L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 448 | 100.0% | 0.9% | 46 | 100.0% | 0.2% | 402 | 100.0% | 1.5% | 119 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 46 | 10.2% | 0.2% | 46 | 100.0% | 0.2% | - | - | - | 10 | 8.5% | 0.1% |
| Femme | 402 | 89.8% | 1.5% | - | - | - | 402 | 100.0% | 1.5% | 109 | 91.5% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 14.4% | 0.9% | 3 | 6.7% | 0.1% | 61 | 15.3% | 1.7% | 15 | 13.0% | 0.5% |
| 25 à 34 ans | 63 | 14.0% | 0.8% | 9 | 19.4% | 0.2% | 54 | 13.4% | 1.4% | 17 | 14.0% | 0.5% |
| 35 à 49 ans | 149 | 33.3% | 1.2% | 9 | 19.8% | 0.1% | 140 | 34.8% | 2.2% | 48 | 40.4% | 0.8% |
| 50 à 59 ans | 92 | 20.5% | 1.0% | 13 | 29.0% | 0.3% | 79 | 19.6% | 1.7% | 34 | 28.4% | 0.9% |
| 60 ans et plus | 80 | 17.8% | 0.5% | 11 | 25.1% | 0.2% | 68 | 16.9% | 0.8% | 5 | 4.2% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 339 | 75.7% | 1.5% | - | - | - | 339 | 84.3% | 1.5% | 96 | 80.1% | 1.4% |
| Personne de référence | 163 | 36.4% | 0.6% | 39 | 86.4% | 0.2% | 124 | 30.7% | 1.6% | 34 | 28.6% | 0.4% |
| Responsable des achats | 367 | 81.9% | 1.0% | 29 | 63.6% | 0.2% | 338 | 84.0% | 1.5% | 97 | 81.3% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 10 | 2.2% | 0.6% | - | - | - | 10 | 2.5% | 1.9% | 8 | 6.7% | 0.6% |
| Affaires et Cadres | 15 | 3.4% | 0.3% | 3 | 7.5% | 0.1% | 12 | 2.9% | 0.5% | 15 | 12.4% | 0.3% |
| Professions intermédiaires | 57 | 12.8% | 0.8% | 5 | 10.8% | 0.1% | 52 | 13.0% | 1.5% | 42 | 35.1% | 0.7% |
| Employés | 143 | 32.0% | 1.7% | 9 | 19.8% | 0.4% | 134 | 33.4% | 2.2% | 25 | 21.3% | 1.4% |
| Ouvriers | 55 | 12.3% | 0.9% | 12 | 26.6% | 0.2% | 43 | 10.6% | 3.1% | 2 | 1.5% | 0.4% |
| Retraités | 64 | 14.3% | 0.5% | 11 | 25.1% | 0.2% | 52 | 13.0% | 0.8% | 4 | 3.6% | 1.7% |
| Autres inactifs | 103 | 23.0% | 1.0% | 5 | 10.1% | 0.1% | 98 | 24.4% | 1.5% | 23 | 19.3% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.3% | - | - | - |
| Petits patrons | 20 | 4.4% | 0.7% | - | - | - | 20 | 4.9% | 1.5% | 20 | 16.6% | 0.7% |
| Affaires et Cadres | 35 | 7.8% | 0.5% | 3 | 7.5% | 0.1% | 31 | 7.8% | 0.9% | 35 | 29.1% | 0.5% |
| Professions intermédiaires | 65 | 14.5% | 0.9% | 7 | 14.8% | 0.2% | 58 | 14.4% | 1.6% | 65 | 54.3% | 0.9% |
| Employés | 84 | 18.7% | 1.5% | 7 | 16.0% | 0.3% | 76 | 19.0% | 2.5% | - | - | - |
| Ouvriers | 123 | 27.5% | 1.3% | 10 | 22.6% | 0.2% | 113 | 28.1% | 2.5% | - | - | - |
| Retraités | 76 | 17.0% | 0.5% | 14 | 31.5% | 0.2% | 62 | 15.4% | 0.8% | - | - | - |
| Autres inactifs | 44 | 9.8% | 1.1% | 3 | 7.6% | 0.2% | 41 | 10.1% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 78 | 17.5% | 0.8% | 13 | 27.6% | 0.3% | 66 | 16.4% | 1.2% | 13 | 11.0% | 0.8% |
| 2 personnes | 132 | 29.5% | 0.7% | 13 | 28.6% | 0.1% | 119 | 29.6% | 1.3% | 32 | 26.8% | 0.7% |
| 3 personnes | 80 | 17.8% | 0.9% | 10 | 21.3% | 0.2% | 70 | 17.4% | 1.5% | 29 | 24.3% | 0.8% |
| 4 personnes | 84 | 18.9% | 0.9% | 6 | 12.7% | 0.1% | 79 | 19.5% | 1.6% | 20 | 17.1% | 0.4% |
| 5 personnes et + | 73 | 16.3% | 1.4% | 4 | 9.8% | 0.2% | 68 | 17.0% | 2.5% | 25 | 20.8% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 177 | 39.5% | 1.1% | 15 | 32.4% | 0.2% | 162 | 40.4% | 2.0% | 51 | 43.0% | 0.7% |
| Non | 271 | 60.5% | 0.7% | 31 | 67.6% | 0.2% | 240 | 59.6% | 1.3% | 68 | 57.0% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 81 | 18.1% | 0.7% | 6 | 13.8% | 0.1% | 75 | 18.6% | 1.2% | 26 | 21.9% | 0.8% |
| Agglo. - 20 000 hab | 81 | 18.2% | 0.9% | 10 | 22.3% | 0.2% | 71 | 17.7% | 1.5% | 22 | 18.1% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 62 | 13.8% | 0.9% | 7 | 14.4% | 0.2% | 55 | 13.8% | 1.5% | 9 | 7.3% | 0.5% |
| Agglo. + 100 000 hab | 144 | 32.2% | 0.9% | 16 | 35.6% | 0.2% | 128 | 31.8% | 1.6% | 31 | 25.6% | 0.5% |
| Agglo. Paris | 79 | 17.7% | 0.9% | 6 | 13.9% | 0.2% | 73 | 18.1% | 1.6% | 32 | 27.1% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 92 | 20.5% | 1.0% | 9 | 19.6% | 0.2% | 83 | 20.6% | 1.7% | 39 | 32.7% | 0.9% |
| Nord Pas de Calais | 22 | 5.0% | 0.7% | - | - | - | 22 | 5.6% | 1.3% | 2 | 2.1% | 0.3% |
| Lorraine | 14 | 3.2% | 0.7% | - | - | - | 14 | 3.6% | 1.4% | 3 | 2.7% | 0.6% |
| Alsace | 11 | 2.4% | 0.7% | 5 | 11.7% | 0.7% | 6 | 1.4% | 0.7% | - | - | - |
| Franche-Comté | 10 | 2.3% | 1.1% | 2 | 4.9% | 0.5% | 8 | 2.0% | 1.7% | 4 | 3.7% | 1.7% |
| Champagne Ardennes | 12 | 2.7% | 1.1% | - | - | - | 12 | 3.0% | 2.1% | 2 | 1.6% | 0.7% |
| Picardie | 20 | 4.5% | 1.3% | 1 | 3.0% | 0.2% | 19 | 4.7% | 2.4% | 6 | 4.7% | 1.3% |
| Bourgogne | 6 | 1.4% | 0.5% | 1 | 3.2% | 0.2% | 5 | 1.2% | 0.7% | 3 | 2.3% | 0.8% |
| Haute Normandie | 22 | 4.8% | 1.5% | 3 | 7.1% | 0.5% | 18 | 4.6% | 2.4% | 9 | 7.8% | 2.0% |
| Basse Normandie | 3 | 0.8% | 0.3% | 1 | 2.2% | 0.2% | 2 | 0.6% | 0.4% | 2 | 1.7% | 0.6% |
| Centre | 25 | 5.5% | 1.2% | - | - | - | 25 | 6.1% | 2.3% | 8 | 7.1% | 1.4% |
| Pays de Loire | 23 | 5.2% | 0.8% | 2 | 4.9% | 0.2% | 21 | 5.3% | 1.4% | 6 | 5.0% | 0.6% |
| Bretagne | 9 | 2.0% | 0.3% | - | - | - | 9 | 2.2% | 0.7% | 2 | 1.5% | 0.2% |
| Poitou Charentes | 9 | 2.0% | 0.6% | - | - | - | 9 | 2.3% | 1.2% | 2 | 1.9% | 0.5% |
| Aquitaine | 22 | 5.0% | 0.8% | 2 | 5.3% | 0.2% | 20 | 4.9% | 1.4% | 4 | 3.4% | 0.5% |
| Midi Pyrénées | 17 | 3.9% | 0.7% | 4 | 7.7% | 0.3% | 14 | 3.4% | 1.1% | 6 | 4.7% | 0.7% |
| Limousin | 8 | 1.9% | 1.4% | 1 | 2.5% | 0.4% | 7 | 1.8% | 2.3% | 1 | 1.1% | 0.9% |
| Auvergne | 10 | 2.1% | 0.8% | 2 | 3.5% | 0.3% | 8 | 2.0% | 1.4% | 1 | 0.5% | 0.2% |
| Rhône Alpes | 50 | 11.1% | 1.0% | 8 | 17.4% | 0.3% | 42 | 10.4% | 1.6% | 5 | 3.9% | 0.3% |
| Languedoc Roussillon | 22 | 4.9% | 1.0% | 3 | 7.0% | 0.3% | 19 | 4.7% | 1.6% | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 39 | 8.7% | 0.9% | - | - | - | 39 | 9.7% | 1.7% | 14 | 11.5% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 285 | 63.6% | 0.9% | 27 | 58.4% | 0.2% | 258 | 64.2% | 1.6% | 91 | 75.9% | 0.6% |
| Presque tous les jours | 71 | 15.9% | 1.2% | 9 | 19.3% | 0.3% | 62 | 15.5% | 2.0% | 22 | 18.3% | 1.1% |
| 1 à 2 fois par semaine | 21 | 4.7% | 0.8% | 4 | 7.7% | 0.3% | 18 | 4.4% | 1.3% | 5 | 4.6% | 0.9% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.3% | - | - | - | 2 | 0.4% | 0.5% | 1 | 1.2% | 2.4% |
| Moins souvent | 7 | 1.5% | 0.8% | - | - | - | 7 | 1.6% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 6.5% | 1.6% | 3 | 7.6% | 0.4% | 26 | 6.4% | 2.4% | 3 | 2.8% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 25 | 5.5% | 0.9% | 1 | 3.0% | 0.1% | 23 | 5.7% | 1.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 89 | 19.8% | 1.5% | 9 | 19.1% | 0.3% | 80 | 19.9% | 2.3% | 12 | 10.2% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 48 | 10.7% | 0.7% | 4 | 8.0% | 0.1% | 44 | 11.1% | 1.3% | 4 | 3.2% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 85 | 19.0% | 0.8% | 9 | 19.2% | 0.2% | 76 | 18.9% | 1.3% | 25 | 20.7% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 60 | 13.4% | 0.9% | 8 | 17.2% | 0.2% | 52 | 12.9% | 1.6% | 17 | 14.1% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 48 | 10.8% | 0.7% | 8 | 16.6% | 0.2% | 41 | 10.2% | 1.3% | 25 | 21.3% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 8 | 1.8% | 0.4% | 1 | 3.0% | 0.1% | 7 | 1.7% | 0.8% | 7 | 5.6% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 6 | 1.2% | 0.4% | - | - | - | 6 | 1.4% | 1.1% | 6 | 4.6% | 0.6% |
| 115 000 euros et plus par an | 3 | 0.7% | 0.6% | - | - | - | 3 | 0.8% | 1.4% | 2 | 2.0% | 0.5% |
| Refus | 26 | 5.8% | 0.8% | 3 | 6.2% | 0.2% | 23 | 5.8% | 1.2% | 5 | 4.1% | 0.5% |
| Ne sait pas | 21 | 4.7% | 0.9% | - | - | - | 21 | 5.2% | 1.6% | 13 | 11.2% | 1.4% |
