L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3012 | 100.0% | 5.8% | 1525 | 100.0% | 6.2% | 1487 | 100.0% | 5.5% | 795 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 1525 | 50.6% | 6.2% | 1525 | 100.0% | 6.2% | - | - | - | 451 | 56.7% | 5.1% |
| Femme | 1487 | 49.4% | 5.5% | - | - | - | 1487 | 100.0% | 5.5% | 344 | 43.3% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 273 | 9.1% | 3.8% | 149 | 9.8% | 4.0% | 125 | 8.4% | 3.5% | 120 | 15.1% | 3.8% |
| 25 à 34 ans | 296 | 9.8% | 3.9% | 155 | 10.1% | 4.1% | 141 | 9.5% | 3.6% | 113 | 14.3% | 3.4% |
| 35 à 49 ans | 614 | 20.4% | 4.9% | 333 | 21.8% | 5.4% | 282 | 18.9% | 4.5% | 290 | 36.4% | 4.7% |
| 50 à 59 ans | 556 | 18.5% | 6.0% | 309 | 20.3% | 6.6% | 248 | 16.6% | 5.3% | 216 | 27.2% | 5.5% |
| 60 ans et plus | 1272 | 42.2% | 8.5% | 580 | 38.0% | 8.9% | 692 | 46.5% | 8.2% | 56 | 7.0% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 1360 | 45.1% | 5.9% | - | - | - | 1360 | 91.4% | 5.9% | 296 | 37.2% | 4.2% |
| Personne de référence | 1753 | 58.2% | 6.3% | 1352 | 88.7% | 6.7% | 401 | 27.0% | 5.2% | 417 | 52.4% | 5.1% |
| Responsable des achats | 2071 | 68.8% | 5.8% | 742 | 48.7% | 5.8% | 1329 | 89.4% | 5.8% | 498 | 62.6% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 44 | 1.5% | 8.4% | 31 | 2.0% | 8.3% | 13 | 0.9% | 8.9% | - | - | - |
| Petits patrons | 102 | 3.4% | 6.3% | 81 | 5.3% | 7.3% | 22 | 1.5% | 4.1% | 93 | 11.6% | 6.4% |
| Affaires et Cadres | 176 | 5.9% | 3.5% | 116 | 7.6% | 3.9% | 61 | 4.1% | 2.8% | 162 | 20.3% | 3.5% |
| Professions intermédiaires | 356 | 11.8% | 5.2% | 199 | 13.1% | 5.8% | 156 | 10.5% | 4.5% | 304 | 38.3% | 5.4% |
| Employés | 410 | 13.6% | 4.9% | 96 | 6.3% | 4.5% | 314 | 21.1% | 5.1% | 96 | 12.1% | 5.2% |
| Ouvriers | 371 | 12.3% | 5.8% | 289 | 19.0% | 5.7% | 82 | 5.5% | 5.9% | 27 | 3.4% | 6.7% |
| Retraités | 1119 | 37.1% | 8.9% | 559 | 36.7% | 9.4% | 559 | 37.6% | 8.4% | 17 | 2.2% | 7.0% |
| Autres inactifs | 434 | 14.4% | 4.2% | 154 | 10.1% | 4.0% | 280 | 18.8% | 4.3% | 96 | 12.1% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 61 | 2.0% | 7.5% | 33 | 2.2% | 7.9% | 28 | 1.9% | 7.2% | - | - | - |
| Petits patrons | 158 | 5.3% | 6.0% | 90 | 5.9% | 6.9% | 69 | 4.6% | 5.1% | 158 | 19.9% | 6.0% |
| Affaires et Cadres | 247 | 8.2% | 3.4% | 136 | 8.9% | 3.8% | 110 | 7.4% | 3.0% | 247 | 31.0% | 3.4% |
| Professions intermédiaires | 390 | 12.9% | 5.2% | 225 | 14.8% | 5.8% | 165 | 11.1% | 4.5% | 390 | 49.0% | 5.2% |
| Employés | 211 | 7.0% | 3.9% | 100 | 6.5% | 4.3% | 111 | 7.5% | 3.6% | - | - | - |
| Ouvriers | 518 | 17.2% | 5.4% | 292 | 19.1% | 5.7% | 226 | 15.2% | 5.1% | - | - | - |
| Retraités | 1226 | 40.7% | 8.5% | 574 | 37.6% | 8.7% | 652 | 43.8% | 8.3% | - | - | - |
| Autres inactifs | 201 | 6.7% | 4.9% | 75 | 4.9% | 4.7% | 126 | 8.5% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 587 | 19.5% | 5.9% | 254 | 16.7% | 5.8% | 333 | 22.4% | 5.9% | 84 | 10.6% | 4.9% |
| 2 personnes | 1319 | 43.8% | 7.4% | 681 | 44.7% | 7.8% | 638 | 42.9% | 6.9% | 193 | 24.3% | 4.4% |
| 3 personnes | 380 | 12.6% | 4.2% | 207 | 13.6% | 4.6% | 173 | 11.7% | 3.8% | 172 | 21.6% | 4.5% |
| 4 personnes | 437 | 14.5% | 4.7% | 221 | 14.5% | 4.9% | 216 | 14.5% | 4.5% | 204 | 25.7% | 4.2% |
| 5 personnes et + | 288 | 9.6% | 5.4% | 161 | 10.6% | 6.1% | 127 | 8.6% | 4.6% | 142 | 17.9% | 5.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 716 | 23.8% | 4.6% | 381 | 25.0% | 5.3% | 335 | 22.5% | 4.1% | 349 | 43.8% | 4.5% |
| Non | 2296 | 76.2% | 6.3% | 1143 | 75.0% | 6.5% | 1153 | 77.5% | 6.2% | 447 | 56.2% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 1075 | 35.7% | 9.1% | 532 | 34.9% | 9.5% | 544 | 36.5% | 8.7% | 235 | 29.5% | 7.0% |
| Agglo. - 20 000 hab | 844 | 28.0% | 9.4% | 417 | 27.4% | 9.7% | 427 | 28.7% | 9.1% | 218 | 27.4% | 8.4% |
| Agglo. 20 000 à 100 000 hab | 415 | 13.8% | 6.0% | 227 | 14.9% | 6.8% | 188 | 12.6% | 5.2% | 100 | 12.6% | 5.5% |
| Agglo. + 100 000 hab | 635 | 21.1% | 4.1% | 333 | 21.8% | 4.4% | 302 | 20.3% | 3.8% | 227 | 28.6% | 4.0% |
| Agglo. Paris | 43 | 1.4% | 0.5% | 16 | 1.0% | 0.4% | 27 | 1.8% | 0.6% | 16 | 2.0% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 46 | 1.5% | 0.5% | 19 | 1.3% | 0.4% | 27 | 1.8% | 0.5% | 16 | 2.1% | 0.4% |
| Nord Pas de Calais | 1 | - | - | 0 | - | - | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Lorraine | 3 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 0 | - | - | - | - | - |
| Alsace | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Franche-Comté | 0 | - | - | 0 | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.2% |
| Picardie | 2 | 0.1% | 0.2% | 0 | - | 0.1% | 2 | 0.1% | 0.2% | 2 | 0.3% | 0.6% |
| Haute Normandie | 9 | 0.3% | 0.6% | 5 | 0.3% | 0.6% | 4 | 0.3% | 0.6% | 3 | 0.3% | 0.6% |
| Basse Normandie | 472 | 15.7% | 39.1% | 226 | 14.9% | 39.1% | 246 | 16.5% | 39.1% | 128 | 16.1% | 36.1% |
| Centre | 15 | 0.5% | 0.7% | 9 | 0.6% | 0.9% | 5 | 0.4% | 0.5% | 9 | 1.2% | 1.6% |
| Pays de Loire | 1297 | 43.1% | 43.9% | 679 | 44.6% | 47.6% | 618 | 41.5% | 40.5% | 315 | 39.6% | 33.3% |
| Bretagne | 1060 | 35.2% | 39.9% | 533 | 34.9% | 41.6% | 527 | 35.4% | 38.2% | 284 | 35.7% | 34.3% |
| Poitou Charentes | 95 | 3.1% | 6.4% | 43 | 2.8% | 6.0% | 52 | 3.5% | 6.7% | 29 | 3.6% | 7.0% |
| Aquitaine | 4 | 0.1% | 0.1% | 4 | 0.2% | 0.3% | - | - | - | 0 | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 1 | - | 0.2% | 1 | 0.1% | 0.5% | - | - | - | 1 | 0.2% | 0.9% |
| Auvergne | 1 | - | 0.1% | 1 | - | 0.1% | 0 | - | - | 1 | 0.1% | 0.2% |
| Rhône Alpes | 5 | 0.2% | 0.1% | 1 | 0.1% | - | 4 | 0.3% | 0.1% | 4 | 0.5% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1644 | 54.6% | 5.0% | 873 | 57.3% | 5.3% | 771 | 51.8% | 4.6% | 663 | 83.4% | 4.6% |
| Presque tous les jours | 292 | 9.7% | 5.0% | 148 | 9.7% | 5.4% | 144 | 9.7% | 4.6% | 81 | 10.2% | 4.2% |
| 1 à 2 fois par semaine | 146 | 4.8% | 5.7% | 72 | 4.7% | 6.2% | 74 | 5.0% | 5.3% | 30 | 3.8% | 4.7% |
| 1 à 3 fois par mois | 25 | 0.8% | 4.8% | 12 | 0.8% | 5.7% | 13 | 0.9% | 4.2% | 3 | 0.3% | 4.5% |
| Moins souvent | 47 | 1.5% | 5.7% | 16 | 1.1% | 4.6% | 30 | 2.0% | 6.4% | 2 | 0.2% | 1.9% |
| Jamais | 11 | 0.4% | 8.6% | 8 | 0.6% | 9.7% | 2 | 0.2% | 6.2% | 3 | 0.4% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 77 | 2.5% | 4.1% | 37 | 2.4% | 4.7% | 40 | 2.7% | 3.7% | 6 | 0.8% | 4.6% |
| De 9 000 à moins de 12 000 euros par an | 185 | 6.1% | 6.5% | 50 | 3.3% | 4.7% | 134 | 9.0% | 7.5% | 14 | 1.7% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 386 | 12.8% | 6.3% | 192 | 12.6% | 7.3% | 194 | 13.0% | 5.6% | 31 | 3.8% | 4.1% |
| De 18 000 à moins de 24 000 euros par an | 457 | 15.2% | 6.9% | 200 | 13.1% | 6.5% | 256 | 17.2% | 7.3% | 60 | 7.5% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 736 | 24.4% | 6.7% | 380 | 24.9% | 7.2% | 357 | 24.0% | 6.2% | 181 | 22.7% | 5.4% |
| De 36 000 à moins de 45 000 euros par an | 403 | 13.4% | 5.7% | 238 | 15.6% | 6.4% | 165 | 11.1% | 5.0% | 141 | 17.8% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 361 | 12.0% | 5.2% | 217 | 14.2% | 6.0% | 144 | 9.7% | 4.4% | 184 | 23.2% | 4.8% |
| De 65 000 à moins de 80 000 euros par an | 68 | 2.3% | 3.5% | 29 | 1.9% | 2.6% | 39 | 2.6% | 4.7% | 41 | 5.1% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 33 | 1.1% | 2.6% | 20 | 1.3% | 2.7% | 13 | 0.9% | 2.5% | 26 | 3.2% | 2.8% |
| 115 000 euros et plus par an | 20 | 0.7% | 3.4% | 16 | 1.1% | 4.4% | 4 | 0.3% | 1.7% | 17 | 2.1% | 3.3% |
| Refus | 206 | 6.8% | 6.2% | 101 | 6.6% | 7.2% | 105 | 7.1% | 5.4% | 58 | 7.3% | 5.4% |
| Ne sait pas | 82 | 2.7% | 3.6% | 45 | 2.9% | 4.7% | 37 | 2.5% | 2.8% | 37 | 4.7% | 4.0% |
