% | 1.9% | 1158 | 80.7% | 6.8% | 604 | 89.9% | 4.1% |
| Presque tous les jours | 147 | 7.9% | 2.5% | 35 | 8.2% | 1.3% | 112 | 7.8% | 3.6% | 49 | 7.3% | 2.5% |
| 1 à 2 fois par semaine | 75 | 4.0% | 3.0% | 23 | 5.3% | 2.1% | 52 | 3.6% | 3.7% | 6 | 0.9% | 1.1% |
| 1 à 3 fois par mois | 19 | 1.0% | 3.9% | 0 | 0.1% | 0.1% | 19 | 1.3% | 6.4% | 2 | 0.2% | 2.7% |
| Moins souvent | 6 | 0.3% | 0.9% | 2 | 0.4% | 0.5% | 5 | 0.3% | 1.2% | - | - | - |
| Jamais | 3 | 0.2% | 3.5% | 3 | 0.7% | 4.9% | - | - | - | 3 | 0.5% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 123 | 6.6% | 6.4% | 21 | 4.9% | 2.6% | 102 | 7.1% | 9.1% | 5 | 0.8% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 92 | 5.0% | 3.1% | 15 | 3.5% | 1.4% | 77 | 5.4% | 4.2% | 11 | 1.7% | 4.6% |
| De 12 000 à moins de 18 000 euros par an | 187 | 10.0% | 3.2% | 45 | 10.5% | 1.7% | 142 | 9.9% | 4.4% | 24 | 3.6% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 205 | 11.0% | 3.1% | 47 | 11.1% | 1.6% | 158 | 11.0% | 4.5% | 69 | 10.2% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 362 | 19.4% | 3.3% | 89 | 20.8% | 1.7% | 273 | 19.1% | 4.7% | 124 | 18.5% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 285 | 15.3% | 4.1% | 78 | 18.4% | 2.1% | 207 | 14.4% | 6.2% | 112 | 16.7% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 238 | 12.8% | 3.3% | 66 | 15.6% | 1.7% | 172 | 12.0% | 5.2% | 142 | 21.2% | 3.5% |
| De 65 000 à moins de 80 000 euros par an | 56 | 3.0% | 2.8% | 13 | 3.1% | 1.2% | 42 | 3.0% | 4.9% | 30 | 4.5% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 39 | 2.1% | 3.2% | 17 | 4.0% | 2.3% | 22 | 1.5% | 4.3% | 36 | 5.3% | 3.8% |
| 115 000 euros et plus par an | 9 | 0.5% | 1.5% | 3 | 0.7% | 0.9% | 5 | 0.4% | 2.3% | 7 | 1.1% | 1.6% |
| Refus | 91 | 4.9% | 2.9% | 9 | 2.2% | 0.7% | 81 | 5.7% | 4.5% | 38 | 5.7% | 3.8% |
| Ne sait pas | 175 | 9.4% | 7.5% | 22 | 5.2% | 2.2% | 153 | 10.7% | 11.2% | 71 | 10.6% | 7.7% |
