L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2575 | 100.0% | 5.0% | 721 | 100.0% | 2.9% | 1853 | 100.0% | 6.9% | 876 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 721 | 28.0% | 2.9% | 721 | 100.0% | 2.9% | - | - | - | 249 | 28.4% | 2.8% |
| Femme | 1853 | 72.0% | 6.9% | - | - | - | 1853 | 100.0% | 6.9% | 628 | 71.6% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 632 | 24.6% | 8.7% | 131 | 18.2% | 3.6% | 501 | 27.0% | 14.0% | 246 | 28.0% | 7.8% |
| 25 à 34 ans | 586 | 22.8% | 7.7% | 146 | 20.3% | 3.9% | 440 | 23.7% | 11.3% | 221 | 25.2% | 6.6% |
| 35 à 49 ans | 671 | 26.1% | 5.4% | 242 | 33.5% | 3.9% | 429 | 23.2% | 6.8% | 288 | 32.9% | 4.7% |
| 50 à 59 ans | 333 | 12.9% | 3.6% | 97 | 13.5% | 2.1% | 236 | 12.7% | 5.1% | 87 | 10.0% | 2.3% |
| 60 ans et plus | 352 | 13.7% | 2.3% | 105 | 14.5% | 1.6% | 247 | 13.3% | 2.9% | 35 | 4.0% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 1313 | 51.0% | 5.7% | - | - | - | 1313 | 70.9% | 5.7% | 411 | 46.9% | 5.9% |
| Personne de référence | 956 | 37.1% | 3.4% | 577 | 80.0% | 2.8% | 379 | 20.4% | 4.9% | 263 | 30.0% | 3.2% |
| Responsable des achats | 1697 | 65.9% | 4.7% | 350 | 48.5% | 2.7% | 1348 | 72.7% | 5.9% | 525 | 59.9% | 4.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 0.9% | 4.6% | 13 | 1.8% | 3.6% | 11 | 0.6% | 6.8% | - | - | - |
| Petits patrons | 71 | 2.7% | 4.3% | 47 | 6.5% | 4.1% | 24 | 1.3% | 4.7% | 59 | 6.7% | 4.0% |
| Affaires et Cadres | 137 | 5.3% | 2.7% | 54 | 7.4% | 1.8% | 83 | 4.5% | 3.9% | 117 | 13.4% | 2.5% |
| Professions intermédiaires | 378 | 14.7% | 5.5% | 115 | 16.0% | 3.5% | 263 | 14.2% | 7.3% | 271 | 30.9% | 4.9% |
| Employés | 649 | 25.2% | 7.8% | 95 | 13.2% | 4.4% | 553 | 29.9% | 9.1% | 157 | 17.9% | 8.7% |
| Ouvriers | 341 | 13.3% | 5.3% | 211 | 29.2% | 4.2% | 130 | 7.0% | 9.7% | 30 | 3.4% | 7.1% |
| Retraités | 276 | 10.7% | 2.2% | 93 | 12.9% | 1.5% | 183 | 9.9% | 2.8% | 9 | 1.0% | 3.5% |
| Autres inactifs | 699 | 27.2% | 6.8% | 93 | 12.9% | 2.5% | 606 | 32.7% | 9.2% | 233 | 26.6% | 7.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.0% | 3.2% | 9 | 1.3% | 2.2% | 17 | 0.9% | 4.3% | - | - | - |
| Petits patrons | 178 | 6.9% | 6.7% | 52 | 7.2% | 3.9% | 126 | 6.8% | 9.5% | 178 | 20.3% | 6.7% |
| Affaires et Cadres | 257 | 10.0% | 3.5% | 59 | 8.1% | 1.6% | 198 | 10.7% | 5.5% | 257 | 29.3% | 3.5% |
| Professions intermédiaires | 442 | 17.2% | 5.8% | 138 | 19.2% | 3.6% | 304 | 16.4% | 8.1% | 442 | 50.5% | 5.8% |
| Employés | 378 | 14.7% | 7.0% | 103 | 14.3% | 4.4% | 276 | 14.9% | 8.9% | - | - | - |
| Ouvriers | 737 | 28.6% | 7.7% | 216 | 29.9% | 4.2% | 521 | 28.1% | 11.8% | - | - | - |
| Retraités | 359 | 13.9% | 2.5% | 113 | 15.7% | 1.7% | 245 | 13.2% | 3.1% | - | - | - |
| Autres inactifs | 198 | 7.7% | 4.8% | 32 | 4.4% | 2.0% | 166 | 9.0% | 6.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 324 | 12.6% | 3.2% | 89 | 12.3% | 2.0% | 235 | 12.7% | 4.3% | 47 | 5.3% | 2.7% |
| 2 personnes | 656 | 25.5% | 3.7% | 200 | 27.8% | 2.3% | 455 | 24.6% | 4.9% | 164 | 18.7% | 3.8% |
| 3 personnes | 552 | 21.4% | 6.1% | 130 | 18.0% | 2.9% | 423 | 22.8% | 9.1% | 231 | 26.3% | 5.8% |
| 4 personnes | 622 | 24.2% | 6.7% | 177 | 24.5% | 3.8% | 445 | 24.0% | 9.5% | 278 | 31.7% | 5.6% |
| 5 personnes et + | 421 | 16.4% | 7.8% | 126 | 17.5% | 5.1% | 295 | 15.9% | 10.3% | 157 | 17.9% | 6.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1103 | 42.8% | 7.1% | 302 | 41.9% | 4.2% | 801 | 43.2% | 9.6% | 470 | 53.7% | 6.1% |
| Non | 1472 | 57.2% | 4.1% | 419 | 58.1% | 2.4% | 1052 | 56.8% | 5.6% | 406 | 46.3% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 521 | 20.2% | 4.4% | 133 | 18.4% | 2.4% | 388 | 20.9% | 6.3% | 144 | 16.4% | 4.4% |
| Agglo. - 20 000 hab | 410 | 15.9% | 4.6% | 103 | 14.2% | 2.5% | 307 | 16.6% | 6.4% | 134 | 15.3% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 340 | 13.2% | 4.9% | 98 | 13.6% | 2.9% | 241 | 13.0% | 6.8% | 84 | 9.5% | 4.7% |
| Agglo. + 100 000 hab | 863 | 33.5% | 5.6% | 231 | 32.0% | 3.1% | 632 | 34.1% | 8.0% | 317 | 36.1% | 5.5% |
| Agglo. Paris | 440 | 17.1% | 5.2% | 156 | 21.7% | 3.8% | 284 | 15.3% | 6.4% | 199 | 22.7% | 4.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 507 | 19.7% | 5.3% | 174 | 24.1% | 3.8% | 334 | 18.0% | 6.7% | 225 | 25.6% | 5.1% |
| Nord Pas de Calais | 217 | 8.4% | 6.7% | 60 | 8.3% | 3.9% | 157 | 8.5% | 9.3% | 63 | 7.2% | 6.4% |
| Lorraine | 93 | 3.6% | 4.9% | 37 | 5.1% | 3.9% | 57 | 3.1% | 5.7% | 13 | 1.5% | 2.3% |
| Alsace | 83 | 3.2% | 5.4% | 10 | 1.3% | 1.3% | 73 | 4.0% | 9.3% | 26 | 3.0% | 5.3% |
| Franche-Comté | 46 | 1.8% | 4.9% | 19 | 2.7% | 4.2% | 27 | 1.4% | 5.5% | 15 | 1.7% | 5.5% |
| Champagne Ardennes | 58 | 2.3% | 5.4% | 16 | 2.2% | 3.1% | 42 | 2.3% | 7.5% | 19 | 2.2% | 6.5% |
| Picardie | 103 | 4.0% | 6.7% | 32 | 4.5% | 4.4% | 71 | 3.8% | 8.9% | 20 | 2.3% | 4.8% |
| Bourgogne | 54 | 2.1% | 4.0% | 8 | 1.0% | 1.2% | 47 | 2.5% | 6.6% | 18 | 2.1% | 5.3% |
| Haute Normandie | 68 | 2.6% | 4.6% | 15 | 2.1% | 2.1% | 53 | 2.9% | 6.8% | 21 | 2.3% | 4.4% |
| Basse Normandie | 45 | 1.8% | 3.7% | 11 | 1.5% | 1.9% | 34 | 1.9% | 5.5% | 10 | 1.2% | 3.2% |
| Centre | 96 | 3.7% | 4.6% | 35 | 4.9% | 3.5% | 61 | 3.3% | 5.6% | 21 | 2.3% | 3.5% |
| Pays de Loire | 128 | 5.0% | 4.4% | 42 | 5.8% | 3.0% | 86 | 4.7% | 5.7% | 46 | 5.3% | 5.0% |
| Bretagne | 97 | 3.8% | 3.7% | 27 | 3.7% | 2.1% | 70 | 3.8% | 5.1% | 43 | 4.9% | 5.3% |
| Poitou Charentes | 42 | 1.6% | 2.8% | 7 | 1.0% | 1.0% | 35 | 1.9% | 4.5% | 14 | 1.6% | 3.6% |
| Aquitaine | 143 | 5.5% | 5.2% | 50 | 6.9% | 3.8% | 93 | 5.0% | 6.4% | 33 | 3.8% | 3.9% |
| Midi Pyrénées | 124 | 4.8% | 5.1% | 33 | 4.5% | 2.8% | 91 | 4.9% | 7.2% | 39 | 4.5% | 4.9% |
| Limousin | 27 | 1.0% | 4.4% | 8 | 1.1% | 2.7% | 19 | 1.0% | 5.9% | 4 | 0.4% | 2.4% |
| Auvergne | 38 | 1.5% | 3.4% | 10 | 1.4% | 1.9% | 28 | 1.5% | 4.7% | 15 | 1.7% | 4.7% |
| Rhône Alpes | 247 | 9.6% | 4.8% | 49 | 6.8% | 2.0% | 198 | 10.7% | 7.4% | 104 | 11.8% | 5.5% |
| Languedoc Roussillon | 102 | 4.0% | 4.5% | 25 | 3.4% | 2.3% | 77 | 4.2% | 6.5% | 36 | 4.1% | 5.1% |
| Provence Alpes Côte d'Azur, Corse | 255 | 9.9% | 5.9% | 54 | 7.5% | 2.6% | 201 | 10.8% | 8.8% | 92 | 10.5% | 6.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1941 | 75.4% | 5.7% | 552 | 76.5% | 3.3% | 1389 | 75.0% | 8.2% | 772 | 88.1% | 5.3% |
| Presque tous les jours | 222 | 8.6% | 3.8% | 71 | 9.9% | 2.6% | 151 | 8.1% | 4.8% | 67 | 7.7% | 3.5% |
| 1 à 2 fois par semaine | 122 | 4.7% | 4.9% | 38 | 5.2% | 3.5% | 84 | 4.5% | 6.0% | 18 | 2.1% | 3.4% |
| 1 à 3 fois par mois | 27 | 1.0% | 5.4% | 6 | 0.8% | 2.9% | 21 | 1.1% | 7.1% | 5 | 0.6% | 9.1% |
| Moins souvent | 29 | 1.1% | 3.9% | 8 | 1.1% | 2.4% | 20 | 1.1% | 5.3% | - | - | - |
| Jamais | 5 | 0.2% | 5.2% | 3 | 0.4% | 4.9% | 2 | 0.1% | 6.0% | 5 | 0.5% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 98 | 3.8% | 5.2% | 25 | 3.5% | 3.2% | 73 | 3.9% | 6.6% | 5 | 0.6% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 158 | 6.1% | 5.4% | 24 | 3.4% | 2.2% | 134 | 7.2% | 7.2% | 13 | 1.4% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 311 | 12.1% | 5.3% | 71 | 9.8% | 2.7% | 241 | 13.0% | 7.4% | 34 | 3.9% | 4.9% |
| De 18 000 à moins de 24 000 euros par an | 324 | 12.6% | 4.9% | 90 | 12.4% | 3.0% | 234 | 12.6% | 6.6% | 89 | 10.2% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 531 | 20.6% | 4.8% | 148 | 20.6% | 2.9% | 382 | 20.6% | 6.6% | 183 | 20.9% | 5.5% |
| De 36 000 à moins de 45 000 euros par an | 394 | 15.3% | 5.6% | 131 | 18.1% | 3.6% | 263 | 14.2% | 7.8% | 158 | 18.0% | 5.3% |
| De 45 000 à moins de 65 000 euros par an | 307 | 11.9% | 4.3% | 119 | 16.5% | 3.1% | 188 | 10.2% | 5.7% | 177 | 20.2% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 79 | 3.1% | 4.0% | 35 | 4.9% | 3.2% | 44 | 2.4% | 5.1% | 45 | 5.2% | 3.5% |
| De 80 000 à moins de 115 000 euros par an | 59 | 2.3% | 4.7% | 21 | 2.9% | 2.8% | 38 | 2.0% | 7.5% | 48 | 5.5% | 5.2% |
| 115 000 euros et plus par an | 11 | 0.4% | 1.9% | 7 | 1.0% | 2.0% | 4 | 0.2% | 1.9% | 11 | 1.3% | 2.4% |
| Refus | 136 | 5.3% | 4.4% | 31 | 4.3% | 2.4% | 104 | 5.6% | 5.8% | 49 | 5.5% | 4.8% |
| Ne sait pas | 167 | 6.5% | 7.1% | 19 | 2.7% | 2.0% | 148 | 8.0% | 10.8% | 64 | 7.3% | 7.0% |
