L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3761 | 100.0% | 7.3% | 1823 | 100.0% | 7.4% | 1939 | 100.0% | 7.2% | 1579 | 100.0% | 9.1% |
| Sexe | ||||||||||||
| Homme | 1823 | 48.5% | 7.4% | 1823 | 100.0% | 7.4% | - | - | - | 794 | 50.3% | 9.0% |
| Femme | 1939 | 51.5% | 7.2% | - | - | - | 1939 | 100.0% | 7.2% | 786 | 49.7% | 9.1% |
| Age | ||||||||||||
| 15 à 24 ans | 451 | 12.0% | 6.2% | 229 | 12.6% | 6.2% | 223 | 11.5% | 6.2% | 214 | 13.5% | 6.8% |
| 25 à 34 ans | 400 | 10.6% | 5.2% | 191 | 10.5% | 5.1% | 209 | 10.8% | 5.4% | 225 | 14.3% | 6.8% |
| 35 à 49 ans | 1019 | 27.1% | 8.2% | 527 | 28.9% | 8.5% | 492 | 25.4% | 7.8% | 579 | 36.7% | 9.5% |
| 50 à 59 ans | 852 | 22.6% | 9.1% | 432 | 23.7% | 9.3% | 420 | 21.7% | 9.0% | 452 | 28.6% | 11.6% |
| 60 ans et plus | 1039 | 27.6% | 6.9% | 444 | 24.4% | 6.8% | 595 | 30.7% | 7.0% | 109 | 6.9% | 11.1% |
| Individu | ||||||||||||
| Ménagères | 1677 | 44.6% | 7.2% | - | - | - | 1677 | 86.5% | 7.2% | 666 | 42.1% | 9.4% |
| Personne de référence | 2071 | 55.1% | 7.4% | 1555 | 85.3% | 7.7% | 516 | 26.6% | 6.7% | 810 | 51.3% | 9.9% |
| Responsable des achats | 2654 | 70.5% | 7.5% | 981 | 53.8% | 7.7% | 1673 | 86.3% | 7.3% | 1075 | 68.1% | 9.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 50 | 1.3% | 9.5% | 25 | 1.3% | 6.6% | 25 | 1.3% | 16.6% | 5 | 0.3% | 26.3% |
| Petits patrons | 193 | 5.1% | 11.8% | 130 | 7.1% | 11.7% | 63 | 3.2% | 12.0% | 176 | 11.1% | 12.2% |
| Affaires et Cadres | 510 | 13.6% | 10.0% | 293 | 16.1% | 10.0% | 218 | 11.2% | 10.0% | 470 | 29.7% | 10.1% |
| Professions intermédiaires | 582 | 15.5% | 8.4% | 274 | 15.0% | 8.0% | 308 | 15.9% | 8.9% | 511 | 32.3% | 9.1% |
| Employés | 533 | 14.2% | 6.4% | 164 | 9.0% | 7.6% | 369 | 19.0% | 6.0% | 125 | 7.9% | 6.9% |
| Ouvriers | 348 | 9.2% | 5.4% | 295 | 16.2% | 5.8% | 53 | 2.7% | 3.8% | 11 | 0.7% | 2.7% |
| Retraités | 872 | 23.2% | 6.9% | 392 | 21.5% | 6.6% | 480 | 24.7% | 7.2% | 22 | 1.4% | 8.7% |
| Autres inactifs | 674 | 17.9% | 6.5% | 250 | 13.7% | 6.6% | 424 | 21.9% | 6.5% | 261 | 16.5% | 8.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 71 | 1.9% | 8.8% | 23 | 1.3% | 5.5% | 48 | 2.5% | 12.2% | - | - | - |
| Petits patrons | 273 | 7.3% | 10.4% | 153 | 8.4% | 11.7% | 121 | 6.2% | 9.0% | 273 | 17.3% | 10.4% |
| Affaires et Cadres | 676 | 18.0% | 9.3% | 329 | 18.1% | 9.2% | 346 | 17.9% | 9.5% | 676 | 42.8% | 9.3% |
| Professions intermédiaires | 630 | 16.8% | 8.3% | 311 | 17.1% | 8.0% | 319 | 16.4% | 8.7% | 630 | 39.9% | 8.3% |
| Employés | 355 | 9.4% | 6.6% | 162 | 8.9% | 7.0% | 193 | 10.0% | 6.2% | - | - | - |
| Ouvriers | 501 | 13.3% | 5.3% | 310 | 17.0% | 6.1% | 191 | 9.8% | 4.3% | - | - | - |
| Retraités | 1007 | 26.8% | 7.0% | 423 | 23.2% | 6.4% | 584 | 30.1% | 7.4% | - | - | - |
| Autres inactifs | 248 | 6.6% | 6.0% | 111 | 6.1% | 7.0% | 137 | 7.0% | 5.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 647 | 17.2% | 6.5% | 289 | 15.9% | 6.6% | 358 | 18.5% | 6.3% | 162 | 10.3% | 9.4% |
| 2 personnes | 1402 | 37.3% | 7.8% | 644 | 35.4% | 7.4% | 758 | 39.1% | 8.2% | 437 | 27.6% | 10.0% |
| 3 personnes | 703 | 18.7% | 7.7% | 357 | 19.6% | 7.9% | 346 | 17.8% | 7.5% | 363 | 23.0% | 9.5% |
| 4 personnes | 654 | 17.4% | 7.0% | 344 | 18.9% | 7.6% | 310 | 16.0% | 6.5% | 392 | 24.8% | 8.0% |
| 5 personnes et + | 356 | 9.5% | 6.6% | 188 | 10.3% | 7.2% | 167 | 8.6% | 6.1% | 226 | 14.3% | 8.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1105 | 29.4% | 7.2% | 569 | 31.2% | 8.0% | 536 | 27.6% | 6.5% | 686 | 43.5% | 8.9% |
| Non | 2656 | 70.6% | 7.3% | 1254 | 68.8% | 7.1% | 1403 | 72.4% | 7.5% | 893 | 56.5% | 9.2% |
| Habitat | ||||||||||||
| Communes rurales | 787 | 20.9% | 6.6% | 379 | 20.8% | 6.8% | 408 | 21.0% | 6.5% | 310 | 19.6% | 9.3% |
| Agglo. - 20 000 hab | 605 | 16.1% | 6.7% | 281 | 15.4% | 6.5% | 325 | 16.7% | 6.9% | 229 | 14.5% | 8.8% |
| Agglo. 20 000 à 100 000 hab | 473 | 12.6% | 6.8% | 246 | 13.5% | 7.4% | 226 | 11.7% | 6.3% | 158 | 10.0% | 8.7% |
| Agglo. + 100 000 hab | 1204 | 32.0% | 7.8% | 601 | 33.0% | 8.0% | 603 | 31.1% | 7.6% | 532 | 33.7% | 9.3% |
| Agglo. Paris | 693 | 18.4% | 8.1% | 316 | 17.3% | 7.8% | 377 | 19.4% | 8.4% | 351 | 22.2% | 8.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 768 | 20.4% | 8.1% | 346 | 19.0% | 7.6% | 423 | 21.8% | 8.5% | 383 | 24.2% | 8.8% |
| Nord Pas de Calais | 121 | 3.2% | 3.8% | 65 | 3.5% | 4.2% | 56 | 2.9% | 3.3% | 60 | 3.8% | 6.3% |
| Lorraine | 137 | 3.6% | 7.1% | 69 | 3.8% | 7.5% | 67 | 3.5% | 6.8% | 44 | 2.8% | 7.9% |
| Alsace | 135 | 3.6% | 8.9% | 55 | 3.0% | 7.5% | 80 | 4.1% | 10.1% | 65 | 4.1% | 13.5% |
| Franche-Comté | 66 | 1.7% | 6.9% | 33 | 1.8% | 7.1% | 33 | 1.7% | 6.7% | 24 | 1.5% | 9.1% |
| Champagne Ardennes | 61 | 1.6% | 5.6% | 24 | 1.3% | 4.6% | 37 | 1.9% | 6.5% | 27 | 1.7% | 9.3% |
| Picardie | 73 | 2.0% | 4.8% | 43 | 2.4% | 5.8% | 30 | 1.6% | 3.8% | 29 | 1.8% | 6.7% |
| Bourgogne | 82 | 2.2% | 6.1% | 38 | 2.1% | 5.9% | 44 | 2.3% | 6.2% | 32 | 2.0% | 9.3% |
| Haute Normandie | 85 | 2.3% | 5.7% | 53 | 2.9% | 7.4% | 32 | 1.7% | 4.2% | 25 | 1.6% | 5.4% |
| Basse Normandie | 93 | 2.5% | 7.7% | 49 | 2.7% | 8.5% | 44 | 2.3% | 6.9% | 38 | 2.4% | 10.8% |
| Centre | 157 | 4.2% | 7.5% | 94 | 5.2% | 9.3% | 63 | 3.3% | 5.8% | 57 | 3.6% | 9.7% |
| Pays de Loire | 222 | 5.9% | 7.5% | 115 | 6.3% | 8.1% | 106 | 5.5% | 7.0% | 96 | 6.1% | 10.2% |
| Bretagne | 168 | 4.5% | 6.3% | 92 | 5.0% | 7.2% | 76 | 3.9% | 5.5% | 81 | 5.1% | 9.8% |
| Poitou Charentes | 112 | 3.0% | 7.5% | 55 | 3.0% | 7.8% | 56 | 2.9% | 7.3% | 41 | 2.6% | 10.0% |
| Aquitaine | 213 | 5.7% | 7.7% | 112 | 6.1% | 8.5% | 101 | 5.2% | 7.0% | 79 | 5.0% | 9.0% |
| Midi Pyrénées | 193 | 5.1% | 7.9% | 86 | 4.7% | 7.3% | 107 | 5.5% | 8.4% | 59 | 3.8% | 7.5% |
| Limousin | 46 | 1.2% | 7.4% | 19 | 1.1% | 6.6% | 26 | 1.4% | 8.1% | 13 | 0.8% | 8.4% |
| Auvergne | 90 | 2.4% | 8.0% | 34 | 1.9% | 6.3% | 56 | 2.9% | 9.6% | 32 | 2.1% | 11.0% |
| Rhône Alpes | 415 | 11.0% | 8.0% | 202 | 11.1% | 8.1% | 213 | 11.0% | 8.0% | 175 | 11.1% | 9.5% |
| Languedoc Roussillon | 194 | 5.2% | 8.6% | 71 | 3.9% | 6.6% | 123 | 6.3% | 10.3% | 77 | 4.9% | 10.4% |
| Provence Alpes Côte d'Azur, Corse | 331 | 8.8% | 7.6% | 167 | 9.2% | 8.1% | 164 | 8.5% | 7.2% | 141 | 9.0% | 9.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2580 | 68.6% | 7.8% | 1315 | 72.1% | 7.9% | 1265 | 65.3% | 7.6% | 1298 | 82.2% | 8.9% |
| Presque tous les jours | 517 | 13.7% | 8.8% | 230 | 12.6% | 8.4% | 286 | 14.8% | 9.1% | 190 | 12.0% | 9.8% |
| 1 à 2 fois par semaine | 201 | 5.3% | 7.9% | 87 | 4.8% | 7.5% | 114 | 5.9% | 8.2% | 63 | 4.0% | 9.9% |
| 1 à 3 fois par mois | 50 | 1.3% | 9.7% | 17 | 0.9% | 8.2% | 33 | 1.7% | 10.6% | 7 | 0.4% | 11.6% |
| Moins souvent | 44 | 1.2% | 5.3% | 12 | 0.7% | 3.4% | 32 | 1.6% | 6.8% | 5 | 0.3% | 6.0% |
| Jamais | 6 | 0.2% | 4.6% | 5 | 0.3% | 5.9% | 1 | - | 1.7% | 3 | 0.2% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 124 | 3.3% | 6.7% | 45 | 2.5% | 5.7% | 79 | 4.1% | 7.4% | 15 | 1.0% | 11.0% |
| De 9 000 à moins de 12 000 euros par an | 119 | 3.2% | 4.2% | 48 | 2.6% | 4.5% | 71 | 3.7% | 4.0% | 12 | 0.8% | 4.7% |
| De 12 000 à moins de 18 000 euros par an | 317 | 8.4% | 5.2% | 126 | 6.9% | 4.8% | 191 | 9.9% | 5.5% | 56 | 3.6% | 7.6% |
| De 18 000 à moins de 24 000 euros par an | 411 | 10.9% | 6.2% | 184 | 10.1% | 6.0% | 227 | 11.7% | 6.4% | 115 | 7.3% | 8.5% |
| De 24 000 à moins de 36 000 euros par an | 842 | 22.4% | 7.6% | 425 | 23.3% | 8.0% | 417 | 21.5% | 7.3% | 314 | 19.9% | 9.3% |
| De 36 000 à moins de 45 000 euros par an | 529 | 14.1% | 7.5% | 271 | 14.9% | 7.2% | 258 | 13.3% | 7.9% | 247 | 15.6% | 8.1% |
| De 45 000 à moins de 65 000 euros par an | 668 | 17.8% | 9.7% | 349 | 19.1% | 9.6% | 319 | 16.5% | 9.8% | 385 | 24.4% | 10.1% |
| De 65 000 à moins de 80 000 euros par an | 191 | 5.1% | 9.7% | 103 | 5.6% | 9.1% | 88 | 4.5% | 10.5% | 127 | 8.0% | 9.8% |
| De 80 000 à moins de 115 000 euros par an | 135 | 3.6% | 10.8% | 78 | 4.3% | 10.6% | 57 | 2.9% | 11.1% | 96 | 6.1% | 10.4% |
| 115 000 euros et plus par an | 66 | 1.7% | 11.0% | 43 | 2.4% | 11.7% | 22 | 1.2% | 9.7% | 57 | 3.6% | 11.2% |
| Refus | 232 | 6.2% | 6.9% | 100 | 5.5% | 7.2% | 132 | 6.8% | 6.7% | 82 | 5.2% | 7.7% |
| Ne sait pas | 129 | 3.4% | 5.7% | 51 | 2.8% | 5.4% | 77 | 4.0% | 5.8% | 72 | 4.6% | 7.7% |
