L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 634 | 100.0% | 1.2% | 334 | 100.0% | 1.3% | 300 | 100.0% | 1.1% | 159 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 334 | 52.7% | 1.3% | 334 | 100.0% | 1.3% | - | - | - | 98 | 61.3% | 1.1% |
| Femme | 300 | 47.3% | 1.1% | - | - | - | 300 | 100.0% | 1.1% | 62 | 38.7% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 57 | 9.1% | 0.8% | 28 | 8.3% | 0.8% | 30 | 9.9% | 0.8% | 23 | 14.4% | 0.7% |
| 25 à 34 ans | 66 | 10.4% | 0.9% | 34 | 10.2% | 0.9% | 32 | 10.7% | 0.8% | 23 | 14.6% | 0.7% |
| 35 à 49 ans | 147 | 23.3% | 1.2% | 79 | 23.5% | 1.3% | 69 | 23.0% | 1.1% | 68 | 42.7% | 1.1% |
| 50 à 59 ans | 136 | 21.5% | 1.5% | 77 | 23.1% | 1.7% | 59 | 19.7% | 1.3% | 41 | 25.7% | 1.1% |
| 60 ans et plus | 227 | 35.8% | 1.5% | 117 | 34.9% | 1.8% | 110 | 36.8% | 1.3% | 4 | 2.6% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 266 | 41.9% | 1.1% | - | - | - | 266 | 88.6% | 1.1% | 51 | 32.1% | 0.7% |
| Personne de référence | 379 | 59.9% | 1.4% | 307 | 91.7% | 1.5% | 73 | 24.3% | 0.9% | 94 | 58.7% | 1.1% |
| Responsable des achats | 408 | 64.4% | 1.1% | 154 | 46.2% | 1.2% | 254 | 84.7% | 1.1% | 95 | 59.4% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.0% | 1.2% | 5 | 1.5% | 1.3% | 1 | 0.5% | 1.0% | - | - | - |
| Petits patrons | 23 | 3.7% | 1.4% | 18 | 5.3% | 1.6% | 6 | 1.9% | 1.1% | 22 | 13.5% | 1.5% |
| Affaires et Cadres | 35 | 5.6% | 0.7% | 28 | 8.4% | 1.0% | 7 | 2.4% | 0.3% | 32 | 20.4% | 0.7% |
| Professions intermédiaires | 74 | 11.7% | 1.1% | 42 | 12.5% | 1.2% | 32 | 10.7% | 0.9% | 64 | 40.1% | 1.1% |
| Employés | 93 | 14.6% | 1.1% | 19 | 5.8% | 0.9% | 73 | 24.4% | 1.2% | 13 | 8.1% | 0.7% |
| Ouvriers | 99 | 15.5% | 1.5% | 73 | 21.8% | 1.4% | 26 | 8.5% | 1.9% | 6 | 3.8% | 1.5% |
| Retraités | 206 | 32.4% | 1.6% | 113 | 33.9% | 1.9% | 93 | 30.9% | 1.4% | 1 | 0.4% | 0.3% |
| Autres inactifs | 98 | 15.5% | 1.0% | 36 | 10.8% | 0.9% | 62 | 20.7% | 1.0% | 22 | 13.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 1.2% | 0.9% | 1 | 0.2% | 0.1% | 7 | 2.4% | 1.8% | - | - | - |
| Petits patrons | 37 | 5.9% | 1.4% | 23 | 6.8% | 1.8% | 14 | 4.8% | 1.1% | 37 | 23.4% | 1.4% |
| Affaires et Cadres | 44 | 6.9% | 0.6% | 30 | 8.9% | 0.8% | 14 | 4.7% | 0.4% | 44 | 27.6% | 0.6% |
| Professions intermédiaires | 78 | 12.3% | 1.0% | 45 | 13.5% | 1.2% | 33 | 11.1% | 0.9% | 78 | 49.0% | 1.0% |
| Employés | 44 | 7.0% | 0.8% | 17 | 5.2% | 0.8% | 27 | 8.9% | 0.9% | - | - | - |
| Ouvriers | 143 | 22.6% | 1.5% | 81 | 24.2% | 1.6% | 63 | 20.9% | 1.4% | - | - | - |
| Retraités | 234 | 37.0% | 1.6% | 116 | 34.7% | 1.8% | 118 | 39.5% | 1.5% | - | - | - |
| Autres inactifs | 45 | 7.1% | 1.1% | 22 | 6.5% | 1.4% | 23 | 7.7% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 18.2% | 1.2% | 55 | 16.4% | 1.3% | 61 | 20.3% | 1.1% | 16 | 10.1% | 0.9% |
| 2 personnes | 237 | 37.4% | 1.3% | 131 | 39.3% | 1.5% | 106 | 35.4% | 1.2% | 33 | 20.5% | 0.7% |
| 3 personnes | 100 | 15.8% | 1.1% | 59 | 17.8% | 1.3% | 41 | 13.5% | 0.9% | 36 | 22.4% | 0.9% |
| 4 personnes | 114 | 17.9% | 1.2% | 50 | 15.0% | 1.1% | 64 | 21.2% | 1.3% | 40 | 25.2% | 0.8% |
| 5 personnes et + | 67 | 10.6% | 1.3% | 39 | 11.6% | 1.5% | 29 | 9.6% | 1.0% | 35 | 21.8% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 169 | 26.7% | 1.1% | 87 | 25.9% | 1.2% | 83 | 27.5% | 1.0% | 78 | 49.0% | 1.0% |
| Non | 465 | 73.3% | 1.3% | 247 | 74.1% | 1.4% | 217 | 72.5% | 1.2% | 81 | 51.0% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 237 | 37.4% | 2.0% | 125 | 37.4% | 2.2% | 112 | 37.3% | 1.8% | 48 | 29.9% | 1.4% |
| Agglo. - 20 000 hab | 163 | 25.7% | 1.8% | 80 | 24.0% | 1.9% | 83 | 27.6% | 1.8% | 38 | 23.7% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 48 | 7.6% | 0.7% | 35 | 10.4% | 1.0% | 14 | 4.5% | 0.4% | 14 | 8.7% | 0.8% |
| Agglo. + 100 000 hab | 179 | 28.3% | 1.2% | 94 | 28.0% | 1.3% | 86 | 28.6% | 1.1% | 57 | 35.5% | 1.0% |
| Agglo. Paris | 7 | 1.0% | 0.1% | 1 | 0.2% | - | 6 | 2.0% | 0.1% | 3 | 2.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.0% | 0.1% | 1 | 0.2% | - | 6 | 2.0% | 0.1% | 3 | 2.1% | 0.1% |
| Lorraine | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Basse Normandie | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.2% | 0.1% |
| Centre | 2 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.9% | 0.2% |
| Pays de Loire | 529 | 83.4% | 17.9% | 288 | 86.2% | 20.2% | 241 | 80.4% | 15.8% | 129 | 80.8% | 13.6% |
| Bretagne | 10 | 1.5% | 0.4% | 4 | 1.2% | 0.3% | 6 | 1.9% | 0.4% | 0 | 0.2% | - |
| Poitou Charentes | 86 | 13.5% | 5.8% | 39 | 11.7% | 5.5% | 46 | 15.5% | 6.0% | 25 | 15.4% | 5.9% |
| Rhône Alpes | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 348 | 54.8% | 1.0% | 176 | 52.5% | 1.1% | 172 | 57.4% | 1.0% | 138 | 86.7% | 1.0% |
| Presque tous les jours | 46 | 7.2% | 0.8% | 21 | 6.4% | 0.8% | 25 | 8.2% | 0.8% | 11 | 6.9% | 0.6% |
| 1 à 2 fois par semaine | 42 | 6.6% | 1.6% | 22 | 6.7% | 1.9% | 19 | 6.3% | 1.4% | 7 | 4.1% | 1.0% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.7% | 1 | 0.4% | 0.7% | 2 | 0.7% | 0.7% | 1 | 0.4% | 1.2% |
| Moins souvent | 5 | 0.7% | 0.6% | 3 | 0.9% | 0.8% | 2 | 0.6% | 0.4% | - | - | - |
| Jamais | 2 | 0.4% | 1.9% | 2 | 0.7% | 2.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 2.4% | 0.8% | 10 | 2.9% | 1.2% | 6 | 1.9% | 0.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 53 | 8.4% | 1.9% | 9 | 2.6% | 0.8% | 45 | 14.9% | 2.5% | 5 | 3.2% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 90 | 14.2% | 1.5% | 52 | 15.5% | 2.0% | 38 | 12.8% | 1.1% | 7 | 4.5% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 93 | 14.7% | 1.4% | 53 | 15.9% | 1.7% | 40 | 13.3% | 1.1% | 12 | 7.3% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 163 | 25.8% | 1.5% | 88 | 26.2% | 1.7% | 76 | 25.3% | 1.3% | 37 | 23.4% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 94 | 14.8% | 1.3% | 49 | 14.6% | 1.3% | 45 | 15.0% | 1.4% | 35 | 22.0% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 63 | 10.0% | 0.9% | 37 | 11.1% | 1.0% | 26 | 8.7% | 0.8% | 37 | 23.2% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.7% | 0.1% |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.6% | 0.3% | 3 | 1.0% | 0.5% | 1 | 0.2% | 0.1% | 4 | 2.4% | 0.4% |
| 115 000 euros et plus par an | 3 | 0.5% | 0.5% | 3 | 0.9% | 0.8% | - | - | - | 3 | 1.8% | 0.6% |
| Refus | 42 | 6.6% | 1.2% | 24 | 7.1% | 1.7% | 18 | 6.1% | 0.9% | 13 | 8.3% | 1.2% |
| Ne sait pas | 12 | 1.9% | 0.5% | 7 | 2.1% | 0.7% | 5 | 1.7% | 0.4% | 5 | 3.1% | 0.5% |
