L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2296 | 100.0% | 4.4% | 378 | 100.0% | 1.5% | 1918 | 100.0% | 7.1% | 893 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 378 | 16.5% | 1.5% | 378 | 100.0% | 1.5% | - | - | - | 161 | 18.0% | 1.8% |
| Femme | 1918 | 83.5% | 7.1% | - | - | - | 1918 | 100.0% | 7.1% | 732 | 82.0% | 8.5% |
| Age | ||||||||||||
| 15 à 24 ans | 222 | 9.7% | 3.1% | 17 | 4.5% | 0.5% | 205 | 10.7% | 5.7% | 115 | 12.9% | 3.7% |
| 25 à 34 ans | 287 | 12.5% | 3.8% | 41 | 10.8% | 1.1% | 246 | 12.8% | 6.3% | 130 | 14.6% | 4.0% |
| 35 à 49 ans | 590 | 25.7% | 4.7% | 112 | 29.6% | 1.8% | 478 | 24.9% | 7.6% | 296 | 33.2% | 4.8% |
| 50 à 59 ans | 600 | 26.1% | 6.4% | 123 | 32.4% | 2.6% | 478 | 24.9% | 10.2% | 312 | 34.9% | 8.0% |
| 60 ans et plus | 596 | 26.0% | 4.0% | 86 | 22.6% | 1.3% | 511 | 26.6% | 6.0% | 39 | 4.3% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 1657 | 72.2% | 7.1% | - | - | - | 1657 | 86.4% | 7.1% | 609 | 68.2% | 8.6% |
| Personne de référence | 891 | 38.8% | 3.2% | 342 | 90.5% | 1.7% | 549 | 28.6% | 7.1% | 273 | 30.6% | 3.3% |
| Responsable des achats | 1831 | 79.7% | 5.1% | 194 | 51.3% | 1.5% | 1637 | 85.4% | 7.2% | 662 | 74.2% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 1.1% | 5.0% | 7 | 1.8% | 1.9% | 19 | 1.0% | 12.6% | - | - | - |
| Petits patrons | 83 | 3.6% | 5.1% | 33 | 8.8% | 3.0% | 50 | 2.6% | 9.5% | 70 | 7.8% | 4.8% |
| Affaires et Cadres | 261 | 11.4% | 5.1% | 59 | 15.5% | 2.0% | 202 | 10.5% | 9.3% | 227 | 25.5% | 4.9% |
| Professions intermédiaires | 341 | 14.9% | 4.9% | 60 | 15.8% | 1.7% | 281 | 14.7% | 8.1% | 267 | 29.9% | 4.8% |
| Employés | 504 | 22.0% | 6.1% | 42 | 11.2% | 2.0% | 462 | 24.1% | 7.5% | 146 | 16.4% | 8.0% |
| Ouvriers | 162 | 7.1% | 2.5% | 66 | 17.3% | 1.3% | 96 | 5.0% | 7.0% | 14 | 1.5% | 3.4% |
| Retraités | 483 | 21.1% | 3.8% | 76 | 20.0% | 1.3% | 408 | 21.3% | 6.1% | 12 | 1.4% | 5.0% |
| Autres inactifs | 435 | 19.0% | 4.2% | 36 | 9.6% | 1.0% | 399 | 20.8% | 6.1% | 157 | 17.6% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 1.8% | 4.9% | 7 | 1.8% | 1.7% | 33 | 1.7% | 8.4% | - | - | - |
| Petits patrons | 152 | 6.6% | 5.8% | 32 | 8.6% | 2.5% | 119 | 6.2% | 8.9% | 152 | 17.0% | 5.8% |
| Affaires et Cadres | 392 | 17.1% | 5.4% | 59 | 15.6% | 1.6% | 333 | 17.4% | 9.1% | 392 | 43.9% | 5.4% |
| Professions intermédiaires | 349 | 15.2% | 4.6% | 69 | 18.4% | 1.8% | 280 | 14.6% | 7.7% | 349 | 39.1% | 4.6% |
| Employés | 245 | 10.7% | 4.5% | 36 | 9.6% | 1.6% | 209 | 10.9% | 6.8% | - | - | - |
| Ouvriers | 338 | 14.7% | 3.5% | 61 | 16.2% | 1.2% | 277 | 14.4% | 6.2% | - | - | - |
| Retraités | 587 | 25.5% | 4.1% | 89 | 23.4% | 1.3% | 498 | 26.0% | 6.3% | - | - | - |
| Autres inactifs | 193 | 8.4% | 4.7% | 24 | 6.5% | 1.5% | 169 | 8.8% | 6.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 417 | 18.2% | 4.2% | 48 | 12.7% | 1.1% | 369 | 19.3% | 6.5% | 74 | 8.3% | 4.3% |
| 2 personnes | 820 | 35.7% | 4.6% | 156 | 41.3% | 1.8% | 664 | 34.6% | 7.2% | 249 | 27.9% | 5.7% |
| 3 personnes | 466 | 20.3% | 5.1% | 76 | 20.2% | 1.7% | 389 | 20.3% | 8.5% | 228 | 25.6% | 6.0% |
| 4 personnes | 430 | 18.7% | 4.6% | 76 | 20.0% | 1.7% | 354 | 18.5% | 7.4% | 237 | 26.5% | 4.8% |
| 5 personnes et + | 163 | 7.1% | 3.0% | 22 | 5.9% | 0.9% | 141 | 7.3% | 5.1% | 105 | 11.7% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 654 | 28.5% | 4.2% | 120 | 31.8% | 1.7% | 534 | 27.8% | 6.5% | 357 | 40.0% | 4.6% |
| Non | 1642 | 71.5% | 4.5% | 258 | 68.2% | 1.5% | 1384 | 72.2% | 7.4% | 535 | 60.0% | 5.5% |
| Habitat | ||||||||||||
| Communes rurales | 425 | 18.5% | 3.6% | 82 | 21.7% | 1.5% | 343 | 17.9% | 5.5% | 144 | 16.2% | 4.3% |
| Agglo. - 20 000 hab | 333 | 14.5% | 3.7% | 62 | 16.5% | 1.5% | 270 | 14.1% | 5.8% | 115 | 12.8% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 289 | 12.6% | 4.2% | 55 | 14.4% | 1.6% | 234 | 12.2% | 6.5% | 94 | 10.6% | 5.2% |
| Agglo. + 100 000 hab | 810 | 35.3% | 5.3% | 118 | 31.1% | 1.6% | 693 | 36.1% | 8.7% | 321 | 35.9% | 5.6% |
| Agglo. Paris | 439 | 19.1% | 5.1% | 62 | 16.3% | 1.5% | 377 | 19.7% | 8.4% | 218 | 24.5% | 5.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 473 | 20.6% | 5.0% | 71 | 18.9% | 1.6% | 401 | 20.9% | 8.0% | 235 | 26.3% | 5.4% |
| Nord Pas de Calais | 112 | 4.9% | 3.5% | 16 | 4.2% | 1.0% | 96 | 5.0% | 5.7% | 42 | 4.7% | 4.4% |
| Lorraine | 62 | 2.7% | 3.2% | 24 | 6.3% | 2.5% | 38 | 2.0% | 3.9% | 29 | 3.2% | 5.2% |
| Alsace | 92 | 4.0% | 6.0% | 20 | 5.2% | 2.7% | 72 | 3.8% | 9.2% | 34 | 3.8% | 6.9% |
| Franche-Comté | 46 | 2.0% | 4.8% | 13 | 3.6% | 2.9% | 33 | 1.7% | 6.7% | 17 | 1.9% | 6.4% |
| Champagne Ardennes | 37 | 1.6% | 3.4% | 6 | 1.5% | 1.1% | 31 | 1.6% | 5.5% | 5 | 0.5% | 1.7% |
| Picardie | 63 | 2.8% | 4.1% | 6 | 1.7% | 0.9% | 57 | 3.0% | 7.2% | 17 | 1.9% | 3.9% |
| Bourgogne | 50 | 2.2% | 3.7% | 5 | 1.4% | 0.8% | 45 | 2.3% | 6.4% | 13 | 1.5% | 3.8% |
| Haute Normandie | 58 | 2.5% | 3.9% | 7 | 2.0% | 1.0% | 51 | 2.7% | 6.6% | 18 | 2.1% | 3.9% |
| Basse Normandie | 31 | 1.3% | 2.6% | 8 | 2.2% | 1.4% | 23 | 1.2% | 3.6% | 14 | 1.6% | 4.1% |
| Centre | 74 | 3.2% | 3.5% | 14 | 3.8% | 1.4% | 59 | 3.1% | 5.4% | 23 | 2.5% | 3.8% |
| Pays de Loire | 107 | 4.7% | 3.6% | 26 | 6.9% | 1.8% | 81 | 4.2% | 5.3% | 44 | 5.0% | 4.7% |
| Bretagne | 81 | 3.5% | 3.0% | 16 | 4.3% | 1.3% | 64 | 3.3% | 4.7% | 29 | 3.2% | 3.5% |
| Poitou Charentes | 49 | 2.1% | 3.3% | 2 | 0.5% | 0.3% | 47 | 2.5% | 6.1% | 14 | 1.6% | 3.4% |
| Aquitaine | 135 | 5.9% | 4.9% | 21 | 5.6% | 1.6% | 114 | 5.9% | 7.9% | 46 | 5.1% | 5.2% |
| Midi Pyrénées | 115 | 5.0% | 4.7% | 15 | 3.9% | 1.3% | 100 | 5.2% | 7.9% | 53 | 6.0% | 6.8% |
| Limousin | 18 | 0.8% | 2.9% | 1 | 0.3% | 0.3% | 17 | 0.9% | 5.2% | 4 | 0.4% | 2.4% |
| Auvergne | 65 | 2.9% | 5.8% | 13 | 3.6% | 2.5% | 52 | 2.7% | 8.8% | 23 | 2.6% | 8.0% |
| Rhône Alpes | 276 | 12.0% | 5.3% | 33 | 8.8% | 1.3% | 242 | 12.6% | 9.0% | 110 | 12.4% | 6.0% |
| Languedoc Roussillon | 98 | 4.3% | 4.3% | 23 | 6.0% | 2.1% | 75 | 3.9% | 6.3% | 39 | 4.4% | 5.3% |
| Provence Alpes Côte d'Azur, Corse | 255 | 11.1% | 5.9% | 36 | 9.5% | 1.7% | 219 | 11.4% | 9.6% | 83 | 9.3% | 5.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1538 | 67.0% | 4.6% | 266 | 70.2% | 1.6% | 1273 | 66.4% | 7.7% | 740 | 82.9% | 5.1% |
| Presque tous les jours | 315 | 13.7% | 5.4% | 39 | 10.4% | 1.4% | 276 | 14.4% | 8.7% | 108 | 12.1% | 5.6% |
| 1 à 2 fois par semaine | 105 | 4.6% | 4.1% | 17 | 4.5% | 1.5% | 88 | 4.6% | 6.4% | 34 | 3.8% | 5.3% |
| 1 à 3 fois par mois | 23 | 1.0% | 4.5% | 2 | 0.5% | 1.0% | 21 | 1.1% | 6.7% | 1 | 0.1% | 1.3% |
| Moins souvent | 27 | 1.2% | 3.2% | 1 | 0.3% | 0.3% | 25 | 1.3% | 5.4% | - | - | - |
| Jamais | 5 | 0.2% | 4.1% | 3 | 0.9% | 3.9% | 2 | 0.1% | 4.6% | 5 | 0.6% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 83 | 3.6% | 4.4% | 6 | 1.6% | 0.7% | 77 | 4.0% | 7.2% | 11 | 1.2% | 7.7% |
| De 9 000 à moins de 12 000 euros par an | 100 | 4.4% | 3.5% | 7 | 1.8% | 0.6% | 94 | 4.9% | 5.2% | 5 | 0.6% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 200 | 8.7% | 3.3% | 11 | 2.9% | 0.4% | 190 | 9.9% | 5.4% | 28 | 3.2% | 3.8% |
| De 18 000 à moins de 24 000 euros par an | 265 | 11.6% | 4.0% | 57 | 15.0% | 1.8% | 209 | 10.9% | 5.9% | 50 | 5.6% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 513 | 22.4% | 4.7% | 90 | 23.8% | 1.7% | 423 | 22.1% | 7.4% | 163 | 18.3% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 278 | 12.1% | 4.0% | 45 | 11.9% | 1.2% | 233 | 12.1% | 7.1% | 135 | 15.1% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 399 | 17.4% | 5.8% | 90 | 23.7% | 2.5% | 309 | 16.1% | 9.5% | 236 | 26.4% | 6.2% |
| De 65 000 à moins de 80 000 euros par an | 112 | 4.9% | 5.7% | 27 | 7.2% | 2.4% | 85 | 4.4% | 10.2% | 73 | 8.1% | 5.6% |
| De 80 000 à moins de 115 000 euros par an | 76 | 3.3% | 6.0% | 15 | 3.9% | 2.0% | 61 | 3.2% | 12.0% | 57 | 6.4% | 6.2% |
| 115 000 euros et plus par an | 36 | 1.6% | 6.1% | 12 | 3.1% | 3.1% | 25 | 1.3% | 10.8% | 36 | 4.0% | 7.0% |
| Refus | 139 | 6.1% | 4.2% | 11 | 3.0% | 0.8% | 128 | 6.7% | 6.5% | 52 | 5.8% | 4.8% |
| Ne sait pas | 94 | 4.1% | 4.1% | 8 | 2.2% | 0.9% | 85 | 4.4% | 6.4% | 47 | 5.3% | 5.0% |
