L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 578 | 100.0% | 1.1% | 276 | 100.0% | 1.1% | 302 | 100.0% | 1.1% | 133 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 276 | 47.7% | 1.1% | 276 | 100.0% | 1.1% | - | - | - | 64 | 48.3% | 0.7% |
| Femme | 302 | 52.3% | 1.1% | - | - | - | 302 | 100.0% | 1.1% | 69 | 51.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 7.6% | 0.6% | 20 | 7.4% | 0.6% | 24 | 7.9% | 0.7% | 15 | 11.4% | 0.5% |
| 25 à 34 ans | 71 | 12.3% | 0.9% | 37 | 13.3% | 1.0% | 34 | 11.3% | 0.9% | 28 | 20.7% | 0.8% |
| 35 à 49 ans | 148 | 25.6% | 1.2% | 57 | 20.8% | 0.9% | 91 | 30.0% | 1.4% | 46 | 34.8% | 0.8% |
| 50 à 59 ans | 120 | 20.8% | 1.3% | 66 | 23.7% | 1.4% | 55 | 18.1% | 1.2% | 38 | 28.2% | 1.0% |
| 60 ans et plus | 195 | 33.6% | 1.3% | 96 | 34.8% | 1.5% | 98 | 32.6% | 1.2% | 6 | 4.8% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 274 | 47.4% | 1.2% | - | - | - | 274 | 90.8% | 1.2% | 58 | 43.8% | 0.8% |
| Personne de référence | 326 | 56.4% | 1.2% | 235 | 85.1% | 1.2% | 91 | 30.2% | 1.2% | 65 | 48.8% | 0.8% |
| Responsable des achats | 429 | 74.2% | 1.2% | 146 | 53.0% | 1.1% | 283 | 93.6% | 1.2% | 86 | 64.7% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 2.8% | 3.1% | 16 | 5.9% | 4.4% | - | - | - | - | - | - |
| Petits patrons | 13 | 2.2% | 0.8% | 11 | 3.9% | 1.0% | 2 | 0.6% | 0.4% | 13 | 9.5% | 0.9% |
| Affaires et Cadres | 39 | 6.7% | 0.8% | 19 | 6.7% | 0.6% | 20 | 6.7% | 0.9% | 33 | 24.9% | 0.7% |
| Professions intermédiaires | 54 | 9.3% | 0.8% | 33 | 12.1% | 1.0% | 21 | 6.8% | 0.6% | 46 | 34.8% | 0.8% |
| Employés | 110 | 19.0% | 1.3% | 21 | 7.5% | 1.0% | 89 | 29.5% | 1.5% | 24 | 17.8% | 1.3% |
| Ouvriers | 72 | 12.5% | 1.1% | 60 | 21.8% | 1.2% | 12 | 4.0% | 0.9% | - | - | - |
| Retraités | 152 | 26.3% | 1.2% | 81 | 29.3% | 1.4% | 71 | 23.6% | 1.1% | 1 | 1.1% | 0.6% |
| Autres inactifs | 122 | 21.1% | 1.2% | 35 | 12.8% | 0.9% | 87 | 28.6% | 1.3% | 16 | 11.9% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.9% | 2.8% | 16 | 5.9% | 3.9% | 6 | 2.1% | 1.6% | - | - | - |
| Petits patrons | 23 | 4.0% | 0.9% | 11 | 3.9% | 0.8% | 12 | 4.1% | 0.9% | 23 | 17.4% | 0.9% |
| Affaires et Cadres | 41 | 7.1% | 0.6% | 19 | 7.0% | 0.5% | 22 | 7.2% | 0.6% | 41 | 30.9% | 0.6% |
| Professions intermédiaires | 69 | 11.9% | 0.9% | 34 | 12.4% | 0.9% | 35 | 11.5% | 1.0% | 69 | 51.7% | 0.9% |
| Employés | 56 | 9.7% | 1.0% | 26 | 9.6% | 1.1% | 29 | 9.7% | 0.9% | - | - | - |
| Ouvriers | 130 | 22.5% | 1.4% | 62 | 22.4% | 1.2% | 68 | 22.5% | 1.5% | - | - | - |
| Retraités | 172 | 29.8% | 1.2% | 84 | 30.6% | 1.3% | 88 | 29.1% | 1.1% | - | - | - |
| Autres inactifs | 64 | 11.1% | 1.6% | 23 | 8.2% | 1.4% | 42 | 13.8% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 99 | 17.1% | 1.0% | 44 | 16.1% | 1.0% | 54 | 18.0% | 1.0% | 6 | 4.6% | 0.4% |
| 2 personnes | 219 | 37.9% | 1.2% | 113 | 40.9% | 1.3% | 106 | 35.1% | 1.2% | 40 | 29.8% | 0.9% |
| 3 personnes | 95 | 16.4% | 1.0% | 50 | 18.0% | 1.1% | 45 | 14.8% | 1.0% | 28 | 21.1% | 0.7% |
| 4 personnes | 119 | 20.5% | 1.3% | 39 | 14.1% | 0.9% | 80 | 26.3% | 1.7% | 41 | 31.0% | 0.8% |
| 5 personnes et + | 47 | 8.2% | 0.9% | 30 | 10.9% | 1.1% | 17 | 5.8% | 0.6% | 18 | 13.5% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 155 | 26.8% | 1.0% | 60 | 21.7% | 0.8% | 95 | 31.5% | 1.2% | 64 | 47.9% | 0.8% |
| Non | 423 | 73.2% | 1.2% | 216 | 78.3% | 1.2% | 207 | 68.5% | 1.1% | 70 | 52.1% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 109 | 18.8% | 0.9% | 43 | 15.5% | 0.8% | 66 | 21.9% | 1.1% | 33 | 24.4% | 1.0% |
| Agglo. - 20 000 hab | 103 | 17.8% | 1.1% | 51 | 18.4% | 1.2% | 52 | 17.3% | 1.1% | 16 | 11.6% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 141 | 24.4% | 2.0% | 77 | 27.8% | 2.3% | 64 | 21.3% | 1.8% | 30 | 22.3% | 1.6% |
| Agglo. + 100 000 hab | 219 | 37.9% | 1.4% | 104 | 37.6% | 1.4% | 115 | 38.1% | 1.5% | 54 | 40.2% | 0.9% |
| Agglo. Paris | 6 | 1.1% | 0.1% | 2 | 0.7% | - | 5 | 1.5% | 0.1% | 2 | 1.5% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.1% | 0.1% | 2 | 0.7% | - | 5 | 1.5% | 0.1% | 2 | 1.5% | - |
| Nord Pas de Calais | 362 | 62.5% | 11.2% | 171 | 61.9% | 11.2% | 191 | 63.1% | 11.3% | 81 | 60.8% | 8.6% |
| Franche-Comté | 2 | 0.4% | 0.3% | 2 | 0.9% | 0.5% | - | - | - | 2 | 1.8% | 0.9% |
| Picardie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Rhône Alpes | 206 | 35.6% | 4.0% | 99 | 36.0% | 4.0% | 107 | 35.3% | 4.0% | 48 | 35.9% | 2.6% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.3% | - | 1 | 0.5% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 326 | 56.3% | 1.0% | 145 | 52.6% | 0.9% | 180 | 59.7% | 1.1% | 118 | 88.7% | 0.8% |
| Presque tous les jours | 54 | 9.3% | 0.9% | 35 | 12.7% | 1.3% | 19 | 6.2% | 0.6% | 15 | 11.3% | 0.8% |
| 1 à 2 fois par semaine | 27 | 4.7% | 1.1% | 9 | 3.3% | 0.8% | 18 | 5.9% | 1.3% | - | - | - |
| 1 à 3 fois par mois | 6 | 1.0% | 1.1% | - | - | - | 6 | 1.9% | 1.8% | - | - | - |
| Moins souvent | 19 | 3.3% | 2.3% | 5 | 1.7% | 1.3% | 14 | 4.7% | 3.0% | - | - | - |
| Jamais | 2 | 0.3% | 1.4% | 2 | 0.7% | 2.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 4.6% | 1.4% | 4 | 1.5% | 0.5% | 23 | 7.5% | 2.1% | 1 | 0.7% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 31 | 5.4% | 1.1% | 12 | 4.2% | 1.1% | 20 | 6.5% | 1.1% | 3 | 2.3% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 74 | 12.8% | 1.2% | 23 | 8.3% | 0.9% | 51 | 16.9% | 1.5% | 5 | 3.6% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 105 | 18.1% | 1.6% | 66 | 23.8% | 2.1% | 39 | 12.9% | 1.1% | 10 | 7.2% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 81 | 14.1% | 0.7% | 33 | 12.1% | 0.6% | 48 | 15.9% | 0.8% | 16 | 11.9% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 87 | 15.1% | 1.2% | 49 | 17.9% | 1.3% | 38 | 12.6% | 1.2% | 34 | 25.2% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 56 | 9.6% | 0.8% | 20 | 7.2% | 0.6% | 36 | 11.8% | 1.1% | 28 | 21.1% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 17 | 2.9% | 0.9% | 10 | 3.8% | 0.9% | 6 | 2.1% | 0.8% | 10 | 7.8% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 26 | 4.5% | 2.1% | 14 | 5.2% | 1.9% | 12 | 3.9% | 2.3% | 11 | 7.9% | 1.2% |
| 115 000 euros et plus par an | 8 | 1.4% | 1.3% | 8 | 2.9% | 2.2% | - | - | - | 2 | 1.6% | 0.4% |
| Refus | 45 | 7.8% | 1.3% | 28 | 10.1% | 2.0% | 17 | 5.7% | 0.9% | 9 | 6.5% | 0.8% |
| Ne sait pas | 21 | 3.6% | 0.9% | 8 | 2.9% | 0.9% | 13 | 4.3% | 1.0% | 6 | 4.2% | 0.6% |
