L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2082 | 100.0% | 4.0% | 382 | 100.0% | 1.5% | 1700 | 100.0% | 6.3% | 888 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 382 | 18.4% | 1.5% | 382 | 100.0% | 1.5% | - | - | - | 181 | 20.4% | 2.1% |
| Femme | 1700 | 81.6% | 6.3% | - | - | - | 1700 | 100.0% | 6.3% | 707 | 79.6% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 183 | 8.8% | 2.5% | 21 | 5.5% | 0.6% | 162 | 9.5% | 4.5% | 73 | 8.2% | 2.3% |
| 25 à 34 ans | 228 | 10.9% | 3.0% | 59 | 15.4% | 1.6% | 169 | 9.9% | 4.3% | 119 | 13.4% | 3.6% |
| 35 à 49 ans | 606 | 29.1% | 4.9% | 113 | 29.5% | 1.8% | 494 | 29.0% | 7.8% | 349 | 39.3% | 5.7% |
| 50 à 59 ans | 517 | 24.8% | 5.5% | 114 | 29.7% | 2.4% | 403 | 23.7% | 8.6% | 284 | 31.9% | 7.3% |
| 60 ans et plus | 548 | 26.3% | 3.7% | 76 | 19.9% | 1.2% | 472 | 27.7% | 5.6% | 64 | 7.2% | 6.5% |
| Individu | ||||||||||||
| Ménagères | 1524 | 73.2% | 6.6% | - | - | - | 1524 | 89.7% | 6.6% | 642 | 72.3% | 9.1% |
| Personne de référence | 799 | 38.4% | 2.9% | 350 | 91.6% | 1.7% | 449 | 26.4% | 5.8% | 287 | 32.3% | 3.5% |
| Responsable des achats | 1688 | 81.1% | 4.7% | 213 | 55.7% | 1.7% | 1475 | 86.8% | 6.5% | 711 | 80.0% | 6.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.9% | 3.6% | 6 | 1.4% | 1.5% | 13 | 0.8% | 8.8% | - | - | - |
| Petits patrons | 90 | 4.3% | 5.5% | 44 | 11.6% | 4.0% | 46 | 2.7% | 8.8% | 81 | 9.1% | 5.6% |
| Affaires et Cadres | 304 | 14.6% | 6.0% | 80 | 20.8% | 2.7% | 224 | 13.2% | 10.3% | 270 | 30.4% | 5.8% |
| Professions intermédiaires | 316 | 15.2% | 4.6% | 53 | 13.9% | 1.5% | 263 | 15.4% | 7.6% | 240 | 27.0% | 4.3% |
| Employés | 389 | 18.7% | 4.7% | 35 | 9.2% | 1.6% | 354 | 20.8% | 5.8% | 110 | 12.4% | 6.0% |
| Ouvriers | 147 | 7.1% | 2.3% | 67 | 17.5% | 1.3% | 81 | 4.7% | 5.8% | 11 | 1.2% | 2.7% |
| Retraités | 400 | 19.2% | 3.2% | 60 | 15.8% | 1.0% | 339 | 20.0% | 5.1% | 24 | 2.7% | 9.8% |
| Autres inactifs | 417 | 20.0% | 4.1% | 37 | 9.8% | 1.0% | 380 | 22.4% | 5.9% | 152 | 17.1% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.2% | 2.9% | 1 | 0.2% | 0.2% | 23 | 1.4% | 5.9% | - | - | - |
| Petits patrons | 170 | 8.2% | 6.4% | 46 | 11.9% | 3.5% | 124 | 7.3% | 9.3% | 170 | 19.1% | 6.4% |
| Affaires et Cadres | 449 | 21.6% | 6.2% | 84 | 22.0% | 2.4% | 365 | 21.5% | 10.0% | 449 | 50.6% | 6.2% |
| Professions intermédiaires | 269 | 12.9% | 3.6% | 52 | 13.5% | 1.3% | 218 | 12.8% | 6.0% | 269 | 30.3% | 3.6% |
| Employés | 235 | 11.3% | 4.3% | 31 | 8.2% | 1.3% | 204 | 12.0% | 6.6% | - | - | - |
| Ouvriers | 285 | 13.7% | 3.0% | 74 | 19.4% | 1.5% | 211 | 12.4% | 4.7% | - | - | - |
| Retraités | 482 | 23.1% | 3.3% | 66 | 17.2% | 1.0% | 416 | 24.5% | 5.3% | - | - | - |
| Autres inactifs | 168 | 8.1% | 4.1% | 29 | 7.6% | 1.8% | 139 | 8.2% | 5.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 360 | 17.3% | 3.6% | 43 | 11.1% | 1.0% | 318 | 18.7% | 5.6% | 86 | 9.7% | 5.0% |
| 2 personnes | 759 | 36.4% | 4.2% | 145 | 37.9% | 1.7% | 614 | 36.1% | 6.7% | 238 | 26.8% | 5.4% |
| 3 personnes | 399 | 19.1% | 4.4% | 100 | 26.1% | 2.2% | 299 | 17.6% | 6.5% | 234 | 26.3% | 6.1% |
| 4 personnes | 364 | 17.5% | 3.9% | 60 | 15.8% | 1.3% | 304 | 17.9% | 6.4% | 217 | 24.4% | 4.4% |
| 5 personnes et + | 201 | 9.6% | 3.7% | 34 | 9.0% | 1.3% | 166 | 9.8% | 6.1% | 114 | 12.8% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 662 | 31.8% | 4.3% | 126 | 32.9% | 1.8% | 536 | 31.5% | 6.5% | 384 | 43.2% | 5.0% |
| Non | 1420 | 68.2% | 3.9% | 257 | 67.1% | 1.5% | 1164 | 68.5% | 6.2% | 504 | 56.8% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 349 | 16.7% | 2.9% | 64 | 16.8% | 1.1% | 285 | 16.7% | 4.6% | 116 | 13.1% | 3.5% |
| Agglo. - 20 000 hab | 263 | 12.6% | 2.9% | 52 | 13.6% | 1.2% | 211 | 12.4% | 4.5% | 96 | 10.8% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 276 | 13.2% | 4.0% | 46 | 12.1% | 1.4% | 230 | 13.5% | 6.4% | 100 | 11.3% | 5.5% |
| Agglo. + 100 000 hab | 731 | 35.1% | 4.7% | 113 | 29.6% | 1.5% | 618 | 36.3% | 7.8% | 328 | 36.9% | 5.7% |
| Agglo. Paris | 464 | 22.3% | 5.4% | 107 | 27.9% | 2.6% | 357 | 21.0% | 8.0% | 249 | 28.0% | 6.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 495 | 23.8% | 5.2% | 114 | 29.9% | 2.5% | 381 | 22.4% | 7.6% | 263 | 29.7% | 6.0% |
| Nord Pas de Calais | 88 | 4.2% | 2.7% | 14 | 3.6% | 0.9% | 74 | 4.4% | 4.4% | 24 | 2.7% | 2.5% |
| Lorraine | 51 | 2.4% | 2.6% | 12 | 3.1% | 1.3% | 39 | 2.3% | 3.9% | 24 | 2.7% | 4.3% |
| Alsace | 55 | 2.7% | 3.6% | 17 | 4.6% | 2.4% | 38 | 2.2% | 4.8% | 31 | 3.5% | 6.3% |
| Franche-Comté | 30 | 1.4% | 3.1% | 6 | 1.7% | 1.4% | 24 | 1.4% | 4.8% | 9 | 1.0% | 3.5% |
| Champagne Ardennes | 43 | 2.1% | 4.0% | 5 | 1.4% | 1.0% | 38 | 2.2% | 6.7% | 13 | 1.5% | 4.5% |
| Picardie | 55 | 2.7% | 3.6% | 4 | 1.2% | 0.6% | 51 | 3.0% | 6.4% | 24 | 2.7% | 5.6% |
| Bourgogne | 37 | 1.8% | 2.7% | 4 | 0.9% | 0.6% | 33 | 1.9% | 4.7% | 11 | 1.2% | 3.1% |
| Haute Normandie | 53 | 2.5% | 3.6% | 10 | 2.6% | 1.4% | 43 | 2.5% | 5.5% | 22 | 2.5% | 4.8% |
| Basse Normandie | 36 | 1.7% | 2.9% | 14 | 3.8% | 2.5% | 21 | 1.2% | 3.4% | 14 | 1.6% | 4.0% |
| Centre | 69 | 3.3% | 3.3% | 15 | 4.0% | 1.5% | 54 | 3.2% | 4.9% | 20 | 2.2% | 3.3% |
| Pays de Loire | 91 | 4.4% | 3.1% | 22 | 5.8% | 1.6% | 69 | 4.1% | 4.5% | 40 | 4.5% | 4.2% |
| Bretagne | 101 | 4.8% | 3.8% | 14 | 3.7% | 1.1% | 86 | 5.1% | 6.3% | 38 | 4.3% | 4.6% |
| Poitou Charentes | 67 | 3.2% | 4.5% | 7 | 1.7% | 0.9% | 61 | 3.6% | 7.9% | 12 | 1.4% | 3.0% |
| Aquitaine | 142 | 6.8% | 5.2% | 23 | 5.9% | 1.7% | 119 | 7.0% | 8.3% | 75 | 8.4% | 8.5% |
| Midi Pyrénées | 84 | 4.0% | 3.4% | 13 | 3.4% | 1.1% | 71 | 4.1% | 5.6% | 36 | 4.0% | 4.5% |
| Limousin | 20 | 1.0% | 3.3% | 5 | 1.2% | 1.5% | 16 | 0.9% | 4.9% | 7 | 0.8% | 4.5% |
| Auvergne | 45 | 2.1% | 4.0% | 9 | 2.3% | 1.6% | 36 | 2.1% | 6.1% | 12 | 1.3% | 3.9% |
| Rhône Alpes | 247 | 11.9% | 4.8% | 33 | 8.7% | 1.3% | 214 | 12.6% | 8.0% | 112 | 12.6% | 6.1% |
| Languedoc Roussillon | 71 | 3.4% | 3.1% | 5 | 1.4% | 0.5% | 66 | 3.9% | 5.5% | 25 | 2.8% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 203 | 9.7% | 4.7% | 35 | 9.2% | 1.7% | 168 | 9.9% | 7.3% | 77 | 8.7% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1411 | 67.7% | 4.3% | 275 | 72.0% | 1.7% | 1135 | 66.8% | 6.8% | 731 | 82.3% | 5.0% |
| Presque tous les jours | 298 | 14.3% | 5.1% | 45 | 11.6% | 1.6% | 254 | 14.9% | 8.0% | 109 | 12.3% | 5.6% |
| 1 à 2 fois par semaine | 109 | 5.2% | 4.3% | 20 | 5.2% | 1.7% | 89 | 5.3% | 6.5% | 37 | 4.1% | 5.8% |
| 1 à 3 fois par mois | 21 | 1.0% | 4.0% | 2 | 0.6% | 1.2% | 18 | 1.1% | 5.8% | 0 | - | 0.3% |
| Moins souvent | 37 | 1.8% | 4.5% | 2 | 0.5% | 0.5% | 35 | 2.1% | 7.5% | 0 | - | 0.5% |
| Jamais | 5 | 0.2% | 3.9% | 5 | 1.3% | 5.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 61 | 2.9% | 3.3% | 8 | 2.1% | 1.0% | 53 | 3.1% | 4.9% | 9 | 1.0% | 6.6% |
| De 9 000 à moins de 12 000 euros par an | 79 | 3.8% | 2.8% | 6 | 1.5% | 0.5% | 73 | 4.3% | 4.1% | 10 | 1.1% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 205 | 9.9% | 3.4% | 37 | 9.6% | 1.4% | 169 | 9.9% | 4.8% | 48 | 5.4% | 6.5% |
| De 18 000 à moins de 24 000 euros par an | 215 | 10.3% | 3.3% | 37 | 9.6% | 1.2% | 178 | 10.5% | 5.1% | 46 | 5.1% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 402 | 19.3% | 3.6% | 63 | 16.4% | 1.2% | 339 | 20.0% | 5.9% | 151 | 17.0% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 243 | 11.7% | 3.5% | 49 | 12.8% | 1.3% | 194 | 11.4% | 5.9% | 116 | 13.1% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 371 | 17.8% | 5.4% | 87 | 22.7% | 2.4% | 284 | 16.7% | 8.7% | 212 | 23.9% | 5.6% |
| De 65 000 à moins de 80 000 euros par an | 119 | 5.7% | 6.1% | 31 | 8.0% | 2.7% | 88 | 5.2% | 10.6% | 81 | 9.1% | 6.2% |
| De 80 000 à moins de 115 000 euros par an | 88 | 4.2% | 7.0% | 17 | 4.4% | 2.3% | 71 | 4.2% | 14.0% | 71 | 8.0% | 7.8% |
| 115 000 euros et plus par an | 68 | 3.3% | 11.3% | 17 | 4.3% | 4.5% | 51 | 3.0% | 22.3% | 58 | 6.5% | 11.3% |
| Refus | 147 | 7.1% | 4.4% | 26 | 6.7% | 1.8% | 121 | 7.1% | 6.2% | 59 | 6.7% | 5.5% |
| Ne sait pas | 85 | 4.1% | 3.7% | 7 | 1.8% | 0.7% | 78 | 4.6% | 5.9% | 28 | 3.1% | 3.0% |
