L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 696 | 100.0% | 1.3% | 353 | 100.0% | 1.4% | 344 | 100.0% | 1.3% | 155 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 353 | 50.6% | 1.4% | 353 | 100.0% | 1.4% | - | - | - | 86 | 55.3% | 1.0% |
| Femme | 344 | 49.4% | 1.3% | - | - | - | 344 | 100.0% | 1.3% | 69 | 44.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 36 | 5.1% | 0.5% | 21 | 5.9% | 0.6% | 15 | 4.4% | 0.4% | 18 | 11.6% | 0.6% |
| 25 à 34 ans | 79 | 11.3% | 1.0% | 41 | 11.5% | 1.1% | 38 | 11.0% | 1.0% | 26 | 16.5% | 0.8% |
| 35 à 49 ans | 130 | 18.6% | 1.0% | 66 | 18.6% | 1.1% | 64 | 18.7% | 1.0% | 47 | 30.5% | 0.8% |
| 50 à 59 ans | 131 | 18.9% | 1.4% | 64 | 18.0% | 1.4% | 68 | 19.8% | 1.4% | 49 | 31.4% | 1.2% |
| 60 ans et plus | 321 | 46.1% | 2.1% | 162 | 46.0% | 2.5% | 159 | 46.2% | 1.9% | 15 | 10.0% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 320 | 45.9% | 1.4% | - | - | - | 320 | 93.1% | 1.4% | 62 | 40.2% | 0.9% |
| Personne de référence | 419 | 60.1% | 1.5% | 322 | 91.2% | 1.6% | 97 | 28.2% | 1.2% | 90 | 58.2% | 1.1% |
| Responsable des achats | 496 | 71.3% | 1.4% | 181 | 51.3% | 1.4% | 315 | 91.7% | 1.4% | 95 | 61.3% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.0% | 1.3% | 2 | 0.7% | 0.6% | 5 | 1.4% | 3.1% | - | - | - |
| Petits patrons | 19 | 2.8% | 1.2% | 15 | 4.3% | 1.4% | 4 | 1.2% | 0.8% | 19 | 12.4% | 1.3% |
| Affaires et Cadres | 36 | 5.2% | 0.7% | 24 | 6.7% | 0.8% | 13 | 3.7% | 0.6% | 32 | 20.3% | 0.7% |
| Professions intermédiaires | 81 | 11.6% | 1.2% | 43 | 12.1% | 1.2% | 38 | 11.0% | 1.1% | 62 | 40.0% | 1.1% |
| Employés | 118 | 16.9% | 1.4% | 37 | 10.4% | 1.7% | 81 | 23.6% | 1.3% | 17 | 11.1% | 0.9% |
| Ouvriers | 80 | 11.4% | 1.2% | 58 | 16.5% | 1.2% | 21 | 6.2% | 1.6% | 6 | 4.1% | 1.6% |
| Retraités | 281 | 40.3% | 2.2% | 151 | 42.9% | 2.5% | 129 | 37.7% | 2.0% | 2 | 1.2% | 0.8% |
| Autres inactifs | 75 | 10.8% | 0.7% | 23 | 6.5% | 0.6% | 52 | 15.3% | 0.8% | 17 | 10.9% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.2% | 1.1% | 1 | 0.2% | 0.2% | 8 | 2.3% | 2.0% | - | - | - |
| Petits patrons | 28 | 4.0% | 1.1% | 17 | 4.8% | 1.3% | 11 | 3.2% | 0.8% | 28 | 18.0% | 1.1% |
| Affaires et Cadres | 43 | 6.2% | 0.6% | 27 | 7.6% | 0.7% | 17 | 4.8% | 0.5% | 43 | 27.9% | 0.6% |
| Professions intermédiaires | 84 | 12.0% | 1.1% | 42 | 11.9% | 1.1% | 42 | 12.1% | 1.1% | 84 | 54.1% | 1.1% |
| Employés | 73 | 10.4% | 1.3% | 38 | 10.8% | 1.6% | 35 | 10.0% | 1.1% | - | - | - |
| Ouvriers | 122 | 17.6% | 1.3% | 58 | 16.4% | 1.1% | 64 | 18.7% | 1.4% | - | - | - |
| Retraités | 314 | 45.1% | 2.2% | 161 | 45.6% | 2.4% | 153 | 44.6% | 2.0% | - | - | - |
| Autres inactifs | 24 | 3.4% | 0.6% | 9 | 2.7% | 0.6% | 14 | 4.2% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 156 | 22.5% | 1.6% | 74 | 21.0% | 1.7% | 82 | 23.9% | 1.5% | 19 | 12.0% | 1.1% |
| 2 personnes | 313 | 45.0% | 1.7% | 170 | 48.3% | 1.9% | 143 | 41.6% | 1.6% | 49 | 31.4% | 1.1% |
| 3 personnes | 101 | 14.6% | 1.1% | 44 | 12.5% | 1.0% | 57 | 16.7% | 1.2% | 33 | 21.0% | 0.9% |
| 4 personnes | 88 | 12.6% | 0.9% | 45 | 12.8% | 1.0% | 43 | 12.4% | 0.9% | 36 | 23.2% | 0.7% |
| 5 personnes et + | 38 | 5.4% | 0.7% | 19 | 5.4% | 0.7% | 19 | 5.4% | 0.7% | 19 | 12.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 153 | 21.9% | 1.0% | 77 | 21.8% | 1.1% | 76 | 22.0% | 0.9% | 67 | 43.1% | 0.9% |
| Non | 544 | 78.1% | 1.5% | 276 | 78.2% | 1.6% | 268 | 78.0% | 1.4% | 88 | 56.9% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 247 | 35.5% | 2.1% | 117 | 33.1% | 2.1% | 130 | 37.9% | 2.1% | 53 | 34.1% | 1.6% |
| Agglo. - 20 000 hab | 157 | 22.5% | 1.7% | 73 | 20.8% | 1.7% | 84 | 24.4% | 1.8% | 35 | 22.7% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 124 | 17.8% | 1.8% | 69 | 19.4% | 2.1% | 55 | 16.1% | 1.5% | 31 | 20.0% | 1.7% |
| Agglo. + 100 000 hab | 166 | 23.9% | 1.1% | 93 | 26.4% | 1.2% | 73 | 21.3% | 0.9% | 35 | 22.5% | 0.6% |
| Agglo. Paris | 2 | 0.3% | - | 1 | 0.3% | - | 1 | 0.3% | - | 1 | 0.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.3% | - | 1 | 0.4% | - | 1 | 0.3% | - | 1 | 0.9% | - |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.3% | 0.1% |
| Centre | 413 | 59.4% | 19.7% | 218 | 61.7% | 21.6% | 196 | 56.9% | 18.0% | 75 | 48.6% | 12.8% |
| Pays de Loire | 10 | 1.5% | 0.3% | 9 | 2.6% | 0.7% | 1 | 0.3% | 0.1% | 10 | 6.2% | 1.0% |
| Bretagne | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | - |
| Poitou Charentes | 265 | 38.1% | 17.9% | 122 | 34.6% | 17.1% | 143 | 41.6% | 18.5% | 66 | 42.7% | 16.0% |
| Aquitaine | 3 | 0.4% | 0.1% | 2 | 0.5% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.8% | 0.1% |
| Limousin | 2 | 0.2% | 0.3% | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.3% | 1 | 0.3% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 362 | 52.0% | 1.1% | 190 | 53.9% | 1.1% | 172 | 50.1% | 1.0% | 125 | 80.6% | 0.9% |
| Presque tous les jours | 78 | 11.2% | 1.3% | 33 | 9.3% | 1.2% | 45 | 13.1% | 1.4% | 14 | 9.3% | 0.7% |
| 1 à 2 fois par semaine | 35 | 5.0% | 1.4% | 19 | 5.3% | 1.6% | 16 | 4.7% | 1.2% | 6 | 3.8% | 0.9% |
| 1 à 3 fois par mois | 9 | 1.3% | 1.8% | 3 | 0.9% | 1.5% | 6 | 1.8% | 2.0% | 2 | 1.4% | 3.6% |
| Moins souvent | 26 | 3.7% | 3.1% | 12 | 3.3% | 3.2% | 14 | 4.1% | 3.0% | 2 | 1.4% | 2.6% |
| Jamais | 6 | 0.8% | 4.4% | 3 | 0.8% | 3.2% | 3 | 0.8% | 7.1% | 2 | 1.2% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.3% | 0.5% | 5 | 1.5% | 0.7% | 4 | 1.1% | 0.4% | 3 | 1.6% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 59 | 8.5% | 2.1% | 26 | 7.5% | 2.5% | 33 | 9.5% | 1.8% | 2 | 1.1% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 76 | 11.0% | 1.3% | 39 | 11.1% | 1.5% | 37 | 10.8% | 1.1% | 2 | 1.4% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 119 | 17.1% | 1.8% | 54 | 15.4% | 1.8% | 65 | 18.9% | 1.8% | 21 | 13.5% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 176 | 25.2% | 1.6% | 95 | 26.9% | 1.8% | 81 | 23.5% | 1.4% | 42 | 27.0% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 92 | 13.2% | 1.3% | 52 | 14.8% | 1.4% | 40 | 11.5% | 1.2% | 28 | 17.8% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 80 | 11.5% | 1.2% | 47 | 13.4% | 1.3% | 33 | 9.6% | 1.0% | 35 | 22.5% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 18 | 2.6% | 0.9% | 9 | 2.7% | 0.8% | 9 | 2.6% | 1.1% | 11 | 6.8% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 5 | 0.7% | 0.4% | 1 | 0.3% | 0.2% | 4 | 1.0% | 0.7% | 4 | 2.4% | 0.4% |
| 115 000 euros et plus par an | 2 | 0.3% | 0.3% | 2 | 0.5% | 0.5% | - | - | - | 2 | 1.1% | 0.3% |
| Refus | 40 | 5.8% | 1.2% | 14 | 4.0% | 1.0% | 26 | 7.6% | 1.3% | 4 | 2.7% | 0.4% |
| Ne sait pas | 20 | 2.9% | 0.9% | 7 | 2.0% | 0.7% | 13 | 3.8% | 1.0% | 3 | 1.9% | 0.3% |
