L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2979 | 100.0% | 5.8% | 1250 | 100.0% | 5.0% | 1730 | 100.0% | 6.4% | 1204 | 100.0% | 6.9% |
| Sexe | ||||||||||||
| Homme | 1250 | 41.9% | 5.0% | 1250 | 100.0% | 5.0% | - | - | - | 498 | 41.4% | 5.7% |
| Femme | 1730 | 58.1% | 6.4% | - | - | - | 1730 | 100.0% | 6.4% | 706 | 58.6% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 261 | 8.8% | 3.6% | 80 | 6.4% | 2.2% | 181 | 10.5% | 5.0% | 106 | 8.8% | 3.4% |
| 25 à 34 ans | 467 | 15.7% | 6.1% | 212 | 17.0% | 5.7% | 255 | 14.7% | 6.5% | 230 | 19.1% | 7.0% |
| 35 à 49 ans | 926 | 31.1% | 7.4% | 410 | 32.8% | 6.6% | 516 | 29.8% | 8.2% | 541 | 44.9% | 8.8% |
| 50 à 59 ans | 528 | 17.7% | 5.6% | 240 | 19.2% | 5.1% | 288 | 16.7% | 6.2% | 259 | 21.5% | 6.6% |
| 60 ans et plus | 798 | 26.8% | 5.3% | 309 | 24.7% | 4.7% | 489 | 28.3% | 5.8% | 68 | 5.6% | 6.9% |
| Individu | ||||||||||||
| Ménagères | 1535 | 51.5% | 6.6% | - | - | - | 1535 | 88.7% | 6.6% | 631 | 52.4% | 8.9% |
| Personne de référence | 1446 | 48.5% | 5.2% | 1128 | 90.3% | 5.6% | 317 | 18.4% | 4.1% | 535 | 44.4% | 6.5% |
| Responsable des achats | 2110 | 70.8% | 5.9% | 581 | 46.5% | 4.6% | 1528 | 88.4% | 6.7% | 828 | 68.7% | 7.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.1% | 6.0% | 22 | 1.7% | 5.8% | 10 | 0.6% | 6.5% | - | - | - |
| Petits patrons | 113 | 3.8% | 6.9% | 65 | 5.2% | 5.9% | 48 | 2.7% | 9.1% | 101 | 8.4% | 7.0% |
| Affaires et Cadres | 371 | 12.5% | 7.3% | 187 | 14.9% | 6.4% | 184 | 10.7% | 8.5% | 330 | 27.4% | 7.1% |
| Professions intermédiaires | 561 | 18.8% | 8.1% | 240 | 19.2% | 7.0% | 321 | 18.6% | 9.3% | 445 | 37.0% | 7.9% |
| Employés | 450 | 15.1% | 5.4% | 81 | 6.5% | 3.7% | 369 | 21.3% | 6.0% | 122 | 10.1% | 6.7% |
| Ouvriers | 373 | 12.5% | 5.8% | 284 | 22.7% | 5.6% | 89 | 5.2% | 6.5% | 43 | 3.6% | 10.5% |
| Retraités | 694 | 23.3% | 5.5% | 300 | 24.0% | 5.1% | 394 | 22.8% | 5.9% | 20 | 1.7% | 8.1% |
| Autres inactifs | 385 | 12.9% | 3.7% | 71 | 5.7% | 1.9% | 315 | 18.2% | 4.8% | 143 | 11.9% | 4.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 38 | 1.3% | 4.6% | 16 | 1.3% | 3.8% | 22 | 1.3% | 5.4% | - | - | - |
| Petits patrons | 166 | 5.6% | 6.3% | 65 | 5.2% | 5.0% | 101 | 5.8% | 7.6% | 166 | 13.8% | 6.3% |
| Affaires et Cadres | 501 | 16.8% | 6.9% | 193 | 15.5% | 5.4% | 308 | 17.8% | 8.4% | 501 | 41.6% | 6.9% |
| Professions intermédiaires | 537 | 18.0% | 7.1% | 240 | 19.2% | 6.1% | 297 | 17.2% | 8.1% | 537 | 44.6% | 7.1% |
| Employés | 316 | 10.6% | 5.8% | 100 | 8.0% | 4.3% | 216 | 12.5% | 7.0% | - | - | - |
| Ouvriers | 538 | 18.1% | 5.6% | 282 | 22.5% | 5.5% | 256 | 14.8% | 5.8% | - | - | - |
| Retraités | 774 | 26.0% | 5.4% | 317 | 25.4% | 4.8% | 457 | 26.4% | 5.8% | - | - | - |
| Autres inactifs | 110 | 3.7% | 2.7% | 37 | 3.0% | 2.3% | 72 | 4.2% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 342 | 11.5% | 3.4% | 119 | 9.5% | 2.7% | 223 | 12.9% | 3.9% | 65 | 5.4% | 3.7% |
| 2 personnes | 1087 | 36.5% | 6.1% | 459 | 36.8% | 5.3% | 628 | 36.3% | 6.8% | 293 | 24.3% | 6.7% |
| 3 personnes | 544 | 18.3% | 6.0% | 257 | 20.5% | 5.7% | 287 | 16.6% | 6.3% | 266 | 22.1% | 6.9% |
| 4 personnes | 689 | 23.1% | 7.4% | 279 | 22.3% | 6.1% | 410 | 23.7% | 8.6% | 407 | 33.8% | 8.3% |
| 5 personnes et + | 318 | 10.7% | 5.9% | 136 | 10.9% | 5.2% | 182 | 10.5% | 6.6% | 174 | 14.4% | 6.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1137 | 38.2% | 7.4% | 510 | 40.8% | 7.1% | 628 | 36.3% | 7.6% | 639 | 53.1% | 8.3% |
| Non | 1842 | 61.8% | 5.1% | 740 | 59.2% | 4.2% | 1102 | 63.7% | 5.9% | 565 | 46.9% | 5.8% |
| Habitat | ||||||||||||
| Communes rurales | 671 | 22.5% | 5.7% | 306 | 24.5% | 5.5% | 365 | 21.1% | 5.9% | 267 | 22.2% | 8.0% |
| Agglo. - 20 000 hab | 534 | 17.9% | 5.9% | 232 | 18.6% | 5.4% | 302 | 17.5% | 6.4% | 188 | 15.6% | 7.3% |
| Agglo. 20 000 à 100 000 hab | 277 | 9.3% | 4.0% | 109 | 8.7% | 3.3% | 168 | 9.7% | 4.7% | 104 | 8.7% | 5.8% |
| Agglo. + 100 000 hab | 1100 | 36.9% | 7.1% | 446 | 35.7% | 6.0% | 654 | 37.8% | 8.2% | 475 | 39.5% | 8.3% |
| Agglo. Paris | 398 | 13.3% | 4.7% | 157 | 12.5% | 3.9% | 241 | 13.9% | 5.4% | 169 | 14.0% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 485 | 16.3% | 5.1% | 199 | 15.9% | 4.4% | 286 | 16.6% | 5.7% | 203 | 16.8% | 4.6% |
| Nord Pas de Calais | 313 | 10.5% | 9.7% | 128 | 10.3% | 8.4% | 184 | 10.7% | 10.9% | 123 | 10.2% | 12.9% |
| Lorraine | 95 | 3.2% | 5.0% | 55 | 4.4% | 5.9% | 40 | 2.3% | 4.1% | 31 | 2.6% | 5.5% |
| Alsace | 82 | 2.7% | 5.4% | 45 | 3.6% | 6.1% | 37 | 2.1% | 4.7% | 26 | 2.2% | 5.4% |
| Franche-Comté | 64 | 2.2% | 6.8% | 32 | 2.6% | 6.9% | 32 | 1.9% | 6.6% | 19 | 1.6% | 7.2% |
| Champagne Ardennes | 68 | 2.3% | 6.3% | 24 | 1.9% | 4.5% | 45 | 2.6% | 7.9% | 19 | 1.6% | 6.6% |
| Picardie | 98 | 3.3% | 6.4% | 40 | 3.2% | 5.4% | 58 | 3.4% | 7.3% | 36 | 3.0% | 8.3% |
| Bourgogne | 36 | 1.2% | 2.7% | 13 | 1.1% | 2.0% | 23 | 1.3% | 3.3% | 22 | 1.8% | 6.3% |
| Haute Normandie | 96 | 3.2% | 6.5% | 32 | 2.6% | 4.5% | 64 | 3.7% | 8.2% | 55 | 4.6% | 11.8% |
| Basse Normandie | 91 | 3.1% | 7.5% | 53 | 4.2% | 9.2% | 38 | 2.2% | 6.0% | 36 | 3.0% | 10.0% |
| Centre | 160 | 5.4% | 7.6% | 73 | 5.8% | 7.2% | 87 | 5.0% | 8.0% | 61 | 5.1% | 10.3% |
| Pays de Loire | 187 | 6.3% | 6.3% | 88 | 7.1% | 6.2% | 99 | 5.7% | 6.5% | 88 | 7.3% | 9.3% |
| Bretagne | 163 | 5.5% | 6.1% | 61 | 4.9% | 4.8% | 102 | 5.9% | 7.4% | 62 | 5.1% | 7.5% |
| Poitou Charentes | 103 | 3.5% | 7.0% | 55 | 4.4% | 7.7% | 49 | 2.8% | 6.3% | 35 | 2.9% | 8.5% |
| Aquitaine | 172 | 5.8% | 6.2% | 63 | 5.0% | 4.8% | 110 | 6.3% | 7.6% | 82 | 6.8% | 9.4% |
| Midi Pyrénées | 82 | 2.7% | 3.4% | 35 | 2.8% | 3.0% | 47 | 2.7% | 3.7% | 41 | 3.4% | 5.3% |
| Limousin | 22 | 0.7% | 3.6% | 9 | 0.7% | 3.1% | 13 | 0.7% | 4.0% | 6 | 0.5% | 3.7% |
| Auvergne | 36 | 1.2% | 3.2% | 16 | 1.3% | 2.9% | 20 | 1.2% | 3.5% | 10 | 0.8% | 3.4% |
| Rhône Alpes | 216 | 7.2% | 4.2% | 72 | 5.8% | 2.9% | 143 | 8.3% | 5.3% | 91 | 7.5% | 4.9% |
| Languedoc Roussillon | 103 | 3.5% | 4.6% | 42 | 3.4% | 3.9% | 61 | 3.6% | 5.2% | 49 | 4.1% | 6.6% |
| Provence Alpes Côte d'Azur, Corse | 305 | 10.3% | 7.0% | 115 | 9.2% | 5.6% | 191 | 11.0% | 8.3% | 111 | 9.2% | 7.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1978 | 66.4% | 6.0% | 831 | 66.5% | 5.0% | 1148 | 66.4% | 6.9% | 996 | 82.7% | 6.8% |
| Presque tous les jours | 411 | 13.8% | 7.0% | 148 | 11.8% | 5.4% | 263 | 15.2% | 8.3% | 134 | 11.2% | 6.9% |
| 1 à 2 fois par semaine | 186 | 6.3% | 7.3% | 88 | 7.1% | 7.6% | 98 | 5.7% | 7.1% | 48 | 4.0% | 7.6% |
| 1 à 3 fois par mois | 30 | 1.0% | 5.9% | 1 | 0.1% | 0.3% | 30 | 1.7% | 9.4% | 4 | 0.3% | 6.5% |
| Moins souvent | 44 | 1.5% | 5.4% | 23 | 1.8% | 6.3% | 22 | 1.3% | 4.6% | 2 | 0.1% | 2.0% |
| Jamais | 10 | 0.3% | 8.1% | 9 | 0.7% | 9.8% | 2 | 0.1% | 4.6% | 2 | 0.1% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 2.6% | 4.1% | 27 | 2.2% | 3.4% | 49 | 2.8% | 4.6% | 12 | 1.0% | 8.3% |
| De 9 000 à moins de 12 000 euros par an | 96 | 3.2% | 3.4% | 31 | 2.5% | 2.9% | 66 | 3.8% | 3.7% | 17 | 1.4% | 6.6% |
| De 12 000 à moins de 18 000 euros par an | 241 | 8.1% | 4.0% | 78 | 6.3% | 3.0% | 163 | 9.4% | 4.7% | 24 | 2.0% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 306 | 10.3% | 4.6% | 115 | 9.2% | 3.8% | 191 | 11.0% | 5.4% | 85 | 7.1% | 6.3% |
| De 24 000 à moins de 36 000 euros par an | 625 | 21.0% | 5.7% | 263 | 21.1% | 5.0% | 361 | 20.9% | 6.3% | 213 | 17.7% | 6.3% |
| De 36 000 à moins de 45 000 euros par an | 574 | 19.3% | 8.2% | 277 | 22.1% | 7.4% | 298 | 17.2% | 9.1% | 262 | 21.8% | 8.6% |
| De 45 000 à moins de 65 000 euros par an | 568 | 19.1% | 8.3% | 244 | 19.6% | 6.8% | 324 | 18.7% | 9.9% | 335 | 27.8% | 8.8% |
| De 65 000 à moins de 80 000 euros par an | 167 | 5.6% | 8.5% | 92 | 7.4% | 8.2% | 75 | 4.3% | 9.0% | 98 | 8.1% | 7.5% |
| De 80 000 à moins de 115 000 euros par an | 76 | 2.6% | 6.1% | 31 | 2.4% | 4.1% | 46 | 2.6% | 9.0% | 53 | 4.4% | 5.8% |
| 115 000 euros et plus par an | 20 | 0.7% | 3.3% | 12 | 1.0% | 3.3% | 8 | 0.4% | 3.4% | 20 | 1.6% | 3.8% |
| Refus | 154 | 5.2% | 4.6% | 59 | 4.7% | 4.2% | 95 | 5.5% | 4.9% | 59 | 4.9% | 5.5% |
| Ne sait pas | 76 | 2.5% | 3.3% | 20 | 1.6% | 2.1% | 56 | 3.2% | 4.2% | 26 | 2.1% | 2.8% |
