L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 918 | 100.0% | 1.8% | 479 | 100.0% | 1.9% | 439 | 100.0% | 1.6% | 232 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 479 | 52.2% | 1.9% | 479 | 100.0% | 1.9% | - | - | - | 140 | 60.3% | 1.6% |
| Femme | 439 | 47.8% | 1.6% | - | - | - | 439 | 100.0% | 1.6% | 92 | 39.7% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 56 | 6.1% | 0.8% | 29 | 6.1% | 0.8% | 27 | 6.2% | 0.8% | 13 | 5.7% | 0.4% |
| 25 à 34 ans | 82 | 9.0% | 1.1% | 45 | 9.3% | 1.2% | 38 | 8.6% | 1.0% | 37 | 16.0% | 1.1% |
| 35 à 49 ans | 196 | 21.4% | 1.6% | 100 | 20.9% | 1.6% | 96 | 21.8% | 1.5% | 95 | 41.0% | 1.6% |
| 50 à 59 ans | 195 | 21.3% | 2.1% | 102 | 21.3% | 2.2% | 93 | 21.2% | 2.0% | 74 | 32.1% | 1.9% |
| 60 ans et plus | 388 | 42.3% | 2.6% | 203 | 42.4% | 3.1% | 185 | 42.2% | 2.2% | 12 | 5.2% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 409 | 44.5% | 1.8% | - | - | - | 409 | 93.1% | 1.8% | 89 | 38.4% | 1.3% |
| Personne de référence | 576 | 62.7% | 2.1% | 429 | 89.4% | 2.1% | 148 | 33.6% | 1.9% | 145 | 62.7% | 1.8% |
| Responsable des achats | 676 | 73.6% | 1.9% | 280 | 58.5% | 2.2% | 395 | 90.0% | 1.7% | 163 | 70.1% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.0% | 1.7% | 8 | 1.8% | 2.3% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 35 | 3.8% | 2.1% | 28 | 5.8% | 2.5% | 7 | 1.5% | 1.3% | 34 | 14.6% | 2.3% |
| Affaires et Cadres | 49 | 5.4% | 1.0% | 27 | 5.5% | 0.9% | 23 | 5.2% | 1.1% | 46 | 20.0% | 1.0% |
| Professions intermédiaires | 124 | 13.5% | 1.8% | 80 | 16.7% | 2.3% | 44 | 10.1% | 1.3% | 104 | 45.0% | 1.9% |
| Employés | 153 | 16.7% | 1.8% | 44 | 9.2% | 2.0% | 109 | 24.8% | 1.8% | 20 | 8.8% | 1.1% |
| Ouvriers | 75 | 8.1% | 1.2% | 63 | 13.2% | 1.3% | 11 | 2.6% | 0.8% | 2 | 1.0% | 0.6% |
| Retraités | 340 | 37.0% | 2.7% | 192 | 40.1% | 3.2% | 148 | 33.7% | 2.2% | 2 | 0.9% | 0.9% |
| Autres inactifs | 133 | 14.5% | 1.3% | 37 | 7.6% | 1.0% | 97 | 22.0% | 1.5% | 22 | 9.7% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.3% | 1.5% | 9 | 1.8% | 2.1% | 3 | 0.7% | 0.8% | - | - | - |
| Petits patrons | 52 | 5.7% | 2.0% | 30 | 6.2% | 2.3% | 22 | 5.1% | 1.7% | 52 | 22.4% | 2.0% |
| Affaires et Cadres | 55 | 5.9% | 0.8% | 26 | 5.4% | 0.7% | 29 | 6.5% | 0.8% | 55 | 23.5% | 0.8% |
| Professions intermédiaires | 126 | 13.7% | 1.7% | 84 | 17.6% | 2.2% | 41 | 9.4% | 1.1% | 126 | 54.1% | 1.7% |
| Employés | 86 | 9.4% | 1.6% | 44 | 9.2% | 1.9% | 42 | 9.7% | 1.4% | - | - | - |
| Ouvriers | 134 | 14.6% | 1.4% | 61 | 12.7% | 1.2% | 73 | 16.6% | 1.6% | - | - | - |
| Retraités | 373 | 40.6% | 2.6% | 195 | 40.7% | 3.0% | 178 | 40.5% | 2.3% | - | - | - |
| Autres inactifs | 81 | 8.8% | 2.0% | 30 | 6.4% | 1.9% | 51 | 11.5% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 208 | 22.7% | 2.1% | 98 | 20.5% | 2.3% | 110 | 25.0% | 1.9% | 25 | 10.6% | 1.4% |
| 2 personnes | 395 | 43.1% | 2.2% | 207 | 43.2% | 2.4% | 188 | 42.9% | 2.0% | 69 | 29.6% | 1.6% |
| 3 personnes | 119 | 13.0% | 1.3% | 57 | 11.8% | 1.2% | 62 | 14.2% | 1.4% | 37 | 15.8% | 1.0% |
| 4 personnes | 143 | 15.6% | 1.5% | 85 | 17.8% | 1.9% | 58 | 13.1% | 1.2% | 78 | 33.6% | 1.6% |
| 5 personnes et + | 52 | 5.7% | 1.0% | 32 | 6.7% | 1.2% | 21 | 4.7% | 0.8% | 24 | 10.5% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 206 | 22.4% | 1.3% | 107 | 22.4% | 1.5% | 99 | 22.5% | 1.2% | 106 | 45.8% | 1.4% |
| Non | 712 | 77.6% | 2.0% | 372 | 77.6% | 2.1% | 340 | 77.5% | 1.8% | 126 | 54.2% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 170 | 18.5% | 1.4% | 67 | 14.0% | 1.2% | 103 | 23.4% | 1.6% | 46 | 20.0% | 1.4% |
| Agglo. - 20 000 hab | 207 | 22.6% | 2.3% | 105 | 21.8% | 2.4% | 103 | 23.4% | 2.2% | 54 | 23.1% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 210 | 22.8% | 3.0% | 112 | 23.4% | 3.4% | 97 | 22.1% | 2.7% | 44 | 18.9% | 2.4% |
| Agglo. + 100 000 hab | 329 | 35.8% | 2.1% | 192 | 40.1% | 2.6% | 136 | 31.0% | 1.7% | 86 | 36.9% | 1.5% |
| Agglo. Paris | 3 | 0.3% | - | 3 | 0.6% | 0.1% | - | - | - | 2 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.3% | - | 3 | 0.6% | 0.1% | - | - | - | 2 | 1.1% | 0.1% |
| Nord Pas de Calais | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% |
| Alsace | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | 0.1% | 0 | - | - | 0 | 0.1% | 0.1% |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Bourgogne | 0 | 0.1% | - | 0 | 0.1% | 0.1% | 0 | - | - | 0 | 0.1% | - |
| Pays de Loire | 3 | 0.3% | 0.1% | - | - | - | 3 | 0.6% | 0.2% | - | - | - |
| Bretagne | 1 | 0.1% | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Aquitaine | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 816 | 88.9% | 15.8% | 428 | 89.2% | 17.2% | 388 | 88.5% | 14.5% | 199 | 85.6% | 10.8% |
| Languedoc Roussillon | 5 | 0.5% | 0.2% | 1 | 0.3% | 0.1% | 3 | 0.7% | 0.3% | 4 | 1.7% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 88 | 9.6% | 2.0% | 44 | 9.3% | 2.2% | 43 | 9.9% | 1.9% | 25 | 10.8% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 474 | 51.6% | 1.4% | 252 | 52.6% | 1.5% | 222 | 50.6% | 1.3% | 171 | 73.6% | 1.2% |
| Presque tous les jours | 110 | 12.0% | 1.9% | 57 | 11.9% | 2.1% | 53 | 12.2% | 1.7% | 28 | 12.2% | 1.5% |
| 1 à 2 fois par semaine | 45 | 4.9% | 1.8% | 27 | 5.7% | 2.4% | 18 | 4.1% | 1.3% | 20 | 8.5% | 3.1% |
| 1 à 3 fois par mois | 19 | 2.1% | 3.7% | 9 | 1.9% | 4.5% | 10 | 2.3% | 3.2% | 3 | 1.3% | 5.0% |
| Moins souvent | 25 | 2.7% | 3.0% | 15 | 3.1% | 4.2% | 10 | 2.2% | 2.1% | 7 | 2.9% | 8.2% |
| Jamais | 3 | 0.3% | 2.3% | - | - | - | 3 | 0.7% | 7.3% | 3 | 1.2% | 29.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 30 | 3.3% | 1.6% | 10 | 2.0% | 1.2% | 21 | 4.7% | 1.9% | 2 | 0.9% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 60 | 6.5% | 2.1% | 15 | 3.1% | 1.4% | 45 | 10.2% | 2.5% | 9 | 4.0% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 127 | 13.8% | 2.1% | 71 | 14.7% | 2.7% | 56 | 12.8% | 1.6% | 8 | 3.5% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 137 | 14.9% | 2.1% | 71 | 14.7% | 2.3% | 66 | 15.0% | 1.9% | 26 | 11.2% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 212 | 23.1% | 1.9% | 104 | 21.7% | 2.0% | 108 | 24.6% | 1.9% | 53 | 23.0% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 127 | 13.9% | 1.8% | 85 | 17.7% | 2.3% | 42 | 9.7% | 1.3% | 48 | 20.5% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 96 | 10.5% | 1.4% | 61 | 12.6% | 1.7% | 35 | 8.1% | 1.1% | 47 | 20.2% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 23 | 2.5% | 1.2% | 15 | 3.2% | 1.4% | 8 | 1.8% | 0.9% | 11 | 4.7% | 0.8% |
| De 80 000 à moins de 115 000 euros par an | 23 | 2.5% | 1.9% | 15 | 3.1% | 2.0% | 9 | 1.9% | 1.7% | 12 | 5.3% | 1.3% |
| 115 000 euros et plus par an | 3 | 0.3% | 0.5% | 2 | 0.5% | 0.6% | 1 | 0.2% | 0.3% | 1 | 0.6% | 0.3% |
| Refus | 58 | 6.3% | 1.7% | 24 | 4.9% | 1.7% | 34 | 7.7% | 1.7% | 9 | 3.9% | 0.8% |
| Ne sait pas | 22 | 2.4% | 1.0% | 8 | 1.7% | 0.8% | 14 | 3.3% | 1.1% | 5 | 2.2% | 0.6% |
