L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1254 | 100.0% | 2.4% | 676 | 100.0% | 2.7% | 579 | 100.0% | 2.1% | 319 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 676 | 53.9% | 2.7% | 676 | 100.0% | 2.7% | - | - | - | 181 | 56.8% | 2.1% |
| Femme | 579 | 46.1% | 2.1% | - | - | - | 579 | 100.0% | 2.1% | 138 | 43.2% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 114 | 9.0% | 1.6% | 69 | 10.2% | 1.9% | 44 | 7.6% | 1.2% | 48 | 14.9% | 1.5% |
| 25 à 34 ans | 113 | 9.0% | 1.5% | 57 | 8.5% | 1.5% | 56 | 9.7% | 1.4% | 42 | 13.2% | 1.3% |
| 35 à 49 ans | 290 | 23.1% | 2.3% | 142 | 21.0% | 2.3% | 148 | 25.6% | 2.3% | 114 | 35.7% | 1.9% |
| 50 à 59 ans | 270 | 21.5% | 2.9% | 143 | 21.1% | 3.1% | 127 | 22.0% | 2.7% | 97 | 30.5% | 2.5% |
| 60 ans et plus | 467 | 37.2% | 3.1% | 265 | 39.2% | 4.0% | 202 | 35.0% | 2.4% | 18 | 5.7% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 522 | 41.6% | 2.2% | - | - | - | 522 | 90.2% | 2.2% | 120 | 37.6% | 1.7% |
| Personne de référence | 743 | 59.2% | 2.7% | 589 | 87.2% | 2.9% | 154 | 26.6% | 2.0% | 173 | 54.0% | 2.1% |
| Responsable des achats | 843 | 67.2% | 2.4% | 327 | 48.3% | 2.6% | 516 | 89.2% | 2.3% | 191 | 59.9% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.4% | 3.4% | 14 | 2.0% | 3.6% | 4 | 0.8% | 2.9% | - | - | - |
| Petits patrons | 27 | 2.2% | 1.7% | 19 | 2.9% | 1.8% | 8 | 1.4% | 1.5% | 26 | 8.0% | 1.8% |
| Affaires et Cadres | 86 | 6.8% | 1.7% | 56 | 8.3% | 1.9% | 30 | 5.2% | 1.4% | 76 | 23.7% | 1.6% |
| Professions intermédiaires | 171 | 13.6% | 2.5% | 88 | 13.0% | 2.6% | 83 | 14.4% | 2.4% | 132 | 41.4% | 2.4% |
| Employés | 199 | 15.9% | 2.4% | 48 | 7.0% | 2.2% | 151 | 26.2% | 2.5% | 28 | 8.8% | 1.5% |
| Ouvriers | 151 | 12.1% | 2.4% | 126 | 18.6% | 2.5% | 25 | 4.4% | 1.8% | 11 | 3.3% | 2.6% |
| Retraités | 407 | 32.5% | 3.2% | 240 | 35.5% | 4.0% | 168 | 29.0% | 2.5% | 2 | 0.6% | 0.8% |
| Autres inactifs | 195 | 15.5% | 1.9% | 86 | 12.7% | 2.3% | 109 | 18.8% | 1.7% | 45 | 14.2% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 2.4% | 3.6% | 17 | 2.5% | 4.1% | 13 | 2.2% | 3.2% | - | - | - |
| Petits patrons | 34 | 2.7% | 1.3% | 19 | 2.8% | 1.5% | 15 | 2.5% | 1.1% | 34 | 10.6% | 1.3% |
| Affaires et Cadres | 114 | 9.1% | 1.6% | 61 | 9.1% | 1.7% | 53 | 9.2% | 1.5% | 114 | 35.8% | 1.6% |
| Professions intermédiaires | 171 | 13.7% | 2.3% | 101 | 15.0% | 2.6% | 70 | 12.1% | 1.9% | 171 | 53.6% | 2.3% |
| Employés | 114 | 9.1% | 2.1% | 51 | 7.5% | 2.2% | 63 | 10.9% | 2.0% | - | - | - |
| Ouvriers | 233 | 18.6% | 2.4% | 125 | 18.4% | 2.5% | 109 | 18.8% | 2.4% | - | - | - |
| Retraités | 454 | 36.2% | 3.1% | 254 | 37.6% | 3.9% | 200 | 34.6% | 2.6% | - | - | - |
| Autres inactifs | 104 | 8.3% | 2.5% | 48 | 7.1% | 3.0% | 56 | 9.7% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 231 | 18.4% | 2.3% | 116 | 17.2% | 2.7% | 114 | 19.7% | 2.0% | 44 | 13.7% | 2.5% |
| 2 personnes | 508 | 40.5% | 2.8% | 287 | 42.5% | 3.3% | 221 | 38.1% | 2.4% | 72 | 22.7% | 1.7% |
| 3 personnes | 236 | 18.8% | 2.6% | 124 | 18.3% | 2.7% | 112 | 19.4% | 2.4% | 79 | 24.7% | 2.1% |
| 4 personnes | 220 | 17.6% | 2.4% | 119 | 17.6% | 2.6% | 101 | 17.5% | 2.1% | 96 | 30.0% | 2.0% |
| 5 personnes et + | 60 | 4.8% | 1.1% | 30 | 4.4% | 1.1% | 30 | 5.2% | 1.1% | 28 | 8.9% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 300 | 23.9% | 1.9% | 157 | 23.2% | 2.2% | 143 | 24.6% | 1.7% | 130 | 40.7% | 1.7% |
| Non | 955 | 76.1% | 2.6% | 519 | 76.8% | 2.9% | 436 | 75.4% | 2.3% | 189 | 59.3% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 393 | 31.3% | 3.3% | 210 | 31.1% | 3.8% | 182 | 31.5% | 2.9% | 99 | 31.0% | 3.0% |
| Agglo. - 20 000 hab | 273 | 21.8% | 3.0% | 137 | 20.2% | 3.2% | 136 | 23.6% | 2.9% | 56 | 17.6% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 244 | 19.4% | 3.5% | 132 | 19.6% | 4.0% | 112 | 19.3% | 3.1% | 53 | 16.7% | 3.0% |
| Agglo. + 100 000 hab | 328 | 26.1% | 2.1% | 188 | 27.9% | 2.5% | 139 | 24.1% | 1.8% | 100 | 31.4% | 1.8% |
| Agglo. Paris | 18 | 1.4% | 0.2% | 8 | 1.2% | 0.2% | 9 | 1.6% | 0.2% | 10 | 3.2% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 18 | 1.5% | 0.2% | 8 | 1.2% | 0.2% | 10 | 1.7% | 0.2% | 11 | 3.5% | 0.3% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Lorraine | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.3% | - | - | - |
| Bourgogne | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Centre | 238 | 19.0% | 11.4% | 138 | 20.4% | 13.7% | 100 | 17.3% | 9.2% | 48 | 15.0% | 8.1% |
| Pays de Loire | 4 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 3 | 0.9% | 0.3% |
| Bretagne | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 115 | 9.2% | 7.8% | 58 | 8.6% | 8.1% | 57 | 9.9% | 7.4% | 37 | 11.5% | 8.9% |
| Aquitaine | 63 | 5.0% | 2.3% | 35 | 5.1% | 2.6% | 28 | 4.8% | 1.9% | 18 | 5.6% | 2.1% |
| Midi Pyrénées | 765 | 61.0% | 31.3% | 409 | 60.5% | 34.7% | 356 | 61.5% | 28.2% | 188 | 58.9% | 23.9% |
| Limousin | 3 | 0.2% | 0.5% | 2 | 0.3% | 0.7% | 1 | 0.1% | 0.2% | 0 | 0.2% | 0.3% |
| Languedoc Roussillon | 43 | 3.4% | 1.9% | 22 | 3.2% | 2.0% | 22 | 3.7% | 1.8% | 13 | 4.0% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | - | - | - | 2 | 0.3% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 735 | 58.6% | 2.2% | 401 | 59.4% | 2.4% | 334 | 57.7% | 2.0% | 267 | 83.6% | 1.8% |
| Presque tous les jours | 149 | 11.9% | 2.5% | 79 | 11.7% | 2.9% | 70 | 12.1% | 2.2% | 34 | 10.8% | 1.8% |
| 1 à 2 fois par semaine | 64 | 5.1% | 2.5% | 28 | 4.1% | 2.4% | 37 | 6.3% | 2.6% | 8 | 2.5% | 1.3% |
| 1 à 3 fois par mois | 21 | 1.7% | 4.1% | 6 | 0.9% | 3.1% | 15 | 2.5% | 4.7% | 4 | 1.3% | 7.1% |
| Moins souvent | 22 | 1.8% | 2.7% | 11 | 1.6% | 3.1% | 11 | 2.0% | 2.4% | 3 | 0.9% | 3.7% |
| Jamais | 12 | 0.9% | 9.4% | 12 | 1.8% | 13.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 2.9% | 2.0% | 16 | 2.4% | 2.0% | 21 | 3.5% | 1.9% | 2 | 0.5% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 87 | 6.9% | 3.1% | 36 | 5.3% | 3.4% | 51 | 8.8% | 2.9% | 3 | 0.8% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 139 | 11.1% | 2.3% | 75 | 11.1% | 2.9% | 64 | 11.0% | 1.8% | 13 | 4.0% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 175 | 13.9% | 2.7% | 88 | 13.1% | 2.9% | 86 | 14.9% | 2.5% | 29 | 9.0% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 313 | 24.9% | 2.8% | 182 | 26.9% | 3.4% | 131 | 22.7% | 2.3% | 77 | 24.0% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 177 | 14.1% | 2.5% | 95 | 14.0% | 2.5% | 82 | 14.2% | 2.5% | 54 | 16.8% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 172 | 13.7% | 2.5% | 96 | 14.1% | 2.6% | 76 | 13.1% | 2.3% | 76 | 23.6% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 38 | 3.0% | 1.9% | 29 | 4.3% | 2.6% | 9 | 1.5% | 1.0% | 26 | 8.2% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 9 | 0.7% | 0.7% | 6 | 0.9% | 0.8% | 3 | 0.5% | 0.5% | 7 | 2.3% | 0.8% |
| 115 000 euros et plus par an | 7 | 0.6% | 1.3% | 5 | 0.7% | 1.3% | 3 | 0.4% | 1.1% | 6 | 1.8% | 1.1% |
| Refus | 72 | 5.8% | 2.2% | 37 | 5.4% | 2.6% | 36 | 6.1% | 1.8% | 21 | 6.5% | 1.9% |
| Ne sait pas | 29 | 2.3% | 1.3% | 12 | 1.7% | 1.2% | 18 | 3.1% | 1.3% | 8 | 2.4% | 0.8% |
