L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1060 | 100.0% | 2.0% | 572 | 100.0% | 2.3% | 487 | 100.0% | 1.8% | 589 | 100.0% | 3.4% |
| Sexe | ||||||||||||
| Homme | 572 | 54.0% | 2.3% | 572 | 100.0% | 2.3% | - | - | - | 310 | 52.7% | 3.5% |
| Femme | 487 | 46.0% | 1.8% | - | - | - | 487 | 100.0% | 1.8% | 279 | 47.3% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 193 | 18.2% | 2.7% | 108 | 18.9% | 2.9% | 85 | 17.4% | 2.4% | 130 | 22.1% | 4.1% |
| 25 à 34 ans | 193 | 18.2% | 2.5% | 112 | 19.5% | 3.0% | 81 | 16.6% | 2.1% | 139 | 23.6% | 4.2% |
| 35 à 49 ans | 217 | 20.5% | 1.7% | 122 | 21.2% | 2.0% | 96 | 19.6% | 1.5% | 138 | 23.4% | 2.2% |
| 50 à 59 ans | 231 | 21.8% | 2.5% | 114 | 19.9% | 2.5% | 117 | 23.9% | 2.5% | 151 | 25.6% | 4.0% |
| 60 ans et plus | 226 | 21.3% | 1.5% | 117 | 20.4% | 1.8% | 110 | 22.5% | 1.3% | 31 | 5.2% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 383 | 36.1% | 1.6% | - | - | - | 383 | 78.6% | 1.6% | 210 | 35.7% | 3.0% |
| Personne de référence | 553 | 52.2% | 2.0% | 443 | 77.4% | 2.2% | 110 | 22.5% | 1.4% | 272 | 46.2% | 3.3% |
| Responsable des achats | 704 | 66.5% | 2.0% | 329 | 57.5% | 2.5% | 375 | 77.0% | 1.7% | 348 | 59.0% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.6% | 1.2% | 5 | 0.9% | 1.4% | 1 | 0.3% | 0.9% | - | - | - |
| Petits patrons | 48 | 4.5% | 2.9% | 32 | 5.5% | 2.8% | 17 | 3.4% | 3.3% | 47 | 7.9% | 3.2% |
| Affaires et Cadres | 228 | 21.5% | 4.5% | 127 | 22.2% | 4.3% | 101 | 20.7% | 4.7% | 213 | 36.2% | 4.6% |
| Professions intermédiaires | 160 | 15.1% | 2.3% | 88 | 15.4% | 2.7% | 72 | 14.8% | 2.0% | 139 | 23.5% | 2.5% |
| Employés | 104 | 9.8% | 1.3% | 39 | 6.7% | 1.8% | 65 | 13.4% | 1.1% | 29 | 4.9% | 1.6% |
| Ouvriers | 55 | 5.2% | 0.9% | 45 | 7.9% | 0.9% | 9 | 1.9% | 0.7% | 5 | 0.9% | 1.2% |
| Retraités | 191 | 18.0% | 1.5% | 103 | 18.0% | 1.7% | 88 | 18.1% | 1.3% | 8 | 1.4% | 3.3% |
| Autres inactifs | 267 | 25.2% | 2.6% | 133 | 23.3% | 3.6% | 134 | 27.4% | 2.0% | 149 | 25.3% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.2% | 1.5% | 8 | 1.4% | 2.0% | 4 | 0.9% | 1.0% | - | - | - |
| Petits patrons | 68 | 6.4% | 2.6% | 39 | 6.8% | 3.0% | 29 | 6.0% | 2.2% | 68 | 11.5% | 2.6% |
| Affaires et Cadres | 332 | 31.4% | 4.6% | 163 | 28.5% | 4.4% | 169 | 34.8% | 4.7% | 332 | 56.4% | 4.6% |
| Professions intermédiaires | 189 | 17.9% | 2.5% | 109 | 19.0% | 2.8% | 81 | 16.5% | 2.2% | 189 | 32.1% | 2.5% |
| Employés | 76 | 7.2% | 1.4% | 43 | 7.6% | 1.9% | 33 | 6.8% | 1.1% | - | - | - |
| Ouvriers | 87 | 8.2% | 0.9% | 55 | 9.6% | 1.1% | 32 | 6.5% | 0.7% | - | - | - |
| Retraités | 223 | 21.0% | 1.5% | 118 | 20.7% | 1.8% | 104 | 21.4% | 1.3% | - | - | - |
| Autres inactifs | 72 | 6.8% | 1.8% | 37 | 6.5% | 2.4% | 35 | 7.2% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 191 | 18.1% | 1.9% | 111 | 19.4% | 2.5% | 80 | 16.4% | 1.4% | 76 | 12.8% | 4.4% |
| 2 personnes | 375 | 35.4% | 2.1% | 182 | 31.7% | 2.1% | 193 | 39.7% | 2.1% | 163 | 27.7% | 3.8% |
| 3 personnes | 199 | 18.8% | 2.2% | 114 | 19.9% | 2.5% | 85 | 17.4% | 1.8% | 132 | 22.4% | 3.3% |
| 4 personnes | 202 | 19.1% | 2.2% | 111 | 19.4% | 2.4% | 92 | 18.8% | 2.0% | 153 | 25.9% | 3.1% |
| 5 personnes et + | 92 | 8.7% | 1.7% | 55 | 9.5% | 2.2% | 37 | 7.7% | 1.3% | 66 | 11.1% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 255 | 24.0% | 1.6% | 144 | 25.2% | 2.0% | 110 | 22.7% | 1.3% | 186 | 31.5% | 2.4% |
| Non | 805 | 76.0% | 2.2% | 428 | 74.8% | 2.4% | 377 | 77.3% | 2.0% | 404 | 68.5% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 153 | 14.5% | 1.3% | 85 | 14.9% | 1.5% | 68 | 13.9% | 1.1% | 88 | 15.0% | 2.7% |
| Agglo. - 20 000 hab | 113 | 10.7% | 1.3% | 71 | 12.4% | 1.7% | 42 | 8.6% | 0.9% | 64 | 10.8% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 103 | 9.7% | 1.5% | 60 | 10.6% | 1.8% | 43 | 8.7% | 1.2% | 47 | 7.9% | 2.6% |
| Agglo. + 100 000 hab | 402 | 37.9% | 2.6% | 213 | 37.1% | 2.8% | 190 | 38.9% | 2.4% | 221 | 37.5% | 3.9% |
| Agglo. Paris | 288 | 27.2% | 3.4% | 143 | 25.0% | 3.5% | 146 | 29.9% | 3.3% | 170 | 28.8% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 306 | 28.8% | 3.2% | 154 | 26.8% | 3.4% | 152 | 31.2% | 3.0% | 181 | 30.6% | 4.1% |
| Nord Pas de Calais | 38 | 3.6% | 1.2% | 22 | 3.8% | 1.4% | 17 | 3.4% | 1.0% | 25 | 4.2% | 2.5% |
| Lorraine | 19 | 1.8% | 1.0% | 11 | 2.0% | 1.2% | 7 | 1.5% | 0.7% | 8 | 1.3% | 1.4% |
| Alsace | 24 | 2.2% | 1.5% | 12 | 2.2% | 1.7% | 11 | 2.3% | 1.4% | 13 | 2.2% | 2.6% |
| Franche-Comté | 15 | 1.5% | 1.6% | 10 | 1.8% | 2.2% | 5 | 1.1% | 1.1% | 8 | 1.3% | 2.9% |
| Champagne Ardennes | 14 | 1.3% | 1.3% | 9 | 1.6% | 1.7% | 5 | 1.0% | 0.9% | 8 | 1.4% | 2.8% |
| Picardie | 16 | 1.5% | 1.0% | 6 | 1.1% | 0.8% | 9 | 1.9% | 1.2% | 8 | 1.4% | 2.0% |
| Bourgogne | 17 | 1.6% | 1.2% | 10 | 1.7% | 1.5% | 7 | 1.5% | 1.0% | 6 | 1.0% | 1.7% |
| Haute Normandie | 33 | 3.1% | 2.2% | 21 | 3.6% | 2.9% | 12 | 2.5% | 1.6% | 15 | 2.5% | 3.2% |
| Basse Normandie | 8 | 0.7% | 0.6% | 5 | 0.9% | 0.9% | 3 | 0.6% | 0.4% | 4 | 0.7% | 1.2% |
| Centre | 33 | 3.1% | 1.6% | 18 | 3.2% | 1.8% | 15 | 3.1% | 1.4% | 13 | 2.2% | 2.3% |
| Pays de Loire | 45 | 4.2% | 1.5% | 20 | 3.5% | 1.4% | 25 | 5.1% | 1.6% | 25 | 4.2% | 2.7% |
| Bretagne | 71 | 6.7% | 2.7% | 44 | 7.8% | 3.5% | 27 | 5.5% | 1.9% | 37 | 6.2% | 4.5% |
| Poitou Charentes | 18 | 1.7% | 1.2% | 8 | 1.4% | 1.1% | 10 | 2.0% | 1.3% | 12 | 2.0% | 3.0% |
| Aquitaine | 66 | 6.2% | 2.4% | 41 | 7.2% | 3.1% | 25 | 5.1% | 1.7% | 36 | 6.0% | 4.2% |
| Midi Pyrénées | 47 | 4.5% | 1.9% | 28 | 4.9% | 2.4% | 19 | 4.0% | 1.5% | 30 | 5.1% | 3.8% |
| Limousin | 7 | 0.7% | 1.2% | 5 | 1.0% | 1.9% | 2 | 0.4% | 0.6% | 5 | 0.9% | 3.4% |
| Auvergne | 21 | 2.0% | 1.9% | 18 | 3.2% | 3.4% | 3 | 0.6% | 0.5% | 7 | 1.2% | 2.2% |
| Rhône Alpes | 121 | 11.4% | 2.3% | 57 | 9.9% | 2.3% | 64 | 13.2% | 2.4% | 61 | 10.4% | 3.3% |
| Languedoc Roussillon | 62 | 5.9% | 2.7% | 35 | 6.1% | 3.2% | 27 | 5.6% | 2.3% | 40 | 6.8% | 5.7% |
| Provence Alpes Côte d'Azur, Corse | 79 | 7.4% | 1.8% | 38 | 6.6% | 1.8% | 41 | 8.4% | 1.8% | 48 | 8.2% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 876 | 82.6% | 2.6% | 481 | 84.1% | 2.9% | 395 | 81.0% | 2.3% | 515 | 87.4% | 3.5% |
| Presque tous les jours | 100 | 9.4% | 1.7% | 54 | 9.5% | 2.0% | 45 | 9.3% | 1.4% | 53 | 9.0% | 2.7% |
| 1 à 2 fois par semaine | 27 | 2.6% | 1.1% | 8 | 1.4% | 0.7% | 19 | 4.0% | 1.4% | 12 | 2.1% | 2.3% |
| 1 à 3 fois par mois | 4 | 0.4% | 0.9% | 3 | 0.5% | 1.4% | 1 | 0.3% | 0.5% | 2 | 0.4% | 3.8% |
| Moins souvent | 4 | 0.4% | 0.6% | 2 | 0.3% | 0.5% | 3 | 0.6% | 0.7% | - | - | - |
| Jamais | 1 | 0.1% | 1.2% | - | - | - | 1 | 0.2% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 2.4% | 1.3% | 20 | 3.5% | 2.5% | 5 | 1.1% | 0.5% | 3 | 0.5% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 42 | 4.0% | 1.4% | 22 | 3.9% | 2.0% | 19 | 4.0% | 1.0% | 8 | 1.3% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 54 | 5.1% | 0.9% | 31 | 5.4% | 1.2% | 23 | 4.6% | 0.7% | 19 | 3.3% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 101 | 9.5% | 1.5% | 60 | 10.5% | 2.0% | 41 | 8.4% | 1.2% | 51 | 8.6% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 183 | 17.3% | 1.7% | 98 | 17.1% | 1.9% | 85 | 17.5% | 1.5% | 92 | 15.6% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 150 | 14.2% | 2.1% | 68 | 11.9% | 1.9% | 82 | 16.8% | 2.4% | 80 | 13.6% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 224 | 21.1% | 3.1% | 129 | 22.6% | 3.3% | 94 | 19.4% | 2.9% | 138 | 23.4% | 3.4% |
| De 65 000 à moins de 80 000 euros par an | 89 | 8.4% | 4.6% | 48 | 8.4% | 4.4% | 41 | 8.5% | 4.8% | 70 | 11.8% | 5.4% |
| De 80 000 à moins de 115 000 euros par an | 47 | 4.5% | 3.8% | 28 | 4.9% | 3.8% | 19 | 4.0% | 3.8% | 38 | 6.4% | 4.0% |
| 115 000 euros et plus par an | 29 | 2.7% | 4.9% | 18 | 3.1% | 4.9% | 11 | 2.3% | 4.8% | 23 | 3.9% | 4.9% |
| Refus | 75 | 7.1% | 2.4% | 30 | 5.3% | 2.3% | 44 | 9.1% | 2.5% | 41 | 7.0% | 4.1% |
| Ne sait pas | 41 | 3.8% | 1.7% | 20 | 3.4% | 2.0% | 21 | 4.3% | 1.5% | 28 | 4.7% | 3.0% |
