L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 285 | 100.0% | 0.5% | 136 | 100.0% | 0.6% | 148 | 100.0% | 0.5% | 78 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 136 | 48.0% | 0.6% | 136 | 100.0% | 0.6% | - | - | - | 40 | 50.8% | 0.5% |
| Femme | 148 | 52.0% | 0.5% | - | - | - | 148 | 100.0% | 0.5% | 38 | 49.2% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 6.1% | 0.2% | 8 | 5.7% | 0.2% | 10 | 6.4% | 0.3% | 4 | 5.7% | 0.1% |
| 25 à 34 ans | 43 | 15.1% | 0.6% | 27 | 19.6% | 0.7% | 16 | 11.0% | 0.4% | 18 | 22.9% | 0.5% |
| 35 à 49 ans | 77 | 27.2% | 0.6% | 33 | 24.4% | 0.5% | 44 | 29.9% | 0.7% | 28 | 36.3% | 0.5% |
| 50 à 59 ans | 49 | 17.1% | 0.5% | 24 | 17.9% | 0.5% | 24 | 16.3% | 0.5% | 25 | 31.8% | 0.6% |
| 60 ans et plus | 98 | 34.5% | 0.7% | 44 | 32.4% | 0.7% | 54 | 36.4% | 0.6% | 3 | 3.3% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 137 | 48.1% | 0.6% | - | - | - | 137 | 92.5% | 0.6% | 34 | 43.5% | 0.5% |
| Personne de référence | 152 | 53.4% | 0.5% | 116 | 85.3% | 0.6% | 36 | 24.0% | 0.5% | 32 | 41.5% | 0.4% |
| Responsable des achats | 192 | 67.6% | 0.5% | 54 | 39.8% | 0.4% | 138 | 93.2% | 0.6% | 50 | 63.7% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 1.4% | 0.8% | 2 | 1.8% | 0.6% | 2 | 1.2% | 1.1% | - | - | - |
| Petits patrons | 7 | 2.3% | 0.4% | 3 | 2.5% | 0.3% | 3 | 2.1% | 0.6% | 3 | 4.4% | 0.2% |
| Affaires et Cadres | 16 | 5.7% | 0.3% | 11 | 8.0% | 0.4% | 5 | 3.5% | 0.2% | 14 | 17.6% | 0.3% |
| Professions intermédiaires | 31 | 11.0% | 0.5% | 19 | 14.2% | 0.6% | 12 | 8.1% | 0.3% | 26 | 33.3% | 0.5% |
| Employés | 59 | 20.7% | 0.7% | 13 | 9.3% | 0.6% | 46 | 31.2% | 0.8% | 22 | 28.5% | 1.2% |
| Ouvriers | 46 | 16.0% | 0.7% | 34 | 25.1% | 0.7% | 11 | 7.7% | 0.8% | 6 | 7.1% | 1.4% |
| Retraités | 84 | 29.7% | 0.7% | 44 | 32.0% | 0.7% | 41 | 27.5% | 0.6% | 2 | 3.1% | 1.0% |
| Autres inactifs | 38 | 13.2% | 0.4% | 10 | 7.1% | 0.3% | 28 | 18.8% | 0.4% | 5 | 6.0% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 2.8% | 1.0% | 2 | 1.8% | 0.6% | 6 | 3.8% | 1.4% | - | - | - |
| Petits patrons | 14 | 5.0% | 0.5% | 6 | 4.4% | 0.5% | 8 | 5.5% | 0.6% | 14 | 18.3% | 0.5% |
| Affaires et Cadres | 27 | 9.4% | 0.4% | 12 | 8.8% | 0.3% | 15 | 9.9% | 0.4% | 27 | 34.3% | 0.4% |
| Professions intermédiaires | 37 | 13.0% | 0.5% | 22 | 15.8% | 0.6% | 15 | 10.4% | 0.4% | 37 | 47.4% | 0.5% |
| Employés | 28 | 9.8% | 0.5% | 12 | 8.4% | 0.5% | 16 | 11.1% | 0.5% | - | - | - |
| Ouvriers | 63 | 22.2% | 0.7% | 33 | 24.5% | 0.7% | 30 | 20.1% | 0.7% | - | - | - |
| Retraités | 91 | 31.8% | 0.6% | 44 | 32.1% | 0.7% | 47 | 31.6% | 0.6% | - | - | - |
| Autres inactifs | 17 | 6.0% | 0.4% | 6 | 4.2% | 0.4% | 11 | 7.6% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 46 | 16.3% | 0.5% | 17 | 12.2% | 0.4% | 30 | 20.0% | 0.5% | 4 | 5.7% | 0.3% |
| 2 personnes | 116 | 40.6% | 0.6% | 58 | 42.2% | 0.7% | 58 | 39.2% | 0.6% | 18 | 23.3% | 0.4% |
| 3 personnes | 45 | 15.8% | 0.5% | 21 | 15.5% | 0.5% | 24 | 16.1% | 0.5% | 20 | 26.0% | 0.5% |
| 4 personnes | 54 | 19.0% | 0.6% | 26 | 18.7% | 0.6% | 29 | 19.3% | 0.6% | 26 | 33.2% | 0.5% |
| 5 personnes et + | 24 | 8.3% | 0.4% | 16 | 11.4% | 0.6% | 8 | 5.4% | 0.3% | 9 | 11.8% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 60 | 21.2% | 0.4% | 30 | 22.2% | 0.4% | 30 | 20.3% | 0.4% | 24 | 30.7% | 0.3% |
| Non | 224 | 78.8% | 0.6% | 106 | 77.8% | 0.6% | 118 | 79.7% | 0.6% | 54 | 69.3% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 64 | 22.5% | 0.5% | 27 | 19.5% | 0.5% | 38 | 25.4% | 0.6% | 13 | 17.1% | 0.4% |
| Agglo. - 20 000 hab | 70 | 24.8% | 0.8% | 31 | 22.9% | 0.7% | 39 | 26.5% | 0.8% | 21 | 26.3% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 52 | 18.2% | 0.7% | 26 | 19.1% | 0.8% | 26 | 17.4% | 0.7% | 15 | 18.8% | 0.8% |
| Agglo. + 100 000 hab | 98 | 34.5% | 0.6% | 53 | 38.6% | 0.7% | 46 | 30.7% | 0.6% | 29 | 37.8% | 0.5% |
| Régions INSEE | ||||||||||||
| Lorraine | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 0 | 0.6% | 0.1% |
| Alsace | 280 | 98.5% | 18.4% | 134 | 98.3% | 18.2% | 146 | 98.7% | 18.6% | 76 | 98.2% | 15.7% |
| Franche-Comté | 1 | 0.5% | 0.1% | 1 | 0.7% | 0.2% | 1 | 0.3% | 0.1% | 1 | 1.2% | 0.3% |
| Champagne Ardennes | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Centre | 1 | 0.5% | 0.1% | - | - | - | 1 | 0.9% | 0.1% | - | - | - |
| Poitou Charentes | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 0 | 0.1% | - | 0 | 0.2% | - | 0 | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 148 | 51.9% | 0.4% | 72 | 53.1% | 0.4% | 75 | 50.9% | 0.5% | 58 | 74.1% | 0.4% |
| Presque tous les jours | 30 | 10.6% | 0.5% | 19 | 14.2% | 0.7% | 11 | 7.3% | 0.3% | 12 | 15.8% | 0.6% |
| 1 à 2 fois par semaine | 13 | 4.6% | 0.5% | 7 | 4.9% | 0.6% | 6 | 4.3% | 0.5% | 3 | 3.5% | 0.4% |
| 1 à 3 fois par mois | 7 | 2.5% | 1.4% | - | - | - | 7 | 4.8% | 2.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 3.5% | 0.5% | 1 | 0.6% | 0.1% | 9 | 6.1% | 0.8% | 1 | 1.5% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 10 | 3.4% | 0.3% | 4 | 3.3% | 0.4% | 5 | 3.5% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 40 | 14.0% | 0.7% | 17 | 12.5% | 0.7% | 23 | 15.3% | 0.7% | 6 | 7.2% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 29 | 10.1% | 0.4% | 17 | 12.6% | 0.6% | 12 | 7.9% | 0.3% | 2 | 3.1% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 48 | 17.0% | 0.4% | 20 | 14.3% | 0.4% | 29 | 19.4% | 0.5% | 5 | 6.6% | 0.2% |
| De 36 000 à moins de 45 000 euros par an | 27 | 9.5% | 0.4% | 14 | 9.9% | 0.4% | 13 | 9.1% | 0.4% | 10 | 13.1% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 48 | 16.9% | 0.7% | 23 | 16.6% | 0.6% | 25 | 17.2% | 0.8% | 24 | 31.1% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 13 | 4.7% | 0.7% | 10 | 7.0% | 0.8% | 4 | 2.6% | 0.5% | 7 | 9.0% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 5 | 1.9% | 0.4% | 5 | 3.5% | 0.6% | 1 | 0.4% | 0.1% | 5 | 6.2% | 0.5% |
| 115 000 euros et plus par an | 1 | 0.4% | 0.2% | 1 | 0.7% | 0.3% | 0 | 0.2% | 0.1% | 1 | 1.6% | 0.2% |
| Refus | 31 | 10.7% | 0.9% | 16 | 11.9% | 1.2% | 14 | 9.7% | 0.7% | 8 | 10.1% | 0.7% |
| Ne sait pas | 22 | 7.8% | 1.0% | 10 | 7.0% | 1.0% | 13 | 8.6% | 1.0% | 8 | 10.7% | 0.9% |
