L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 678 | 100.0% | 1.3% | 357 | 100.0% | 1.4% | 321 | 100.0% | 1.2% | 190 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 357 | 52.7% | 1.4% | 357 | 100.0% | 1.4% | - | - | - | 101 | 53.1% | 1.1% |
| Femme | 321 | 47.3% | 1.2% | - | - | - | 321 | 100.0% | 1.2% | 89 | 46.9% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 49 | 7.3% | 0.7% | 31 | 8.6% | 0.8% | 19 | 5.8% | 0.5% | 14 | 7.4% | 0.4% |
| 25 à 34 ans | 67 | 9.8% | 0.9% | 38 | 10.7% | 1.0% | 28 | 8.9% | 0.7% | 23 | 12.0% | 0.7% |
| 35 à 49 ans | 139 | 20.5% | 1.1% | 75 | 21.1% | 1.2% | 64 | 19.9% | 1.0% | 65 | 34.0% | 1.1% |
| 50 à 59 ans | 156 | 23.0% | 1.7% | 98 | 27.3% | 2.1% | 58 | 18.1% | 1.2% | 64 | 33.8% | 1.6% |
| 60 ans et plus | 268 | 39.4% | 1.8% | 116 | 32.4% | 1.8% | 152 | 47.3% | 1.8% | 24 | 12.8% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 301 | 44.4% | 1.3% | - | - | - | 301 | 93.8% | 1.3% | 80 | 42.0% | 1.1% |
| Personne de référence | 425 | 62.7% | 1.5% | 319 | 89.2% | 1.6% | 106 | 33.1% | 1.4% | 108 | 56.7% | 1.3% |
| Responsable des achats | 504 | 74.4% | 1.4% | 210 | 58.9% | 1.7% | 294 | 91.6% | 1.3% | 134 | 70.5% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.2% | 1.6% | 8 | 2.3% | 2.2% | - | - | - | - | - | - |
| Petits patrons | 37 | 5.4% | 2.2% | 35 | 9.8% | 3.2% | 2 | 0.5% | 0.3% | 33 | 17.2% | 2.3% |
| Affaires et Cadres | 42 | 6.2% | 0.8% | 28 | 7.8% | 0.9% | 14 | 4.5% | 0.7% | 40 | 21.1% | 0.9% |
| Professions intermédiaires | 67 | 9.8% | 1.0% | 33 | 9.3% | 1.0% | 34 | 10.4% | 1.0% | 60 | 31.3% | 1.1% |
| Employés | 96 | 14.2% | 1.2% | 24 | 6.6% | 1.1% | 73 | 22.7% | 1.2% | 31 | 16.5% | 1.7% |
| Ouvriers | 99 | 14.5% | 1.5% | 79 | 22.0% | 1.6% | 20 | 6.2% | 1.4% | - | - | - |
| Retraités | 229 | 33.7% | 1.8% | 113 | 31.7% | 1.9% | 116 | 36.0% | 1.7% | 7 | 3.8% | 2.9% |
| Autres inactifs | 101 | 14.9% | 1.0% | 38 | 10.5% | 1.0% | 63 | 19.7% | 1.0% | 19 | 10.0% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.5% | 1.3% | 7 | 2.0% | 1.7% | 3 | 0.9% | 0.7% | - | - | - |
| Petits patrons | 44 | 6.5% | 1.7% | 31 | 8.7% | 2.4% | 13 | 4.0% | 1.0% | 44 | 23.1% | 1.7% |
| Affaires et Cadres | 66 | 9.7% | 0.9% | 35 | 9.7% | 1.0% | 32 | 9.8% | 0.9% | 66 | 34.7% | 0.9% |
| Professions intermédiaires | 80 | 11.8% | 1.1% | 35 | 9.9% | 0.9% | 45 | 14.0% | 1.2% | 80 | 42.2% | 1.1% |
| Employés | 56 | 8.2% | 1.0% | 31 | 8.6% | 1.3% | 25 | 7.7% | 0.8% | - | - | - |
| Ouvriers | 120 | 17.7% | 1.3% | 76 | 21.4% | 1.5% | 44 | 13.7% | 1.0% | - | - | - |
| Retraités | 250 | 36.9% | 1.7% | 125 | 34.8% | 1.9% | 126 | 39.2% | 1.6% | - | - | - |
| Autres inactifs | 51 | 7.6% | 1.3% | 17 | 4.9% | 1.1% | 34 | 10.6% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 159 | 23.4% | 1.6% | 76 | 21.4% | 1.8% | 82 | 25.7% | 1.5% | 35 | 18.3% | 2.0% |
| 2 personnes | 262 | 38.6% | 1.5% | 142 | 39.7% | 1.6% | 120 | 37.3% | 1.3% | 47 | 24.5% | 1.1% |
| 3 personnes | 96 | 14.2% | 1.1% | 50 | 13.9% | 1.1% | 47 | 14.5% | 1.0% | 39 | 20.3% | 1.0% |
| 4 personnes | 109 | 16.1% | 1.2% | 59 | 16.5% | 1.3% | 50 | 15.6% | 1.0% | 46 | 24.0% | 0.9% |
| 5 personnes et + | 53 | 7.8% | 1.0% | 31 | 8.6% | 1.2% | 22 | 6.9% | 0.8% | 25 | 12.9% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 171 | 25.2% | 1.1% | 87 | 24.5% | 1.2% | 83 | 25.9% | 1.0% | 74 | 38.8% | 1.0% |
| Non | 508 | 74.8% | 1.4% | 270 | 75.5% | 1.5% | 238 | 74.1% | 1.3% | 117 | 61.2% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 170 | 25.1% | 1.4% | 100 | 28.1% | 1.8% | 70 | 21.7% | 1.1% | 50 | 26.1% | 1.5% |
| Agglo. - 20 000 hab | 232 | 34.2% | 2.6% | 127 | 35.5% | 2.9% | 105 | 32.7% | 2.2% | 50 | 26.2% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 151 | 22.3% | 2.2% | 75 | 21.1% | 2.3% | 76 | 23.6% | 2.1% | 41 | 21.4% | 2.3% |
| Agglo. + 100 000 hab | 116 | 17.2% | 0.8% | 53 | 14.8% | 0.7% | 64 | 19.8% | 0.8% | 46 | 24.0% | 0.8% |
| Agglo. Paris | 9 | 1.3% | 0.1% | 2 | 0.6% | 0.1% | 7 | 2.2% | 0.2% | 4 | 2.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 1.7% | 0.1% | 4 | 1.0% | 0.1% | 8 | 2.4% | 0.2% | 5 | 2.5% | 0.1% |
| Nord Pas de Calais | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Picardie | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% |
| Haute Normandie | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Centre | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.2% |
| Pays de Loire | 7 | 1.0% | 0.2% | 5 | 1.4% | 0.3% | 2 | 0.5% | 0.1% | 5 | 2.7% | 0.5% |
| Bretagne | 656 | 96.8% | 24.7% | 345 | 96.5% | 26.9% | 312 | 97.1% | 22.6% | 179 | 94.1% | 21.6% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Aquitaine | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 387 | 57.1% | 1.2% | 222 | 62.2% | 1.3% | 165 | 51.4% | 1.0% | 152 | 80.1% | 1.0% |
| Presque tous les jours | 55 | 8.1% | 0.9% | 28 | 7.9% | 1.0% | 27 | 8.4% | 0.9% | 16 | 8.4% | 0.8% |
| 1 à 2 fois par semaine | 30 | 4.4% | 1.2% | 10 | 2.9% | 0.9% | 20 | 6.2% | 1.4% | 12 | 6.2% | 1.9% |
| 1 à 3 fois par mois | 5 | 0.7% | 0.9% | - | - | - | 5 | 1.4% | 1.4% | 2 | 0.9% | 2.9% |
| Moins souvent | 2 | 0.3% | 0.3% | - | - | - | 2 | 0.7% | 0.5% | - | - | - |
| Jamais | 9 | 1.4% | 7.4% | 9 | 2.5% | 10.3% | 0 | 0.1% | 1.0% | 3 | 1.8% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 30 | 4.4% | 1.6% | 10 | 2.8% | 1.2% | 20 | 6.1% | 1.8% | 3 | 1.7% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 40 | 5.9% | 1.4% | 19 | 5.2% | 1.8% | 21 | 6.6% | 1.2% | 4 | 1.9% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 87 | 12.9% | 1.4% | 45 | 12.5% | 1.7% | 43 | 13.3% | 1.2% | 8 | 4.4% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 103 | 15.2% | 1.6% | 46 | 12.8% | 1.5% | 57 | 17.8% | 1.6% | 22 | 11.6% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 156 | 23.1% | 1.4% | 79 | 22.0% | 1.5% | 78 | 24.3% | 1.4% | 44 | 23.0% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 87 | 12.9% | 1.2% | 53 | 15.0% | 1.4% | 34 | 10.6% | 1.0% | 28 | 14.6% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 84 | 12.3% | 1.2% | 56 | 15.7% | 1.5% | 28 | 8.6% | 0.8% | 36 | 18.7% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 17 | 2.5% | 0.9% | 11 | 3.0% | 1.0% | 6 | 1.9% | 0.7% | 12 | 6.1% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 5 | 0.8% | 0.4% | 4 | 1.0% | 0.5% | 2 | 0.5% | 0.3% | 5 | 2.4% | 0.5% |
| 115 000 euros et plus par an | 12 | 1.8% | 2.0% | 7 | 2.0% | 2.0% | 5 | 1.5% | 2.2% | 11 | 5.6% | 2.1% |
| Refus | 38 | 5.7% | 1.1% | 22 | 6.1% | 1.6% | 17 | 5.2% | 0.8% | 13 | 6.7% | 1.2% |
| Ne sait pas | 18 | 2.6% | 0.8% | 7 | 1.8% | 0.7% | 11 | 3.5% | 0.8% | 6 | 3.1% | 0.6% |
