L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4850 | 100.0% | 9.4% | 2507 | 100.0% | 10.1% | 2343 | 100.0% | 8.7% | 2133 | 100.0% | 12.2% |
| Sexe | ||||||||||||
| Homme | 2507 | 51.7% | 10.1% | 2507 | 100.0% | 10.1% | - | - | - | 1135 | 53.2% | 12.9% |
| Femme | 2343 | 48.3% | 8.7% | - | - | - | 2343 | 100.0% | 8.7% | 998 | 46.8% | 11.5% |
| Age | ||||||||||||
| 15 à 24 ans | 1079 | 22.3% | 14.8% | 552 | 22.0% | 15.0% | 527 | 22.5% | 14.7% | 480 | 22.5% | 15.3% |
| 25 à 34 ans | 941 | 19.4% | 12.3% | 483 | 19.3% | 12.9% | 458 | 19.6% | 11.8% | 413 | 19.3% | 12.5% |
| 35 à 49 ans | 1307 | 27.0% | 10.5% | 709 | 28.3% | 11.5% | 598 | 25.5% | 9.5% | 667 | 31.3% | 10.9% |
| 50 à 59 ans | 918 | 18.9% | 9.8% | 489 | 19.5% | 10.5% | 429 | 18.3% | 9.2% | 482 | 22.6% | 12.3% |
| 60 ans et plus | 604 | 12.5% | 4.0% | 274 | 10.9% | 4.2% | 330 | 14.1% | 3.9% | 91 | 4.3% | 9.3% |
| Individu | ||||||||||||
| Ménagères | 1783 | 36.8% | 7.7% | - | - | - | 1783 | 76.1% | 7.7% | 742 | 34.8% | 10.5% |
| Personne de référence | 2542 | 52.4% | 9.1% | 1884 | 75.1% | 9.3% | 658 | 28.1% | 8.5% | 1061 | 49.7% | 12.9% |
| Responsable des achats | 3126 | 64.5% | 8.8% | 1301 | 51.9% | 10.2% | 1825 | 77.9% | 8.0% | 1283 | 60.1% | 11.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.1% | 0.9% | 5 | 0.2% | 1.2% | - | - | - | - | - | - |
| Petits patrons | 95 | 2.0% | 5.8% | 70 | 2.8% | 6.3% | 25 | 1.1% | 4.8% | 81 | 3.8% | 5.6% |
| Affaires et Cadres | 721 | 14.9% | 14.1% | 413 | 16.5% | 14.1% | 308 | 13.1% | 14.2% | 665 | 31.2% | 14.3% |
| Professions intermédiaires | 866 | 17.9% | 12.6% | 449 | 17.9% | 13.1% | 417 | 17.8% | 12.0% | 710 | 33.3% | 12.7% |
| Employés | 1043 | 21.5% | 12.6% | 387 | 15.4% | 17.9% | 656 | 28.0% | 10.7% | 218 | 10.2% | 11.9% |
| Ouvriers | 584 | 12.0% | 9.1% | 476 | 19.0% | 9.4% | 108 | 4.6% | 7.8% | 36 | 1.7% | 8.8% |
| Retraités | 459 | 9.5% | 3.6% | 211 | 8.4% | 3.5% | 248 | 10.6% | 3.7% | 12 | 0.5% | 4.7% |
| Autres inactifs | 1077 | 22.2% | 10.5% | 496 | 19.8% | 13.1% | 581 | 24.8% | 9.0% | 412 | 19.3% | 12.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 0.2% | 1.4% | 8 | 0.3% | 2.0% | 3 | 0.1% | 0.8% | - | - | - |
| Petits patrons | 243 | 5.0% | 9.2% | 113 | 4.5% | 8.6% | 130 | 5.6% | 9.7% | 243 | 11.4% | 9.2% |
| Affaires et Cadres | 1003 | 20.7% | 13.8% | 529 | 21.1% | 14.8% | 474 | 20.2% | 13.0% | 1003 | 47.0% | 13.8% |
| Professions intermédiaires | 887 | 18.3% | 11.7% | 494 | 19.7% | 12.6% | 394 | 16.8% | 10.8% | 887 | 41.6% | 11.7% |
| Employés | 806 | 16.6% | 14.9% | 394 | 15.7% | 17.0% | 412 | 17.6% | 13.3% | - | - | - |
| Ouvriers | 887 | 18.3% | 9.3% | 499 | 19.9% | 9.8% | 388 | 16.6% | 8.7% | - | - | - |
| Retraités | 642 | 13.2% | 4.5% | 289 | 11.5% | 4.4% | 353 | 15.1% | 4.5% | - | - | - |
| Autres inactifs | 370 | 7.6% | 9.0% | 182 | 7.3% | 11.4% | 188 | 8.0% | 7.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 795 | 16.4% | 8.0% | 369 | 14.7% | 8.5% | 426 | 18.2% | 7.6% | 242 | 11.3% | 14.0% |
| 2 personnes | 1363 | 28.1% | 7.6% | 704 | 28.1% | 8.1% | 658 | 28.1% | 7.2% | 557 | 26.1% | 12.7% |
| 3 personnes | 1001 | 20.6% | 11.0% | 528 | 21.1% | 11.7% | 473 | 20.2% | 10.3% | 477 | 22.4% | 12.5% |
| 4 personnes | 1047 | 21.6% | 11.2% | 540 | 21.5% | 11.9% | 506 | 21.6% | 10.6% | 546 | 25.6% | 11.2% |
| 5 personnes et + | 644 | 13.3% | 12.0% | 365 | 14.6% | 13.9% | 279 | 11.9% | 10.2% | 311 | 14.6% | 11.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1621 | 33.4% | 10.5% | 848 | 33.8% | 11.8% | 773 | 33.0% | 9.4% | 786 | 36.9% | 10.2% |
| Non | 3228 | 66.6% | 8.9% | 1658 | 66.2% | 9.4% | 1570 | 67.0% | 8.4% | 1347 | 63.1% | 13.9% |
| Habitat | ||||||||||||
| Communes rurales | 311 | 6.4% | 2.6% | 159 | 6.3% | 2.8% | 153 | 6.5% | 2.4% | 152 | 7.1% | 4.6% |
| Agglo. - 20 000 hab | 302 | 6.2% | 3.4% | 174 | 6.9% | 4.0% | 128 | 5.5% | 2.7% | 121 | 5.7% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 220 | 4.5% | 3.2% | 108 | 4.3% | 3.2% | 112 | 4.8% | 3.1% | 102 | 4.8% | 5.6% |
| Agglo. + 100 000 hab | 1819 | 37.5% | 11.8% | 939 | 37.5% | 12.6% | 880 | 37.6% | 11.1% | 716 | 33.5% | 12.5% |
| Agglo. Paris | 2197 | 45.3% | 25.7% | 1127 | 44.9% | 27.7% | 1071 | 45.7% | 23.9% | 1042 | 48.9% | 26.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 2331 | 48.1% | 24.4% | 1196 | 47.7% | 26.3% | 1136 | 48.5% | 22.7% | 1106 | 51.8% | 25.3% |
| Nord Pas de Calais | 346 | 7.1% | 10.8% | 185 | 7.4% | 12.1% | 161 | 6.9% | 9.6% | 134 | 6.3% | 14.1% |
| Lorraine | 74 | 1.5% | 3.9% | 33 | 1.3% | 3.5% | 42 | 1.8% | 4.2% | 20 | 0.9% | 3.6% |
| Alsace | 124 | 2.5% | 8.1% | 61 | 2.4% | 8.3% | 62 | 2.7% | 7.9% | 52 | 2.4% | 10.7% |
| Franche-Comté | 11 | 0.2% | 1.1% | 5 | 0.2% | 1.0% | 6 | 0.3% | 1.2% | 6 | 0.3% | 2.3% |
| Champagne Ardennes | 29 | 0.6% | 2.7% | 17 | 0.7% | 3.4% | 11 | 0.5% | 2.0% | 14 | 0.7% | 5.0% |
| Picardie | 71 | 1.5% | 4.6% | 37 | 1.5% | 4.9% | 34 | 1.5% | 4.3% | 27 | 1.3% | 6.2% |
| Bourgogne | 17 | 0.4% | 1.3% | 7 | 0.3% | 1.1% | 10 | 0.4% | 1.4% | 12 | 0.6% | 3.4% |
| Haute Normandie | 45 | 0.9% | 3.0% | 27 | 1.1% | 3.8% | 18 | 0.8% | 2.3% | 23 | 1.1% | 5.0% |
| Basse Normandie | 7 | 0.1% | 0.6% | 3 | 0.1% | 0.5% | 4 | 0.2% | 0.7% | 4 | 0.2% | 1.2% |
| Centre | 66 | 1.4% | 3.2% | 40 | 1.6% | 3.9% | 27 | 1.1% | 2.5% | 32 | 1.5% | 5.4% |
| Pays de Loire | 183 | 3.8% | 6.2% | 102 | 4.1% | 7.2% | 81 | 3.4% | 5.3% | 83 | 3.9% | 8.8% |
| Bretagne | 88 | 1.8% | 3.3% | 44 | 1.7% | 3.4% | 44 | 1.9% | 3.2% | 37 | 1.7% | 4.4% |
| Poitou Charentes | 14 | 0.3% | 1.0% | 7 | 0.3% | 1.0% | 7 | 0.3% | 0.9% | 6 | 0.3% | 1.4% |
| Aquitaine | 172 | 3.5% | 6.2% | 87 | 3.5% | 6.6% | 85 | 3.6% | 5.9% | 72 | 3.4% | 8.3% |
| Midi Pyrénées | 228 | 4.7% | 9.4% | 112 | 4.5% | 9.5% | 117 | 5.0% | 9.2% | 100 | 4.7% | 12.6% |
| Limousin | 6 | 0.1% | 0.9% | 5 | 0.2% | 1.5% | 1 | - | 0.3% | 2 | 0.1% | 1.3% |
| Auvergne | 8 | 0.2% | 0.7% | 6 | 0.2% | 1.1% | 2 | 0.1% | 0.4% | 3 | 0.2% | 1.2% |
| Rhône Alpes | 472 | 9.7% | 9.1% | 255 | 10.2% | 10.2% | 217 | 9.3% | 8.1% | 190 | 8.9% | 10.3% |
| Languedoc Roussillon | 145 | 3.0% | 6.4% | 72 | 2.9% | 6.7% | 73 | 3.1% | 6.2% | 66 | 3.1% | 9.0% |
| Provence Alpes Côte d'Azur, Corse | 413 | 8.5% | 9.5% | 208 | 8.3% | 10.1% | 205 | 8.7% | 8.9% | 144 | 6.8% | 9.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3915 | 80.7% | 11.8% | 2059 | 82.1% | 12.4% | 1856 | 79.2% | 11.2% | 1873 | 87.8% | 12.9% |
| Presque tous les jours | 525 | 10.8% | 8.9% | 276 | 11.0% | 10.1% | 249 | 10.6% | 7.9% | 194 | 9.1% | 10.0% |
| 1 à 2 fois par semaine | 191 | 3.9% | 7.5% | 82 | 3.3% | 7.1% | 109 | 4.7% | 7.9% | 53 | 2.5% | 8.5% |
| 1 à 3 fois par mois | 27 | 0.6% | 5.2% | 13 | 0.5% | 6.5% | 14 | 0.6% | 4.3% | 6 | 0.3% | 9.9% |
| Moins souvent | 21 | 0.4% | 2.5% | 10 | 0.4% | 2.7% | 11 | 0.5% | 2.4% | - | - | - |
| Jamais | 5 | 0.1% | 4.1% | 5 | 0.2% | 6.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 160 | 3.3% | 8.6% | 76 | 3.0% | 9.6% | 83 | 3.6% | 7.8% | 3 | 0.2% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 149 | 3.1% | 5.2% | 64 | 2.6% | 6.0% | 85 | 3.6% | 4.8% | 21 | 1.0% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 415 | 8.5% | 6.8% | 169 | 6.7% | 6.5% | 246 | 10.5% | 7.1% | 68 | 3.2% | 9.2% |
| De 18 000 à moins de 24 000 euros par an | 547 | 11.3% | 8.3% | 264 | 10.5% | 8.6% | 284 | 12.1% | 8.1% | 177 | 8.3% | 13.1% |
| De 24 000 à moins de 36 000 euros par an | 1059 | 21.8% | 9.6% | 563 | 22.5% | 10.6% | 496 | 21.2% | 8.7% | 420 | 19.7% | 12.5% |
| De 36 000 à moins de 45 000 euros par an | 759 | 15.7% | 10.8% | 412 | 16.4% | 11.0% | 347 | 14.8% | 10.6% | 382 | 17.9% | 12.5% |
| De 45 000 à moins de 65 000 euros par an | 750 | 15.5% | 10.9% | 408 | 16.3% | 11.3% | 343 | 14.6% | 10.5% | 445 | 20.8% | 11.7% |
| De 65 000 à moins de 80 000 euros par an | 246 | 5.1% | 12.6% | 136 | 5.4% | 12.0% | 111 | 4.7% | 13.3% | 174 | 8.1% | 13.4% |
| De 80 000 à moins de 115 000 euros par an | 163 | 3.4% | 13.0% | 97 | 3.9% | 13.1% | 66 | 2.8% | 12.9% | 131 | 6.2% | 14.3% |
| 115 000 euros et plus par an | 70 | 1.4% | 11.7% | 48 | 1.9% | 13.1% | 22 | 0.9% | 9.4% | 65 | 3.0% | 12.7% |
| Refus | 297 | 6.1% | 8.9% | 154 | 6.2% | 11.1% | 143 | 6.1% | 7.3% | 126 | 5.9% | 11.7% |
| Ne sait pas | 234 | 4.8% | 10.3% | 116 | 4.6% | 12.2% | 118 | 5.0% | 8.9% | 120 | 5.6% | 12.9% |
