L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 603 | 100.0% | 1.2% | 82 | 100.0% | 0.3% | 521 | 100.0% | 1.9% | 279 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 82 | 13.6% | 0.3% | 82 | 100.0% | 0.3% | - | - | - | 35 | 12.6% | 0.4% |
| Femme | 521 | 86.4% | 1.9% | - | - | - | 521 | 100.0% | 1.9% | 244 | 87.4% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 226 | 37.5% | 3.1% | 15 | 17.9% | 0.4% | 212 | 40.6% | 5.9% | 106 | 38.1% | 3.4% |
| 25 à 34 ans | 110 | 18.2% | 1.4% | 7 | 8.0% | 0.2% | 103 | 19.8% | 2.7% | 46 | 16.6% | 1.4% |
| 35 à 49 ans | 121 | 20.1% | 1.0% | 20 | 24.6% | 0.3% | 101 | 19.4% | 1.6% | 73 | 26.1% | 1.2% |
| 50 à 59 ans | 98 | 16.3% | 1.1% | 31 | 37.3% | 0.7% | 68 | 13.0% | 1.5% | 42 | 14.9% | 1.1% |
| 60 ans et plus | 48 | 7.9% | 0.3% | 10 | 12.2% | 0.2% | 38 | 7.2% | 0.4% | 12 | 4.2% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 305 | 50.7% | 1.3% | - | - | - | 305 | 58.6% | 1.3% | 135 | 48.5% | 1.9% |
| Personne de référence | 148 | 24.5% | 0.5% | 66 | 80.8% | 0.3% | 81 | 15.6% | 1.1% | 54 | 19.3% | 0.7% |
| Responsable des achats | 358 | 59.3% | 1.0% | 47 | 56.9% | 0.4% | 311 | 59.7% | 1.4% | 151 | 54.3% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 0 | 0.3% | 0.1% | 1 | 0.2% | 0.6% | - | - | - |
| Petits patrons | 22 | 3.6% | 1.3% | 6 | 7.4% | 0.5% | 16 | 3.0% | 3.2% | 21 | 7.5% | 1.4% |
| Affaires et Cadres | 72 | 11.9% | 1.4% | 15 | 18.4% | 0.5% | 57 | 10.9% | 2.7% | 62 | 22.1% | 1.3% |
| Professions intermédiaires | 81 | 13.4% | 1.2% | 15 | 18.7% | 0.5% | 65 | 12.5% | 1.8% | 47 | 16.8% | 0.8% |
| Employés | 130 | 21.5% | 1.6% | 10 | 11.9% | 0.4% | 120 | 23.0% | 2.0% | 38 | 13.5% | 2.1% |
| Ouvriers | 32 | 5.2% | 0.5% | 18 | 21.9% | 0.4% | 14 | 2.6% | 1.0% | 1 | 0.4% | 0.3% |
| Retraités | 31 | 5.2% | 0.2% | 8 | 9.3% | 0.1% | 24 | 4.5% | 0.4% | 2 | 0.9% | 1.0% |
| Autres inactifs | 235 | 38.9% | 2.3% | 10 | 12.1% | 0.3% | 225 | 43.2% | 3.4% | 108 | 38.7% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.2% | 0.9% | 0 | 0.3% | 0.1% | 7 | 1.3% | 1.7% | - | - | - |
| Petits patrons | 42 | 6.9% | 1.6% | 6 | 7.4% | 0.5% | 36 | 6.9% | 2.7% | 42 | 15.0% | 1.6% |
| Affaires et Cadres | 133 | 22.1% | 1.8% | 15 | 18.6% | 0.4% | 118 | 22.7% | 3.3% | 133 | 47.8% | 1.8% |
| Professions intermédiaires | 104 | 17.2% | 1.4% | 14 | 17.1% | 0.4% | 90 | 17.2% | 2.4% | 104 | 37.2% | 1.4% |
| Employés | 84 | 13.9% | 1.5% | 16 | 19.6% | 0.7% | 68 | 13.0% | 2.2% | - | - | - |
| Ouvriers | 125 | 20.8% | 1.3% | 18 | 22.4% | 0.4% | 107 | 20.5% | 2.4% | - | - | - |
| Retraités | 58 | 9.7% | 0.4% | 10 | 12.3% | 0.2% | 48 | 9.3% | 0.6% | - | - | - |
| Autres inactifs | 50 | 8.2% | 1.2% | 2 | 2.3% | 0.1% | 48 | 9.2% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 57 | 9.4% | 0.6% | 12 | 14.9% | 0.3% | 44 | 8.5% | 0.8% | 16 | 5.9% | 0.9% |
| 2 personnes | 133 | 22.1% | 0.7% | 22 | 26.7% | 0.3% | 112 | 21.4% | 1.2% | 50 | 17.8% | 1.2% |
| 3 personnes | 170 | 28.3% | 1.9% | 22 | 26.6% | 0.5% | 149 | 28.5% | 3.2% | 88 | 31.4% | 2.2% |
| 4 personnes | 169 | 28.0% | 1.8% | 17 | 20.4% | 0.4% | 152 | 29.2% | 3.3% | 85 | 30.4% | 1.7% |
| 5 personnes et + | 74 | 12.3% | 1.4% | 9 | 11.5% | 0.4% | 65 | 12.4% | 2.2% | 41 | 14.5% | 1.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 217 | 36.1% | 1.4% | 28 | 33.8% | 0.4% | 190 | 36.4% | 2.3% | 120 | 42.8% | 1.5% |
| Non | 386 | 63.9% | 1.1% | 54 | 66.2% | 0.3% | 331 | 63.6% | 1.8% | 160 | 57.2% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 88 | 14.7% | 0.7% | 11 | 13.0% | 0.2% | 78 | 14.9% | 1.3% | 34 | 12.2% | 1.0% |
| Agglo. - 20 000 hab | 62 | 10.3% | 0.7% | 8 | 10.4% | 0.2% | 54 | 10.3% | 1.1% | 26 | 9.3% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 74 | 12.2% | 1.1% | 10 | 11.7% | 0.3% | 64 | 12.3% | 1.8% | 34 | 12.2% | 1.9% |
| Agglo. + 100 000 hab | 237 | 39.2% | 1.5% | 35 | 42.5% | 0.5% | 202 | 38.7% | 2.6% | 95 | 34.0% | 1.7% |
| Agglo. Paris | 142 | 23.6% | 1.7% | 18 | 22.4% | 0.4% | 124 | 23.8% | 2.8% | 90 | 32.3% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 154 | 25.5% | 1.6% | 19 | 23.7% | 0.4% | 134 | 25.8% | 2.7% | 96 | 34.4% | 2.2% |
| Nord Pas de Calais | 28 | 4.6% | 0.9% | 7 | 9.0% | 0.5% | 20 | 3.9% | 1.2% | 11 | 4.0% | 1.1% |
| Lorraine | 17 | 2.8% | 0.9% | 2 | 2.9% | 0.3% | 14 | 2.8% | 1.4% | 3 | 1.1% | 0.6% |
| Alsace | 12 | 2.0% | 0.8% | 2 | 3.0% | 0.3% | 9 | 1.8% | 1.2% | 3 | 1.3% | 0.7% |
| Franche-Comté | 10 | 1.6% | 1.0% | 1 | 0.8% | 0.1% | 9 | 1.8% | 1.9% | 1 | 0.3% | 0.3% |
| Champagne Ardennes | 17 | 2.7% | 1.5% | - | - | - | 17 | 3.2% | 2.9% | 5 | 1.9% | 1.8% |
| Picardie | 18 | 3.0% | 1.2% | 2 | 2.5% | 0.3% | 16 | 3.1% | 2.1% | 4 | 1.4% | 0.9% |
| Bourgogne | 13 | 2.1% | 0.9% | - | - | - | 13 | 2.4% | 1.8% | 2 | 0.7% | 0.6% |
| Haute Normandie | 22 | 3.7% | 1.5% | 4 | 4.5% | 0.5% | 18 | 3.5% | 2.4% | 9 | 3.4% | 2.0% |
| Basse Normandie | 6 | 0.9% | 0.5% | 2 | 2.5% | 0.4% | 4 | 0.7% | 0.6% | 4 | 1.5% | 1.3% |
| Centre | 14 | 2.4% | 0.7% | 5 | 6.2% | 0.5% | 9 | 1.8% | 0.9% | 8 | 2.9% | 1.4% |
| Pays de Loire | 35 | 5.8% | 1.2% | 1 | 1.2% | 0.1% | 34 | 6.5% | 2.2% | 18 | 6.4% | 1.9% |
| Bretagne | 29 | 4.9% | 1.1% | 3 | 3.7% | 0.2% | 26 | 5.1% | 1.9% | 14 | 5.1% | 1.8% |
| Poitou Charentes | 22 | 3.6% | 1.5% | 2 | 2.3% | 0.3% | 20 | 3.8% | 2.6% | 11 | 3.9% | 2.7% |
| Aquitaine | 33 | 5.5% | 1.2% | 3 | 3.8% | 0.2% | 30 | 5.8% | 2.1% | 13 | 4.7% | 1.5% |
| Midi Pyrénées | 37 | 6.2% | 1.5% | 4 | 4.4% | 0.3% | 34 | 6.4% | 2.7% | 17 | 6.2% | 2.2% |
| Limousin | 9 | 1.4% | 1.4% | 2 | 2.4% | 0.7% | 7 | 1.3% | 2.1% | 2 | 0.8% | 1.3% |
| Auvergne | 10 | 1.7% | 0.9% | 3 | 3.1% | 0.5% | 8 | 1.5% | 1.3% | 7 | 2.6% | 2.3% |
| Rhône Alpes | 45 | 7.5% | 0.9% | 11 | 13.4% | 0.4% | 34 | 6.5% | 1.3% | 16 | 5.7% | 0.8% |
| Languedoc Roussillon | 19 | 3.2% | 0.9% | 3 | 3.3% | 0.2% | 17 | 3.2% | 1.4% | 7 | 2.4% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 53 | 8.8% | 1.2% | 6 | 7.4% | 0.3% | 47 | 9.1% | 2.1% | 26 | 9.4% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 487 | 80.8% | 1.4% | 67 | 81.8% | 0.4% | 420 | 80.7% | 2.5% | 230 | 82.3% | 1.6% |
| Presque tous les jours | 62 | 10.3% | 1.1% | 5 | 6.1% | 0.2% | 57 | 11.0% | 1.8% | 32 | 11.4% | 1.6% |
| 1 à 2 fois par semaine | 29 | 4.8% | 1.2% | 4 | 4.8% | 0.4% | 25 | 4.7% | 1.8% | 6 | 2.0% | 1.0% |
| 1 à 3 fois par mois | 3 | 0.4% | 0.5% | - | - | - | 3 | 0.5% | 0.9% | 2 | 0.6% | 2.7% |
| Moins souvent | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.2% | 1.0% |
| Jamais | 5 | 0.8% | 5.2% | 3 | 3.7% | 4.9% | 2 | 0.3% | 6.0% | 5 | 1.7% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.8% | 1.2% | 2 | 2.3% | 0.2% | 21 | 4.0% | 1.9% | 2 | 0.6% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 29 | 4.9% | 1.0% | 1 | 1.6% | 0.1% | 28 | 5.4% | 1.5% | 1 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 56 | 9.2% | 0.9% | 6 | 7.1% | 0.2% | 50 | 9.6% | 1.5% | 11 | 4.0% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 52 | 8.7% | 0.8% | 5 | 6.2% | 0.2% | 47 | 9.1% | 1.3% | 19 | 6.8% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 103 | 17.0% | 0.9% | 19 | 22.9% | 0.4% | 84 | 16.1% | 1.5% | 49 | 17.4% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 78 | 12.9% | 1.1% | 12 | 14.3% | 0.3% | 66 | 12.7% | 2.0% | 43 | 15.5% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 93 | 15.4% | 1.3% | 16 | 19.6% | 0.4% | 77 | 14.8% | 2.3% | 67 | 24.0% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 35 | 5.9% | 1.8% | 8 | 9.6% | 0.7% | 28 | 5.3% | 3.2% | 20 | 7.2% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 27 | 4.4% | 2.1% | 4 | 5.4% | 0.6% | 22 | 4.3% | 4.4% | 20 | 7.3% | 2.2% |
| 115 000 euros et plus par an | 9 | 1.5% | 1.6% | 5 | 5.9% | 1.3% | 4 | 0.8% | 1.9% | 9 | 3.3% | 1.9% |
| Refus | 52 | 8.5% | 1.7% | 2 | 2.4% | 0.2% | 50 | 9.5% | 2.8% | 19 | 7.0% | 1.9% |
| Ne sait pas | 47 | 7.8% | 2.0% | 2 | 2.8% | 0.2% | 44 | 8.5% | 3.3% | 18 | 6.4% | 1.9% |
