L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 944 | 100.0% | 1.8% | 436 | 100.0% | 1.8% | 508 | 100.0% | 1.9% | 514 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 436 | 46.2% | 1.8% | 436 | 100.0% | 1.8% | - | - | - | 248 | 48.3% | 2.8% |
| Femme | 508 | 53.8% | 1.9% | - | - | - | 508 | 100.0% | 1.9% | 266 | 51.7% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 215 | 22.8% | 3.0% | 84 | 19.2% | 2.3% | 131 | 25.9% | 3.7% | 131 | 25.4% | 4.2% |
| 25 à 34 ans | 184 | 19.5% | 2.4% | 88 | 20.1% | 2.3% | 97 | 19.0% | 2.5% | 107 | 20.9% | 3.3% |
| 35 à 49 ans | 270 | 28.6% | 2.2% | 146 | 33.5% | 2.4% | 124 | 24.4% | 2.0% | 176 | 34.2% | 2.9% |
| 50 à 59 ans | 157 | 16.6% | 1.7% | 90 | 20.7% | 1.9% | 66 | 13.0% | 1.4% | 86 | 16.7% | 2.2% |
| 60 ans et plus | 118 | 12.5% | 0.8% | 28 | 6.4% | 0.4% | 90 | 17.7% | 1.1% | 15 | 2.8% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 374 | 39.6% | 1.6% | - | - | - | 374 | 73.6% | 1.6% | 186 | 36.2% | 2.6% |
| Personne de référence | 447 | 47.4% | 1.6% | 323 | 74.2% | 1.6% | 124 | 24.4% | 1.6% | 218 | 42.5% | 2.7% |
| Responsable des achats | 607 | 64.3% | 1.7% | 234 | 53.6% | 1.8% | 374 | 73.5% | 1.6% | 315 | 61.3% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 37 | 4.0% | 2.3% | 25 | 5.7% | 2.2% | 13 | 2.5% | 2.4% | 32 | 6.2% | 2.2% |
| Affaires et Cadres | 151 | 16.1% | 3.0% | 79 | 18.0% | 2.7% | 73 | 14.3% | 3.4% | 138 | 26.8% | 3.0% |
| Professions intermédiaires | 173 | 18.3% | 2.5% | 90 | 20.7% | 2.6% | 83 | 16.3% | 2.4% | 148 | 28.7% | 2.6% |
| Employés | 174 | 18.4% | 2.1% | 78 | 17.8% | 3.6% | 96 | 18.9% | 1.6% | 52 | 10.1% | 2.8% |
| Ouvriers | 89 | 9.5% | 1.4% | 62 | 14.3% | 1.2% | 27 | 5.3% | 2.0% | 21 | 4.2% | 5.3% |
| Retraités | 83 | 8.8% | 0.7% | 26 | 6.0% | 0.4% | 57 | 11.2% | 0.9% | 0 | - | 0.1% |
| Autres inactifs | 235 | 24.9% | 2.3% | 75 | 17.2% | 2.0% | 160 | 31.4% | 2.5% | 123 | 24.0% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.9% | 1.0% | 1 | 0.2% | 0.2% | 8 | 1.5% | 1.9% | - | - | - |
| Petits patrons | 74 | 7.8% | 2.8% | 39 | 9.0% | 3.0% | 34 | 6.8% | 2.6% | 74 | 14.3% | 2.8% |
| Affaires et Cadres | 222 | 23.5% | 3.1% | 105 | 24.1% | 2.9% | 117 | 23.0% | 3.2% | 222 | 43.2% | 3.1% |
| Professions intermédiaires | 218 | 23.1% | 2.9% | 104 | 23.9% | 2.7% | 114 | 22.5% | 3.1% | 218 | 42.5% | 2.9% |
| Employés | 137 | 14.5% | 2.5% | 71 | 16.3% | 3.1% | 66 | 12.9% | 2.1% | - | - | - |
| Ouvriers | 99 | 10.5% | 1.0% | 56 | 12.8% | 1.1% | 44 | 8.6% | 1.0% | - | - | - |
| Retraités | 128 | 13.6% | 0.9% | 38 | 8.8% | 0.6% | 90 | 17.8% | 1.1% | - | - | - |
| Autres inactifs | 57 | 6.0% | 1.4% | 22 | 5.0% | 1.4% | 35 | 6.9% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 162 | 17.2% | 1.6% | 64 | 14.6% | 1.5% | 99 | 19.4% | 1.7% | 47 | 9.1% | 2.7% |
| 2 personnes | 264 | 28.0% | 1.5% | 123 | 28.1% | 1.4% | 142 | 27.9% | 1.5% | 128 | 24.8% | 2.9% |
| 3 personnes | 188 | 19.9% | 2.1% | 78 | 17.9% | 1.7% | 110 | 21.6% | 2.4% | 104 | 20.2% | 2.7% |
| 4 personnes | 204 | 21.6% | 2.2% | 101 | 23.2% | 2.2% | 102 | 20.1% | 2.1% | 144 | 28.0% | 2.9% |
| 5 personnes et + | 126 | 13.3% | 2.3% | 70 | 16.2% | 2.7% | 55 | 10.9% | 2.0% | 91 | 17.8% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 329 | 34.8% | 2.1% | 156 | 35.8% | 2.2% | 173 | 34.0% | 2.1% | 221 | 43.1% | 2.9% |
| Non | 615 | 65.2% | 1.7% | 280 | 64.2% | 1.6% | 335 | 66.0% | 1.8% | 293 | 56.9% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 129 | 13.7% | 1.1% | 49 | 11.3% | 0.9% | 80 | 15.7% | 1.3% | 67 | 13.0% | 2.0% |
| Agglo. - 20 000 hab | 107 | 11.4% | 1.2% | 49 | 11.3% | 1.1% | 58 | 11.4% | 1.2% | 57 | 11.1% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 99 | 10.5% | 1.4% | 43 | 9.8% | 1.3% | 56 | 11.0% | 1.6% | 45 | 8.7% | 2.5% |
| Agglo. + 100 000 hab | 343 | 36.4% | 2.2% | 155 | 35.6% | 2.1% | 189 | 37.1% | 2.4% | 184 | 35.7% | 3.2% |
| Agglo. Paris | 266 | 28.1% | 3.1% | 140 | 32.1% | 3.4% | 126 | 24.7% | 2.8% | 162 | 31.5% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 282 | 29.9% | 3.0% | 151 | 34.6% | 3.3% | 131 | 25.8% | 2.6% | 173 | 33.6% | 4.0% |
| Nord Pas de Calais | 35 | 3.7% | 1.1% | 15 | 3.4% | 1.0% | 20 | 3.9% | 1.2% | 14 | 2.6% | 1.4% |
| Lorraine | 27 | 2.8% | 1.4% | 11 | 2.6% | 1.2% | 16 | 3.1% | 1.6% | 17 | 3.3% | 3.1% |
| Alsace | 20 | 2.1% | 1.3% | 9 | 2.1% | 1.3% | 11 | 2.2% | 1.4% | 11 | 2.2% | 2.3% |
| Franche-Comté | 15 | 1.6% | 1.6% | 6 | 1.3% | 1.2% | 9 | 1.8% | 1.9% | 9 | 1.7% | 3.4% |
| Champagne Ardennes | 15 | 1.6% | 1.4% | 5 | 1.2% | 1.0% | 10 | 1.9% | 1.7% | 5 | 1.0% | 1.7% |
| Picardie | 27 | 2.8% | 1.8% | 15 | 3.4% | 2.0% | 12 | 2.4% | 1.5% | 15 | 3.0% | 3.6% |
| Bourgogne | 21 | 2.3% | 1.6% | 9 | 2.1% | 1.4% | 12 | 2.4% | 1.7% | 13 | 2.5% | 3.7% |
| Haute Normandie | 21 | 2.2% | 1.4% | 9 | 2.0% | 1.2% | 12 | 2.4% | 1.6% | 7 | 1.4% | 1.6% |
| Basse Normandie | 28 | 3.0% | 2.3% | 17 | 3.8% | 2.9% | 12 | 2.3% | 1.8% | 15 | 3.0% | 4.3% |
| Centre | 44 | 4.6% | 2.1% | 22 | 5.1% | 2.2% | 21 | 4.2% | 2.0% | 15 | 3.0% | 2.6% |
| Pays de Loire | 38 | 4.1% | 1.3% | 16 | 3.7% | 1.1% | 22 | 4.4% | 1.5% | 20 | 3.8% | 2.1% |
| Bretagne | 44 | 4.6% | 1.6% | 28 | 6.5% | 2.2% | 15 | 3.0% | 1.1% | 26 | 5.1% | 3.2% |
| Poitou Charentes | 13 | 1.4% | 0.9% | 4 | 1.0% | 0.6% | 9 | 1.8% | 1.2% | 8 | 1.6% | 2.0% |
| Aquitaine | 26 | 2.7% | 0.9% | 11 | 2.6% | 0.9% | 15 | 2.9% | 1.0% | 16 | 3.0% | 1.8% |
| Midi Pyrénées | 55 | 5.8% | 2.3% | 18 | 4.0% | 1.5% | 38 | 7.4% | 3.0% | 28 | 5.4% | 3.5% |
| Limousin | 5 | 0.5% | 0.8% | 2 | 0.4% | 0.6% | 3 | 0.6% | 0.9% | 2 | 0.4% | 1.5% |
| Auvergne | 11 | 1.1% | 0.9% | 4 | 1.0% | 0.8% | 6 | 1.3% | 1.1% | 6 | 1.1% | 1.9% |
| Rhône Alpes | 94 | 10.0% | 1.8% | 32 | 7.4% | 1.3% | 62 | 12.2% | 2.3% | 42 | 8.2% | 2.3% |
| Languedoc Roussillon | 41 | 4.3% | 1.8% | 19 | 4.3% | 1.7% | 22 | 4.3% | 1.8% | 22 | 4.2% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 82 | 8.7% | 1.9% | 33 | 7.5% | 1.6% | 50 | 9.8% | 2.2% | 50 | 9.7% | 3.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 761 | 80.6% | 2.3% | 366 | 84.0% | 2.2% | 395 | 77.8% | 2.4% | 456 | 88.7% | 3.1% |
| Presque tous les jours | 92 | 9.7% | 1.6% | 47 | 10.7% | 1.7% | 45 | 8.9% | 1.4% | 45 | 8.7% | 2.3% |
| 1 à 2 fois par semaine | 42 | 4.4% | 1.6% | 13 | 3.0% | 1.1% | 28 | 5.6% | 2.1% | 11 | 2.2% | 1.8% |
| 1 à 3 fois par mois | 6 | 0.6% | 1.1% | 1 | 0.3% | 0.7% | 4 | 0.9% | 1.4% | 1 | 0.2% | 1.5% |
| Moins souvent | 8 | 0.8% | 0.9% | 1 | 0.1% | 0.2% | 7 | 1.4% | 1.5% | 1 | 0.2% | 1.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.3% | 1.1% | 9 | 2.1% | 1.2% | 12 | 2.4% | 1.1% | 2 | 0.3% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 35 | 3.7% | 1.2% | 15 | 3.4% | 1.4% | 20 | 4.0% | 1.1% | 5 | 1.0% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 71 | 7.5% | 1.2% | 22 | 5.0% | 0.8% | 49 | 9.6% | 1.4% | 16 | 3.2% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 110 | 11.7% | 1.7% | 45 | 10.3% | 1.5% | 66 | 12.9% | 1.9% | 43 | 8.3% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 178 | 18.8% | 1.6% | 67 | 15.3% | 1.3% | 111 | 21.9% | 1.9% | 96 | 18.7% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 148 | 15.7% | 2.1% | 84 | 19.4% | 2.3% | 64 | 12.5% | 1.9% | 89 | 17.4% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 146 | 15.4% | 2.1% | 79 | 18.2% | 2.2% | 67 | 13.1% | 2.0% | 97 | 18.8% | 2.5% |
| De 65 000 à moins de 80 000 euros par an | 52 | 5.5% | 2.7% | 33 | 7.7% | 3.0% | 19 | 3.7% | 2.2% | 45 | 8.7% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 41 | 4.4% | 3.3% | 22 | 5.0% | 2.9% | 19 | 3.8% | 3.8% | 31 | 6.1% | 3.4% |
| 115 000 euros et plus par an | 21 | 2.2% | 3.5% | 14 | 3.3% | 3.9% | 6 | 1.2% | 2.7% | 20 | 3.9% | 3.9% |
| Refus | 62 | 6.6% | 1.9% | 21 | 4.9% | 1.5% | 41 | 8.1% | 2.1% | 29 | 5.6% | 2.7% |
| Ne sait pas | 59 | 6.2% | 2.6% | 24 | 5.5% | 2.5% | 35 | 6.9% | 2.6% | 41 | 8.0% | 4.4% |
