L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2567 | 100.0% | 5.0% | 1265 | 100.0% | 5.1% | 1302 | 100.0% | 4.8% | 638 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 1265 | 49.3% | 5.1% | 1265 | 100.0% | 5.1% | - | - | - | 338 | 53.0% | 3.8% |
| Femme | 1302 | 50.7% | 4.8% | - | - | - | 1302 | 100.0% | 4.8% | 300 | 47.0% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 226 | 8.8% | 3.1% | 126 | 9.9% | 3.4% | 100 | 7.7% | 2.8% | 68 | 10.6% | 2.1% |
| 25 à 34 ans | 279 | 10.9% | 3.7% | 142 | 11.2% | 3.8% | 137 | 10.6% | 3.5% | 97 | 15.3% | 3.0% |
| 35 à 49 ans | 553 | 21.5% | 4.4% | 285 | 22.6% | 4.6% | 268 | 20.6% | 4.2% | 256 | 40.2% | 4.2% |
| 50 à 59 ans | 507 | 19.7% | 5.4% | 261 | 20.6% | 5.6% | 246 | 18.9% | 5.2% | 182 | 28.5% | 4.7% |
| 60 ans et plus | 1002 | 39.0% | 6.7% | 451 | 35.6% | 6.9% | 551 | 42.3% | 6.5% | 35 | 5.5% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 1182 | 46.1% | 5.1% | - | - | - | 1182 | 90.8% | 5.1% | 265 | 41.5% | 3.7% |
| Personne de référence | 1505 | 58.6% | 5.4% | 1097 | 86.7% | 5.4% | 408 | 31.4% | 5.3% | 351 | 55.0% | 4.3% |
| Responsable des achats | 1839 | 71.6% | 5.2% | 689 | 54.5% | 5.4% | 1150 | 88.3% | 5.0% | 412 | 64.5% | 3.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 37 | 1.4% | 7.1% | 22 | 1.8% | 5.9% | 15 | 1.1% | 9.9% | - | - | - |
| Petits patrons | 95 | 3.7% | 5.8% | 76 | 6.0% | 6.8% | 19 | 1.5% | 3.6% | 83 | 13.0% | 5.7% |
| Affaires et Cadres | 137 | 5.3% | 2.7% | 78 | 6.2% | 2.7% | 59 | 4.6% | 2.7% | 123 | 19.3% | 2.7% |
| Professions intermédiaires | 309 | 12.0% | 4.5% | 165 | 13.1% | 4.8% | 144 | 11.1% | 4.2% | 250 | 39.2% | 4.5% |
| Employés | 395 | 15.4% | 4.8% | 92 | 7.2% | 4.2% | 304 | 23.3% | 4.9% | 76 | 11.9% | 4.1% |
| Ouvriers | 342 | 13.3% | 5.3% | 282 | 22.3% | 5.6% | 60 | 4.6% | 4.4% | 24 | 3.8% | 6.0% |
| Retraités | 885 | 34.5% | 7.0% | 431 | 34.1% | 7.3% | 455 | 34.9% | 6.8% | 4 | 0.6% | 1.5% |
| Autres inactifs | 366 | 14.2% | 3.6% | 119 | 9.4% | 3.1% | 246 | 18.9% | 3.8% | 78 | 12.2% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 50 | 2.0% | 6.1% | 24 | 1.9% | 5.8% | 26 | 2.0% | 6.5% | - | - | - |
| Petits patrons | 140 | 5.5% | 5.3% | 80 | 6.3% | 6.1% | 61 | 4.6% | 4.5% | 140 | 22.0% | 5.3% |
| Affaires et Cadres | 186 | 7.2% | 2.6% | 81 | 6.4% | 2.3% | 105 | 8.0% | 2.9% | 186 | 29.1% | 2.6% |
| Professions intermédiaires | 312 | 12.2% | 4.1% | 177 | 14.0% | 4.5% | 135 | 10.4% | 3.7% | 312 | 48.9% | 4.1% |
| Employés | 218 | 8.5% | 4.0% | 96 | 7.6% | 4.1% | 122 | 9.4% | 3.9% | - | - | - |
| Ouvriers | 466 | 18.2% | 4.9% | 267 | 21.1% | 5.3% | 200 | 15.3% | 4.5% | - | - | - |
| Retraités | 1011 | 39.4% | 7.0% | 465 | 36.7% | 7.1% | 547 | 42.0% | 7.0% | - | - | - |
| Autres inactifs | 183 | 7.1% | 4.5% | 75 | 5.9% | 4.7% | 108 | 8.3% | 4.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 522 | 20.3% | 5.2% | 218 | 17.2% | 5.0% | 304 | 23.3% | 5.4% | 74 | 11.6% | 4.3% |
| 2 personnes | 1049 | 40.9% | 5.8% | 518 | 41.0% | 5.9% | 530 | 40.7% | 5.8% | 177 | 27.8% | 4.1% |
| 3 personnes | 385 | 15.0% | 4.2% | 206 | 16.3% | 4.5% | 179 | 13.8% | 3.9% | 107 | 16.7% | 2.8% |
| 4 personnes | 432 | 16.8% | 4.6% | 237 | 18.8% | 5.2% | 195 | 15.0% | 4.1% | 199 | 31.2% | 4.1% |
| 5 personnes et + | 179 | 7.0% | 3.3% | 86 | 6.8% | 3.3% | 93 | 7.2% | 3.4% | 81 | 12.6% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 624 | 24.3% | 4.0% | 315 | 24.9% | 4.4% | 310 | 23.8% | 3.7% | 276 | 43.3% | 3.6% |
| Non | 1942 | 75.7% | 5.3% | 950 | 75.1% | 5.4% | 992 | 76.2% | 5.3% | 362 | 56.7% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 635 | 24.7% | 5.4% | 288 | 22.8% | 5.1% | 347 | 26.6% | 5.6% | 154 | 24.2% | 4.6% |
| Agglo. - 20 000 hab | 496 | 19.3% | 5.5% | 240 | 19.0% | 5.6% | 255 | 19.6% | 5.4% | 113 | 17.8% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 482 | 18.8% | 6.9% | 243 | 19.2% | 7.3% | 239 | 18.4% | 6.6% | 105 | 16.4% | 5.8% |
| Agglo. + 100 000 hab | 952 | 37.1% | 6.2% | 492 | 38.9% | 6.6% | 460 | 35.3% | 5.8% | 264 | 41.5% | 4.6% |
| Agglo. Paris | 3 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | - | 1 | 0.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | - | 1 | 0.2% | - |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | 2 | 0.3% | 0.3% |
| Alsace | 3 | 0.1% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | - | - | - |
| Franche-Comté | 116 | 4.5% | 12.2% | 61 | 4.8% | 13.1% | 55 | 4.2% | 11.3% | 26 | 4.1% | 10.1% |
| Champagne Ardennes | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.1% | 0 | - | 0.1% |
| Bourgogne | 345 | 13.4% | 25.5% | 181 | 14.3% | 27.9% | 164 | 12.6% | 23.3% | 84 | 13.1% | 24.2% |
| Pays de Loire | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% |
| Aquitaine | 4 | 0.2% | 0.2% | 1 | 0.1% | 0.1% | 3 | 0.2% | 0.2% | 1 | 0.2% | 0.1% |
| Limousin | 1 | - | 0.2% | - | - | - | 1 | 0.1% | 0.4% | - | - | - |
| Auvergne | 52 | 2.0% | 4.6% | 26 | 2.1% | 4.9% | 26 | 2.0% | 4.4% | 12 | 1.9% | 4.1% |
| Rhône Alpes | 1914 | 74.6% | 37.0% | 927 | 73.3% | 37.2% | 987 | 75.8% | 36.8% | 468 | 73.3% | 25.5% |
| Languedoc Roussillon | 12 | 0.5% | 0.5% | 4 | 0.3% | 0.4% | 7 | 0.6% | 0.6% | 5 | 0.7% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 110 | 4.3% | 2.5% | 56 | 4.4% | 2.7% | 54 | 4.2% | 2.4% | 35 | 5.5% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1411 | 55.0% | 4.3% | 729 | 57.6% | 4.4% | 682 | 52.4% | 4.1% | 485 | 76.0% | 3.3% |
| Presque tous les jours | 323 | 12.6% | 5.5% | 149 | 11.8% | 5.4% | 175 | 13.4% | 5.5% | 85 | 13.4% | 4.4% |
| 1 à 2 fois par semaine | 169 | 6.6% | 6.6% | 76 | 6.0% | 6.5% | 93 | 7.1% | 6.7% | 49 | 7.6% | 7.7% |
| 1 à 3 fois par mois | 39 | 1.5% | 7.5% | 19 | 1.5% | 9.6% | 19 | 1.5% | 6.2% | 3 | 0.5% | 5.0% |
| Moins souvent | 55 | 2.1% | 6.6% | 29 | 2.3% | 8.1% | 26 | 2.0% | 5.5% | 9 | 1.4% | 10.8% |
| Jamais | 9 | 0.3% | 6.8% | 6 | 0.5% | 6.5% | 3 | 0.2% | 7.3% | 3 | 0.5% | 29.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 84 | 3.3% | 4.5% | 32 | 2.6% | 4.1% | 52 | 4.0% | 4.8% | 6 | 1.0% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 106 | 4.1% | 3.7% | 27 | 2.1% | 2.5% | 79 | 6.1% | 4.5% | 13 | 2.1% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 355 | 13.8% | 5.8% | 183 | 14.5% | 7.0% | 172 | 13.2% | 4.9% | 30 | 4.7% | 4.1% |
| De 18 000 à moins de 24 000 euros par an | 364 | 14.2% | 5.5% | 152 | 12.0% | 4.9% | 212 | 16.3% | 6.0% | 53 | 8.3% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 605 | 23.6% | 5.5% | 331 | 26.2% | 6.2% | 274 | 21.0% | 4.8% | 138 | 21.6% | 4.1% |
| De 36 000 à moins de 45 000 euros par an | 354 | 13.8% | 5.0% | 201 | 15.9% | 5.4% | 152 | 11.7% | 4.7% | 121 | 18.9% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 313 | 12.2% | 4.6% | 172 | 13.6% | 4.8% | 141 | 10.8% | 4.3% | 147 | 23.0% | 3.8% |
| De 65 000 à moins de 80 000 euros par an | 73 | 2.8% | 3.7% | 45 | 3.6% | 4.0% | 28 | 2.1% | 3.3% | 30 | 4.8% | 2.3% |
| De 80 000 à moins de 115 000 euros par an | 66 | 2.6% | 5.3% | 38 | 3.0% | 5.1% | 28 | 2.2% | 5.6% | 41 | 6.5% | 4.5% |
| 115 000 euros et plus par an | 11 | 0.4% | 1.9% | 3 | 0.2% | 0.8% | 9 | 0.7% | 3.7% | 10 | 1.5% | 1.9% |
| Refus | 153 | 6.0% | 4.6% | 40 | 3.2% | 2.9% | 113 | 8.7% | 5.8% | 30 | 4.7% | 2.8% |
| Ne sait pas | 82 | 3.2% | 3.6% | 40 | 3.2% | 4.2% | 41 | 3.2% | 3.1% | 19 | 3.0% | 2.0% |
