L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1065 | 100.0% | 2.1% | 541 | 100.0% | 2.2% | 525 | 100.0% | 1.9% | 270 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 541 | 50.8% | 2.2% | 541 | 100.0% | 2.2% | - | - | - | 142 | 52.7% | 1.6% |
| Femme | 525 | 49.2% | 1.9% | - | - | - | 525 | 100.0% | 1.9% | 128 | 47.3% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 98 | 9.2% | 1.3% | 49 | 9.0% | 1.3% | 49 | 9.3% | 1.4% | 33 | 12.1% | 1.0% |
| 25 à 34 ans | 104 | 9.8% | 1.4% | 60 | 11.1% | 1.6% | 45 | 8.5% | 1.1% | 39 | 14.3% | 1.2% |
| 35 à 49 ans | 245 | 23.0% | 2.0% | 126 | 23.3% | 2.0% | 119 | 22.6% | 1.9% | 93 | 34.5% | 1.5% |
| 50 à 59 ans | 263 | 24.7% | 2.8% | 130 | 24.0% | 2.8% | 133 | 25.4% | 2.8% | 82 | 30.6% | 2.1% |
| 60 ans et plus | 355 | 33.4% | 2.4% | 176 | 32.6% | 2.7% | 179 | 34.2% | 2.1% | 23 | 8.5% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 473 | 44.3% | 2.0% | - | - | - | 473 | 90.1% | 2.0% | 115 | 42.6% | 1.6% |
| Personne de référence | 610 | 57.3% | 2.2% | 469 | 86.6% | 2.3% | 141 | 27.0% | 1.8% | 133 | 49.5% | 1.6% |
| Responsable des achats | 725 | 68.1% | 2.0% | 258 | 47.8% | 2.0% | 467 | 89.0% | 2.0% | 171 | 63.4% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 1.5% | 3.0% | 7 | 1.4% | 2.0% | 9 | 1.6% | 5.6% | 1 | 0.5% | 7.6% |
| Petits patrons | 48 | 4.5% | 3.0% | 30 | 5.6% | 2.7% | 18 | 3.4% | 3.5% | 38 | 14.1% | 2.6% |
| Affaires et Cadres | 65 | 6.1% | 1.3% | 38 | 6.9% | 1.3% | 27 | 5.2% | 1.2% | 50 | 18.4% | 1.1% |
| Professions intermédiaires | 126 | 11.8% | 1.8% | 67 | 12.4% | 2.0% | 59 | 11.2% | 1.7% | 94 | 34.8% | 1.7% |
| Employés | 189 | 17.7% | 2.3% | 52 | 9.6% | 2.4% | 137 | 26.1% | 2.2% | 34 | 12.7% | 1.9% |
| Ouvriers | 135 | 12.7% | 2.1% | 111 | 20.5% | 2.2% | 25 | 4.7% | 1.8% | 6 | 2.1% | 1.4% |
| Retraités | 316 | 29.6% | 2.5% | 166 | 30.7% | 2.8% | 150 | 28.5% | 2.3% | 3 | 1.3% | 1.4% |
| Autres inactifs | 171 | 16.0% | 1.7% | 69 | 12.8% | 1.8% | 102 | 19.4% | 1.6% | 43 | 16.0% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 2.1% | 2.7% | 9 | 1.7% | 2.2% | 13 | 2.4% | 3.2% | - | - | - |
| Petits patrons | 64 | 6.0% | 2.4% | 32 | 5.9% | 2.4% | 32 | 6.2% | 2.4% | 64 | 23.8% | 2.4% |
| Affaires et Cadres | 77 | 7.2% | 1.1% | 42 | 7.8% | 1.2% | 35 | 6.6% | 0.9% | 77 | 28.4% | 1.1% |
| Professions intermédiaires | 129 | 12.1% | 1.7% | 68 | 12.6% | 1.7% | 61 | 11.6% | 1.7% | 129 | 47.8% | 1.7% |
| Employés | 126 | 11.8% | 2.3% | 56 | 10.3% | 2.4% | 70 | 13.3% | 2.3% | - | - | - |
| Ouvriers | 205 | 19.3% | 2.2% | 116 | 21.4% | 2.3% | 90 | 17.1% | 2.0% | - | - | - |
| Retraités | 366 | 34.4% | 2.5% | 184 | 34.0% | 2.8% | 182 | 34.8% | 2.3% | - | - | - |
| Autres inactifs | 76 | 7.2% | 1.9% | 34 | 6.3% | 2.1% | 42 | 8.0% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 226 | 21.2% | 2.3% | 112 | 20.6% | 2.6% | 114 | 21.7% | 2.0% | 23 | 8.7% | 1.4% |
| 2 personnes | 433 | 40.7% | 2.4% | 229 | 42.4% | 2.6% | 204 | 39.0% | 2.2% | 78 | 28.8% | 1.8% |
| 3 personnes | 152 | 14.2% | 1.7% | 72 | 13.4% | 1.6% | 79 | 15.1% | 1.7% | 55 | 20.2% | 1.4% |
| 4 personnes | 184 | 17.3% | 2.0% | 97 | 17.9% | 2.1% | 87 | 16.7% | 1.8% | 86 | 31.8% | 1.8% |
| 5 personnes et + | 70 | 6.6% | 1.3% | 31 | 5.7% | 1.2% | 39 | 7.5% | 1.4% | 28 | 10.4% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 249 | 23.3% | 1.6% | 128 | 23.7% | 1.8% | 121 | 23.0% | 1.5% | 119 | 43.9% | 1.5% |
| Non | 817 | 76.7% | 2.2% | 413 | 76.3% | 2.3% | 404 | 77.0% | 2.2% | 151 | 56.1% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 408 | 38.3% | 3.4% | 198 | 36.6% | 3.5% | 210 | 40.0% | 3.4% | 99 | 36.9% | 3.0% |
| Agglo. - 20 000 hab | 210 | 19.7% | 2.3% | 107 | 19.8% | 2.5% | 103 | 19.7% | 2.2% | 49 | 18.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 211 | 19.8% | 3.0% | 108 | 20.0% | 3.2% | 103 | 19.6% | 2.8% | 51 | 19.0% | 2.8% |
| Agglo. + 100 000 hab | 216 | 20.3% | 1.4% | 117 | 21.6% | 1.6% | 100 | 19.0% | 1.3% | 65 | 24.3% | 1.1% |
| Agglo. Paris | 20 | 1.9% | 0.2% | 11 | 2.0% | 0.3% | 9 | 1.8% | 0.2% | 4 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 21 | 2.0% | 0.2% | 12 | 2.2% | 0.3% | 9 | 1.8% | 0.2% | 5 | 2.0% | 0.1% |
| Nord Pas de Calais | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Bourgogne | 69 | 6.5% | 5.1% | 34 | 6.2% | 5.2% | 35 | 6.7% | 5.0% | 16 | 6.0% | 4.7% |
| Basse Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Centre | 253 | 23.8% | 12.1% | 136 | 25.1% | 13.5% | 117 | 22.4% | 10.8% | 75 | 27.6% | 12.6% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Bretagne | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 2 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | 0 | 0.2% | 0.1% |
| Aquitaine | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Midi Pyrénées | 3 | 0.3% | 0.1% | 3 | 0.5% | 0.2% | 1 | 0.1% | 0.1% | 2 | 0.6% | 0.2% |
| Limousin | 228 | 21.4% | 37.0% | 117 | 21.5% | 39.5% | 112 | 21.3% | 34.6% | 49 | 18.2% | 32.8% |
| Auvergne | 472 | 44.3% | 41.7% | 229 | 42.4% | 42.3% | 242 | 46.2% | 41.3% | 116 | 43.2% | 39.5% |
| Rhône Alpes | 7 | 0.7% | 0.1% | 3 | 0.5% | 0.1% | 4 | 0.8% | 0.2% | 4 | 1.5% | 0.2% |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 615 | 57.8% | 1.9% | 314 | 58.1% | 1.9% | 301 | 57.4% | 1.8% | 215 | 79.9% | 1.5% |
| Presque tous les jours | 116 | 10.9% | 2.0% | 63 | 11.7% | 2.3% | 53 | 10.1% | 1.7% | 28 | 10.4% | 1.4% |
| 1 à 2 fois par semaine | 75 | 7.1% | 3.0% | 33 | 6.1% | 2.8% | 42 | 8.1% | 3.1% | 20 | 7.5% | 3.2% |
| 1 à 3 fois par mois | 11 | 1.1% | 2.2% | 8 | 1.5% | 4.1% | 3 | 0.6% | 1.0% | 1 | 0.3% | 1.4% |
| Moins souvent | 28 | 2.7% | 3.4% | 8 | 1.5% | 2.4% | 20 | 3.8% | 4.2% | 3 | 1.3% | 4.3% |
| Jamais | 4 | 0.4% | 3.2% | 3 | 0.6% | 4.0% | 1 | 0.1% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 3.6% | 2.1% | 18 | 3.3% | 2.2% | 21 | 4.0% | 1.9% | 5 | 2.0% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 67 | 6.3% | 2.4% | 25 | 4.7% | 2.4% | 42 | 7.9% | 2.3% | 5 | 1.8% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 135 | 12.7% | 2.2% | 58 | 10.7% | 2.2% | 77 | 14.7% | 2.2% | 12 | 4.5% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 146 | 13.7% | 2.2% | 76 | 14.0% | 2.5% | 71 | 13.5% | 2.0% | 23 | 8.5% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 273 | 25.6% | 2.5% | 144 | 26.6% | 2.7% | 129 | 24.7% | 2.3% | 57 | 21.3% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 135 | 12.7% | 1.9% | 69 | 12.8% | 1.9% | 66 | 12.5% | 2.0% | 48 | 18.0% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 120 | 11.3% | 1.7% | 68 | 12.6% | 1.9% | 52 | 9.9% | 1.6% | 52 | 19.4% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 37 | 3.4% | 1.9% | 20 | 3.8% | 1.8% | 16 | 3.1% | 2.0% | 25 | 9.2% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 11 | 1.0% | 0.9% | 7 | 1.2% | 0.9% | 4 | 0.8% | 0.8% | 7 | 2.5% | 0.7% |
| 115 000 euros et plus par an | 3 | 0.3% | 0.6% | 3 | 0.5% | 0.7% | 1 | 0.1% | 0.3% | 3 | 1.2% | 0.7% |
| Refus | 70 | 6.6% | 2.1% | 40 | 7.3% | 2.8% | 30 | 5.8% | 1.6% | 19 | 7.1% | 1.8% |
| Ne sait pas | 29 | 2.7% | 1.3% | 13 | 2.4% | 1.4% | 16 | 3.0% | 1.2% | 12 | 4.5% | 1.3% |
