L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 451 | 100.0% | 0.9% | 115 | 100.0% | 0.5% | 336 | 100.0% | 1.2% | 237 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 115 | 25.6% | 0.5% | 115 | 100.0% | 0.5% | - | - | - | 47 | 19.9% | 0.5% |
| Femme | 336 | 74.4% | 1.2% | - | - | - | 336 | 100.0% | 1.2% | 190 | 80.1% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 22 | 4.8% | 0.3% | 5 | 4.3% | 0.1% | 17 | 5.0% | 0.5% | 7 | 3.1% | 0.2% |
| 25 à 34 ans | 42 | 9.3% | 0.6% | 16 | 14.1% | 0.4% | 26 | 7.7% | 0.7% | 29 | 12.3% | 0.9% |
| 35 à 49 ans | 127 | 28.0% | 1.0% | 39 | 33.5% | 0.6% | 88 | 26.2% | 1.4% | 88 | 37.2% | 1.4% |
| 50 à 59 ans | 136 | 30.1% | 1.4% | 32 | 27.3% | 0.7% | 104 | 31.0% | 2.2% | 95 | 40.0% | 2.4% |
| 60 ans et plus | 125 | 27.7% | 0.8% | 24 | 20.7% | 0.4% | 101 | 30.2% | 1.2% | 18 | 7.5% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 315 | 69.8% | 1.4% | - | - | - | 315 | 93.8% | 1.4% | 183 | 77.0% | 2.6% |
| Personne de référence | 189 | 41.9% | 0.7% | 105 | 90.8% | 0.5% | 84 | 25.0% | 1.1% | 71 | 29.8% | 0.9% |
| Responsable des achats | 369 | 81.8% | 1.0% | 64 | 55.8% | 0.5% | 305 | 90.8% | 1.3% | 200 | 84.2% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.5% | 0 | 0.3% | 0.1% | 2 | 0.6% | 1.4% | - | - | - |
| Petits patrons | 28 | 6.1% | 1.7% | 7 | 6.4% | 0.7% | 20 | 6.1% | 3.9% | 26 | 10.9% | 1.8% |
| Affaires et Cadres | 78 | 17.4% | 1.5% | 28 | 24.3% | 1.0% | 50 | 15.0% | 2.3% | 73 | 30.9% | 1.6% |
| Professions intermédiaires | 74 | 16.4% | 1.1% | 12 | 10.4% | 0.4% | 62 | 18.4% | 1.8% | 63 | 26.5% | 1.1% |
| Employés | 82 | 18.2% | 1.0% | 11 | 9.7% | 0.5% | 71 | 21.1% | 1.2% | 34 | 14.4% | 1.9% |
| Ouvriers | 34 | 7.5% | 0.5% | 21 | 18.4% | 0.4% | 12 | 3.7% | 0.9% | 8 | 3.4% | 2.0% |
| Retraités | 100 | 22.3% | 0.8% | 24 | 20.7% | 0.4% | 77 | 22.8% | 1.2% | 6 | 2.7% | 2.6% |
| Autres inactifs | 53 | 11.6% | 0.5% | 11 | 9.8% | 0.3% | 41 | 12.3% | 0.6% | 27 | 11.3% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.5% | 0.8% | 0 | 0.3% | 0.1% | 6 | 1.9% | 1.6% | - | - | - |
| Petits patrons | 33 | 7.3% | 1.2% | 7 | 6.4% | 0.6% | 26 | 7.6% | 1.9% | 33 | 13.9% | 1.2% |
| Affaires et Cadres | 127 | 28.2% | 1.8% | 31 | 26.5% | 0.9% | 97 | 28.8% | 2.6% | 127 | 53.7% | 1.8% |
| Professions intermédiaires | 77 | 17.1% | 1.0% | 9 | 7.9% | 0.2% | 68 | 20.2% | 1.9% | 77 | 32.4% | 1.0% |
| Employés | 44 | 9.9% | 0.8% | 11 | 9.7% | 0.5% | 33 | 9.9% | 1.1% | - | - | - |
| Ouvriers | 39 | 8.7% | 0.4% | 25 | 21.6% | 0.5% | 14 | 4.3% | 0.3% | - | - | - |
| Retraités | 110 | 24.4% | 0.8% | 26 | 22.3% | 0.4% | 84 | 25.2% | 1.1% | - | - | - |
| Autres inactifs | 13 | 2.9% | 0.3% | 6 | 5.3% | 0.4% | 7 | 2.1% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 78 | 17.3% | 0.8% | 18 | 15.3% | 0.4% | 60 | 18.0% | 1.1% | 26 | 10.9% | 1.5% |
| 2 personnes | 166 | 36.9% | 0.9% | 38 | 32.9% | 0.4% | 129 | 38.3% | 1.4% | 73 | 30.9% | 1.7% |
| 3 personnes | 79 | 17.6% | 0.9% | 21 | 18.3% | 0.5% | 58 | 17.3% | 1.3% | 43 | 18.0% | 1.1% |
| 4 personnes | 81 | 18.0% | 0.9% | 32 | 27.4% | 0.7% | 49 | 14.7% | 1.0% | 59 | 24.7% | 1.2% |
| 5 personnes et + | 46 | 10.3% | 0.9% | 7 | 6.1% | 0.3% | 39 | 11.7% | 1.4% | 37 | 15.5% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 139 | 30.9% | 0.9% | 40 | 35.0% | 0.6% | 99 | 29.5% | 1.2% | 99 | 41.6% | 1.3% |
| Non | 312 | 69.1% | 0.9% | 75 | 65.0% | 0.4% | 237 | 70.5% | 1.3% | 138 | 58.4% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 71 | 15.8% | 0.6% | 27 | 23.0% | 0.5% | 45 | 13.3% | 0.7% | 33 | 14.0% | 1.0% |
| Agglo. - 20 000 hab | 56 | 12.4% | 0.6% | 22 | 18.7% | 0.5% | 34 | 10.2% | 0.7% | 23 | 9.7% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 69 | 15.3% | 1.0% | 13 | 11.5% | 0.4% | 56 | 16.6% | 1.5% | 38 | 16.2% | 2.1% |
| Agglo. + 100 000 hab | 155 | 34.4% | 1.0% | 28 | 24.0% | 0.4% | 127 | 37.9% | 1.6% | 83 | 34.8% | 1.4% |
| Agglo. Paris | 100 | 22.2% | 1.2% | 26 | 22.9% | 0.6% | 74 | 21.9% | 1.6% | 60 | 25.3% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 106 | 23.5% | 1.1% | 27 | 23.8% | 0.6% | 78 | 23.4% | 1.6% | 66 | 27.8% | 1.5% |
| Nord Pas de Calais | 11 | 2.4% | 0.3% | 7 | 6.0% | 0.5% | 4 | 1.2% | 0.2% | 5 | 2.1% | 0.5% |
| Lorraine | 29 | 6.3% | 1.5% | 9 | 7.4% | 0.9% | 20 | 6.0% | 2.0% | 10 | 4.3% | 1.8% |
| Alsace | 33 | 7.3% | 2.2% | 6 | 5.3% | 0.8% | 27 | 8.0% | 3.4% | 11 | 4.7% | 2.3% |
| Franche-Comté | 13 | 2.9% | 1.4% | 4 | 3.6% | 0.9% | 9 | 2.6% | 1.8% | 4 | 1.6% | 1.4% |
| Champagne Ardennes | 7 | 1.5% | 0.6% | 3 | 2.8% | 0.6% | 3 | 1.0% | 0.6% | 4 | 1.5% | 1.3% |
| Picardie | 3 | 0.7% | 0.2% | 1 | 0.7% | 0.1% | 2 | 0.7% | 0.3% | 3 | 1.3% | 0.7% |
| Bourgogne | 10 | 2.2% | 0.7% | 3 | 2.7% | 0.5% | 7 | 2.0% | 1.0% | 4 | 1.8% | 1.2% |
| Haute Normandie | 6 | 1.4% | 0.4% | 3 | 2.4% | 0.4% | 3 | 1.0% | 0.4% | 2 | 0.8% | 0.4% |
| Basse Normandie | 6 | 1.3% | 0.5% | 1 | 0.7% | 0.1% | 5 | 1.5% | 0.8% | 1 | 0.5% | 0.3% |
| Centre | 22 | 5.0% | 1.1% | 9 | 7.8% | 0.9% | 13 | 4.0% | 1.2% | 10 | 4.2% | 1.7% |
| Pays de Loire | 9 | 2.0% | 0.3% | 3 | 2.8% | 0.2% | 6 | 1.8% | 0.4% | 4 | 1.6% | 0.4% |
| Bretagne | 26 | 5.7% | 1.0% | 9 | 7.5% | 0.7% | 17 | 5.1% | 1.3% | 10 | 4.2% | 1.2% |
| Poitou Charentes | 8 | 1.8% | 0.6% | 2 | 1.3% | 0.2% | 7 | 2.0% | 0.9% | 2 | 0.9% | 0.5% |
| Aquitaine | 24 | 5.4% | 0.9% | 8 | 6.5% | 0.6% | 17 | 5.0% | 1.2% | 10 | 4.4% | 1.2% |
| Midi Pyrénées | 13 | 2.8% | 0.5% | 0 | 0.2% | - | 12 | 3.7% | 1.0% | 8 | 3.3% | 1.0% |
| Limousin | 5 | 1.0% | 0.7% | 1 | 1.2% | 0.5% | 3 | 0.9% | 1.0% | 2 | 1.0% | 1.6% |
| Auvergne | 3 | 0.7% | 0.3% | 2 | 1.7% | 0.4% | 1 | 0.4% | 0.2% | 1 | 0.3% | 0.3% |
| Rhône Alpes | 58 | 12.8% | 1.1% | 12 | 10.5% | 0.5% | 46 | 13.6% | 1.7% | 37 | 15.7% | 2.0% |
| Languedoc Roussillon | 11 | 2.4% | 0.5% | 2 | 1.5% | 0.2% | 9 | 2.7% | 0.8% | 6 | 2.7% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 49 | 10.9% | 1.1% | 4 | 3.6% | 0.2% | 45 | 13.4% | 2.0% | 36 | 15.2% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 334 | 74.1% | 1.0% | 92 | 80.0% | 0.6% | 242 | 72.1% | 1.5% | 197 | 82.9% | 1.4% |
| Presque tous les jours | 58 | 12.9% | 1.0% | 7 | 5.7% | 0.2% | 51 | 15.3% | 1.6% | 27 | 11.2% | 1.4% |
| 1 à 2 fois par semaine | 27 | 6.0% | 1.1% | 5 | 4.2% | 0.4% | 22 | 6.6% | 1.6% | 14 | 5.9% | 2.2% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Moins souvent | 6 | 1.3% | 0.7% | 6 | 5.0% | 1.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.8% | 0.4% | 2 | 2.0% | 0.3% | 6 | 1.7% | 0.5% | 3 | 1.4% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 7 | 1.5% | 0.2% | 0 | 0.3% | - | 7 | 2.0% | 0.4% | 2 | 0.8% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 22 | 5.0% | 0.4% | 3 | 2.5% | 0.1% | 19 | 5.8% | 0.6% | 7 | 2.9% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 40 | 8.9% | 0.6% | 5 | 4.1% | 0.2% | 36 | 10.6% | 1.0% | 16 | 6.9% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 95 | 21.1% | 0.9% | 27 | 23.8% | 0.5% | 68 | 20.1% | 1.2% | 35 | 14.5% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 44 | 9.8% | 0.6% | 22 | 18.8% | 0.6% | 22 | 6.7% | 0.7% | 20 | 8.2% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 93 | 20.5% | 1.3% | 19 | 16.6% | 0.5% | 74 | 21.9% | 2.3% | 53 | 22.3% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 18 | 4.0% | 0.9% | 5 | 4.2% | 0.4% | 13 | 4.0% | 1.6% | 14 | 5.9% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 41 | 9.1% | 3.3% | 17 | 15.0% | 2.3% | 24 | 7.1% | 4.7% | 30 | 12.8% | 3.3% |
| 115 000 euros et plus par an | 22 | 5.0% | 3.8% | 11 | 9.8% | 3.1% | 11 | 3.3% | 4.9% | 22 | 9.2% | 4.3% |
| Refus | 41 | 9.1% | 1.2% | 3 | 2.6% | 0.2% | 38 | 11.3% | 1.9% | 27 | 11.3% | 2.5% |
| Ne sait pas | 19 | 4.2% | 0.8% | 0 | 0.3% | - | 19 | 5.6% | 1.4% | 9 | 3.7% | 0.9% |
