L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1528 | 100.0% | 3.0% | 202 | 100.0% | 0.8% | 1326 | 100.0% | 4.9% | 741 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 202 | 13.2% | 0.8% | 202 | 100.0% | 0.8% | - | - | - | 97 | 13.1% | 1.1% |
| Femme | 1326 | 86.8% | 4.9% | - | - | - | 1326 | 100.0% | 4.9% | 644 | 86.9% | 7.4% |
| Age | ||||||||||||
| 15 à 24 ans | 451 | 29.5% | 6.2% | 45 | 22.1% | 1.2% | 406 | 30.6% | 11.3% | 218 | 29.5% | 6.9% |
| 25 à 34 ans | 449 | 29.4% | 5.9% | 60 | 29.8% | 1.6% | 389 | 29.3% | 10.0% | 222 | 30.0% | 6.7% |
| 35 à 49 ans | 352 | 23.1% | 2.8% | 57 | 28.1% | 0.9% | 296 | 22.3% | 4.7% | 209 | 28.3% | 3.4% |
| 50 à 59 ans | 157 | 10.3% | 1.7% | 23 | 11.5% | 0.5% | 133 | 10.1% | 2.8% | 79 | 10.7% | 2.0% |
| 60 ans et plus | 119 | 7.8% | 0.8% | 17 | 8.4% | 0.3% | 102 | 7.7% | 1.2% | 12 | 1.6% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 918 | 60.1% | 4.0% | - | - | - | 918 | 69.2% | 4.0% | 441 | 59.6% | 6.2% |
| Personne de référence | 455 | 29.8% | 1.6% | 161 | 79.9% | 0.8% | 293 | 22.1% | 3.8% | 184 | 24.8% | 2.2% |
| Responsable des achats | 1009 | 66.0% | 2.8% | 97 | 47.9% | 0.8% | 913 | 68.8% | 4.0% | 481 | 64.9% | 4.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.3% | 0.7% | - | - | - | 4 | 0.3% | 2.5% | - | - | - |
| Petits patrons | 67 | 4.4% | 4.1% | 10 | 5.1% | 0.9% | 56 | 4.3% | 10.8% | 51 | 6.9% | 3.5% |
| Affaires et Cadres | 204 | 13.3% | 4.0% | 36 | 17.6% | 1.2% | 168 | 12.7% | 7.8% | 179 | 24.1% | 3.9% |
| Professions intermédiaires | 264 | 17.2% | 3.8% | 43 | 21.3% | 1.3% | 221 | 16.6% | 6.4% | 197 | 26.6% | 3.5% |
| Employés | 394 | 25.8% | 4.8% | 43 | 21.2% | 2.0% | 351 | 26.5% | 5.7% | 111 | 15.0% | 6.1% |
| Ouvriers | 73 | 4.8% | 1.1% | 22 | 10.8% | 0.4% | 51 | 3.9% | 3.7% | 10 | 1.3% | 2.4% |
| Retraités | 86 | 5.7% | 0.7% | 18 | 9.0% | 0.3% | 68 | 5.1% | 1.0% | 1 | 0.2% | 0.6% |
| Autres inactifs | 437 | 28.6% | 4.2% | 30 | 15.1% | 0.8% | 407 | 30.7% | 6.3% | 192 | 25.9% | 5.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.3% | 2.4% | 2 | 1.1% | 0.5% | 17 | 1.3% | 4.4% | - | - | - |
| Petits patrons | 98 | 6.4% | 3.7% | 9 | 4.3% | 0.7% | 89 | 6.7% | 6.7% | 98 | 13.2% | 3.7% |
| Affaires et Cadres | 352 | 23.0% | 4.9% | 40 | 19.7% | 1.1% | 312 | 23.5% | 8.5% | 352 | 47.5% | 4.9% |
| Professions intermédiaires | 291 | 19.1% | 3.9% | 49 | 24.2% | 1.2% | 243 | 18.3% | 6.6% | 291 | 39.3% | 3.9% |
| Employés | 228 | 14.9% | 4.2% | 33 | 16.6% | 1.4% | 194 | 14.7% | 6.3% | - | - | - |
| Ouvriers | 275 | 18.0% | 2.9% | 26 | 13.0% | 0.5% | 249 | 18.8% | 5.6% | - | - | - |
| Retraités | 158 | 10.3% | 1.1% | 26 | 13.0% | 0.4% | 131 | 9.9% | 1.7% | - | - | - |
| Autres inactifs | 107 | 7.0% | 2.6% | 16 | 8.1% | 1.0% | 90 | 6.8% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 231 | 15.1% | 2.3% | 19 | 9.6% | 0.4% | 211 | 15.9% | 3.7% | 84 | 11.3% | 4.8% |
| 2 personnes | 406 | 26.6% | 2.3% | 63 | 31.2% | 0.7% | 343 | 25.9% | 3.7% | 164 | 22.2% | 3.8% |
| 3 personnes | 355 | 23.3% | 3.9% | 46 | 22.6% | 1.0% | 310 | 23.4% | 6.7% | 193 | 26.0% | 5.0% |
| 4 personnes | 381 | 24.9% | 4.1% | 57 | 28.1% | 1.2% | 324 | 24.4% | 6.8% | 216 | 29.1% | 4.4% |
| 5 personnes et + | 154 | 10.1% | 2.9% | 17 | 8.5% | 0.7% | 137 | 10.4% | 5.0% | 84 | 11.4% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 537 | 35.2% | 3.5% | 86 | 42.6% | 1.2% | 451 | 34.0% | 5.5% | 285 | 38.4% | 3.7% |
| Non | 991 | 64.8% | 2.7% | 116 | 57.4% | 0.7% | 875 | 66.0% | 4.7% | 456 | 61.6% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 215 | 14.1% | 1.8% | 29 | 14.3% | 0.5% | 186 | 14.0% | 3.0% | 74 | 10.0% | 2.2% |
| Agglo. - 20 000 hab | 172 | 11.3% | 1.9% | 26 | 12.7% | 0.6% | 147 | 11.1% | 3.1% | 75 | 10.1% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 168 | 11.0% | 2.4% | 24 | 11.8% | 0.7% | 145 | 10.9% | 4.0% | 77 | 10.4% | 4.3% |
| Agglo. + 100 000 hab | 562 | 36.8% | 3.6% | 68 | 33.9% | 0.9% | 494 | 37.2% | 6.2% | 283 | 38.2% | 5.0% |
| Agglo. Paris | 410 | 26.8% | 4.8% | 55 | 27.3% | 1.4% | 355 | 26.8% | 7.9% | 231 | 31.2% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 438 | 28.6% | 4.6% | 59 | 29.3% | 1.3% | 379 | 28.6% | 7.6% | 245 | 33.1% | 5.6% |
| Nord Pas de Calais | 60 | 3.9% | 1.9% | 12 | 6.1% | 0.8% | 48 | 3.6% | 2.8% | 29 | 3.9% | 3.1% |
| Lorraine | 47 | 3.1% | 2.5% | 8 | 4.2% | 0.9% | 39 | 2.9% | 3.9% | 20 | 2.7% | 3.6% |
| Alsace | 50 | 3.2% | 3.2% | 8 | 4.1% | 1.1% | 41 | 3.1% | 5.2% | 18 | 2.5% | 3.8% |
| Franche-Comté | 20 | 1.3% | 2.1% | 1 | 0.3% | 0.1% | 20 | 1.5% | 4.0% | 5 | 0.7% | 2.1% |
| Champagne Ardennes | 25 | 1.6% | 2.3% | 6 | 3.2% | 1.2% | 19 | 1.4% | 3.3% | 5 | 0.7% | 1.7% |
| Picardie | 41 | 2.7% | 2.6% | 4 | 2.2% | 0.6% | 36 | 2.7% | 4.6% | 17 | 2.2% | 3.8% |
| Bourgogne | 20 | 1.3% | 1.5% | 1 | 0.3% | 0.1% | 19 | 1.4% | 2.7% | 5 | 0.6% | 1.4% |
| Haute Normandie | 22 | 1.4% | 1.5% | 5 | 2.3% | 0.7% | 17 | 1.3% | 2.2% | 4 | 0.5% | 0.8% |
| Basse Normandie | 25 | 1.6% | 2.0% | 4 | 1.9% | 0.7% | 21 | 1.6% | 3.3% | 12 | 1.7% | 3.5% |
| Centre | 48 | 3.1% | 2.3% | 8 | 4.1% | 0.8% | 39 | 3.0% | 3.6% | 17 | 2.3% | 2.9% |
| Pays de Loire | 61 | 4.0% | 2.1% | 8 | 3.8% | 0.5% | 54 | 4.1% | 3.5% | 40 | 5.4% | 4.2% |
| Bretagne | 52 | 3.4% | 1.9% | 5 | 2.7% | 0.4% | 46 | 3.5% | 3.3% | 21 | 2.8% | 2.5% |
| Poitou Charentes | 19 | 1.2% | 1.3% | 4 | 1.9% | 0.5% | 15 | 1.1% | 1.9% | 7 | 1.0% | 1.7% |
| Aquitaine | 69 | 4.5% | 2.5% | 10 | 5.0% | 0.8% | 59 | 4.5% | 4.1% | 29 | 4.0% | 3.4% |
| Midi Pyrénées | 61 | 4.0% | 2.5% | 4 | 1.8% | 0.3% | 57 | 4.3% | 4.5% | 38 | 5.1% | 4.8% |
| Limousin | 11 | 0.8% | 1.9% | 1 | 0.5% | 0.3% | 11 | 0.8% | 3.3% | 2 | 0.2% | 1.0% |
| Auvergne | 30 | 2.0% | 2.7% | 5 | 2.7% | 1.0% | 25 | 1.9% | 4.2% | 17 | 2.3% | 5.8% |
| Rhône Alpes | 170 | 11.2% | 3.3% | 19 | 9.6% | 0.8% | 151 | 11.4% | 5.6% | 83 | 11.3% | 4.5% |
| Languedoc Roussillon | 66 | 4.3% | 2.9% | 8 | 4.1% | 0.8% | 58 | 4.4% | 4.9% | 33 | 4.4% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 194 | 12.7% | 4.5% | 20 | 10.1% | 1.0% | 173 | 13.1% | 7.6% | 93 | 12.5% | 6.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1314 | 86.0% | 4.0% | 175 | 86.8% | 1.1% | 1139 | 85.9% | 6.9% | 675 | 91.1% | 4.6% |
| Presque tous les jours | 101 | 6.6% | 1.7% | 7 | 3.3% | 0.2% | 94 | 7.1% | 3.0% | 49 | 6.6% | 2.5% |
| 1 à 2 fois par semaine | 38 | 2.5% | 1.5% | 4 | 1.9% | 0.3% | 34 | 2.6% | 2.4% | 9 | 1.2% | 1.4% |
| 1 à 3 fois par mois | 19 | 1.3% | 3.7% | 1 | 0.3% | 0.3% | 19 | 1.4% | 5.9% | 8 | 1.1% | 13.2% |
| Moins souvent | 3 | 0.2% | 0.4% | - | - | - | 3 | 0.2% | 0.7% | - | - | - |
| Jamais | 1 | - | 0.5% | - | - | - | 1 | - | 1.6% | 1 | 0.1% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 3.0% | 2.5% | - | - | - | 46 | 3.5% | 4.3% | 1 | 0.1% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 47 | 3.1% | 1.7% | 3 | 1.5% | 0.3% | 44 | 3.3% | 2.5% | 2 | 0.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 133 | 8.7% | 2.2% | 16 | 7.8% | 0.6% | 118 | 8.9% | 3.4% | 38 | 5.1% | 5.1% |
| De 18 000 à moins de 24 000 euros par an | 166 | 10.8% | 2.5% | 23 | 11.6% | 0.8% | 142 | 10.7% | 4.0% | 53 | 7.2% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 312 | 20.4% | 2.8% | 42 | 21.0% | 0.8% | 270 | 20.3% | 4.7% | 132 | 17.8% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 242 | 15.8% | 3.4% | 44 | 21.7% | 1.2% | 198 | 14.9% | 6.0% | 148 | 20.0% | 4.9% |
| De 45 000 à moins de 65 000 euros par an | 222 | 14.5% | 3.2% | 38 | 18.7% | 1.0% | 185 | 13.9% | 5.7% | 143 | 19.3% | 3.8% |
| De 65 000 à moins de 80 000 euros par an | 69 | 4.5% | 3.5% | 11 | 5.5% | 1.0% | 58 | 4.4% | 7.0% | 58 | 7.8% | 4.4% |
| De 80 000 à moins de 115 000 euros par an | 45 | 2.9% | 3.6% | 6 | 2.7% | 0.7% | 39 | 2.9% | 7.7% | 38 | 5.1% | 4.1% |
| 115 000 euros et plus par an | 21 | 1.4% | 3.5% | 6 | 3.1% | 1.7% | 15 | 1.1% | 6.4% | 20 | 2.7% | 4.0% |
| Refus | 115 | 7.5% | 3.4% | 8 | 4.1% | 0.6% | 107 | 8.0% | 5.5% | 48 | 6.5% | 4.5% |
| Ne sait pas | 110 | 7.2% | 4.8% | 5 | 2.3% | 0.5% | 106 | 8.0% | 8.0% | 60 | 8.1% | 6.4% |
