L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1487 | 100.0% | 2.9% | 726 | 100.0% | 2.9% | 761 | 100.0% | 2.8% | 316 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 726 | 48.8% | 2.9% | 726 | 100.0% | 2.9% | - | - | - | 169 | 53.5% | 1.9% |
| Femme | 761 | 51.2% | 2.8% | - | - | - | 761 | 100.0% | 2.8% | 147 | 46.5% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 92 | 6.2% | 1.3% | 48 | 6.6% | 1.3% | 44 | 5.7% | 1.2% | 30 | 9.4% | 0.9% |
| 25 à 34 ans | 133 | 8.9% | 1.7% | 75 | 10.3% | 2.0% | 58 | 7.7% | 1.5% | 50 | 15.7% | 1.5% |
| 35 à 49 ans | 281 | 18.9% | 2.3% | 146 | 20.2% | 2.4% | 135 | 17.7% | 2.1% | 102 | 32.2% | 1.7% |
| 50 à 59 ans | 326 | 21.9% | 3.5% | 157 | 21.6% | 3.4% | 169 | 22.2% | 3.6% | 104 | 33.0% | 2.7% |
| 60 ans et plus | 655 | 44.0% | 4.4% | 300 | 41.3% | 4.6% | 355 | 46.7% | 4.2% | 31 | 9.7% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 710 | 47.8% | 3.1% | - | - | - | 710 | 93.3% | 3.1% | 133 | 42.0% | 1.9% |
| Personne de référence | 916 | 61.6% | 3.3% | 653 | 90.0% | 3.2% | 263 | 34.5% | 3.4% | 174 | 55.0% | 2.1% |
| Responsable des achats | 1061 | 71.4% | 3.0% | 372 | 51.3% | 2.9% | 689 | 90.5% | 3.0% | 200 | 63.4% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 1.8% | 5.0% | 13 | 1.8% | 3.5% | 13 | 1.7% | 8.7% | 2 | 0.7% | 12.2% |
| Petits patrons | 64 | 4.3% | 3.9% | 37 | 5.1% | 3.3% | 27 | 3.5% | 5.2% | 52 | 16.5% | 3.6% |
| Affaires et Cadres | 87 | 5.9% | 1.7% | 51 | 7.0% | 1.7% | 37 | 4.9% | 1.7% | 71 | 22.6% | 1.5% |
| Professions intermédiaires | 145 | 9.8% | 2.1% | 79 | 10.9% | 2.3% | 67 | 8.7% | 1.9% | 107 | 33.8% | 1.9% |
| Employés | 215 | 14.5% | 2.6% | 58 | 8.0% | 2.7% | 157 | 20.6% | 2.6% | 31 | 9.8% | 1.7% |
| Ouvriers | 171 | 11.5% | 2.7% | 138 | 19.1% | 2.7% | 32 | 4.2% | 2.3% | 6 | 1.8% | 1.4% |
| Retraités | 578 | 38.8% | 4.6% | 278 | 38.3% | 4.7% | 299 | 39.3% | 4.5% | 7 | 2.3% | 3.0% |
| Autres inactifs | 201 | 13.5% | 2.0% | 72 | 9.9% | 1.9% | 129 | 17.0% | 2.0% | 39 | 12.4% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 2.7% | 5.0% | 15 | 2.0% | 3.5% | 26 | 3.4% | 6.5% | - | - | - |
| Petits patrons | 65 | 4.4% | 2.5% | 37 | 5.1% | 2.9% | 28 | 3.7% | 2.1% | 65 | 20.7% | 2.5% |
| Affaires et Cadres | 110 | 7.4% | 1.5% | 58 | 8.0% | 1.6% | 52 | 6.9% | 1.4% | 110 | 34.9% | 1.5% |
| Professions intermédiaires | 140 | 9.4% | 1.9% | 74 | 10.2% | 1.9% | 66 | 8.7% | 1.8% | 140 | 44.3% | 1.9% |
| Employés | 143 | 9.6% | 2.6% | 64 | 8.8% | 2.8% | 79 | 10.4% | 2.6% | - | - | - |
| Ouvriers | 246 | 16.6% | 2.6% | 145 | 20.0% | 2.9% | 101 | 13.3% | 2.3% | - | - | - |
| Retraités | 628 | 42.2% | 4.4% | 294 | 40.5% | 4.5% | 335 | 44.0% | 4.3% | - | - | - |
| Autres inactifs | 113 | 7.6% | 2.8% | 40 | 5.5% | 2.5% | 73 | 9.6% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 370 | 24.9% | 3.7% | 151 | 20.8% | 3.5% | 219 | 28.7% | 3.9% | 36 | 11.3% | 2.1% |
| 2 personnes | 639 | 43.0% | 3.6% | 327 | 45.1% | 3.7% | 312 | 41.0% | 3.4% | 104 | 32.9% | 2.4% |
| 3 personnes | 186 | 12.5% | 2.0% | 94 | 12.9% | 2.1% | 93 | 12.2% | 2.0% | 55 | 17.5% | 1.4% |
| 4 personnes | 214 | 14.4% | 2.3% | 108 | 14.9% | 2.4% | 106 | 13.9% | 2.2% | 89 | 28.3% | 1.8% |
| 5 personnes et + | 78 | 5.3% | 1.5% | 46 | 6.4% | 1.8% | 32 | 4.2% | 1.2% | 32 | 10.0% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 307 | 20.6% | 2.0% | 166 | 22.9% | 2.3% | 141 | 18.5% | 1.7% | 131 | 41.5% | 1.7% |
| Non | 1180 | 79.4% | 3.2% | 560 | 77.1% | 3.2% | 620 | 81.5% | 3.3% | 185 | 58.5% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 617 | 41.5% | 5.2% | 299 | 41.2% | 5.3% | 317 | 41.7% | 5.1% | 113 | 35.6% | 3.4% |
| Agglo. - 20 000 hab | 276 | 18.6% | 3.1% | 126 | 17.4% | 2.9% | 150 | 19.7% | 3.2% | 65 | 20.4% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 305 | 20.5% | 4.4% | 148 | 20.3% | 4.4% | 157 | 20.6% | 4.4% | 59 | 18.6% | 3.3% |
| Agglo. + 100 000 hab | 266 | 17.9% | 1.7% | 137 | 18.9% | 1.8% | 129 | 16.9% | 1.6% | 70 | 22.1% | 1.2% |
| Agglo. Paris | 23 | 1.6% | 0.3% | 16 | 2.2% | 0.4% | 7 | 1.0% | 0.2% | 10 | 3.2% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 27 | 1.8% | 0.3% | 16 | 2.3% | 0.4% | 11 | 1.4% | 0.2% | 11 | 3.6% | 0.3% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 3 | 0.2% | 0.3% | 1 | 0.2% | 0.3% | 1 | 0.2% | 0.3% | 0 | 0.1% | 0.1% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | 0.1% | 0 | - | 0.1% |
| Bourgogne | 223 | 15.0% | 16.5% | 103 | 14.2% | 15.8% | 120 | 15.8% | 17.2% | 37 | 11.6% | 10.6% |
| Haute Normandie | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Basse Normandie | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Centre | 407 | 27.4% | 19.4% | 202 | 27.9% | 20.1% | 205 | 26.9% | 18.9% | 96 | 30.3% | 16.2% |
| Pays de Loire | 2 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.1% | - | 1 | 0.4% | 0.1% |
| Bretagne | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Poitou Charentes | 2 | 0.1% | 0.1% | 0 | - | - | 2 | 0.3% | 0.3% | 1 | 0.2% | 0.2% |
| Aquitaine | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Midi Pyrénées | 4 | 0.3% | 0.2% | 3 | 0.3% | 0.2% | 2 | 0.2% | 0.1% | 2 | 0.6% | 0.2% |
| Limousin | 274 | 18.4% | 44.3% | 128 | 17.7% | 43.6% | 145 | 19.1% | 45.0% | 53 | 16.9% | 35.7% |
| Auvergne | 532 | 35.8% | 47.1% | 264 | 36.4% | 48.7% | 268 | 35.3% | 45.7% | 109 | 34.7% | 37.1% |
| Rhône Alpes | 5 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 3 | 0.4% | 0.1% | 3 | 0.9% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | 0.1% | 0 | 0.1% | - | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | 0 | - | - | 1 | 0.2% | 0.1% | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 764 | 51.4% | 2.3% | 400 | 55.1% | 2.4% | 365 | 47.9% | 2.2% | 255 | 80.9% | 1.8% |
| Presque tous les jours | 153 | 10.3% | 2.6% | 85 | 11.7% | 3.1% | 68 | 8.9% | 2.2% | 30 | 9.4% | 1.5% |
| 1 à 2 fois par semaine | 91 | 6.1% | 3.6% | 41 | 5.6% | 3.5% | 51 | 6.6% | 3.6% | 19 | 6.0% | 3.0% |
| 1 à 3 fois par mois | 21 | 1.4% | 4.0% | 6 | 0.9% | 3.0% | 15 | 1.9% | 4.6% | 1 | 0.2% | 1.3% |
| Moins souvent | 31 | 2.1% | 3.7% | 9 | 1.2% | 2.5% | 22 | 2.9% | 4.7% | 3 | 1.0% | 4.1% |
| Jamais | 7 | 0.5% | 5.8% | 3 | 0.4% | 3.6% | 4 | 0.6% | 10.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 64 | 4.3% | 3.4% | 32 | 4.4% | 4.0% | 32 | 4.2% | 3.0% | 6 | 1.8% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 102 | 6.9% | 3.6% | 34 | 4.7% | 3.2% | 68 | 8.9% | 3.8% | 4 | 1.4% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 212 | 14.2% | 3.5% | 89 | 12.2% | 3.4% | 123 | 16.2% | 3.5% | 13 | 4.2% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 222 | 14.9% | 3.4% | 101 | 13.9% | 3.3% | 122 | 16.0% | 3.5% | 29 | 9.1% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 350 | 23.6% | 3.2% | 172 | 23.7% | 3.2% | 178 | 23.4% | 3.1% | 67 | 21.3% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 175 | 11.8% | 2.5% | 104 | 14.3% | 2.8% | 71 | 9.4% | 2.2% | 60 | 19.1% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 167 | 11.2% | 2.4% | 97 | 13.4% | 2.7% | 70 | 9.2% | 2.1% | 67 | 21.1% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 40 | 2.7% | 2.0% | 24 | 3.3% | 2.1% | 16 | 2.1% | 1.9% | 22 | 6.9% | 1.7% |
| De 80 000 à moins de 115 000 euros par an | 16 | 1.1% | 1.3% | 9 | 1.3% | 1.3% | 7 | 0.9% | 1.3% | 11 | 3.5% | 1.2% |
| 115 000 euros et plus par an | 4 | 0.2% | 0.6% | 2 | 0.3% | 0.6% | 1 | 0.2% | 0.6% | 3 | 1.1% | 0.7% |
| Refus | 94 | 6.3% | 2.8% | 46 | 6.3% | 3.3% | 48 | 6.3% | 2.5% | 22 | 6.8% | 2.0% |
| Ne sait pas | 41 | 2.7% | 1.8% | 16 | 2.2% | 1.6% | 25 | 3.3% | 1.9% | 12 | 3.7% | 1.3% |
