L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 661 | 100.0% | 1.3% | 466 | 100.0% | 1.9% | 195 | 100.0% | 0.7% | 288 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 466 | 70.5% | 1.9% | 466 | 100.0% | 1.9% | - | - | - | 214 | 74.0% | 2.4% |
| Femme | 195 | 29.5% | 0.7% | - | - | - | 195 | 100.0% | 0.7% | 75 | 26.0% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 59 | 8.9% | 0.8% | 45 | 9.6% | 1.2% | 14 | 7.4% | 0.4% | 39 | 13.6% | 1.2% |
| 25 à 34 ans | 89 | 13.5% | 1.2% | 65 | 13.9% | 1.7% | 24 | 12.6% | 0.6% | 60 | 20.6% | 1.8% |
| 35 à 49 ans | 111 | 16.7% | 0.9% | 94 | 20.1% | 1.5% | 17 | 8.8% | 0.3% | 72 | 25.1% | 1.2% |
| 50 à 59 ans | 127 | 19.3% | 1.4% | 95 | 20.5% | 2.1% | 32 | 16.3% | 0.7% | 71 | 24.7% | 1.9% |
| 60 ans et plus | 275 | 41.6% | 1.8% | 168 | 36.0% | 2.5% | 107 | 55.0% | 1.3% | 46 | 16.0% | 4.7% |
| Individu | ||||||||||||
| Ménagères | 174 | 26.3% | 0.7% | - | - | - | 174 | 89.0% | 0.7% | 63 | 21.8% | 0.9% |
| Personne de référence | 447 | 67.6% | 1.6% | 409 | 87.9% | 2.0% | 38 | 19.3% | 0.5% | 195 | 67.5% | 2.4% |
| Responsable des achats | 436 | 66.1% | 1.2% | 273 | 58.5% | 2.1% | 164 | 84.1% | 0.7% | 183 | 63.6% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.4% | 2 | 0.5% | 0.6% | - | - | - | - | - | - |
| Petits patrons | 42 | 6.3% | 2.6% | 39 | 8.5% | 3.5% | 2 | 1.2% | 0.5% | 42 | 14.5% | 2.9% |
| Affaires et Cadres | 135 | 20.4% | 2.6% | 102 | 21.9% | 3.4% | 33 | 16.7% | 1.5% | 125 | 43.4% | 2.7% |
| Professions intermédiaires | 68 | 10.4% | 1.0% | 51 | 10.9% | 1.5% | 17 | 9.0% | 0.5% | 57 | 19.8% | 1.0% |
| Employés | 65 | 9.9% | 0.8% | 42 | 9.0% | 1.9% | 23 | 11.8% | 0.4% | 23 | 8.0% | 1.3% |
| Ouvriers | 35 | 5.4% | 0.6% | 33 | 7.0% | 0.6% | 3 | 1.3% | 0.2% | 3 | 1.0% | 0.7% |
| Retraités | 192 | 29.1% | 1.5% | 131 | 28.1% | 2.2% | 61 | 31.3% | 0.9% | 6 | 2.0% | 2.3% |
| Autres inactifs | 121 | 18.3% | 1.2% | 65 | 14.0% | 1.8% | 56 | 28.6% | 0.8% | 33 | 11.4% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.4% | 4 | 0.8% | 0.9% | - | - | - | - | - | - |
| Petits patrons | 57 | 8.7% | 2.2% | 50 | 10.7% | 3.8% | 7 | 3.8% | 0.6% | 57 | 19.9% | 2.2% |
| Affaires et Cadres | 156 | 23.6% | 2.2% | 110 | 23.6% | 3.0% | 46 | 23.7% | 1.3% | 156 | 54.1% | 2.2% |
| Professions intermédiaires | 75 | 11.4% | 1.0% | 54 | 11.5% | 1.4% | 21 | 11.0% | 0.6% | 75 | 26.0% | 1.0% |
| Employés | 34 | 5.1% | 0.6% | 27 | 5.7% | 1.1% | 7 | 3.7% | 0.2% | - | - | - |
| Ouvriers | 46 | 6.9% | 0.5% | 36 | 7.7% | 0.7% | 10 | 5.0% | 0.2% | - | - | - |
| Retraités | 237 | 35.9% | 1.6% | 143 | 30.8% | 2.2% | 94 | 48.3% | 1.2% | - | - | - |
| Autres inactifs | 52 | 7.9% | 1.3% | 43 | 9.2% | 2.8% | 9 | 4.6% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 102 | 15.4% | 1.0% | 70 | 15.1% | 1.6% | 31 | 16.1% | 0.6% | 34 | 11.8% | 2.0% |
| 2 personnes | 311 | 47.1% | 1.7% | 207 | 44.5% | 2.4% | 104 | 53.2% | 1.1% | 103 | 35.8% | 2.4% |
| 3 personnes | 98 | 14.8% | 1.1% | 63 | 13.6% | 1.4% | 34 | 17.5% | 0.7% | 52 | 17.9% | 1.3% |
| 4 personnes | 85 | 12.9% | 0.9% | 70 | 15.1% | 1.5% | 15 | 7.5% | 0.3% | 73 | 25.5% | 1.5% |
| 5 personnes et + | 65 | 9.9% | 1.2% | 54 | 11.7% | 2.2% | 11 | 5.7% | 0.4% | 26 | 9.0% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 146 | 22.1% | 0.9% | 116 | 24.9% | 1.6% | 30 | 15.3% | 0.4% | 89 | 30.9% | 1.2% |
| Non | 515 | 77.9% | 1.4% | 350 | 75.1% | 2.0% | 165 | 84.7% | 0.9% | 199 | 69.1% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 81 | 12.3% | 0.7% | 58 | 12.4% | 1.0% | 23 | 11.9% | 0.4% | 29 | 10.0% | 0.9% |
| Agglo. - 20 000 hab | 47 | 7.2% | 0.5% | 34 | 7.4% | 0.8% | 13 | 6.8% | 0.3% | 19 | 6.7% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 64 | 9.7% | 0.9% | 46 | 9.8% | 1.4% | 18 | 9.4% | 0.5% | 27 | 9.5% | 1.5% |
| Agglo. + 100 000 hab | 247 | 37.3% | 1.6% | 183 | 39.2% | 2.4% | 64 | 32.7% | 0.8% | 98 | 33.9% | 1.7% |
| Agglo. Paris | 221 | 33.5% | 2.6% | 145 | 31.1% | 3.5% | 77 | 39.3% | 1.7% | 115 | 39.9% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 234 | 35.4% | 2.5% | 153 | 32.8% | 3.4% | 81 | 41.5% | 1.6% | 120 | 41.7% | 2.7% |
| Nord Pas de Calais | 33 | 5.0% | 1.0% | 30 | 6.5% | 2.0% | 3 | 1.4% | 0.2% | 12 | 4.2% | 1.2% |
| Lorraine | 26 | 4.0% | 1.4% | 19 | 4.1% | 2.1% | 7 | 3.7% | 0.7% | 10 | 3.6% | 1.9% |
| Alsace | 21 | 3.2% | 1.4% | 19 | 4.1% | 2.6% | 2 | 1.0% | 0.2% | 8 | 2.6% | 1.5% |
| Franche-Comté | 5 | 0.8% | 0.5% | 4 | 0.8% | 0.8% | 2 | 0.8% | 0.3% | 0 | 0.2% | 0.2% |
| Champagne Ardennes | 8 | 1.3% | 0.8% | 6 | 1.4% | 1.2% | 2 | 1.1% | 0.4% | 5 | 1.8% | 1.7% |
| Picardie | 4 | 0.6% | 0.3% | 4 | 0.8% | 0.5% | - | - | - | - | - | - |
| Bourgogne | 11 | 1.7% | 0.8% | 10 | 2.2% | 1.6% | 1 | 0.4% | 0.1% | 4 | 1.3% | 1.1% |
| Haute Normandie | 10 | 1.5% | 0.7% | 3 | 0.7% | 0.5% | 7 | 3.6% | 0.9% | 4 | 1.3% | 0.8% |
| Basse Normandie | 7 | 1.0% | 0.6% | 6 | 1.2% | 1.0% | 1 | 0.7% | 0.2% | 5 | 1.6% | 1.4% |
| Centre | 21 | 3.1% | 1.0% | 16 | 3.5% | 1.6% | 4 | 2.2% | 0.4% | 5 | 1.8% | 0.9% |
| Pays de Loire | 16 | 2.5% | 0.6% | 12 | 2.6% | 0.9% | 4 | 2.2% | 0.3% | 11 | 3.8% | 1.2% |
| Bretagne | 17 | 2.5% | 0.6% | 14 | 3.0% | 1.1% | 3 | 1.4% | 0.2% | 8 | 2.8% | 1.0% |
| Poitou Charentes | 13 | 2.0% | 0.9% | 8 | 1.7% | 1.1% | 5 | 2.7% | 0.7% | 6 | 2.0% | 1.5% |
| Aquitaine | 36 | 5.5% | 1.3% | 30 | 6.3% | 2.3% | 6 | 3.3% | 0.4% | 20 | 6.9% | 2.3% |
| Midi Pyrénées | 31 | 4.7% | 1.3% | 21 | 4.5% | 1.8% | 10 | 5.3% | 0.8% | 9 | 3.2% | 1.2% |
| Limousin | 9 | 1.4% | 1.5% | 3 | 0.6% | 1.0% | 7 | 3.4% | 2.1% | 3 | 1.2% | 2.2% |
| Auvergne | 5 | 0.8% | 0.5% | 2 | 0.5% | 0.5% | 3 | 1.5% | 0.5% | 1 | 0.3% | 0.3% |
| Rhône Alpes | 53 | 8.0% | 1.0% | 36 | 7.7% | 1.4% | 17 | 8.6% | 0.6% | 31 | 10.7% | 1.6% |
| Languedoc Roussillon | 18 | 2.6% | 0.8% | 9 | 2.0% | 0.9% | 8 | 4.2% | 0.7% | 7 | 2.6% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 82 | 12.4% | 1.9% | 60 | 13.0% | 2.9% | 21 | 11.0% | 0.9% | 19 | 6.5% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 503 | 76.1% | 1.5% | 368 | 79.0% | 2.2% | 135 | 69.3% | 0.8% | 267 | 92.7% | 1.8% |
| Presque tous les jours | 57 | 8.7% | 1.0% | 37 | 8.0% | 1.4% | 20 | 10.2% | 0.6% | 19 | 6.5% | 1.0% |
| 1 à 2 fois par semaine | 23 | 3.5% | 0.9% | 10 | 2.2% | 0.9% | 13 | 6.8% | 0.9% | 2 | 0.8% | 0.4% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.3% | - | - | - | 1 | 0.7% | 0.5% | - | - | - |
| Moins souvent | 3 | 0.4% | 0.3% | 3 | 0.5% | 0.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 0.9% | 0.3% | 6 | 1.3% | 0.8% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 32 | 4.9% | 1.1% | 19 | 4.1% | 1.8% | 13 | 6.5% | 0.7% | 3 | 0.9% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 45 | 6.8% | 0.8% | 42 | 9.1% | 1.6% | 3 | 1.3% | 0.1% | 10 | 3.6% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 36 | 5.5% | 0.6% | 26 | 5.5% | 0.8% | 11 | 5.4% | 0.3% | 12 | 4.3% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 94 | 14.2% | 0.9% | 63 | 13.6% | 1.2% | 31 | 15.7% | 0.5% | 29 | 10.0% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 93 | 14.1% | 1.3% | 72 | 15.5% | 2.0% | 21 | 10.6% | 0.6% | 43 | 15.0% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 156 | 23.6% | 2.2% | 119 | 25.5% | 3.0% | 37 | 19.1% | 1.1% | 68 | 23.6% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 53 | 8.0% | 2.7% | 30 | 6.4% | 2.7% | 23 | 11.6% | 2.6% | 39 | 13.5% | 3.0% |
| De 80 000 à moins de 115 000 euros par an | 49 | 7.4% | 4.0% | 34 | 7.2% | 4.6% | 15 | 7.8% | 3.0% | 30 | 10.3% | 3.2% |
| 115 000 euros et plus par an | 42 | 6.4% | 7.2% | 25 | 5.4% | 7.0% | 17 | 8.8% | 7.3% | 33 | 11.4% | 6.9% |
| Refus | 44 | 6.6% | 1.4% | 27 | 5.7% | 2.1% | 17 | 8.7% | 0.9% | 13 | 4.6% | 1.3% |
| Ne sait pas | 11 | 1.7% | 0.5% | 2 | 0.5% | 0.2% | 9 | 4.5% | 0.7% | 8 | 2.9% | 0.9% |
