L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2194 | 100.0% | 4.2% | 1831 | 100.0% | 7.4% | 363 | 100.0% | 1.3% | 797 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 1831 | 83.4% | 7.4% | 1831 | 100.0% | 7.4% | - | - | - | 676 | 84.8% | 7.7% |
| Femme | 363 | 16.6% | 1.3% | - | - | - | 363 | 100.0% | 1.3% | 121 | 15.2% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 529 | 24.1% | 7.3% | 451 | 24.6% | 12.3% | 78 | 21.4% | 2.2% | 217 | 27.3% | 6.9% |
| 25 à 34 ans | 333 | 15.2% | 4.4% | 285 | 15.5% | 7.6% | 49 | 13.4% | 1.2% | 103 | 12.9% | 3.1% |
| 35 à 49 ans | 564 | 25.7% | 4.5% | 479 | 26.2% | 7.8% | 85 | 23.4% | 1.3% | 256 | 32.2% | 4.1% |
| 50 à 59 ans | 415 | 18.9% | 4.5% | 345 | 18.8% | 7.5% | 71 | 19.4% | 1.5% | 173 | 21.8% | 4.6% |
| 60 ans et plus | 353 | 16.1% | 2.3% | 271 | 14.8% | 4.1% | 82 | 22.5% | 1.0% | 47 | 5.9% | 4.8% |
| Individu | ||||||||||||
| Ménagères | 285 | 13.0% | 1.2% | - | - | - | 285 | 78.3% | 1.2% | 90 | 11.3% | 1.3% |
| Personne de référence | 1373 | 62.6% | 4.9% | 1309 | 71.5% | 6.4% | 65 | 17.8% | 0.8% | 494 | 62.0% | 6.0% |
| Responsable des achats | 1176 | 53.6% | 3.3% | 887 | 48.4% | 6.8% | 289 | 79.6% | 1.3% | 389 | 48.8% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.9% | 3.7% | 19 | 1.1% | 5.2% | - | - | - | - | - | - |
| Petits patrons | 85 | 3.9% | 5.2% | 77 | 4.2% | 6.8% | 8 | 2.2% | 1.6% | 78 | 9.8% | 5.4% |
| Affaires et Cadres | 229 | 10.4% | 4.5% | 189 | 10.3% | 6.3% | 40 | 10.9% | 1.9% | 217 | 27.2% | 4.7% |
| Professions intermédiaires | 314 | 14.3% | 4.6% | 267 | 14.6% | 8.0% | 47 | 13.0% | 1.3% | 266 | 33.4% | 4.8% |
| Employés | 284 | 13.0% | 3.4% | 198 | 10.8% | 9.1% | 86 | 23.7% | 1.4% | 27 | 3.3% | 1.5% |
| Ouvriers | 478 | 21.8% | 7.4% | 457 | 25.0% | 9.0% | 21 | 5.7% | 1.5% | 20 | 2.6% | 4.8% |
| Retraités | 300 | 13.7% | 2.4% | 229 | 12.5% | 3.8% | 72 | 19.7% | 1.1% | 1 | 0.2% | 0.6% |
| Autres inactifs | 485 | 22.1% | 4.7% | 395 | 21.6% | 10.6% | 90 | 24.8% | 1.4% | 187 | 23.5% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 35 | 1.6% | 4.3% | 28 | 1.5% | 6.8% | 7 | 2.0% | 1.8% | - | - | - |
| Petits patrons | 109 | 5.0% | 4.1% | 98 | 5.4% | 7.5% | 11 | 3.0% | 0.8% | 109 | 13.7% | 4.1% |
| Affaires et Cadres | 313 | 14.2% | 4.3% | 257 | 14.0% | 7.0% | 56 | 15.3% | 1.6% | 313 | 39.2% | 4.3% |
| Professions intermédiaires | 375 | 17.1% | 5.0% | 321 | 17.5% | 8.4% | 54 | 15.0% | 1.5% | 375 | 47.1% | 5.0% |
| Employés | 314 | 14.3% | 5.8% | 259 | 14.2% | 11.2% | 54 | 15.0% | 1.8% | - | - | - |
| Ouvriers | 540 | 24.6% | 5.7% | 470 | 25.7% | 9.2% | 69 | 19.1% | 1.6% | - | - | - |
| Retraités | 381 | 17.4% | 2.6% | 288 | 15.7% | 4.4% | 93 | 25.5% | 1.2% | - | - | - |
| Autres inactifs | 128 | 5.8% | 3.1% | 109 | 6.0% | 7.0% | 19 | 5.2% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 328 | 15.0% | 3.3% | 281 | 15.4% | 6.3% | 47 | 13.0% | 0.9% | 70 | 8.8% | 4.0% |
| 2 personnes | 573 | 26.1% | 3.2% | 449 | 24.5% | 5.2% | 124 | 34.1% | 1.3% | 170 | 21.3% | 4.0% |
| 3 personnes | 510 | 23.3% | 5.6% | 434 | 23.7% | 9.7% | 76 | 20.9% | 1.6% | 198 | 24.9% | 5.0% |
| 4 personnes | 480 | 21.9% | 5.2% | 401 | 21.9% | 8.6% | 79 | 21.7% | 1.7% | 241 | 30.2% | 4.8% |
| 5 personnes et + | 302 | 13.8% | 5.6% | 265 | 14.5% | 10.6% | 37 | 10.3% | 1.3% | 118 | 14.8% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 740 | 33.7% | 4.8% | 618 | 33.7% | 8.7% | 122 | 33.5% | 1.5% | 324 | 40.7% | 4.2% |
| Non | 1455 | 66.3% | 4.0% | 1213 | 66.3% | 6.9% | 242 | 66.5% | 1.3% | 473 | 59.3% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 468 | 21.3% | 4.0% | 397 | 21.7% | 7.0% | 72 | 19.8% | 1.2% | 138 | 17.3% | 4.2% |
| Agglo. - 20 000 hab | 353 | 16.1% | 3.9% | 287 | 15.7% | 6.9% | 66 | 18.1% | 1.4% | 124 | 15.6% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 289 | 13.2% | 4.2% | 230 | 12.5% | 6.8% | 59 | 16.3% | 1.7% | 90 | 11.3% | 5.0% |
| Agglo. + 100 000 hab | 675 | 30.8% | 4.4% | 586 | 32.0% | 7.8% | 89 | 24.5% | 1.1% | 260 | 32.6% | 4.6% |
| Agglo. Paris | 409 | 18.6% | 4.8% | 331 | 18.1% | 8.1% | 77 | 21.3% | 1.7% | 185 | 23.2% | 4.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 472 | 21.5% | 4.9% | 384 | 21.0% | 8.4% | 88 | 24.1% | 1.8% | 195 | 24.5% | 4.5% |
| Nord Pas de Calais | 134 | 6.1% | 4.2% | 121 | 6.6% | 7.9% | 13 | 3.5% | 0.8% | 58 | 7.3% | 5.9% |
| Lorraine | 74 | 3.4% | 3.9% | 66 | 3.6% | 7.1% | 8 | 2.2% | 0.8% | 19 | 2.3% | 3.4% |
| Alsace | 32 | 1.5% | 2.1% | 25 | 1.4% | 3.4% | 7 | 2.0% | 0.9% | 11 | 1.3% | 2.2% |
| Franche-Comté | 43 | 2.0% | 4.5% | 33 | 1.8% | 7.1% | 10 | 2.9% | 2.1% | 13 | 1.6% | 4.8% |
| Champagne Ardennes | 54 | 2.5% | 5.0% | 39 | 2.2% | 7.5% | 15 | 4.1% | 2.6% | 15 | 1.9% | 5.2% |
| Picardie | 56 | 2.6% | 3.6% | 49 | 2.6% | 6.5% | 7 | 2.1% | 0.9% | 14 | 1.7% | 3.2% |
| Bourgogne | 69 | 3.1% | 5.1% | 57 | 3.1% | 8.8% | 11 | 3.1% | 1.6% | 24 | 3.0% | 7.0% |
| Haute Normandie | 58 | 2.7% | 3.9% | 44 | 2.4% | 6.2% | 14 | 3.9% | 1.8% | 19 | 2.4% | 4.1% |
| Basse Normandie | 47 | 2.2% | 3.9% | 42 | 2.3% | 7.3% | 5 | 1.4% | 0.8% | 15 | 1.9% | 4.6% |
| Centre | 87 | 4.0% | 4.1% | 71 | 3.9% | 7.1% | 16 | 4.3% | 1.4% | 26 | 3.3% | 4.4% |
| Pays de Loire | 85 | 3.9% | 2.9% | 72 | 3.9% | 5.0% | 14 | 3.7% | 0.9% | 30 | 3.8% | 3.2% |
| Bretagne | 82 | 3.7% | 3.1% | 72 | 3.9% | 5.6% | 10 | 2.8% | 0.7% | 26 | 3.2% | 3.2% |
| Poitou Charentes | 59 | 2.7% | 4.0% | 50 | 2.7% | 7.0% | 8 | 2.3% | 1.1% | 22 | 2.8% | 5.6% |
| Aquitaine | 120 | 5.5% | 4.4% | 100 | 5.4% | 7.6% | 20 | 5.6% | 1.4% | 50 | 6.3% | 5.9% |
| Midi Pyrénées | 119 | 5.4% | 4.9% | 103 | 5.6% | 8.7% | 16 | 4.3% | 1.3% | 43 | 5.4% | 5.4% |
| Limousin | 28 | 1.3% | 4.6% | 23 | 1.2% | 7.7% | 5 | 1.5% | 1.7% | 7 | 0.9% | 4.3% |
| Auvergne | 47 | 2.1% | 4.2% | 40 | 2.2% | 7.4% | 7 | 1.9% | 1.2% | 12 | 1.6% | 4.0% |
| Rhône Alpes | 238 | 10.8% | 4.6% | 188 | 10.3% | 7.6% | 49 | 13.6% | 1.8% | 96 | 12.0% | 5.1% |
| Languedoc Roussillon | 86 | 3.9% | 3.8% | 78 | 4.3% | 7.3% | 7 | 2.0% | 0.6% | 30 | 3.7% | 4.2% |
| Provence Alpes Côte d'Azur, Corse | 204 | 9.3% | 4.7% | 173 | 9.4% | 8.4% | 31 | 8.5% | 1.4% | 73 | 9.1% | 4.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1636 | 74.5% | 4.8% | 1359 | 74.2% | 8.1% | 276 | 76.1% | 1.6% | 696 | 87.3% | 4.8% |
| Presque tous les jours | 215 | 9.8% | 3.7% | 180 | 9.8% | 6.7% | 35 | 9.6% | 1.1% | 72 | 9.0% | 3.7% |
| 1 à 2 fois par semaine | 115 | 5.3% | 4.6% | 101 | 5.5% | 9.3% | 15 | 4.0% | 1.0% | 18 | 2.3% | 3.4% |
| 1 à 3 fois par mois | 26 | 1.2% | 5.2% | 16 | 0.9% | 7.9% | 10 | 2.7% | 3.3% | 2 | 0.3% | 4.2% |
| Moins souvent | 15 | 0.7% | 2.1% | 10 | 0.6% | 3.0% | 5 | 1.4% | 1.4% | 3 | 0.3% | 4.8% |
| Jamais | 6 | 0.3% | 6.9% | 5 | 0.3% | 8.1% | 1 | 0.3% | 4.1% | 3 | 0.4% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 74 | 3.4% | 3.9% | 62 | 3.4% | 7.8% | 12 | 3.3% | 1.1% | 4 | 0.5% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 90 | 4.1% | 3.0% | 74 | 4.0% | 6.7% | 16 | 4.4% | 0.9% | 8 | 0.9% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 199 | 9.1% | 3.4% | 172 | 9.4% | 6.5% | 27 | 7.6% | 0.8% | 20 | 2.5% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 228 | 10.4% | 3.5% | 188 | 10.3% | 6.2% | 39 | 10.9% | 1.1% | 51 | 6.4% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 465 | 21.2% | 4.2% | 381 | 20.8% | 7.3% | 84 | 23.1% | 1.5% | 154 | 19.3% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 373 | 17.0% | 5.3% | 319 | 17.4% | 8.7% | 54 | 14.9% | 1.6% | 142 | 17.8% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 350 | 16.0% | 4.9% | 295 | 16.1% | 7.5% | 56 | 15.3% | 1.7% | 178 | 22.3% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 105 | 4.8% | 5.4% | 95 | 5.2% | 8.7% | 10 | 2.8% | 1.2% | 64 | 8.0% | 4.9% |
| De 80 000 à moins de 115 000 euros par an | 64 | 2.9% | 5.2% | 49 | 2.7% | 6.7% | 15 | 4.1% | 2.9% | 46 | 5.8% | 5.0% |
| 115 000 euros et plus par an | 42 | 1.9% | 7.0% | 30 | 1.6% | 8.5% | 11 | 3.1% | 4.9% | 39 | 4.9% | 8.2% |
| Refus | 87 | 4.0% | 2.8% | 67 | 3.7% | 5.2% | 20 | 5.5% | 1.1% | 33 | 4.1% | 3.2% |
| Ne sait pas | 117 | 5.3% | 5.0% | 99 | 5.4% | 10.1% | 18 | 4.9% | 1.3% | 60 | 7.5% | 6.5% |
