L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5638 | 100.0% | 10.9% | 1466 | 100.0% | 5.9% | 4172 | 100.0% | 15.5% | 1708 | 100.0% | 9.8% |
| Sexe | ||||||||||||
| Homme | 1466 | 26.0% | 5.9% | 1466 | 100.0% | 5.9% | - | - | - | 405 | 23.7% | 4.6% |
| Femme | 4172 | 74.0% | 15.5% | - | - | - | 4172 | 100.0% | 15.5% | 1303 | 76.3% | 15.1% |
| Age | ||||||||||||
| 15 à 24 ans | 319 | 5.7% | 4.4% | 45 | 3.1% | 1.2% | 274 | 6.6% | 7.6% | 74 | 4.4% | 2.4% |
| 25 à 34 ans | 1178 | 20.9% | 15.4% | 220 | 15.0% | 5.9% | 957 | 22.9% | 24.6% | 350 | 20.5% | 10.6% |
| 35 à 49 ans | 2612 | 46.3% | 20.9% | 689 | 47.0% | 11.2% | 1923 | 46.1% | 30.4% | 1021 | 59.8% | 16.7% |
| 50 à 59 ans | 931 | 16.5% | 10.0% | 359 | 24.5% | 7.7% | 571 | 13.7% | 12.2% | 237 | 13.9% | 6.1% |
| 60 ans et plus | 599 | 10.6% | 4.0% | 153 | 10.4% | 2.3% | 446 | 10.7% | 5.3% | 25 | 1.4% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 3909 | 69.3% | 16.8% | - | - | - | 3909 | 93.7% | 16.8% | 1242 | 72.7% | 17.6% |
| Personne de référence | 2638 | 46.8% | 9.4% | 1387 | 94.6% | 6.8% | 1251 | 30.0% | 16.1% | 545 | 31.9% | 6.6% |
| Responsable des achats | 4777 | 84.7% | 13.4% | 940 | 64.1% | 7.4% | 3837 | 92.0% | 16.8% | 1407 | 82.4% | 12.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 0.2% | 2.5% | 10 | 0.7% | 2.6% | 4 | 0.1% | 2.4% | - | - | - |
| Petits patrons | 132 | 2.3% | 8.1% | 62 | 4.3% | 5.6% | 70 | 1.7% | 13.4% | 116 | 6.8% | 8.0% |
| Affaires et Cadres | 398 | 7.1% | 7.8% | 113 | 7.7% | 3.9% | 284 | 6.8% | 13.1% | 345 | 20.2% | 7.4% |
| Professions intermédiaires | 865 | 15.3% | 12.6% | 228 | 15.6% | 6.7% | 637 | 15.3% | 18.4% | 631 | 36.9% | 11.3% |
| Employés | 1696 | 30.1% | 20.4% | 180 | 12.3% | 8.3% | 1516 | 36.3% | 24.7% | 381 | 22.3% | 20.8% |
| Ouvriers | 835 | 14.8% | 13.0% | 521 | 35.5% | 10.3% | 314 | 7.5% | 22.8% | 36 | 2.1% | 9.0% |
| Retraités | 459 | 8.1% | 3.7% | 129 | 8.8% | 2.2% | 330 | 7.9% | 5.0% | 9 | 0.5% | 3.5% |
| Autres inactifs | 1240 | 22.0% | 12.0% | 223 | 15.2% | 5.9% | 1017 | 24.4% | 15.7% | 191 | 11.2% | 5.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 48 | 0.8% | 5.8% | 10 | 0.7% | 2.3% | 38 | 0.9% | 9.5% | - | - | - |
| Petits patrons | 302 | 5.4% | 11.4% | 60 | 4.1% | 4.6% | 241 | 5.8% | 18.1% | 302 | 17.7% | 11.4% |
| Affaires et Cadres | 573 | 10.2% | 7.9% | 118 | 8.1% | 3.3% | 454 | 10.9% | 12.4% | 573 | 33.5% | 7.9% |
| Professions intermédiaires | 834 | 14.8% | 11.0% | 227 | 15.5% | 5.8% | 607 | 14.6% | 16.6% | 834 | 48.8% | 11.0% |
| Employés | 910 | 16.1% | 16.8% | 181 | 12.4% | 7.8% | 729 | 17.5% | 23.6% | - | - | - |
| Ouvriers | 1660 | 29.4% | 17.4% | 511 | 34.9% | 10.1% | 1149 | 27.5% | 25.8% | - | - | - |
| Retraités | 571 | 10.1% | 4.0% | 159 | 10.9% | 2.4% | 411 | 9.9% | 5.2% | - | - | - |
| Autres inactifs | 742 | 13.2% | 18.1% | 200 | 13.6% | 12.5% | 542 | 13.0% | 21.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 848 | 15.0% | 8.5% | 337 | 23.0% | 7.7% | 510 | 12.2% | 9.0% | 68 | 4.0% | 4.0% |
| 2 personnes | 927 | 16.4% | 5.2% | 245 | 16.7% | 2.8% | 683 | 16.4% | 7.4% | 144 | 8.4% | 3.3% |
| 3 personnes | 946 | 16.8% | 10.4% | 228 | 15.5% | 5.0% | 718 | 17.2% | 15.6% | 266 | 15.6% | 7.0% |
| 4 personnes | 1699 | 30.1% | 18.2% | 380 | 25.9% | 8.3% | 1320 | 31.6% | 27.6% | 722 | 42.3% | 14.8% |
| 5 personnes et + | 1218 | 21.6% | 22.7% | 277 | 18.9% | 10.6% | 941 | 22.6% | 34.3% | 507 | 29.7% | 19.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 3349 | 59.4% | 21.7% | 725 | 49.5% | 10.1% | 2624 | 62.9% | 31.7% | 1313 | 76.8% | 17.0% |
| Non | 2289 | 40.6% | 6.3% | 741 | 50.5% | 4.2% | 1548 | 37.1% | 8.3% | 396 | 23.2% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 1419 | 25.2% | 12.0% | 321 | 21.9% | 5.7% | 1098 | 26.3% | 17.6% | 456 | 26.7% | 13.7% |
| Agglo. - 20 000 hab | 1077 | 19.1% | 12.0% | 281 | 19.2% | 6.5% | 796 | 19.1% | 16.9% | 320 | 18.7% | 12.4% |
| Agglo. 20 000 à 100 000 hab | 937 | 16.6% | 13.5% | 304 | 20.7% | 9.1% | 633 | 15.2% | 17.5% | 184 | 10.8% | 10.2% |
| Agglo. + 100 000 hab | 1641 | 29.1% | 10.6% | 434 | 29.6% | 5.8% | 1207 | 28.9% | 15.2% | 532 | 31.1% | 9.3% |
| Agglo. Paris | 564 | 10.0% | 6.6% | 126 | 8.6% | 3.1% | 438 | 10.5% | 9.8% | 217 | 12.7% | 5.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 655 | 11.6% | 6.9% | 150 | 10.2% | 3.3% | 505 | 12.1% | 10.1% | 255 | 14.9% | 5.8% |
| Nord Pas de Calais | 564 | 10.0% | 17.6% | 170 | 11.6% | 11.2% | 394 | 9.4% | 23.3% | 112 | 6.6% | 11.9% |
| Lorraine | 272 | 4.8% | 14.1% | 80 | 5.5% | 8.6% | 191 | 4.6% | 19.3% | 70 | 4.1% | 12.6% |
| Alsace | 126 | 2.2% | 8.2% | 27 | 1.8% | 3.7% | 99 | 2.4% | 12.5% | 44 | 2.6% | 9.0% |
| Franche-Comté | 122 | 2.2% | 12.8% | 40 | 2.7% | 8.5% | 82 | 2.0% | 16.8% | 29 | 1.7% | 11.2% |
| Champagne Ardennes | 151 | 2.7% | 13.9% | 37 | 2.5% | 7.1% | 114 | 2.7% | 20.3% | 30 | 1.7% | 10.3% |
| Picardie | 267 | 4.7% | 17.4% | 61 | 4.2% | 8.2% | 205 | 4.9% | 25.9% | 65 | 3.8% | 15.0% |
| Bourgogne | 144 | 2.6% | 10.7% | 31 | 2.1% | 4.7% | 113 | 2.7% | 16.2% | 44 | 2.6% | 12.7% |
| Haute Normandie | 199 | 3.5% | 13.4% | 69 | 4.7% | 9.7% | 130 | 3.1% | 16.7% | 39 | 2.3% | 8.3% |
| Basse Normandie | 144 | 2.6% | 12.0% | 48 | 3.3% | 8.3% | 96 | 2.3% | 15.3% | 40 | 2.4% | 11.3% |
| Centre | 262 | 4.6% | 12.5% | 75 | 5.1% | 7.4% | 187 | 4.5% | 17.2% | 77 | 4.5% | 13.0% |
| Pays de Loire | 405 | 7.2% | 13.7% | 85 | 5.8% | 5.9% | 320 | 7.7% | 21.0% | 162 | 9.5% | 17.2% |
| Bretagne | 262 | 4.7% | 9.9% | 53 | 3.6% | 4.1% | 210 | 5.0% | 15.2% | 80 | 4.7% | 9.7% |
| Poitou Charentes | 185 | 3.3% | 12.4% | 50 | 3.4% | 7.0% | 135 | 3.2% | 17.5% | 52 | 3.0% | 12.5% |
| Aquitaine | 298 | 5.3% | 10.8% | 81 | 5.5% | 6.1% | 218 | 5.2% | 15.1% | 109 | 6.4% | 12.5% |
| Midi Pyrénées | 231 | 4.1% | 9.5% | 55 | 3.7% | 4.7% | 176 | 4.2% | 14.0% | 70 | 4.1% | 8.9% |
| Limousin | 83 | 1.5% | 13.5% | 24 | 1.6% | 8.1% | 59 | 1.4% | 18.4% | 18 | 1.1% | 12.0% |
| Auvergne | 144 | 2.6% | 12.7% | 43 | 2.9% | 7.9% | 101 | 2.4% | 17.2% | 29 | 1.7% | 9.8% |
| Rhône Alpes | 501 | 8.9% | 9.7% | 132 | 9.0% | 5.3% | 369 | 8.8% | 13.8% | 195 | 11.4% | 10.6% |
| Languedoc Roussillon | 170 | 3.0% | 7.5% | 45 | 3.1% | 4.2% | 125 | 3.0% | 10.5% | 49 | 2.9% | 6.6% |
| Provence Alpes Côte d'Azur, Corse | 454 | 8.1% | 10.5% | 111 | 7.6% | 5.4% | 343 | 8.2% | 15.0% | 140 | 8.2% | 9.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3310 | 58.7% | 10.0% | 783 | 53.4% | 4.7% | 2527 | 60.6% | 15.2% | 1363 | 79.8% | 9.4% |
| Presque tous les jours | 672 | 11.9% | 11.4% | 158 | 10.8% | 5.8% | 514 | 12.3% | 16.3% | 230 | 13.5% | 11.9% |
| 1 à 2 fois par semaine | 298 | 5.3% | 11.7% | 83 | 5.6% | 7.1% | 215 | 5.2% | 15.5% | 67 | 3.9% | 10.7% |
| 1 à 3 fois par mois | 98 | 1.7% | 18.9% | 21 | 1.4% | 10.2% | 77 | 1.9% | 24.5% | 10 | 0.6% | 17.2% |
| Moins souvent | 233 | 4.1% | 28.3% | 86 | 5.9% | 24.2% | 147 | 3.5% | 31.4% | 15 | 0.9% | 18.0% |
| Jamais | 4 | 0.1% | 3.3% | 4 | 0.3% | 4.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 373 | 6.6% | 20.0% | 115 | 7.8% | 14.4% | 258 | 6.2% | 24.2% | 20 | 1.2% | 14.5% |
| De 9 000 à moins de 12 000 euros par an | 669 | 11.9% | 23.5% | 197 | 13.4% | 18.6% | 472 | 11.3% | 26.4% | 65 | 3.8% | 24.9% |
| De 12 000 à moins de 18 000 euros par an | 901 | 16.0% | 14.8% | 216 | 14.7% | 8.3% | 685 | 16.4% | 19.7% | 106 | 6.2% | 14.4% |
| De 18 000 à moins de 24 000 euros par an | 757 | 13.4% | 11.5% | 218 | 14.9% | 7.1% | 539 | 12.9% | 15.3% | 130 | 7.6% | 9.6% |
| De 24 000 à moins de 36 000 euros par an | 1203 | 21.3% | 10.9% | 291 | 19.8% | 5.5% | 912 | 21.9% | 16.0% | 412 | 24.1% | 12.3% |
| De 36 000 à moins de 45 000 euros par an | 692 | 12.3% | 9.9% | 172 | 11.7% | 4.6% | 520 | 12.5% | 15.9% | 341 | 19.9% | 11.2% |
| De 45 000 à moins de 65 000 euros par an | 562 | 10.0% | 8.2% | 146 | 9.9% | 4.0% | 417 | 10.0% | 12.8% | 386 | 22.6% | 10.1% |
| De 65 000 à moins de 80 000 euros par an | 94 | 1.7% | 4.8% | 23 | 1.6% | 2.0% | 71 | 1.7% | 8.6% | 76 | 4.5% | 5.9% |
| De 80 000 à moins de 115 000 euros par an | 58 | 1.0% | 4.7% | 17 | 1.2% | 2.3% | 41 | 1.0% | 8.0% | 50 | 3.0% | 5.5% |
| 115 000 euros et plus par an | 18 | 0.3% | 2.9% | 6 | 0.4% | 1.7% | 11 | 0.3% | 4.8% | 18 | 1.0% | 3.4% |
| Refus | 202 | 3.6% | 6.0% | 49 | 3.3% | 3.5% | 153 | 3.7% | 7.8% | 62 | 3.7% | 5.8% |
| Ne sait pas | 110 | 1.9% | 4.8% | 18 | 1.2% | 1.8% | 92 | 2.2% | 7.0% | 41 | 2.4% | 4.4% |
