L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6519 | 100.0% | 12.6% | 3172 | 100.0% | 12.8% | 3346 | 100.0% | 12.4% | 1681 | 100.0% | 9.6% |
| Sexe | ||||||||||||
| Homme | 3172 | 48.7% | 12.8% | 3172 | 100.0% | 12.8% | - | - | - | 864 | 51.4% | 9.8% |
| Femme | 3346 | 51.3% | 12.4% | - | - | - | 3346 | 100.0% | 12.4% | 817 | 48.6% | 9.4% |
| Age | ||||||||||||
| 15 à 24 ans | 522 | 8.0% | 7.2% | 273 | 8.6% | 7.4% | 249 | 7.4% | 6.9% | 204 | 12.1% | 6.5% |
| 25 à 34 ans | 756 | 11.6% | 9.9% | 397 | 12.5% | 10.6% | 359 | 10.7% | 9.2% | 271 | 16.1% | 8.2% |
| 35 à 49 ans | 1566 | 24.0% | 12.5% | 737 | 23.2% | 12.0% | 829 | 24.8% | 13.1% | 595 | 35.4% | 9.7% |
| 50 à 59 ans | 1419 | 21.8% | 15.2% | 733 | 23.1% | 15.7% | 687 | 20.5% | 14.7% | 479 | 28.5% | 12.3% |
| 60 ans et plus | 2255 | 34.6% | 15.0% | 1033 | 32.6% | 15.8% | 1223 | 36.5% | 14.5% | 132 | 7.9% | 13.5% |
| Individu | ||||||||||||
| Ménagères | 3046 | 46.7% | 13.1% | - | - | - | 3046 | 91.0% | 13.1% | 704 | 41.9% | 10.0% |
| Personne de référence | 3712 | 56.9% | 13.3% | 2754 | 86.8% | 13.6% | 959 | 28.6% | 12.4% | 862 | 51.3% | 10.5% |
| Responsable des achats | 4664 | 71.5% | 13.1% | 1616 | 50.9% | 12.7% | 3048 | 91.1% | 13.4% | 1086 | 64.6% | 9.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 141 | 2.2% | 26.8% | 103 | 3.3% | 27.7% | 37 | 1.1% | 24.7% | 0 | - | 1.1% |
| Petits patrons | 216 | 3.3% | 13.2% | 145 | 4.6% | 13.1% | 70 | 2.1% | 13.5% | 187 | 11.1% | 12.9% |
| Affaires et Cadres | 444 | 6.8% | 8.7% | 245 | 7.7% | 8.4% | 199 | 5.9% | 9.2% | 388 | 23.1% | 8.4% |
| Professions intermédiaires | 771 | 11.8% | 11.2% | 413 | 13.0% | 12.1% | 357 | 10.7% | 10.3% | 620 | 36.9% | 11.1% |
| Employés | 1095 | 16.8% | 13.2% | 255 | 8.0% | 11.8% | 841 | 25.1% | 13.7% | 194 | 11.5% | 10.6% |
| Ouvriers | 946 | 14.5% | 14.7% | 735 | 23.2% | 14.6% | 211 | 6.3% | 15.3% | 57 | 3.4% | 14.0% |
| Retraités | 1932 | 29.6% | 15.4% | 943 | 29.7% | 15.9% | 990 | 29.6% | 14.9% | 26 | 1.6% | 10.6% |
| Autres inactifs | 974 | 14.9% | 9.5% | 332 | 10.5% | 8.7% | 642 | 19.2% | 9.9% | 209 | 12.5% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 232 | 3.6% | 28.5% | 115 | 3.6% | 27.6% | 117 | 3.5% | 29.4% | - | - | - |
| Petits patrons | 318 | 4.9% | 12.0% | 150 | 4.7% | 11.5% | 168 | 5.0% | 12.6% | 318 | 18.9% | 12.0% |
| Affaires et Cadres | 541 | 8.3% | 7.5% | 268 | 8.4% | 7.5% | 273 | 8.2% | 7.5% | 541 | 32.2% | 7.5% |
| Professions intermédiaires | 822 | 12.6% | 10.9% | 446 | 14.1% | 11.4% | 376 | 11.2% | 10.3% | 822 | 48.9% | 10.9% |
| Employés | 599 | 9.2% | 11.1% | 261 | 8.2% | 11.3% | 338 | 10.1% | 10.9% | - | - | - |
| Ouvriers | 1367 | 21.0% | 14.3% | 703 | 22.2% | 13.8% | 664 | 19.8% | 14.9% | - | - | - |
| Retraités | 2151 | 33.0% | 14.9% | 1010 | 31.8% | 15.4% | 1141 | 34.1% | 14.5% | - | - | - |
| Autres inactifs | 488 | 7.5% | 11.9% | 218 | 6.9% | 13.6% | 270 | 8.1% | 10.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1232 | 18.9% | 12.3% | 539 | 17.0% | 12.4% | 692 | 20.7% | 12.3% | 149 | 8.8% | 8.6% |
| 2 personnes | 2572 | 39.4% | 14.3% | 1290 | 40.7% | 14.8% | 1282 | 38.3% | 13.9% | 457 | 27.2% | 10.5% |
| 3 personnes | 1025 | 15.7% | 11.2% | 537 | 16.9% | 11.9% | 489 | 14.6% | 10.6% | 322 | 19.1% | 8.4% |
| 4 personnes | 1064 | 16.3% | 11.4% | 489 | 15.4% | 10.8% | 575 | 17.2% | 12.0% | 478 | 28.5% | 9.8% |
| 5 personnes et + | 626 | 9.6% | 11.7% | 318 | 10.0% | 12.1% | 309 | 9.2% | 11.3% | 275 | 16.4% | 10.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1770 | 27.2% | 11.5% | 817 | 25.8% | 11.4% | 953 | 28.5% | 11.5% | 771 | 45.9% | 10.0% |
| Non | 4749 | 72.8% | 13.1% | 2355 | 74.2% | 13.4% | 2394 | 71.5% | 12.8% | 910 | 54.1% | 9.4% |
| Habitat | ||||||||||||
| Communes rurales | 2360 | 36.2% | 19.9% | 1121 | 35.3% | 20.0% | 1239 | 37.0% | 19.9% | 542 | 32.3% | 16.3% |
| Agglo. - 20 000 hab | 1468 | 22.5% | 16.3% | 719 | 22.7% | 16.7% | 749 | 22.4% | 15.9% | 345 | 20.5% | 13.3% |
| Agglo. 20 000 à 100 000 hab | 1232 | 18.9% | 17.7% | 610 | 19.2% | 18.2% | 622 | 18.6% | 17.2% | 286 | 17.0% | 15.8% |
| Agglo. + 100 000 hab | 1073 | 16.5% | 7.0% | 563 | 17.7% | 7.5% | 511 | 15.3% | 6.4% | 352 | 20.9% | 6.2% |
| Agglo. Paris | 386 | 5.9% | 4.5% | 160 | 5.0% | 3.9% | 226 | 6.7% | 5.0% | 156 | 9.3% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 577 | 8.8% | 6.0% | 252 | 8.0% | 5.5% | 325 | 9.7% | 6.5% | 201 | 11.9% | 4.6% |
| Nord Pas de Calais | 792 | 12.1% | 24.6% | 418 | 13.2% | 27.3% | 374 | 11.2% | 22.2% | 171 | 10.1% | 18.0% |
| Lorraine | 131 | 2.0% | 6.8% | 57 | 1.8% | 6.1% | 74 | 2.2% | 7.5% | 37 | 2.2% | 6.7% |
| Alsace | 52 | 0.8% | 3.4% | 16 | 0.5% | 2.2% | 36 | 1.1% | 4.5% | 7 | 0.4% | 1.5% |
| Franche-Comté | 121 | 1.9% | 12.7% | 58 | 1.8% | 12.5% | 63 | 1.9% | 12.9% | 29 | 1.7% | 11.0% |
| Champagne Ardennes | 43 | 0.7% | 4.0% | 19 | 0.6% | 3.6% | 24 | 0.7% | 4.3% | 10 | 0.6% | 3.6% |
| Picardie | 408 | 6.3% | 26.6% | 209 | 6.6% | 28.1% | 199 | 5.9% | 25.1% | 75 | 4.4% | 17.3% |
| Bourgogne | 77 | 1.2% | 5.7% | 35 | 1.1% | 5.3% | 42 | 1.3% | 6.0% | 16 | 0.9% | 4.5% |
| Haute Normandie | 527 | 8.1% | 35.4% | 246 | 7.8% | 34.6% | 281 | 8.4% | 36.2% | 140 | 8.3% | 30.1% |
| Basse Normandie | 515 | 7.9% | 42.6% | 268 | 8.4% | 46.2% | 248 | 7.4% | 39.3% | 131 | 7.8% | 36.8% |
| Centre | 243 | 3.7% | 11.6% | 135 | 4.3% | 13.4% | 108 | 3.2% | 10.0% | 43 | 2.6% | 7.3% |
| Pays de Loire | 488 | 7.5% | 16.5% | 241 | 7.6% | 16.9% | 247 | 7.4% | 16.2% | 131 | 7.8% | 13.8% |
| Bretagne | 477 | 7.3% | 17.9% | 215 | 6.8% | 16.8% | 262 | 7.8% | 19.0% | 135 | 8.1% | 16.4% |
| Poitou Charentes | 123 | 1.9% | 8.3% | 63 | 2.0% | 8.9% | 59 | 1.8% | 7.7% | 37 | 2.2% | 9.0% |
| Aquitaine | 301 | 4.6% | 10.9% | 154 | 4.9% | 11.8% | 147 | 4.4% | 10.1% | 65 | 3.8% | 7.4% |
| Midi Pyrénées | 316 | 4.9% | 13.0% | 145 | 4.6% | 12.3% | 172 | 5.1% | 13.6% | 79 | 4.7% | 10.0% |
| Limousin | 54 | 0.8% | 8.8% | 26 | 0.8% | 9.0% | 28 | 0.8% | 8.6% | 7 | 0.4% | 4.8% |
| Auvergne | 162 | 2.5% | 14.3% | 83 | 2.6% | 15.4% | 79 | 2.4% | 13.4% | 27 | 1.6% | 9.0% |
| Rhône Alpes | 751 | 11.5% | 14.5% | 371 | 11.7% | 14.9% | 380 | 11.4% | 14.2% | 210 | 12.5% | 11.4% |
| Languedoc Roussillon | 246 | 3.8% | 10.9% | 115 | 3.6% | 10.7% | 132 | 3.9% | 11.1% | 88 | 5.2% | 11.9% |
| Provence Alpes Côte d'Azur, Corse | 115 | 1.8% | 2.7% | 47 | 1.5% | 2.3% | 68 | 2.0% | 3.0% | 45 | 2.7% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3699 | 56.7% | 11.2% | 1838 | 57.9% | 11.1% | 1860 | 55.6% | 11.2% | 1376 | 81.8% | 9.5% |
| Presque tous les jours | 668 | 10.2% | 11.4% | 323 | 10.2% | 11.8% | 345 | 10.3% | 10.9% | 171 | 10.1% | 8.8% |
| 1 à 2 fois par semaine | 363 | 5.6% | 14.2% | 175 | 5.5% | 15.0% | 188 | 5.6% | 13.5% | 65 | 3.9% | 10.4% |
| 1 à 3 fois par mois | 97 | 1.5% | 18.8% | 35 | 1.1% | 17.2% | 62 | 1.9% | 19.8% | 7 | 0.4% | 12.2% |
| Moins souvent | 156 | 2.4% | 19.0% | 63 | 2.0% | 17.8% | 93 | 2.8% | 19.9% | 13 | 0.8% | 16.3% |
| Jamais | 13 | 0.2% | 9.9% | 10 | 0.3% | 11.3% | 3 | 0.1% | 6.9% | 4 | 0.3% | 45.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 240 | 3.7% | 12.9% | 97 | 3.1% | 12.2% | 143 | 4.3% | 13.4% | 16 | 1.0% | 11.8% |
| De 9 000 à moins de 12 000 euros par an | 409 | 6.3% | 14.4% | 122 | 3.8% | 11.5% | 287 | 8.6% | 16.1% | 41 | 2.4% | 15.6% |
| De 12 000 à moins de 18 000 euros par an | 904 | 13.9% | 14.8% | 422 | 13.3% | 16.2% | 481 | 14.4% | 13.8% | 73 | 4.3% | 9.9% |
| De 18 000 à moins de 24 000 euros par an | 920 | 14.1% | 14.0% | 452 | 14.2% | 14.7% | 468 | 14.0% | 13.3% | 140 | 8.3% | 10.3% |
| De 24 000 à moins de 36 000 euros par an | 1494 | 22.9% | 13.6% | 714 | 22.5% | 13.5% | 780 | 23.3% | 13.6% | 368 | 21.9% | 11.0% |
| De 36 000 à moins de 45 000 euros par an | 887 | 13.6% | 12.6% | 503 | 15.9% | 13.4% | 384 | 11.5% | 11.7% | 339 | 20.1% | 11.1% |
| De 45 000 à moins de 65 000 euros par an | 743 | 11.4% | 10.8% | 395 | 12.5% | 10.9% | 348 | 10.4% | 10.7% | 363 | 21.6% | 9.5% |
| De 65 000 à moins de 80 000 euros par an | 143 | 2.2% | 7.3% | 94 | 3.0% | 8.3% | 49 | 1.5% | 5.9% | 88 | 5.2% | 6.8% |
| De 80 000 à moins de 115 000 euros par an | 105 | 1.6% | 8.4% | 59 | 1.9% | 8.0% | 46 | 1.4% | 9.0% | 67 | 4.0% | 7.3% |
| 115 000 euros et plus par an | 45 | 0.7% | 7.5% | 28 | 0.9% | 7.6% | 17 | 0.5% | 7.4% | 33 | 2.0% | 6.6% |
| Refus | 408 | 6.3% | 12.2% | 209 | 6.6% | 15.0% | 200 | 6.0% | 10.2% | 101 | 6.0% | 9.4% |
| Ne sait pas | 220 | 3.4% | 9.7% | 77 | 2.4% | 8.1% | 143 | 4.3% | 10.8% | 53 | 3.1% | 5.7% |
