L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 357 | 100.0% | 0.7% | 189 | 100.0% | 0.8% | 168 | 100.0% | 0.6% | 81 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 189 | 53.0% | 0.8% | 189 | 100.0% | 0.8% | - | - | - | 48 | 58.8% | 0.5% |
| Femme | 168 | 47.0% | 0.6% | - | - | - | 168 | 100.0% | 0.6% | 33 | 41.2% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 7.1% | 0.3% | 14 | 7.2% | 0.4% | 12 | 7.0% | 0.3% | 7 | 8.5% | 0.2% |
| 25 à 34 ans | 48 | 13.5% | 0.6% | 27 | 14.2% | 0.7% | 21 | 12.6% | 0.5% | 18 | 21.9% | 0.5% |
| 35 à 49 ans | 74 | 20.6% | 0.6% | 44 | 23.5% | 0.7% | 29 | 17.4% | 0.5% | 28 | 34.5% | 0.5% |
| 50 à 59 ans | 56 | 15.7% | 0.6% | 36 | 19.2% | 0.8% | 20 | 11.9% | 0.4% | 19 | 23.8% | 0.5% |
| 60 ans et plus | 154 | 43.1% | 1.0% | 68 | 35.9% | 1.0% | 86 | 51.1% | 1.0% | 9 | 11.3% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 156 | 43.9% | 0.7% | - | - | - | 156 | 93.3% | 0.7% | 30 | 37.5% | 0.4% |
| Personne de référence | 212 | 59.5% | 0.8% | 167 | 88.5% | 0.8% | 45 | 26.9% | 0.6% | 50 | 62.0% | 0.6% |
| Responsable des achats | 261 | 73.3% | 0.7% | 107 | 56.8% | 0.8% | 154 | 91.9% | 0.7% | 50 | 61.8% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 4.6% | 3.1% | 10 | 5.5% | 2.8% | 6 | 3.6% | 4.0% | - | - | - |
| Petits patrons | 5 | 1.3% | 0.3% | 3 | 1.4% | 0.2% | 2 | 1.1% | 0.4% | 4 | 4.4% | 0.2% |
| Affaires et Cadres | 25 | 7.0% | 0.5% | 15 | 8.2% | 0.5% | 9 | 5.7% | 0.4% | 22 | 27.0% | 0.5% |
| Professions intermédiaires | 43 | 12.1% | 0.6% | 23 | 12.4% | 0.7% | 20 | 11.8% | 0.6% | 39 | 48.2% | 0.7% |
| Employés | 45 | 12.7% | 0.5% | 14 | 7.6% | 0.7% | 31 | 18.4% | 0.5% | 3 | 3.7% | 0.2% |
| Ouvriers | 48 | 13.5% | 0.7% | 43 | 22.7% | 0.9% | 5 | 3.1% | 0.4% | 5 | 5.8% | 1.2% |
| Retraités | 139 | 38.9% | 1.1% | 64 | 34.1% | 1.1% | 74 | 44.3% | 1.1% | 0 | 0.3% | 0.1% |
| Autres inactifs | 36 | 10.0% | 0.3% | 15 | 8.2% | 0.4% | 20 | 12.0% | 0.3% | 9 | 10.8% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 5.5% | 2.4% | 10 | 5.5% | 2.5% | 9 | 5.4% | 2.3% | - | - | - |
| Petits patrons | 8 | 2.2% | 0.3% | 4 | 1.9% | 0.3% | 4 | 2.6% | 0.3% | 8 | 9.8% | 0.3% |
| Affaires et Cadres | 24 | 6.7% | 0.3% | 16 | 8.3% | 0.4% | 8 | 4.9% | 0.2% | 24 | 29.4% | 0.3% |
| Professions intermédiaires | 49 | 13.9% | 0.7% | 29 | 15.1% | 0.7% | 21 | 12.5% | 0.6% | 49 | 60.8% | 0.7% |
| Employés | 29 | 8.1% | 0.5% | 14 | 7.6% | 0.6% | 15 | 8.7% | 0.5% | - | - | - |
| Ouvriers | 65 | 18.1% | 0.7% | 40 | 21.0% | 0.8% | 25 | 14.9% | 0.6% | - | - | - |
| Retraités | 156 | 43.6% | 1.1% | 72 | 38.0% | 1.1% | 84 | 50.0% | 1.1% | - | - | - |
| Autres inactifs | 7 | 1.9% | 0.2% | 5 | 2.7% | 0.3% | 2 | 1.1% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 81 | 22.6% | 0.8% | 46 | 24.3% | 1.1% | 35 | 20.7% | 0.6% | 13 | 15.7% | 0.7% |
| 2 personnes | 145 | 40.7% | 0.8% | 64 | 33.8% | 0.7% | 81 | 48.6% | 0.9% | 21 | 26.2% | 0.5% |
| 3 personnes | 58 | 16.2% | 0.6% | 34 | 18.0% | 0.8% | 24 | 14.2% | 0.5% | 19 | 23.3% | 0.5% |
| 4 personnes | 53 | 14.9% | 0.6% | 34 | 18.0% | 0.7% | 19 | 11.5% | 0.4% | 18 | 22.5% | 0.4% |
| 5 personnes et + | 20 | 5.6% | 0.4% | 11 | 6.0% | 0.4% | 9 | 5.1% | 0.3% | 10 | 12.3% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 83 | 23.4% | 0.5% | 43 | 22.8% | 0.6% | 40 | 24.1% | 0.5% | 33 | 40.5% | 0.4% |
| Non | 273 | 76.6% | 0.8% | 146 | 77.2% | 0.8% | 127 | 75.9% | 0.7% | 48 | 59.5% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 153 | 43.0% | 1.3% | 77 | 40.9% | 1.4% | 76 | 45.4% | 1.2% | 28 | 34.4% | 0.8% |
| Agglo. - 20 000 hab | 78 | 22.0% | 0.9% | 45 | 23.6% | 1.0% | 34 | 20.1% | 0.7% | 19 | 23.1% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 72 | 20.1% | 1.0% | 40 | 21.0% | 1.2% | 32 | 19.1% | 0.9% | 15 | 19.1% | 0.9% |
| Agglo. + 100 000 hab | 52 | 14.6% | 0.3% | 26 | 13.9% | 0.4% | 26 | 15.3% | 0.3% | 18 | 22.1% | 0.3% |
| Agglo. Paris | 1 | 0.3% | - | 1 | 0.6% | - | - | - | - | 1 | 1.3% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.3% | - | 1 | 0.6% | - | - | - | - | 1 | 1.3% | - |
| Alsace | 2 | 0.6% | 0.1% | 2 | 1.2% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 1 | 0.4% | 0.1% | 1 | 0.6% | 0.3% | 0 | 0.1% | - | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.2% | 0.1% | 0 | 0.2% | - |
| Bourgogne | 342 | 95.8% | 25.3% | 181 | 96.0% | 27.9% | 160 | 95.6% | 22.8% | 74 | 91.4% | 21.5% |
| Pays de Loire | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.4% | - |
| Bretagne | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Auvergne | 1 | 0.4% | 0.1% | 1 | 0.7% | 0.2% | - | - | - | 0 | 0.3% | 0.1% |
| Rhône Alpes | 8 | 2.2% | 0.2% | 1 | 0.8% | 0.1% | 6 | 3.8% | 0.2% | 5 | 5.7% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 189 | 53.0% | 0.6% | 106 | 56.0% | 0.6% | 83 | 49.6% | 0.5% | 63 | 77.2% | 0.4% |
| Presque tous les jours | 25 | 7.1% | 0.4% | 13 | 7.1% | 0.5% | 12 | 7.1% | 0.4% | 9 | 10.8% | 0.5% |
| 1 à 2 fois par semaine | 26 | 7.2% | 1.0% | 10 | 5.5% | 0.9% | 15 | 9.0% | 1.1% | 9 | 10.5% | 1.4% |
| 1 à 3 fois par mois | 3 | 1.0% | 0.7% | 2 | 1.3% | 1.2% | 1 | 0.6% | 0.3% | - | - | - |
| Moins souvent | 15 | 4.2% | 1.8% | 4 | 2.2% | 1.2% | 11 | 6.5% | 2.3% | - | - | - |
| Jamais | 2 | 0.6% | 1.8% | 2 | 1.2% | 2.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 5.2% | 1.0% | 11 | 5.8% | 1.4% | 8 | 4.6% | 0.7% | 1 | 1.4% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 19 | 5.3% | 0.7% | 11 | 5.9% | 1.0% | 8 | 4.6% | 0.4% | 0 | 0.1% | - |
| De 12 000 à moins de 18 000 euros par an | 57 | 16.0% | 0.9% | 26 | 14.0% | 1.0% | 31 | 18.3% | 0.9% | 6 | 7.4% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 56 | 15.8% | 0.9% | 25 | 13.3% | 0.8% | 31 | 18.6% | 0.9% | 7 | 8.2% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 72 | 20.2% | 0.7% | 41 | 21.6% | 0.8% | 31 | 18.6% | 0.5% | 11 | 14.0% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 43 | 12.2% | 0.6% | 22 | 11.7% | 0.6% | 21 | 12.7% | 0.6% | 19 | 22.8% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 50 | 14.0% | 0.7% | 29 | 15.4% | 0.8% | 21 | 12.3% | 0.6% | 22 | 27.0% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 10 | 2.9% | 0.5% | 9 | 4.8% | 0.8% | 1 | 0.7% | 0.1% | 4 | 5.0% | 0.3% |
| De 80 000 à moins de 115 000 euros par an | 8 | 2.3% | 0.7% | 6 | 3.3% | 0.8% | 2 | 1.1% | 0.4% | 5 | 6.4% | 0.6% |
| 115 000 euros et plus par an | 2 | 0.6% | 0.3% | 2 | 0.9% | 0.4% | 0 | 0.2% | 0.2% | 0 | 0.4% | 0.1% |
| Refus | 12 | 3.3% | 0.4% | 2 | 1.0% | 0.1% | 10 | 5.9% | 0.5% | 4 | 4.5% | 0.3% |
| Ne sait pas | 8 | 2.4% | 0.4% | 5 | 2.4% | 0.5% | 4 | 2.3% | 0.3% | 2 | 2.6% | 0.2% |
