L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1469 | 100.0% | 2.8% | 542 | 100.0% | 2.2% | 928 | 100.0% | 3.4% | 391 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 542 | 36.9% | 2.2% | 542 | 100.0% | 2.2% | - | - | - | 147 | 37.5% | 1.7% |
| Femme | 928 | 63.1% | 3.4% | - | - | - | 928 | 100.0% | 3.4% | 245 | 62.5% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 2.6% | 0.5% | 20 | 3.6% | 0.5% | 19 | 2.1% | 0.5% | 12 | 3.2% | 0.4% |
| 25 à 34 ans | 112 | 7.6% | 1.5% | 37 | 6.8% | 1.0% | 75 | 8.1% | 1.9% | 36 | 9.3% | 1.1% |
| 35 à 49 ans | 381 | 25.9% | 3.1% | 149 | 27.4% | 2.4% | 232 | 25.0% | 3.7% | 165 | 42.1% | 2.7% |
| 50 à 59 ans | 459 | 31.3% | 4.9% | 173 | 31.9% | 3.7% | 287 | 30.9% | 6.1% | 140 | 35.9% | 3.6% |
| 60 ans et plus | 478 | 32.6% | 3.2% | 164 | 30.2% | 2.5% | 315 | 33.9% | 3.7% | 37 | 9.5% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 896 | 61.0% | 3.9% | - | - | - | 896 | 96.6% | 3.9% | 238 | 60.7% | 3.4% |
| Personne de référence | 766 | 52.1% | 2.7% | 507 | 93.6% | 2.5% | 258 | 27.9% | 3.3% | 176 | 44.9% | 2.1% |
| Responsable des achats | 1193 | 81.2% | 3.4% | 314 | 58.0% | 2.5% | 879 | 94.8% | 3.9% | 313 | 80.0% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 1.1% | 3.2% | 7 | 1.2% | 1.8% | 10 | 1.1% | 6.6% | - | - | - |
| Petits patrons | 39 | 2.6% | 2.4% | 23 | 4.3% | 2.1% | 16 | 1.7% | 3.0% | 30 | 7.6% | 2.1% |
| Affaires et Cadres | 80 | 5.5% | 1.6% | 36 | 6.7% | 1.2% | 44 | 4.8% | 2.0% | 71 | 18.1% | 1.5% |
| Professions intermédiaires | 215 | 14.6% | 3.1% | 84 | 15.4% | 2.4% | 131 | 14.2% | 3.8% | 178 | 45.4% | 3.2% |
| Employés | 281 | 19.1% | 3.4% | 47 | 8.7% | 2.2% | 233 | 25.2% | 3.8% | 54 | 13.8% | 2.9% |
| Ouvriers | 193 | 13.2% | 3.0% | 126 | 23.3% | 2.5% | 67 | 7.2% | 4.9% | 8 | 2.1% | 2.0% |
| Retraités | 423 | 28.8% | 3.4% | 161 | 29.8% | 2.7% | 262 | 28.3% | 3.9% | 17 | 4.2% | 6.7% |
| Autres inactifs | 221 | 15.0% | 2.1% | 57 | 10.5% | 1.5% | 164 | 17.7% | 2.5% | 34 | 8.8% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 2.5% | 4.4% | 7 | 1.3% | 1.7% | 29 | 3.1% | 7.2% | - | - | - |
| Petits patrons | 69 | 4.7% | 2.6% | 25 | 4.7% | 1.9% | 44 | 4.7% | 3.3% | 69 | 17.6% | 2.6% |
| Affaires et Cadres | 134 | 9.1% | 1.9% | 37 | 6.8% | 1.0% | 98 | 10.5% | 2.7% | 134 | 34.3% | 1.9% |
| Professions intermédiaires | 188 | 12.8% | 2.5% | 85 | 15.7% | 2.2% | 103 | 11.1% | 2.8% | 188 | 48.1% | 2.5% |
| Employés | 147 | 10.0% | 2.7% | 44 | 8.1% | 1.9% | 103 | 11.1% | 3.3% | - | - | - |
| Ouvriers | 283 | 19.2% | 3.0% | 127 | 23.5% | 2.5% | 155 | 16.8% | 3.5% | - | - | - |
| Retraités | 466 | 31.7% | 3.2% | 166 | 30.7% | 2.5% | 300 | 32.3% | 3.8% | - | - | - |
| Autres inactifs | 146 | 10.0% | 3.6% | 50 | 9.3% | 3.1% | 96 | 10.4% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 272 | 18.5% | 2.7% | 85 | 15.8% | 2.0% | 186 | 20.1% | 3.3% | 27 | 7.0% | 1.6% |
| 2 personnes | 587 | 40.0% | 3.3% | 213 | 39.4% | 2.4% | 374 | 40.3% | 4.1% | 119 | 30.4% | 2.7% |
| 3 personnes | 230 | 15.7% | 2.5% | 91 | 16.8% | 2.0% | 139 | 15.0% | 3.0% | 80 | 20.4% | 2.1% |
| 4 personnes | 249 | 16.9% | 2.7% | 114 | 21.0% | 2.5% | 135 | 14.5% | 2.8% | 105 | 26.8% | 2.1% |
| 5 personnes et + | 131 | 8.9% | 2.4% | 38 | 7.0% | 1.4% | 93 | 10.1% | 3.4% | 61 | 15.5% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 426 | 29.0% | 2.8% | 164 | 30.2% | 2.3% | 262 | 28.3% | 3.2% | 182 | 46.5% | 2.4% |
| Non | 1043 | 71.0% | 2.9% | 378 | 69.8% | 2.1% | 665 | 71.7% | 3.6% | 209 | 53.5% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 518 | 35.3% | 4.4% | 188 | 34.7% | 3.4% | 330 | 35.6% | 5.3% | 137 | 35.0% | 4.1% |
| Agglo. - 20 000 hab | 289 | 19.7% | 3.2% | 113 | 20.9% | 2.6% | 176 | 19.0% | 3.7% | 72 | 18.3% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 186 | 12.6% | 2.7% | 60 | 11.0% | 1.8% | 126 | 13.6% | 3.5% | 40 | 10.2% | 2.2% |
| Agglo. + 100 000 hab | 355 | 24.1% | 2.3% | 139 | 25.7% | 1.9% | 216 | 23.3% | 2.7% | 107 | 27.3% | 1.9% |
| Agglo. Paris | 121 | 8.2% | 1.4% | 42 | 7.7% | 1.0% | 80 | 8.6% | 1.8% | 36 | 9.2% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 167 | 11.4% | 1.7% | 58 | 10.7% | 1.3% | 109 | 11.7% | 2.2% | 47 | 12.1% | 1.1% |
| Nord Pas de Calais | 71 | 4.9% | 2.2% | 19 | 3.5% | 1.2% | 52 | 5.7% | 3.1% | 16 | 4.0% | 1.6% |
| Lorraine | 53 | 3.6% | 2.8% | 29 | 5.3% | 3.1% | 24 | 2.6% | 2.5% | 11 | 2.9% | 2.0% |
| Alsace | 49 | 3.3% | 3.2% | 17 | 3.2% | 2.4% | 31 | 3.4% | 4.0% | 11 | 2.8% | 2.3% |
| Franche-Comté | 31 | 2.1% | 3.3% | 15 | 2.7% | 3.2% | 16 | 1.8% | 3.4% | 9 | 2.3% | 3.4% |
| Champagne Ardennes | 56 | 3.8% | 5.2% | 21 | 3.9% | 4.0% | 35 | 3.8% | 6.2% | 12 | 2.9% | 4.0% |
| Picardie | 60 | 4.1% | 3.9% | 17 | 3.2% | 2.3% | 42 | 4.6% | 5.3% | 15 | 3.9% | 3.5% |
| Bourgogne | 42 | 2.9% | 3.1% | 18 | 3.4% | 2.8% | 24 | 2.6% | 3.4% | 9 | 2.3% | 2.6% |
| Haute Normandie | 40 | 2.7% | 2.7% | 16 | 3.0% | 2.3% | 24 | 2.5% | 3.0% | 12 | 3.2% | 2.7% |
| Basse Normandie | 56 | 3.8% | 4.6% | 31 | 5.7% | 5.4% | 25 | 2.7% | 3.9% | 14 | 3.6% | 3.9% |
| Centre | 75 | 5.1% | 3.6% | 23 | 4.3% | 2.3% | 51 | 5.5% | 4.7% | 29 | 7.5% | 4.9% |
| Pays de Loire | 84 | 5.7% | 2.8% | 43 | 7.9% | 3.0% | 41 | 4.4% | 2.7% | 36 | 9.2% | 3.8% |
| Bretagne | 81 | 5.5% | 3.1% | 19 | 3.5% | 1.5% | 62 | 6.7% | 4.5% | 15 | 3.9% | 1.8% |
| Poitou Charentes | 74 | 5.1% | 5.0% | 21 | 3.9% | 3.0% | 53 | 5.7% | 6.9% | 22 | 5.7% | 5.4% |
| Aquitaine | 68 | 4.6% | 2.5% | 22 | 4.0% | 1.7% | 46 | 4.9% | 3.2% | 19 | 4.8% | 2.1% |
| Midi Pyrénées | 100 | 6.8% | 4.1% | 38 | 6.9% | 3.2% | 62 | 6.7% | 4.9% | 28 | 7.3% | 3.6% |
| Limousin | 28 | 1.9% | 4.5% | 8 | 1.5% | 2.8% | 19 | 2.1% | 6.0% | 6 | 1.5% | 4.0% |
| Auvergne | 61 | 4.2% | 5.4% | 15 | 2.7% | 2.7% | 47 | 5.0% | 7.9% | 9 | 2.4% | 3.2% |
| Rhône Alpes | 116 | 7.9% | 2.2% | 48 | 8.8% | 1.9% | 68 | 7.3% | 2.5% | 32 | 8.2% | 1.7% |
| Languedoc Roussillon | 57 | 3.9% | 2.5% | 23 | 4.2% | 2.1% | 34 | 3.7% | 2.9% | 9 | 2.4% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 101 | 6.9% | 2.3% | 40 | 7.4% | 2.0% | 61 | 6.6% | 2.7% | 28 | 7.2% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 785 | 53.4% | 2.4% | 305 | 56.3% | 1.8% | 479 | 51.7% | 2.9% | 290 | 74.0% | 2.0% |
| Presque tous les jours | 224 | 15.2% | 3.8% | 70 | 13.0% | 2.6% | 153 | 16.5% | 4.9% | 56 | 14.3% | 2.9% |
| 1 à 2 fois par semaine | 123 | 8.4% | 4.8% | 53 | 9.9% | 4.6% | 69 | 7.5% | 5.0% | 30 | 7.6% | 4.7% |
| 1 à 3 fois par mois | 22 | 1.5% | 4.2% | 2 | 0.4% | 1.2% | 19 | 2.1% | 6.1% | 2 | 0.4% | 3.0% |
| Moins souvent | 33 | 2.3% | 4.1% | 3 | 0.6% | 0.9% | 30 | 3.3% | 6.5% | 2 | 0.4% | 1.9% |
| Jamais | 4 | 0.3% | 3.3% | 2 | 0.4% | 2.8% | 2 | 0.2% | 4.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 3.7% | 2.9% | 20 | 3.8% | 2.6% | 34 | 3.7% | 3.2% | 2 | 0.6% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 69 | 4.7% | 2.4% | 22 | 4.0% | 2.1% | 48 | 5.1% | 2.7% | 3 | 0.7% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 193 | 13.1% | 3.2% | 59 | 10.9% | 2.3% | 134 | 14.4% | 3.8% | 17 | 4.4% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 183 | 12.4% | 2.8% | 57 | 10.6% | 1.9% | 126 | 13.5% | 3.6% | 24 | 6.2% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 387 | 26.3% | 3.5% | 155 | 28.6% | 2.9% | 232 | 25.0% | 4.1% | 100 | 25.6% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 211 | 14.4% | 3.0% | 102 | 18.8% | 2.7% | 109 | 11.8% | 3.3% | 71 | 18.2% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 207 | 14.1% | 3.0% | 77 | 14.1% | 2.1% | 131 | 14.1% | 4.0% | 109 | 27.8% | 2.8% |
| De 65 000 à moins de 80 000 euros par an | 39 | 2.7% | 2.0% | 20 | 3.6% | 1.7% | 20 | 2.2% | 2.4% | 21 | 5.4% | 1.6% |
| De 80 000 à moins de 115 000 euros par an | 22 | 1.5% | 1.8% | 7 | 1.2% | 0.9% | 16 | 1.7% | 3.1% | 19 | 4.8% | 2.1% |
| 115 000 euros et plus par an | 7 | 0.5% | 1.1% | 3 | 0.6% | 0.9% | 3 | 0.4% | 1.5% | 5 | 1.4% | 1.1% |
| Refus | 72 | 4.9% | 2.1% | 12 | 2.3% | 0.9% | 60 | 6.4% | 3.0% | 14 | 3.7% | 1.3% |
| Ne sait pas | 25 | 1.7% | 1.1% | 8 | 1.5% | 0.8% | 17 | 1.8% | 1.2% | 5 | 1.3% | 0.5% |
