L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 858 | 100.0% | 1.7% | 464 | 100.0% | 1.9% | 395 | 100.0% | 1.5% | 219 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 464 | 54.0% | 1.9% | 464 | 100.0% | 1.9% | - | - | - | 126 | 57.5% | 1.4% |
| Femme | 395 | 46.0% | 1.5% | - | - | - | 395 | 100.0% | 1.5% | 93 | 42.5% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 81 | 9.4% | 1.1% | 50 | 10.9% | 1.4% | 31 | 7.7% | 0.9% | 31 | 14.1% | 1.0% |
| 25 à 34 ans | 76 | 8.9% | 1.0% | 37 | 8.0% | 1.0% | 39 | 9.9% | 1.0% | 29 | 13.3% | 0.9% |
| 35 à 49 ans | 191 | 22.3% | 1.5% | 91 | 19.6% | 1.5% | 101 | 25.5% | 1.6% | 82 | 37.3% | 1.3% |
| 50 à 59 ans | 189 | 22.0% | 2.0% | 105 | 22.7% | 2.3% | 84 | 21.2% | 1.8% | 66 | 30.2% | 1.7% |
| 60 ans et plus | 321 | 37.4% | 2.1% | 180 | 38.8% | 2.7% | 141 | 35.7% | 1.7% | 11 | 5.0% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 353 | 41.1% | 1.5% | - | - | - | 353 | 89.4% | 1.5% | 82 | 37.6% | 1.2% |
| Personne de référence | 502 | 58.5% | 1.8% | 402 | 86.7% | 2.0% | 100 | 25.4% | 1.3% | 116 | 52.8% | 1.4% |
| Responsable des achats | 566 | 65.9% | 1.6% | 218 | 47.1% | 1.7% | 348 | 88.1% | 1.5% | 131 | 59.6% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.8% | 2.9% | 12 | 2.5% | 3.1% | 4 | 0.9% | 2.4% | - | - | - |
| Petits patrons | 20 | 2.4% | 1.2% | 13 | 2.9% | 1.2% | 7 | 1.7% | 1.3% | 18 | 8.4% | 1.3% |
| Affaires et Cadres | 62 | 7.2% | 1.2% | 41 | 8.8% | 1.4% | 21 | 5.3% | 1.0% | 56 | 25.4% | 1.2% |
| Professions intermédiaires | 114 | 13.3% | 1.7% | 57 | 12.3% | 1.7% | 58 | 14.6% | 1.7% | 88 | 40.3% | 1.6% |
| Employés | 125 | 14.6% | 1.5% | 29 | 6.3% | 1.3% | 96 | 24.4% | 1.6% | 18 | 8.2% | 1.0% |
| Ouvriers | 103 | 12.1% | 1.6% | 86 | 18.5% | 1.7% | 18 | 4.5% | 1.3% | 7 | 3.0% | 1.6% |
| Retraités | 275 | 32.1% | 2.2% | 162 | 35.1% | 2.7% | 113 | 28.6% | 1.7% | 1 | 0.5% | 0.4% |
| Autres inactifs | 142 | 16.6% | 1.4% | 64 | 13.7% | 1.7% | 79 | 20.0% | 1.2% | 31 | 14.2% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 3.1% | 3.2% | 16 | 3.5% | 3.9% | 10 | 2.6% | 2.6% | - | - | - |
| Petits patrons | 23 | 2.6% | 0.9% | 13 | 2.7% | 1.0% | 10 | 2.5% | 0.8% | 23 | 10.4% | 0.9% |
| Affaires et Cadres | 87 | 10.1% | 1.2% | 44 | 9.5% | 1.2% | 43 | 10.8% | 1.2% | 87 | 39.6% | 1.2% |
| Professions intermédiaires | 110 | 12.8% | 1.4% | 69 | 14.9% | 1.8% | 40 | 10.2% | 1.1% | 110 | 50.1% | 1.4% |
| Employés | 72 | 8.4% | 1.3% | 33 | 7.1% | 1.4% | 39 | 9.9% | 1.3% | - | - | - |
| Ouvriers | 150 | 17.5% | 1.6% | 79 | 17.1% | 1.6% | 71 | 17.9% | 1.6% | - | - | - |
| Retraités | 307 | 35.8% | 2.1% | 171 | 36.9% | 2.6% | 136 | 34.6% | 1.7% | - | - | - |
| Autres inactifs | 84 | 9.8% | 2.0% | 38 | 8.2% | 2.4% | 46 | 11.5% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 142 | 16.6% | 1.4% | 71 | 15.3% | 1.6% | 71 | 18.0% | 1.3% | 30 | 13.5% | 1.7% |
| 2 personnes | 359 | 41.8% | 2.0% | 200 | 43.1% | 2.3% | 159 | 40.4% | 1.7% | 49 | 22.3% | 1.1% |
| 3 personnes | 158 | 18.4% | 1.7% | 87 | 18.7% | 1.9% | 71 | 18.1% | 1.6% | 47 | 21.6% | 1.2% |
| 4 personnes | 161 | 18.7% | 1.7% | 85 | 18.3% | 1.9% | 76 | 19.2% | 1.6% | 73 | 33.2% | 1.5% |
| 5 personnes et + | 38 | 4.5% | 0.7% | 21 | 4.6% | 0.8% | 17 | 4.3% | 0.6% | 21 | 9.4% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 210 | 24.5% | 1.4% | 113 | 24.3% | 1.6% | 97 | 24.6% | 1.2% | 89 | 40.5% | 1.1% |
| Non | 648 | 75.5% | 1.8% | 351 | 75.7% | 2.0% | 298 | 75.4% | 1.6% | 130 | 59.5% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 283 | 33.0% | 2.4% | 151 | 32.6% | 2.7% | 132 | 33.4% | 2.1% | 65 | 29.9% | 2.0% |
| Agglo. - 20 000 hab | 179 | 20.8% | 2.0% | 88 | 18.9% | 2.0% | 91 | 23.1% | 1.9% | 32 | 14.6% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 156 | 18.1% | 2.2% | 82 | 17.8% | 2.5% | 73 | 18.6% | 2.0% | 32 | 14.7% | 1.8% |
| Agglo. + 100 000 hab | 234 | 27.2% | 1.5% | 135 | 29.2% | 1.8% | 99 | 25.0% | 1.2% | 83 | 38.0% | 1.5% |
| Agglo. Paris | 7 | 0.8% | 0.1% | 7 | 1.6% | 0.2% | - | - | - | 6 | 2.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 0.8% | 0.1% | 7 | 1.6% | 0.2% | - | - | - | 6 | 2.7% | 0.1% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Lorraine | 1 | 0.1% | - | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.3% | - | - | - |
| Centre | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Poitou Charentes | 2 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.2% | 2 | 0.8% | 0.4% |
| Aquitaine | 38 | 4.4% | 1.4% | 24 | 5.2% | 1.9% | 13 | 3.4% | 0.9% | 10 | 4.4% | 1.1% |
| Midi Pyrénées | 764 | 89.0% | 31.3% | 409 | 88.2% | 34.6% | 355 | 90.0% | 28.2% | 187 | 85.7% | 23.8% |
| Limousin | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.2% | 0 | 0.2% | 0.3% |
| Languedoc Roussillon | 43 | 5.0% | 1.9% | 22 | 4.6% | 2.0% | 22 | 5.5% | 1.8% | 13 | 5.9% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 511 | 59.6% | 1.5% | 275 | 59.3% | 1.7% | 236 | 59.8% | 1.4% | 181 | 82.6% | 1.2% |
| Presque tous les jours | 97 | 11.4% | 1.7% | 53 | 11.4% | 1.9% | 45 | 11.3% | 1.4% | 27 | 12.1% | 1.4% |
| 1 à 2 fois par semaine | 42 | 4.9% | 1.6% | 19 | 4.1% | 1.6% | 23 | 5.8% | 1.7% | 3 | 1.3% | 0.4% |
| 1 à 3 fois par mois | 13 | 1.5% | 2.4% | 3 | 0.5% | 1.2% | 10 | 2.6% | 3.2% | 3 | 1.2% | 4.4% |
| Moins souvent | 13 | 1.5% | 1.5% | 7 | 1.5% | 2.0% | 5 | 1.4% | 1.2% | 3 | 1.4% | 3.7% |
| Jamais | 10 | 1.2% | 8.0% | 10 | 2.2% | 11.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 3.3% | 1.5% | 14 | 3.1% | 1.8% | 14 | 3.6% | 1.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 53 | 6.2% | 1.9% | 18 | 3.9% | 1.7% | 35 | 9.0% | 2.0% | 1 | 0.7% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 107 | 12.5% | 1.8% | 60 | 13.0% | 2.3% | 47 | 12.0% | 1.4% | 11 | 5.0% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 118 | 13.7% | 1.8% | 66 | 14.2% | 2.1% | 52 | 13.1% | 1.5% | 19 | 8.8% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 193 | 22.5% | 1.7% | 109 | 23.5% | 2.1% | 84 | 21.2% | 1.5% | 51 | 23.5% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 115 | 13.4% | 1.6% | 65 | 14.0% | 1.7% | 50 | 12.8% | 1.5% | 35 | 15.9% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 130 | 15.1% | 1.9% | 64 | 13.8% | 1.8% | 66 | 16.7% | 2.0% | 53 | 24.3% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 24 | 2.8% | 1.2% | 20 | 4.2% | 1.7% | 4 | 1.1% | 0.5% | 16 | 7.5% | 1.3% |
| De 80 000 à moins de 115 000 euros par an | 9 | 1.0% | 0.7% | 6 | 1.3% | 0.8% | 3 | 0.7% | 0.5% | 7 | 3.3% | 0.8% |
| 115 000 euros et plus par an | 6 | 0.7% | 1.0% | 4 | 0.8% | 1.0% | 3 | 0.7% | 1.1% | 4 | 2.0% | 0.9% |
| Refus | 54 | 6.3% | 1.6% | 31 | 6.6% | 2.2% | 23 | 5.8% | 1.2% | 14 | 6.6% | 1.3% |
| Ne sait pas | 21 | 2.5% | 0.9% | 8 | 1.7% | 0.8% | 14 | 3.4% | 1.0% | 5 | 2.3% | 0.5% |
