L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1068 | 100.0% | 2.1% | 274 | 100.0% | 1.1% | 794 | 100.0% | 2.9% | 542 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 274 | 25.7% | 1.1% | 274 | 100.0% | 1.1% | - | - | - | 136 | 25.2% | 1.6% |
| Femme | 794 | 74.3% | 2.9% | - | - | - | 794 | 100.0% | 2.9% | 405 | 74.8% | 4.7% |
| Age | ||||||||||||
| 15 à 24 ans | 86 | 8.1% | 1.2% | 37 | 13.6% | 1.0% | 49 | 6.1% | 1.4% | 57 | 10.6% | 1.8% |
| 25 à 34 ans | 111 | 10.4% | 1.5% | 18 | 6.4% | 0.5% | 94 | 11.8% | 2.4% | 51 | 9.5% | 1.6% |
| 35 à 49 ans | 579 | 54.2% | 4.6% | 109 | 39.9% | 1.8% | 469 | 59.1% | 7.4% | 315 | 58.2% | 5.1% |
| 50 à 59 ans | 222 | 20.8% | 2.4% | 85 | 31.0% | 1.8% | 137 | 17.3% | 2.9% | 113 | 20.9% | 2.9% |
| 60 ans et plus | 70 | 6.6% | 0.5% | 25 | 9.1% | 0.4% | 45 | 5.7% | 0.5% | 5 | 0.9% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 738 | 69.1% | 3.2% | - | - | - | 738 | 93.0% | 3.2% | 374 | 69.2% | 5.3% |
| Personne de référence | 394 | 36.9% | 1.4% | 232 | 84.5% | 1.1% | 162 | 20.4% | 2.1% | 159 | 29.4% | 1.9% |
| Responsable des achats | 853 | 79.8% | 2.4% | 139 | 50.7% | 1.1% | 714 | 89.9% | 3.1% | 420 | 77.5% | 3.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.9% | 3 | 1.0% | 0.7% | 7 | 0.9% | 4.9% | 0 | - | 1.1% |
| Petits patrons | 26 | 2.5% | 1.6% | 11 | 4.1% | 1.0% | 15 | 1.9% | 2.9% | 24 | 4.4% | 1.7% |
| Affaires et Cadres | 188 | 17.6% | 3.7% | 61 | 22.3% | 2.1% | 127 | 16.0% | 5.9% | 165 | 30.5% | 3.6% |
| Professions intermédiaires | 212 | 19.9% | 3.1% | 40 | 14.4% | 1.2% | 173 | 21.8% | 5.0% | 163 | 30.1% | 2.9% |
| Employés | 250 | 23.4% | 3.0% | 26 | 9.3% | 1.2% | 225 | 28.3% | 3.7% | 80 | 14.8% | 4.4% |
| Ouvriers | 111 | 10.4% | 1.7% | 59 | 21.6% | 1.2% | 52 | 6.6% | 3.8% | 9 | 1.6% | 2.1% |
| Retraités | 54 | 5.0% | 0.4% | 22 | 7.8% | 0.4% | 32 | 4.1% | 0.5% | 1 | 0.3% | 0.6% |
| Autres inactifs | 215 | 20.2% | 2.1% | 53 | 19.5% | 1.4% | 162 | 20.4% | 2.5% | 99 | 18.3% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 2.8% | 3.7% | 3 | 1.1% | 0.7% | 27 | 3.4% | 6.8% | - | - | - |
| Petits patrons | 46 | 4.3% | 1.7% | 17 | 6.0% | 1.3% | 30 | 3.7% | 2.2% | 46 | 8.5% | 1.7% |
| Affaires et Cadres | 291 | 27.2% | 4.0% | 77 | 28.0% | 2.1% | 214 | 26.9% | 5.8% | 291 | 53.7% | 4.0% |
| Professions intermédiaires | 205 | 19.2% | 2.7% | 43 | 15.8% | 1.1% | 162 | 20.3% | 4.4% | 205 | 37.8% | 2.7% |
| Employés | 148 | 13.8% | 2.7% | 30 | 11.0% | 1.3% | 117 | 14.8% | 3.8% | - | - | - |
| Ouvriers | 213 | 20.0% | 2.2% | 60 | 21.9% | 1.2% | 153 | 19.3% | 3.4% | - | - | - |
| Retraités | 69 | 6.4% | 0.5% | 22 | 7.8% | 0.3% | 47 | 5.9% | 0.6% | - | - | - |
| Autres inactifs | 67 | 6.3% | 1.6% | 23 | 8.4% | 1.4% | 44 | 5.6% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 56 | 5.3% | 0.6% | 25 | 9.1% | 0.6% | 31 | 3.9% | 0.6% | 10 | 1.8% | 0.6% |
| 2 personnes | 127 | 11.9% | 0.7% | 23 | 8.5% | 0.3% | 104 | 13.1% | 1.1% | 37 | 6.9% | 0.9% |
| 3 personnes | 211 | 19.8% | 2.3% | 56 | 20.6% | 1.2% | 155 | 19.5% | 3.4% | 102 | 18.8% | 2.7% |
| 4 personnes | 349 | 32.7% | 3.7% | 84 | 30.5% | 1.8% | 265 | 33.4% | 5.6% | 200 | 36.9% | 4.1% |
| 5 personnes et + | 325 | 30.4% | 6.1% | 86 | 31.3% | 3.3% | 239 | 30.1% | 8.7% | 193 | 35.6% | 7.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 735 | 68.8% | 4.8% | 161 | 58.7% | 2.2% | 574 | 72.4% | 6.9% | 402 | 74.3% | 5.2% |
| Non | 333 | 31.2% | 0.9% | 113 | 41.3% | 0.6% | 220 | 27.6% | 1.2% | 139 | 25.7% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 235 | 22.0% | 2.0% | 61 | 22.2% | 1.1% | 174 | 22.0% | 2.8% | 101 | 18.7% | 3.0% |
| Agglo. - 20 000 hab | 162 | 15.2% | 1.8% | 50 | 18.2% | 1.2% | 112 | 14.2% | 2.4% | 91 | 16.8% | 3.5% |
| Agglo. 20 000 à 100 000 hab | 144 | 13.5% | 2.1% | 31 | 11.3% | 0.9% | 113 | 14.3% | 3.1% | 58 | 10.6% | 3.2% |
| Agglo. + 100 000 hab | 345 | 32.3% | 2.2% | 85 | 31.1% | 1.1% | 260 | 32.7% | 3.3% | 173 | 32.0% | 3.0% |
| Agglo. Paris | 181 | 16.9% | 2.1% | 47 | 17.2% | 1.2% | 134 | 16.9% | 3.0% | 119 | 21.9% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 206 | 19.3% | 2.2% | 54 | 19.8% | 1.2% | 151 | 19.1% | 3.0% | 141 | 26.0% | 3.2% |
| Nord Pas de Calais | 93 | 8.7% | 2.9% | 22 | 8.1% | 1.4% | 71 | 9.0% | 4.2% | 44 | 8.2% | 4.7% |
| Lorraine | 26 | 2.4% | 1.3% | 14 | 5.0% | 1.5% | 12 | 1.6% | 1.2% | 9 | 1.7% | 1.7% |
| Alsace | 17 | 1.6% | 1.1% | 4 | 1.4% | 0.5% | 13 | 1.7% | 1.7% | 11 | 1.9% | 2.2% |
| Franche-Comté | 7 | 0.6% | 0.7% | 3 | 1.1% | 0.6% | 4 | 0.5% | 0.8% | 2 | 0.4% | 0.9% |
| Champagne Ardennes | 25 | 2.3% | 2.3% | 3 | 1.2% | 0.7% | 21 | 2.7% | 3.8% | 5 | 1.0% | 1.8% |
| Picardie | 54 | 5.0% | 3.5% | 12 | 4.5% | 1.7% | 41 | 5.2% | 5.2% | 20 | 3.8% | 4.7% |
| Bourgogne | 7 | 0.6% | 0.5% | 2 | 0.7% | 0.3% | 5 | 0.6% | 0.7% | - | - | - |
| Haute Normandie | 24 | 2.2% | 1.6% | 9 | 3.3% | 1.3% | 14 | 1.8% | 1.9% | 18 | 3.4% | 3.9% |
| Basse Normandie | 44 | 4.1% | 3.6% | 10 | 3.8% | 1.8% | 34 | 4.2% | 5.4% | 17 | 3.1% | 4.7% |
| Centre | 58 | 5.4% | 2.8% | 19 | 6.8% | 1.9% | 39 | 4.9% | 3.6% | 22 | 4.0% | 3.7% |
| Pays de Loire | 79 | 7.4% | 2.7% | 24 | 8.7% | 1.7% | 55 | 6.9% | 3.6% | 41 | 7.6% | 4.4% |
| Bretagne | 77 | 7.2% | 2.9% | 8 | 2.8% | 0.6% | 70 | 8.8% | 5.0% | 47 | 8.6% | 5.6% |
| Poitou Charentes | 21 | 2.0% | 1.4% | 7 | 2.4% | 0.9% | 14 | 1.8% | 1.9% | 9 | 1.6% | 2.1% |
| Aquitaine | 43 | 4.1% | 1.6% | 17 | 6.4% | 1.3% | 26 | 3.3% | 1.8% | 20 | 3.7% | 2.3% |
| Midi Pyrénées | 35 | 3.3% | 1.4% | 9 | 3.1% | 0.7% | 26 | 3.3% | 2.1% | 17 | 3.1% | 2.1% |
| Limousin | 6 | 0.5% | 0.9% | 1 | 0.3% | 0.3% | 5 | 0.6% | 1.5% | 2 | 0.4% | 1.3% |
| Auvergne | 12 | 1.1% | 1.0% | 7 | 2.4% | 1.2% | 5 | 0.6% | 0.9% | 4 | 0.8% | 1.4% |
| Rhône Alpes | 138 | 12.9% | 2.7% | 28 | 10.2% | 1.1% | 110 | 13.9% | 4.1% | 66 | 12.2% | 3.6% |
| Languedoc Roussillon | 25 | 2.3% | 1.1% | 1 | 0.5% | 0.1% | 23 | 2.9% | 2.0% | 11 | 1.9% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 73 | 6.9% | 1.7% | 21 | 7.5% | 1.0% | 53 | 6.6% | 2.3% | 36 | 6.6% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 756 | 70.8% | 2.3% | 171 | 62.4% | 1.0% | 585 | 73.6% | 3.5% | 451 | 83.3% | 3.1% |
| Presque tous les jours | 144 | 13.5% | 2.4% | 54 | 19.5% | 2.0% | 91 | 11.4% | 2.9% | 60 | 11.1% | 3.1% |
| 1 à 2 fois par semaine | 45 | 4.2% | 1.8% | 12 | 4.4% | 1.0% | 33 | 4.1% | 2.4% | 24 | 4.4% | 3.7% |
| 1 à 3 fois par mois | 8 | 0.8% | 1.6% | 1 | 0.2% | 0.3% | 8 | 1.0% | 2.5% | 1 | 0.1% | 1.1% |
| Moins souvent | 23 | 2.1% | 2.8% | - | - | - | 23 | 2.9% | 4.9% | - | - | - |
| Jamais | 5 | 0.4% | 3.6% | 5 | 1.7% | 5.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.2% | 1.3% | 8 | 2.9% | 1.0% | 16 | 2.0% | 1.5% | 2 | 0.4% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 47 | 4.4% | 1.6% | 12 | 4.4% | 1.1% | 35 | 4.4% | 1.9% | 6 | 1.2% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 114 | 10.7% | 1.9% | 34 | 12.4% | 1.3% | 81 | 10.1% | 2.3% | 13 | 2.4% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 102 | 9.5% | 1.5% | 30 | 11.1% | 1.0% | 72 | 9.0% | 2.0% | 20 | 3.8% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 222 | 20.8% | 2.0% | 51 | 18.6% | 1.0% | 171 | 21.5% | 3.0% | 99 | 18.3% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 155 | 14.5% | 2.2% | 39 | 14.4% | 1.1% | 116 | 14.6% | 3.5% | 101 | 18.7% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 171 | 16.0% | 2.5% | 39 | 14.2% | 1.1% | 132 | 16.6% | 4.1% | 122 | 22.5% | 3.2% |
| De 65 000 à moins de 80 000 euros par an | 69 | 6.4% | 3.5% | 14 | 5.0% | 1.2% | 55 | 6.9% | 6.6% | 57 | 10.6% | 4.4% |
| De 80 000 à moins de 115 000 euros par an | 40 | 3.7% | 3.2% | 12 | 4.3% | 1.6% | 28 | 3.6% | 5.5% | 35 | 6.5% | 3.9% |
| 115 000 euros et plus par an | 30 | 2.8% | 5.1% | 7 | 2.7% | 2.0% | 23 | 2.9% | 10.0% | 27 | 4.9% | 5.2% |
| Refus | 61 | 5.7% | 1.8% | 15 | 5.6% | 1.1% | 45 | 5.7% | 2.3% | 31 | 5.7% | 2.9% |
| Ne sait pas | 34 | 3.2% | 1.5% | 12 | 4.4% | 1.3% | 22 | 2.7% | 1.6% | 27 | 5.0% | 2.9% |
