L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2223 | 100.0% | 4.3% | 1136 | 100.0% | 4.6% | 1087 | 100.0% | 4.0% | 578 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 1136 | 51.1% | 4.6% | 1136 | 100.0% | 4.6% | - | - | - | 319 | 55.1% | 3.6% |
| Femme | 1087 | 48.9% | 4.0% | - | - | - | 1087 | 100.0% | 4.0% | 259 | 44.9% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 154 | 6.9% | 2.1% | 84 | 7.4% | 2.3% | 70 | 6.4% | 1.9% | 48 | 8.3% | 1.5% |
| 25 à 34 ans | 217 | 9.8% | 2.8% | 118 | 10.4% | 3.2% | 99 | 9.1% | 2.5% | 90 | 15.5% | 2.7% |
| 35 à 49 ans | 472 | 21.2% | 3.8% | 249 | 21.9% | 4.0% | 223 | 20.6% | 3.5% | 205 | 35.5% | 3.4% |
| 50 à 59 ans | 437 | 19.7% | 4.7% | 259 | 22.8% | 5.5% | 179 | 16.4% | 3.8% | 168 | 29.0% | 4.3% |
| 60 ans et plus | 942 | 42.4% | 6.3% | 427 | 37.5% | 6.5% | 516 | 47.5% | 6.1% | 67 | 11.6% | 6.8% |
| Individu | ||||||||||||
| Ménagères | 967 | 43.5% | 4.2% | - | - | - | 967 | 89.0% | 4.2% | 228 | 39.4% | 3.2% |
| Personne de référence | 1277 | 57.4% | 4.6% | 976 | 85.9% | 4.8% | 300 | 27.7% | 3.9% | 321 | 55.5% | 3.9% |
| Responsable des achats | 1560 | 70.2% | 4.4% | 569 | 50.1% | 4.5% | 990 | 91.1% | 4.3% | 386 | 66.7% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 44 | 2.0% | 8.4% | 38 | 3.3% | 10.1% | 7 | 0.6% | 4.3% | 1 | 0.2% | 5.6% |
| Petits patrons | 95 | 4.3% | 5.9% | 74 | 6.5% | 6.6% | 22 | 2.0% | 4.2% | 81 | 14.0% | 5.6% |
| Affaires et Cadres | 146 | 6.6% | 2.9% | 99 | 8.7% | 3.4% | 47 | 4.4% | 2.2% | 129 | 22.3% | 2.8% |
| Professions intermédiaires | 258 | 11.6% | 3.7% | 140 | 12.3% | 4.1% | 119 | 10.9% | 3.4% | 204 | 35.3% | 3.6% |
| Employés | 343 | 15.4% | 4.1% | 97 | 8.5% | 4.5% | 247 | 22.7% | 4.0% | 58 | 10.0% | 3.2% |
| Ouvriers | 230 | 10.3% | 3.6% | 192 | 16.9% | 3.8% | 38 | 3.5% | 2.7% | 10 | 1.8% | 2.5% |
| Retraités | 800 | 36.0% | 6.4% | 399 | 35.1% | 6.7% | 401 | 36.9% | 6.0% | 25 | 4.4% | 10.3% |
| Autres inactifs | 306 | 13.8% | 3.0% | 98 | 8.7% | 2.6% | 208 | 19.1% | 3.2% | 70 | 12.0% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 71 | 3.2% | 8.7% | 38 | 3.3% | 9.0% | 33 | 3.1% | 8.4% | - | - | - |
| Petits patrons | 127 | 5.7% | 4.8% | 69 | 6.1% | 5.3% | 58 | 5.3% | 4.3% | 127 | 22.0% | 4.8% |
| Affaires et Cadres | 202 | 9.1% | 2.8% | 108 | 9.5% | 3.0% | 95 | 8.7% | 2.6% | 202 | 35.0% | 2.8% |
| Professions intermédiaires | 249 | 11.2% | 3.3% | 142 | 12.5% | 3.6% | 107 | 9.8% | 2.9% | 249 | 43.0% | 3.3% |
| Employés | 220 | 9.9% | 4.1% | 109 | 9.6% | 4.7% | 111 | 10.2% | 3.6% | - | - | - |
| Ouvriers | 292 | 13.1% | 3.1% | 173 | 15.3% | 3.4% | 118 | 10.9% | 2.7% | - | - | - |
| Retraités | 897 | 40.3% | 6.2% | 429 | 37.7% | 6.5% | 468 | 43.1% | 6.0% | - | - | - |
| Autres inactifs | 165 | 7.4% | 4.0% | 69 | 6.1% | 4.3% | 96 | 8.9% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 426 | 19.2% | 4.3% | 192 | 16.9% | 4.4% | 235 | 21.6% | 4.2% | 51 | 8.9% | 3.0% |
| 2 personnes | 978 | 44.0% | 5.5% | 505 | 44.4% | 5.8% | 473 | 43.5% | 5.1% | 172 | 29.8% | 3.9% |
| 3 personnes | 389 | 17.5% | 4.3% | 221 | 19.4% | 4.9% | 168 | 15.5% | 3.7% | 141 | 24.3% | 3.7% |
| 4 personnes | 313 | 14.1% | 3.4% | 155 | 13.6% | 3.4% | 158 | 14.6% | 3.3% | 160 | 27.7% | 3.3% |
| 5 personnes et + | 117 | 5.2% | 2.2% | 64 | 5.6% | 2.4% | 53 | 4.8% | 1.9% | 54 | 9.3% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 477 | 21.5% | 3.1% | 244 | 21.5% | 3.4% | 233 | 21.4% | 2.8% | 240 | 41.4% | 3.1% |
| Non | 1746 | 78.5% | 4.8% | 892 | 78.5% | 5.1% | 854 | 78.6% | 4.6% | 339 | 58.6% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 632 | 28.4% | 5.3% | 307 | 27.0% | 5.5% | 325 | 29.9% | 5.2% | 140 | 24.3% | 4.2% |
| Agglo. - 20 000 hab | 494 | 22.2% | 5.5% | 284 | 25.0% | 6.6% | 210 | 19.4% | 4.5% | 124 | 21.5% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 383 | 17.2% | 5.5% | 187 | 16.5% | 5.6% | 196 | 18.0% | 5.4% | 72 | 12.5% | 4.0% |
| Agglo. + 100 000 hab | 703 | 31.6% | 4.6% | 352 | 31.0% | 4.7% | 350 | 32.2% | 4.4% | 236 | 40.8% | 4.1% |
| Agglo. Paris | 10 | 0.5% | 0.1% | 6 | 0.5% | 0.1% | 5 | 0.4% | 0.1% | 6 | 1.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 0.5% | 0.1% | 7 | 0.6% | 0.1% | 5 | 0.4% | 0.1% | 6 | 1.0% | 0.1% |
| Nord Pas de Calais | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Franche-Comté | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Picardie | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Pays de Loire | 7 | 0.3% | 0.2% | 4 | 0.4% | 0.3% | 3 | 0.2% | 0.2% | 3 | 0.5% | 0.3% |
| Bretagne | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 0 | - | - |
| Poitou Charentes | 298 | 13.4% | 20.0% | 140 | 12.3% | 19.6% | 158 | 14.5% | 20.4% | 75 | 12.9% | 18.0% |
| Aquitaine | 1016 | 45.7% | 36.9% | 507 | 44.6% | 38.6% | 510 | 46.9% | 35.3% | 254 | 43.9% | 29.1% |
| Midi Pyrénées | 134 | 6.1% | 5.5% | 77 | 6.8% | 6.5% | 57 | 5.3% | 4.5% | 32 | 5.6% | 4.1% |
| Limousin | 2 | 0.1% | 0.4% | 1 | 0.1% | 0.4% | 1 | 0.1% | 0.4% | 0 | 0.1% | 0.2% |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Rhône Alpes | 10 | 0.4% | 0.2% | 7 | 0.6% | 0.3% | 3 | 0.2% | 0.1% | 7 | 1.2% | 0.4% |
| Languedoc Roussillon | 719 | 32.4% | 31.8% | 380 | 33.4% | 35.4% | 339 | 31.2% | 28.5% | 195 | 33.7% | 26.3% |
| Provence Alpes Côte d'Azur, Corse | 17 | 0.8% | 0.4% | 7 | 0.6% | 0.3% | 10 | 0.9% | 0.4% | 5 | 0.9% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1290 | 58.0% | 3.9% | 697 | 61.3% | 4.2% | 593 | 54.6% | 3.6% | 478 | 82.7% | 3.3% |
| Presque tous les jours | 234 | 10.5% | 4.0% | 100 | 8.8% | 3.7% | 134 | 12.3% | 4.2% | 50 | 8.7% | 2.6% |
| 1 à 2 fois par semaine | 109 | 4.9% | 4.3% | 56 | 4.9% | 4.8% | 53 | 4.9% | 3.9% | 20 | 3.5% | 3.2% |
| 1 à 3 fois par mois | 17 | 0.7% | 3.2% | 7 | 0.6% | 3.5% | 10 | 0.9% | 3.0% | 1 | 0.2% | 2.0% |
| Moins souvent | 26 | 1.1% | 3.1% | 13 | 1.2% | 3.8% | 12 | 1.1% | 2.6% | 1 | 0.2% | 1.2% |
| Jamais | 3 | 0.1% | 2.3% | 1 | 0.1% | 0.9% | 2 | 0.2% | 5.3% | 0 | - | 2.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 74 | 3.3% | 4.0% | 32 | 2.8% | 4.0% | 43 | 3.9% | 4.0% | 4 | 0.7% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 128 | 5.8% | 4.5% | 50 | 4.4% | 4.7% | 78 | 7.2% | 4.4% | 8 | 1.4% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 263 | 11.8% | 4.3% | 111 | 9.8% | 4.2% | 153 | 14.0% | 4.4% | 36 | 6.2% | 4.9% |
| De 18 000 à moins de 24 000 euros par an | 308 | 13.9% | 4.7% | 155 | 13.7% | 5.1% | 153 | 14.1% | 4.3% | 53 | 9.1% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 517 | 23.3% | 4.7% | 284 | 25.0% | 5.4% | 233 | 21.4% | 4.1% | 127 | 22.0% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 300 | 13.5% | 4.3% | 175 | 15.4% | 4.7% | 125 | 11.5% | 3.8% | 98 | 17.0% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 264 | 11.9% | 3.8% | 170 | 15.0% | 4.7% | 94 | 8.7% | 2.9% | 126 | 21.8% | 3.3% |
| De 65 000 à moins de 80 000 euros par an | 77 | 3.5% | 3.9% | 45 | 3.9% | 4.0% | 32 | 3.0% | 3.9% | 35 | 6.1% | 2.7% |
| De 80 000 à moins de 115 000 euros par an | 37 | 1.7% | 2.9% | 23 | 2.1% | 3.2% | 13 | 1.2% | 2.6% | 27 | 4.7% | 3.0% |
| 115 000 euros et plus par an | 18 | 0.8% | 3.1% | 11 | 1.0% | 3.1% | 7 | 0.6% | 3.0% | 13 | 2.3% | 2.6% |
| Refus | 152 | 6.8% | 4.5% | 53 | 4.7% | 3.8% | 99 | 9.1% | 5.1% | 30 | 5.2% | 2.8% |
| Ne sait pas | 83 | 3.7% | 3.7% | 27 | 2.3% | 2.8% | 57 | 5.2% | 4.3% | 21 | 3.6% | 2.2% |
