L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1154 | 100.0% | 2.2% | 603 | 100.0% | 2.4% | 551 | 100.0% | 2.0% | 306 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 603 | 52.3% | 2.4% | 603 | 100.0% | 2.4% | - | - | - | 168 | 54.8% | 1.9% |
| Femme | 551 | 47.7% | 2.0% | - | - | - | 551 | 100.0% | 2.0% | 138 | 45.2% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 179 | 15.5% | 2.5% | 76 | 12.5% | 2.1% | 103 | 18.8% | 2.9% | 69 | 22.6% | 2.2% |
| 25 à 34 ans | 168 | 14.5% | 2.2% | 89 | 14.8% | 2.4% | 79 | 14.3% | 2.0% | 59 | 19.1% | 1.8% |
| 35 à 49 ans | 301 | 26.1% | 2.4% | 159 | 26.3% | 2.6% | 142 | 25.8% | 2.2% | 82 | 26.7% | 1.3% |
| 50 à 59 ans | 207 | 18.0% | 2.2% | 110 | 18.2% | 2.3% | 98 | 17.8% | 2.1% | 88 | 28.6% | 2.2% |
| 60 ans et plus | 299 | 25.9% | 2.0% | 170 | 28.2% | 2.6% | 129 | 23.4% | 1.5% | 9 | 2.9% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 454 | 39.4% | 2.0% | - | - | - | 454 | 82.5% | 2.0% | 103 | 33.6% | 1.5% |
| Personne de référence | 625 | 54.2% | 2.2% | 483 | 80.0% | 2.4% | 142 | 25.9% | 1.8% | 143 | 46.7% | 1.7% |
| Responsable des achats | 751 | 65.1% | 2.1% | 275 | 45.6% | 2.2% | 476 | 86.4% | 2.1% | 173 | 56.6% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.4% | 10 | 1.6% | 2.6% | 3 | 0.6% | 2.1% | - | - | - |
| Petits patrons | 17 | 1.4% | 1.0% | 15 | 2.5% | 1.4% | 2 | 0.3% | 0.3% | 11 | 3.7% | 0.8% |
| Affaires et Cadres | 75 | 6.5% | 1.5% | 42 | 6.9% | 1.4% | 33 | 6.1% | 1.5% | 64 | 20.8% | 1.4% |
| Professions intermédiaires | 148 | 12.9% | 2.2% | 88 | 14.6% | 2.6% | 61 | 11.0% | 1.7% | 120 | 39.3% | 2.1% |
| Employés | 206 | 17.8% | 2.5% | 57 | 9.5% | 2.7% | 148 | 27.0% | 2.4% | 43 | 14.1% | 2.4% |
| Ouvriers | 170 | 14.7% | 2.6% | 144 | 23.9% | 2.9% | 26 | 4.8% | 1.9% | 10 | 3.1% | 2.4% |
| Retraités | 251 | 21.7% | 2.0% | 151 | 25.0% | 2.5% | 100 | 18.1% | 1.5% | 5 | 1.7% | 2.1% |
| Autres inactifs | 274 | 23.8% | 2.7% | 96 | 16.0% | 2.5% | 178 | 32.3% | 2.7% | 53 | 17.3% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.2% | 1.7% | 10 | 1.6% | 2.3% | 4 | 0.7% | 1.0% | - | - | - |
| Petits patrons | 33 | 2.8% | 1.2% | 11 | 1.9% | 0.9% | 21 | 3.9% | 1.6% | 33 | 10.7% | 1.2% |
| Affaires et Cadres | 96 | 8.3% | 1.3% | 55 | 9.1% | 1.5% | 41 | 7.5% | 1.1% | 96 | 31.4% | 1.3% |
| Professions intermédiaires | 177 | 15.4% | 2.3% | 102 | 16.8% | 2.6% | 76 | 13.8% | 2.1% | 177 | 57.9% | 2.3% |
| Employés | 145 | 12.6% | 2.7% | 66 | 11.0% | 2.9% | 79 | 14.3% | 2.5% | - | - | - |
| Ouvriers | 237 | 20.5% | 2.5% | 122 | 20.2% | 2.4% | 115 | 21.0% | 2.6% | - | - | - |
| Retraités | 305 | 26.5% | 2.1% | 179 | 29.7% | 2.7% | 126 | 22.9% | 1.6% | - | - | - |
| Autres inactifs | 146 | 12.7% | 3.6% | 59 | 9.8% | 3.7% | 88 | 15.9% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 166 | 14.4% | 1.7% | 84 | 13.9% | 1.9% | 82 | 15.0% | 1.5% | 14 | 4.4% | 0.8% |
| 2 personnes | 408 | 35.3% | 2.3% | 228 | 37.8% | 2.6% | 179 | 32.6% | 2.0% | 84 | 27.4% | 1.9% |
| 3 personnes | 214 | 18.5% | 2.3% | 119 | 19.7% | 2.6% | 95 | 17.2% | 2.1% | 68 | 22.2% | 1.8% |
| 4 personnes | 203 | 17.6% | 2.2% | 90 | 14.9% | 2.0% | 113 | 20.4% | 2.4% | 87 | 28.5% | 1.8% |
| 5 personnes et + | 164 | 14.2% | 3.1% | 82 | 13.6% | 3.1% | 82 | 14.9% | 3.0% | 54 | 17.5% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 344 | 29.8% | 2.2% | 146 | 24.2% | 2.0% | 198 | 35.9% | 2.4% | 112 | 36.5% | 1.4% |
| Non | 810 | 70.2% | 2.2% | 457 | 75.8% | 2.6% | 353 | 64.1% | 1.9% | 195 | 63.5% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 137 | 11.8% | 1.2% | 65 | 10.7% | 1.2% | 72 | 13.1% | 1.2% | 34 | 11.1% | 1.0% |
| Agglo. - 20 000 hab | 141 | 12.2% | 1.6% | 87 | 14.5% | 2.0% | 54 | 9.8% | 1.1% | 35 | 11.6% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 185 | 16.0% | 2.7% | 95 | 15.7% | 2.8% | 90 | 16.4% | 2.5% | 39 | 12.6% | 2.1% |
| Agglo. + 100 000 hab | 680 | 58.9% | 4.4% | 351 | 58.1% | 4.7% | 329 | 59.8% | 4.1% | 193 | 63.0% | 3.4% |
| Agglo. Paris | 11 | 1.0% | 0.1% | 6 | 0.9% | 0.1% | 6 | 1.0% | 0.1% | 5 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 1.0% | 0.1% | 6 | 0.9% | 0.1% | 6 | 1.0% | 0.1% | 5 | 1.6% | 0.1% |
| Nord Pas de Calais | 1113 | 96.5% | 34.6% | 583 | 96.7% | 38.2% | 530 | 96.3% | 31.4% | 294 | 96.1% | 31.1% |
| Lorraine | 5 | 0.4% | 0.3% | 1 | 0.2% | 0.1% | 4 | 0.7% | 0.4% | - | - | - |
| Picardie | 19 | 1.7% | 1.3% | 9 | 1.6% | 1.3% | 10 | 1.8% | 1.2% | 4 | 1.4% | 1.0% |
| Bourgogne | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Centre | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.3% |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.4% |
| Languedoc Roussillon | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 716 | 62.1% | 2.2% | 383 | 63.5% | 2.3% | 333 | 60.5% | 2.0% | 269 | 87.7% | 1.8% |
| Presque tous les jours | 127 | 11.0% | 2.2% | 64 | 10.7% | 2.4% | 63 | 11.4% | 2.0% | 31 | 10.1% | 1.6% |
| 1 à 2 fois par semaine | 72 | 6.2% | 2.8% | 37 | 6.1% | 3.2% | 35 | 6.4% | 2.5% | 7 | 2.2% | 1.1% |
| 1 à 3 fois par mois | 6 | 0.5% | 1.1% | 6 | 1.0% | 2.9% | - | - | - | - | - | - |
| Moins souvent | 25 | 2.2% | 3.0% | 10 | 1.6% | 2.8% | 15 | 2.7% | 3.2% | - | - | - |
| Jamais | 2 | 0.2% | 1.4% | 2 | 0.3% | 2.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 32 | 2.8% | 1.7% | 15 | 2.4% | 1.8% | 18 | 3.2% | 1.7% | 3 | 1.0% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 69 | 6.0% | 2.4% | 20 | 3.4% | 1.9% | 48 | 8.8% | 2.7% | 4 | 1.3% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 182 | 15.8% | 3.0% | 65 | 10.8% | 2.5% | 118 | 21.3% | 3.4% | 19 | 6.3% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 221 | 19.1% | 3.4% | 140 | 23.2% | 4.6% | 81 | 14.7% | 2.3% | 20 | 6.5% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 226 | 19.6% | 2.1% | 117 | 19.3% | 2.2% | 110 | 19.9% | 1.9% | 72 | 23.6% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 168 | 14.6% | 2.4% | 96 | 15.9% | 2.6% | 72 | 13.1% | 2.2% | 77 | 25.1% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 103 | 9.0% | 1.5% | 62 | 10.3% | 1.7% | 41 | 7.5% | 1.3% | 57 | 18.6% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 32 | 2.7% | 1.6% | 23 | 3.8% | 2.1% | 9 | 1.6% | 1.0% | 28 | 9.1% | 2.1% |
| De 80 000 à moins de 115 000 euros par an | 8 | 0.7% | 0.7% | 5 | 0.8% | 0.7% | 3 | 0.6% | 0.6% | 4 | 1.5% | 0.5% |
| 115 000 euros et plus par an | 5 | 0.4% | 0.8% | 4 | 0.6% | 1.0% | 1 | 0.2% | 0.4% | 3 | 0.9% | 0.5% |
| Refus | 57 | 4.9% | 1.7% | 33 | 5.5% | 2.4% | 23 | 4.3% | 1.2% | 7 | 2.2% | 0.6% |
| Ne sait pas | 50 | 4.4% | 2.2% | 24 | 4.0% | 2.5% | 26 | 4.8% | 2.0% | 12 | 3.9% | 1.3% |
