L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 902 | 100.0% | 1.7% | 534 | 100.0% | 2.2% | 368 | 100.0% | 1.4% | 342 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 534 | 59.2% | 2.2% | 534 | 100.0% | 2.2% | - | - | - | 208 | 60.8% | 2.4% |
| Femme | 368 | 40.8% | 1.4% | - | - | - | 368 | 100.0% | 1.4% | 134 | 39.2% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 3.5% | 0.4% | 20 | 3.7% | 0.5% | 12 | 3.3% | 0.3% | 15 | 4.5% | 0.5% |
| 25 à 34 ans | 54 | 6.0% | 0.7% | 35 | 6.6% | 0.9% | 19 | 5.1% | 0.5% | 32 | 9.3% | 1.0% |
| 35 à 49 ans | 218 | 24.2% | 1.7% | 145 | 27.2% | 2.4% | 73 | 19.9% | 1.2% | 134 | 39.2% | 2.2% |
| 50 à 59 ans | 228 | 25.3% | 2.4% | 119 | 22.3% | 2.6% | 109 | 29.6% | 2.3% | 131 | 38.3% | 3.3% |
| 60 ans et plus | 370 | 41.0% | 2.5% | 215 | 40.2% | 3.3% | 155 | 42.2% | 1.8% | 30 | 8.8% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 350 | 38.8% | 1.5% | - | - | - | 350 | 95.2% | 1.5% | 127 | 37.2% | 1.8% |
| Personne de référence | 587 | 65.2% | 2.1% | 514 | 96.3% | 2.5% | 73 | 19.9% | 0.9% | 219 | 64.0% | 2.7% |
| Responsable des achats | 592 | 65.7% | 1.7% | 253 | 47.4% | 2.0% | 339 | 92.2% | 1.5% | 216 | 63.1% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 1.2% | 2.1% | 5 | 1.0% | 1.4% | 6 | 1.6% | 4.0% | - | - | - |
| Petits patrons | 38 | 4.2% | 2.3% | 34 | 6.5% | 3.1% | 4 | 1.0% | 0.7% | 35 | 10.1% | 2.4% |
| Affaires et Cadres | 179 | 19.9% | 3.5% | 120 | 22.5% | 4.1% | 59 | 16.0% | 2.7% | 167 | 49.0% | 3.6% |
| Professions intermédiaires | 78 | 8.7% | 1.1% | 50 | 9.4% | 1.5% | 28 | 7.6% | 0.8% | 67 | 19.6% | 1.2% |
| Employés | 103 | 11.4% | 1.2% | 36 | 6.8% | 1.7% | 67 | 18.1% | 1.1% | 19 | 5.6% | 1.0% |
| Ouvriers | 66 | 7.3% | 1.0% | 59 | 11.1% | 1.2% | 7 | 1.8% | 0.5% | - | - | - |
| Retraités | 322 | 35.7% | 2.6% | 197 | 36.9% | 3.3% | 125 | 34.1% | 1.9% | 5 | 1.4% | 2.0% |
| Autres inactifs | 104 | 11.5% | 1.0% | 31 | 5.8% | 0.8% | 72 | 19.7% | 1.1% | 49 | 14.3% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.5% | 1.6% | 5 | 1.0% | 1.2% | 8 | 2.2% | 2.0% | - | - | - |
| Petits patrons | 50 | 5.6% | 1.9% | 31 | 5.9% | 2.4% | 19 | 5.1% | 1.4% | 50 | 14.6% | 1.9% |
| Affaires et Cadres | 214 | 23.8% | 3.0% | 125 | 23.4% | 3.5% | 89 | 24.3% | 2.4% | 214 | 62.7% | 3.0% |
| Professions intermédiaires | 77 | 8.6% | 1.0% | 51 | 9.6% | 1.3% | 26 | 7.1% | 0.7% | 77 | 22.6% | 1.0% |
| Employés | 60 | 6.7% | 1.1% | 34 | 6.4% | 1.5% | 26 | 7.0% | 0.8% | - | - | - |
| Ouvriers | 91 | 10.1% | 1.0% | 62 | 11.7% | 1.2% | 29 | 7.9% | 0.7% | - | - | - |
| Retraités | 359 | 39.9% | 2.5% | 202 | 37.8% | 3.1% | 157 | 42.8% | 2.0% | - | - | - |
| Autres inactifs | 36 | 4.0% | 0.9% | 22 | 4.2% | 1.4% | 14 | 3.7% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 121 | 13.5% | 1.2% | 64 | 11.9% | 1.5% | 58 | 15.7% | 1.0% | 27 | 8.0% | 1.6% |
| 2 personnes | 431 | 47.8% | 2.4% | 252 | 47.1% | 2.9% | 179 | 48.8% | 1.9% | 86 | 25.2% | 2.0% |
| 3 personnes | 135 | 14.9% | 1.5% | 88 | 16.5% | 1.9% | 47 | 12.7% | 1.0% | 74 | 21.6% | 1.9% |
| 4 personnes | 153 | 17.0% | 1.6% | 95 | 17.8% | 2.1% | 58 | 15.7% | 1.2% | 103 | 30.1% | 2.1% |
| 5 personnes et + | 62 | 6.9% | 1.2% | 36 | 6.7% | 1.4% | 26 | 7.1% | 1.0% | 52 | 15.1% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 215 | 23.9% | 1.4% | 142 | 26.7% | 2.0% | 73 | 19.8% | 0.9% | 152 | 44.4% | 2.0% |
| Non | 686 | 76.1% | 1.9% | 392 | 73.3% | 2.2% | 295 | 80.2% | 1.6% | 190 | 55.6% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 171 | 19.0% | 1.4% | 96 | 18.0% | 1.7% | 75 | 20.5% | 1.2% | 65 | 19.1% | 2.0% |
| Agglo. - 20 000 hab | 124 | 13.8% | 1.4% | 84 | 15.8% | 2.0% | 40 | 10.9% | 0.9% | 40 | 11.8% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 102 | 11.4% | 1.5% | 64 | 12.1% | 1.9% | 38 | 10.3% | 1.1% | 34 | 10.1% | 1.9% |
| Agglo. + 100 000 hab | 273 | 30.2% | 1.8% | 158 | 29.5% | 2.1% | 115 | 31.2% | 1.4% | 98 | 28.7% | 1.7% |
| Agglo. Paris | 231 | 25.6% | 2.7% | 132 | 24.7% | 3.2% | 99 | 27.0% | 2.2% | 103 | 30.3% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 246 | 27.3% | 2.6% | 137 | 25.6% | 3.0% | 110 | 29.8% | 2.2% | 110 | 32.3% | 2.5% |
| Nord Pas de Calais | 62 | 6.9% | 1.9% | 40 | 7.5% | 2.6% | 22 | 6.0% | 1.3% | 23 | 6.7% | 2.4% |
| Lorraine | 24 | 2.6% | 1.2% | 18 | 3.4% | 1.9% | 5 | 1.5% | 0.5% | 11 | 3.3% | 2.0% |
| Alsace | 33 | 3.7% | 2.2% | 17 | 3.1% | 2.3% | 16 | 4.5% | 2.1% | 14 | 4.1% | 2.9% |
| Franche-Comté | 11 | 1.2% | 1.1% | 8 | 1.4% | 1.6% | 3 | 0.9% | 0.7% | 3 | 0.8% | 1.1% |
| Champagne Ardennes | 12 | 1.3% | 1.1% | 9 | 1.6% | 1.7% | 3 | 0.9% | 0.6% | 5 | 1.4% | 1.7% |
| Picardie | 23 | 2.6% | 1.5% | 15 | 2.8% | 2.0% | 8 | 2.2% | 1.0% | 7 | 2.0% | 1.6% |
| Bourgogne | 20 | 2.2% | 1.5% | 11 | 2.1% | 1.7% | 9 | 2.3% | 1.2% | 7 | 2.0% | 2.0% |
| Haute Normandie | 15 | 1.7% | 1.0% | 13 | 2.4% | 1.8% | 3 | 0.7% | 0.3% | 5 | 1.6% | 1.1% |
| Basse Normandie | 18 | 2.0% | 1.5% | 8 | 1.5% | 1.3% | 10 | 2.8% | 1.6% | 5 | 1.5% | 1.5% |
| Centre | 44 | 4.9% | 2.1% | 20 | 3.7% | 2.0% | 25 | 6.7% | 2.3% | 17 | 5.0% | 2.9% |
| Pays de Loire | 40 | 4.5% | 1.4% | 22 | 4.1% | 1.5% | 18 | 5.0% | 1.2% | 15 | 4.2% | 1.5% |
| Bretagne | 35 | 3.9% | 1.3% | 21 | 3.9% | 1.6% | 14 | 3.7% | 1.0% | 10 | 2.8% | 1.1% |
| Poitou Charentes | 26 | 2.9% | 1.7% | 15 | 2.8% | 2.1% | 11 | 3.0% | 1.4% | 10 | 2.8% | 2.4% |
| Aquitaine | 47 | 5.3% | 1.7% | 27 | 5.1% | 2.1% | 20 | 5.5% | 1.4% | 12 | 3.5% | 1.4% |
| Midi Pyrénées | 28 | 3.1% | 1.1% | 16 | 3.0% | 1.4% | 12 | 3.3% | 0.9% | 8 | 2.3% | 1.0% |
| Limousin | 11 | 1.2% | 1.7% | 4 | 0.7% | 1.3% | 7 | 1.8% | 2.1% | 3 | 0.7% | 1.7% |
| Auvergne | 20 | 2.3% | 1.8% | 15 | 2.7% | 2.7% | 6 | 1.6% | 1.0% | 6 | 1.6% | 1.9% |
| Rhône Alpes | 82 | 9.1% | 1.6% | 57 | 10.7% | 2.3% | 25 | 6.7% | 0.9% | 37 | 10.9% | 2.0% |
| Languedoc Roussillon | 37 | 4.1% | 1.6% | 22 | 4.2% | 2.1% | 15 | 4.0% | 1.2% | 12 | 3.5% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 67 | 7.4% | 1.5% | 41 | 7.6% | 2.0% | 26 | 7.1% | 1.1% | 23 | 6.8% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 662 | 73.5% | 2.0% | 391 | 73.3% | 2.4% | 271 | 73.7% | 1.6% | 288 | 84.4% | 2.0% |
| Presque tous les jours | 116 | 12.9% | 2.0% | 67 | 12.6% | 2.5% | 49 | 13.2% | 1.5% | 37 | 10.9% | 1.9% |
| 1 à 2 fois par semaine | 42 | 4.6% | 1.6% | 28 | 5.2% | 2.4% | 14 | 3.8% | 1.0% | 14 | 4.2% | 2.3% |
| 1 à 3 fois par mois | 10 | 1.1% | 1.9% | 3 | 0.5% | 1.4% | 7 | 1.9% | 2.2% | - | - | - |
| Moins souvent | 9 | 1.0% | 1.1% | 5 | 0.9% | 1.4% | 4 | 1.1% | 0.9% | 2 | 0.5% | 2.0% |
| Jamais | 1 | 0.1% | 0.4% | - | - | - | 1 | 0.1% | 1.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.1% | 0.6% | 5 | 1.0% | 0.7% | 5 | 1.3% | 0.5% | 1 | 0.3% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 20 | 2.2% | 0.7% | 9 | 1.7% | 0.9% | 11 | 3.0% | 0.6% | 1 | 0.4% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 43 | 4.8% | 0.7% | 26 | 4.9% | 1.0% | 17 | 4.7% | 0.5% | 9 | 2.6% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 66 | 7.3% | 1.0% | 29 | 5.3% | 0.9% | 37 | 10.1% | 1.1% | 3 | 0.9% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 163 | 18.1% | 1.5% | 94 | 17.6% | 1.8% | 69 | 18.9% | 1.2% | 54 | 15.7% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 105 | 11.6% | 1.5% | 65 | 12.1% | 1.7% | 40 | 10.8% | 1.2% | 28 | 8.2% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 203 | 22.5% | 3.0% | 129 | 24.2% | 3.6% | 74 | 20.2% | 2.3% | 81 | 23.7% | 2.1% |
| De 65 000 à moins de 80 000 euros par an | 88 | 9.8% | 4.5% | 55 | 10.3% | 4.9% | 33 | 9.0% | 4.0% | 51 | 14.8% | 3.9% |
| De 80 000 à moins de 115 000 euros par an | 76 | 8.4% | 6.1% | 48 | 8.9% | 6.4% | 29 | 7.8% | 5.6% | 50 | 14.8% | 5.5% |
| 115 000 euros et plus par an | 50 | 5.6% | 8.4% | 39 | 7.3% | 10.6% | 11 | 3.0% | 4.8% | 36 | 10.7% | 7.2% |
| Refus | 63 | 7.0% | 1.9% | 30 | 5.7% | 2.2% | 32 | 8.8% | 1.7% | 21 | 6.1% | 1.9% |
| Ne sait pas | 14 | 1.5% | 0.6% | 5 | 1.0% | 0.5% | 9 | 2.4% | 0.7% | 7 | 2.0% | 0.7% |
