L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 526 | 100.0% | 1.0% | 261 | 100.0% | 1.1% | 265 | 100.0% | 1.0% | 98 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 261 | 49.7% | 1.1% | 261 | 100.0% | 1.1% | - | - | - | 51 | 51.9% | 0.6% |
| Femme | 265 | 50.3% | 1.0% | - | - | - | 265 | 100.0% | 1.0% | 47 | 48.1% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 34 | 6.4% | 0.5% | 13 | 4.9% | 0.3% | 21 | 8.0% | 0.6% | 9 | 8.8% | 0.3% |
| 25 à 34 ans | 63 | 11.9% | 0.8% | 35 | 13.2% | 0.9% | 28 | 10.6% | 0.7% | 21 | 21.3% | 0.6% |
| 35 à 49 ans | 94 | 17.8% | 0.8% | 52 | 19.8% | 0.8% | 42 | 15.9% | 0.7% | 26 | 26.7% | 0.4% |
| 50 à 59 ans | 127 | 24.1% | 1.4% | 65 | 24.8% | 1.4% | 62 | 23.4% | 1.3% | 38 | 39.0% | 1.0% |
| 60 ans et plus | 209 | 39.8% | 1.4% | 98 | 37.4% | 1.5% | 112 | 42.2% | 1.3% | 4 | 4.3% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 245 | 46.7% | 1.1% | - | - | - | 245 | 92.8% | 1.1% | 43 | 43.6% | 0.6% |
| Personne de référence | 316 | 60.1% | 1.1% | 235 | 89.8% | 1.2% | 81 | 30.6% | 1.0% | 51 | 52.1% | 0.6% |
| Responsable des achats | 379 | 72.0% | 1.1% | 139 | 53.0% | 1.1% | 240 | 90.8% | 1.1% | 67 | 68.7% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 4.1% | 4.1% | 17 | 6.6% | 4.6% | 4 | 1.6% | 2.8% | - | - | - |
| Petits patrons | 7 | 1.4% | 0.4% | 6 | 2.2% | 0.5% | 1 | 0.5% | 0.3% | 7 | 7.3% | 0.5% |
| Affaires et Cadres | 27 | 5.1% | 0.5% | 16 | 6.0% | 0.5% | 11 | 4.2% | 0.5% | 20 | 20.9% | 0.4% |
| Professions intermédiaires | 45 | 8.6% | 0.7% | 24 | 9.2% | 0.7% | 21 | 8.0% | 0.6% | 38 | 39.0% | 0.7% |
| Employés | 91 | 17.4% | 1.1% | 22 | 8.5% | 1.0% | 69 | 26.1% | 1.1% | 20 | 20.3% | 1.1% |
| Ouvriers | 65 | 12.4% | 1.0% | 50 | 19.0% | 1.0% | 16 | 6.0% | 1.1% | 1 | 1.2% | 0.3% |
| Retraités | 196 | 37.2% | 1.6% | 93 | 35.7% | 1.6% | 102 | 38.7% | 1.5% | 0 | 0.5% | 0.2% |
| Autres inactifs | 73 | 13.9% | 0.7% | 34 | 12.8% | 0.9% | 39 | 14.9% | 0.6% | 11 | 10.8% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 5.5% | 3.6% | 17 | 6.6% | 4.1% | 12 | 4.5% | 3.0% | - | - | - |
| Petits patrons | 18 | 3.4% | 0.7% | 6 | 2.2% | 0.4% | 12 | 4.5% | 0.9% | 18 | 18.1% | 0.7% |
| Affaires et Cadres | 34 | 6.5% | 0.5% | 18 | 7.0% | 0.5% | 16 | 5.9% | 0.4% | 34 | 34.9% | 0.5% |
| Professions intermédiaires | 46 | 8.7% | 0.6% | 27 | 10.2% | 0.7% | 19 | 7.3% | 0.5% | 46 | 47.0% | 0.6% |
| Employés | 56 | 10.6% | 1.0% | 23 | 8.9% | 1.0% | 32 | 12.2% | 1.0% | - | - | - |
| Ouvriers | 94 | 17.8% | 1.0% | 52 | 20.0% | 1.0% | 42 | 15.7% | 0.9% | - | - | - |
| Retraités | 217 | 41.2% | 1.5% | 98 | 37.5% | 1.5% | 119 | 44.9% | 1.5% | - | - | - |
| Autres inactifs | 33 | 6.2% | 0.8% | 20 | 7.6% | 1.2% | 13 | 4.9% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 115 | 21.9% | 1.2% | 63 | 24.1% | 1.4% | 52 | 19.7% | 0.9% | 12 | 12.2% | 0.7% |
| 2 personnes | 228 | 43.4% | 1.3% | 105 | 40.2% | 1.2% | 123 | 46.5% | 1.3% | 27 | 27.8% | 0.6% |
| 3 personnes | 84 | 16.0% | 0.9% | 40 | 15.2% | 0.9% | 44 | 16.8% | 1.0% | 27 | 28.0% | 0.7% |
| 4 personnes | 60 | 11.4% | 0.6% | 37 | 14.2% | 0.8% | 23 | 8.7% | 0.5% | 19 | 19.4% | 0.4% |
| 5 personnes et + | 39 | 7.3% | 0.7% | 17 | 6.3% | 0.6% | 22 | 8.3% | 0.8% | 12 | 12.6% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 111 | 21.0% | 0.7% | 54 | 20.6% | 0.8% | 57 | 21.5% | 0.7% | 34 | 35.3% | 0.4% |
| Non | 415 | 79.0% | 1.1% | 208 | 79.4% | 1.2% | 208 | 78.5% | 1.1% | 63 | 64.7% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 224 | 42.5% | 1.9% | 109 | 41.7% | 1.9% | 115 | 43.4% | 1.8% | 38 | 39.2% | 1.1% |
| Agglo. - 20 000 hab | 92 | 17.5% | 1.0% | 41 | 15.8% | 1.0% | 51 | 19.3% | 1.1% | 19 | 19.3% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 101 | 19.2% | 1.5% | 59 | 22.5% | 1.8% | 42 | 15.9% | 1.2% | 16 | 16.3% | 0.9% |
| Agglo. + 100 000 hab | 107 | 20.4% | 0.7% | 50 | 19.2% | 0.7% | 57 | 21.5% | 0.7% | 23 | 23.9% | 0.4% |
| Agglo. Paris | 2 | 0.4% | - | 2 | 0.8% | 0.1% | - | - | - | 1 | 1.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.7% | - | 4 | 1.5% | 0.1% | - | - | - | 1 | 1.2% | - |
| Lorraine | 1 | 0.1% | - | 0 | 0.2% | - | 0 | - | - | 0 | 0.2% | - |
| Champagne Ardennes | 438 | 83.2% | 40.4% | 208 | 79.5% | 39.9% | 230 | 86.8% | 40.8% | 79 | 80.8% | 27.4% |
| Picardie | 82 | 15.6% | 5.3% | 48 | 18.4% | 6.5% | 34 | 12.8% | 4.3% | 17 | 17.5% | 4.0% |
| Bourgogne | 1 | 0.3% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 0 | 0.2% | - |
| Midi Pyrénées | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 275 | 52.2% | 0.8% | 140 | 53.5% | 0.8% | 135 | 50.9% | 0.8% | 83 | 84.8% | 0.6% |
| Presque tous les jours | 62 | 11.8% | 1.1% | 32 | 12.3% | 1.2% | 30 | 11.3% | 1.0% | 9 | 9.6% | 0.5% |
| 1 à 2 fois par semaine | 24 | 4.6% | 0.9% | 12 | 4.5% | 1.0% | 12 | 4.6% | 0.9% | 2 | 1.6% | 0.2% |
| 1 à 3 fois par mois | 6 | 1.1% | 1.1% | 3 | 1.1% | 1.4% | 3 | 1.1% | 0.9% | - | - | - |
| Moins souvent | 8 | 1.5% | 1.0% | 2 | 0.7% | 0.5% | 6 | 2.3% | 1.3% | 1 | 1.1% | 1.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 4.1% | 1.2% | 9 | 3.3% | 1.1% | 13 | 4.9% | 1.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 38 | 7.2% | 1.3% | 15 | 5.7% | 1.4% | 23 | 8.7% | 1.3% | 1 | 1.0% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 60 | 11.4% | 1.0% | 31 | 11.8% | 1.2% | 29 | 11.0% | 0.8% | 4 | 4.5% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 68 | 12.8% | 1.0% | 34 | 13.1% | 1.1% | 33 | 12.6% | 0.9% | 9 | 9.4% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 127 | 24.1% | 1.1% | 61 | 23.2% | 1.1% | 66 | 24.9% | 1.2% | 25 | 25.2% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 59 | 11.2% | 0.8% | 32 | 12.1% | 0.8% | 27 | 10.3% | 0.8% | 18 | 18.0% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 60 | 11.3% | 0.9% | 37 | 14.2% | 1.0% | 22 | 8.5% | 0.7% | 18 | 18.4% | 0.5% |
| De 65 000 à moins de 80 000 euros par an | 16 | 3.0% | 0.8% | 11 | 4.2% | 1.0% | 5 | 1.9% | 0.6% | 10 | 10.5% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.3% | 0.5% | 4 | 1.6% | 0.6% | 3 | 1.0% | 0.5% | 3 | 3.0% | 0.3% |
| 115 000 euros et plus par an | 6 | 1.1% | 1.0% | 5 | 2.0% | 1.4% | 1 | 0.2% | 0.3% | 2 | 1.8% | 0.3% |
| Refus | 44 | 8.3% | 1.3% | 15 | 5.9% | 1.1% | 28 | 10.7% | 1.4% | 5 | 5.3% | 0.5% |
| Ne sait pas | 22 | 4.2% | 1.0% | 8 | 3.0% | 0.8% | 14 | 5.5% | 1.1% | 3 | 3.0% | 0.3% |
