L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 814 | 100.0% | 1.6% | 414 | 100.0% | 1.7% | 401 | 100.0% | 1.5% | 258 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 414 | 50.8% | 1.7% | 414 | 100.0% | 1.7% | - | - | - | 134 | 51.8% | 1.5% |
| Femme | 401 | 49.2% | 1.5% | - | - | - | 401 | 100.0% | 1.5% | 124 | 48.2% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 88 | 10.8% | 1.2% | 38 | 9.3% | 1.0% | 50 | 12.4% | 1.4% | 24 | 9.2% | 0.8% |
| 25 à 34 ans | 91 | 11.2% | 1.2% | 48 | 11.6% | 1.3% | 43 | 10.7% | 1.1% | 51 | 19.9% | 1.6% |
| 35 à 49 ans | 200 | 24.6% | 1.6% | 96 | 23.2% | 1.6% | 104 | 26.0% | 1.6% | 98 | 37.9% | 1.6% |
| 50 à 59 ans | 163 | 20.0% | 1.7% | 94 | 22.8% | 2.0% | 68 | 17.0% | 1.5% | 69 | 26.5% | 1.8% |
| 60 ans et plus | 272 | 33.5% | 1.8% | 137 | 33.1% | 2.1% | 135 | 33.8% | 1.6% | 17 | 6.6% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 351 | 43.1% | 1.5% | - | - | - | 351 | 87.6% | 1.5% | 111 | 43.1% | 1.6% |
| Personne de référence | 488 | 59.9% | 1.7% | 365 | 88.2% | 1.8% | 123 | 30.7% | 1.6% | 139 | 53.7% | 1.7% |
| Responsable des achats | 556 | 68.3% | 1.6% | 213 | 51.4% | 1.7% | 343 | 85.6% | 1.5% | 175 | 67.7% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.2% | 0.5% | - | - | - |
| Petits patrons | 26 | 3.2% | 1.6% | 17 | 4.1% | 1.5% | 9 | 2.2% | 1.7% | 22 | 8.5% | 1.5% |
| Affaires et Cadres | 67 | 8.2% | 1.3% | 40 | 9.7% | 1.4% | 26 | 6.6% | 1.2% | 62 | 24.1% | 1.3% |
| Professions intermédiaires | 114 | 14.0% | 1.7% | 66 | 16.1% | 1.9% | 48 | 11.9% | 1.4% | 102 | 39.3% | 1.8% |
| Employés | 141 | 17.4% | 1.7% | 40 | 9.8% | 1.9% | 101 | 25.2% | 1.6% | 31 | 12.0% | 1.7% |
| Ouvriers | 90 | 11.1% | 1.4% | 74 | 17.9% | 1.5% | 16 | 4.0% | 1.2% | 1 | 0.2% | 0.1% |
| Retraités | 225 | 27.6% | 1.8% | 130 | 31.5% | 2.2% | 94 | 23.5% | 1.4% | 1 | 0.4% | 0.4% |
| Autres inactifs | 150 | 18.4% | 1.5% | 45 | 10.8% | 1.2% | 106 | 26.3% | 1.6% | 40 | 15.5% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.4% | 0 | 0.1% | 0.1% | 3 | 0.7% | 0.8% | - | - | - |
| Petits patrons | 41 | 5.0% | 1.6% | 16 | 3.9% | 1.2% | 25 | 6.2% | 1.9% | 41 | 15.9% | 1.6% |
| Affaires et Cadres | 96 | 11.8% | 1.3% | 44 | 10.7% | 1.2% | 51 | 12.8% | 1.4% | 96 | 37.1% | 1.3% |
| Professions intermédiaires | 121 | 14.9% | 1.6% | 73 | 17.8% | 1.9% | 48 | 12.0% | 1.3% | 121 | 47.0% | 1.6% |
| Employés | 99 | 12.1% | 1.8% | 44 | 10.5% | 1.9% | 55 | 13.8% | 1.8% | - | - | - |
| Ouvriers | 123 | 15.1% | 1.3% | 73 | 17.7% | 1.4% | 50 | 12.4% | 1.1% | - | - | - |
| Retraités | 266 | 32.6% | 1.8% | 144 | 34.9% | 2.2% | 121 | 30.3% | 1.5% | - | - | - |
| Autres inactifs | 65 | 8.0% | 1.6% | 18 | 4.4% | 1.1% | 47 | 11.7% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 138 | 17.0% | 1.4% | 67 | 16.3% | 1.5% | 71 | 17.7% | 1.3% | 28 | 11.0% | 1.6% |
| 2 personnes | 324 | 39.8% | 1.8% | 160 | 38.8% | 1.8% | 163 | 40.8% | 1.8% | 63 | 24.4% | 1.4% |
| 3 personnes | 143 | 17.5% | 1.6% | 72 | 17.3% | 1.6% | 71 | 17.8% | 1.6% | 60 | 23.1% | 1.6% |
| 4 personnes | 169 | 20.8% | 1.8% | 95 | 22.9% | 2.1% | 75 | 18.7% | 1.6% | 94 | 36.3% | 1.9% |
| 5 personnes et + | 40 | 4.9% | 0.7% | 20 | 4.8% | 0.8% | 20 | 5.1% | 0.7% | 14 | 5.2% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 227 | 27.9% | 1.5% | 110 | 26.7% | 1.5% | 117 | 29.2% | 1.4% | 116 | 45.1% | 1.5% |
| Non | 587 | 72.1% | 1.6% | 303 | 73.3% | 1.7% | 284 | 70.8% | 1.5% | 142 | 54.9% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 93 | 11.5% | 0.8% | 54 | 13.1% | 1.0% | 39 | 9.8% | 0.6% | 30 | 11.7% | 0.9% |
| Agglo. - 20 000 hab | 144 | 17.7% | 1.6% | 75 | 18.2% | 1.8% | 68 | 17.1% | 1.5% | 51 | 19.6% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 106 | 13.1% | 1.5% | 53 | 12.9% | 1.6% | 53 | 13.3% | 1.5% | 38 | 14.8% | 2.1% |
| Agglo. + 100 000 hab | 456 | 56.0% | 3.0% | 223 | 53.9% | 3.0% | 233 | 58.2% | 2.9% | 132 | 51.2% | 2.3% |
| Agglo. Paris | 15 | 1.8% | 0.2% | 8 | 2.0% | 0.2% | 6 | 1.6% | 0.1% | 7 | 2.7% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 1.8% | 0.2% | 8 | 2.0% | 0.2% | 6 | 1.6% | 0.1% | 7 | 2.7% | 0.2% |
| Lorraine | 7 | 0.8% | 0.3% | 1 | 0.4% | 0.2% | 5 | 1.3% | 0.5% | 1 | 0.6% | 0.3% |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.4% |
| Centre | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.2% |
| Midi Pyrénées | 2 | 0.2% | 0.1% | 1 | 0.1% | - | 1 | 0.3% | 0.1% | 2 | 0.7% | 0.2% |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.3% | 0.4% | - | - | - | - | - | - |
| Rhône Alpes | 15 | 1.8% | 0.3% | 12 | 3.0% | 0.5% | 2 | 0.6% | 0.1% | 5 | 2.0% | 0.3% |
| Languedoc Roussillon | 17 | 2.0% | 0.7% | 11 | 2.7% | 1.0% | 6 | 1.4% | 0.5% | 5 | 1.9% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 756 | 92.9% | 17.4% | 378 | 91.4% | 18.4% | 379 | 94.5% | 16.5% | 236 | 91.2% | 15.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 521 | 64.0% | 1.6% | 264 | 63.9% | 1.6% | 257 | 64.1% | 1.5% | 203 | 78.5% | 1.4% |
| Presque tous les jours | 99 | 12.1% | 1.7% | 56 | 13.5% | 2.0% | 43 | 10.7% | 1.4% | 35 | 13.7% | 1.8% |
| 1 à 2 fois par semaine | 44 | 5.4% | 1.7% | 15 | 3.6% | 1.3% | 29 | 7.2% | 2.1% | 12 | 4.6% | 1.9% |
| 1 à 3 fois par mois | 11 | 1.3% | 2.1% | 3 | 0.7% | 1.5% | 8 | 1.9% | 2.4% | - | - | - |
| Moins souvent | 9 | 1.1% | 1.1% | 5 | 1.1% | 1.3% | 5 | 1.1% | 1.0% | - | - | - |
| Jamais | 3 | 0.4% | 2.7% | 3 | 0.8% | 4.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 3.8% | 1.7% | 6 | 1.5% | 0.8% | 25 | 6.2% | 2.3% | 1 | 0.3% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 36 | 4.4% | 1.3% | 11 | 2.7% | 1.1% | 24 | 6.1% | 1.4% | 4 | 1.6% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 84 | 10.3% | 1.4% | 39 | 9.5% | 1.5% | 45 | 11.1% | 1.3% | 19 | 7.5% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 109 | 13.4% | 1.7% | 48 | 11.6% | 1.6% | 61 | 15.2% | 1.7% | 30 | 11.6% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 164 | 20.2% | 1.5% | 88 | 21.4% | 1.7% | 76 | 18.9% | 1.3% | 35 | 13.7% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 108 | 13.3% | 1.5% | 66 | 16.0% | 1.8% | 42 | 10.4% | 1.3% | 36 | 13.9% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 137 | 16.9% | 2.0% | 83 | 20.0% | 2.3% | 54 | 13.6% | 1.7% | 63 | 24.5% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 22 | 2.7% | 1.1% | 14 | 3.3% | 1.2% | 8 | 2.1% | 1.0% | 18 | 6.8% | 1.3% |
| De 80 000 à moins de 115 000 euros par an | 38 | 4.6% | 3.0% | 18 | 4.4% | 2.5% | 19 | 4.8% | 3.8% | 22 | 8.5% | 2.4% |
| 115 000 euros et plus par an | 5 | 0.6% | 0.8% | 1 | 0.2% | 0.3% | 4 | 1.0% | 1.7% | 5 | 1.9% | 1.0% |
| Refus | 38 | 4.7% | 1.1% | 9 | 2.3% | 0.7% | 29 | 7.1% | 1.5% | 13 | 5.2% | 1.2% |
| Ne sait pas | 43 | 5.2% | 1.9% | 29 | 6.9% | 3.0% | 14 | 3.5% | 1.0% | 12 | 4.5% | 1.3% |
