L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3022 | 100.0% | 5.8% | 1447 | 100.0% | 5.8% | 1575 | 100.0% | 5.8% | 1297 | 100.0% | 7.4% |
| Sexe | ||||||||||||
| Homme | 1447 | 47.9% | 5.8% | 1447 | 100.0% | 5.8% | - | - | - | 647 | 49.9% | 7.4% |
| Femme | 1575 | 52.1% | 5.8% | - | - | - | 1575 | 100.0% | 5.8% | 649 | 50.1% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 256 | 8.5% | 3.5% | 109 | 7.5% | 3.0% | 148 | 9.4% | 4.1% | 134 | 10.3% | 4.3% |
| 25 à 34 ans | 385 | 12.7% | 5.0% | 192 | 13.2% | 5.1% | 193 | 12.3% | 5.0% | 203 | 15.7% | 6.2% |
| 35 à 49 ans | 991 | 32.8% | 7.9% | 497 | 34.4% | 8.1% | 493 | 31.3% | 7.8% | 546 | 42.1% | 8.9% |
| 50 à 59 ans | 753 | 24.9% | 8.1% | 368 | 25.4% | 7.9% | 385 | 24.5% | 8.2% | 337 | 26.0% | 8.6% |
| 60 ans et plus | 637 | 21.1% | 4.2% | 282 | 19.5% | 4.3% | 355 | 22.6% | 4.2% | 76 | 5.9% | 7.7% |
| Individu | ||||||||||||
| Ménagères | 1391 | 46.0% | 6.0% | - | - | - | 1391 | 88.3% | 6.0% | 553 | 42.6% | 7.8% |
| Personne de référence | 1670 | 55.3% | 6.0% | 1303 | 90.1% | 6.4% | 367 | 23.3% | 4.7% | 686 | 52.9% | 8.4% |
| Responsable des achats | 2155 | 71.3% | 6.1% | 790 | 54.6% | 6.2% | 1365 | 86.7% | 6.0% | 865 | 66.7% | 7.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.1% | 6.2% | 20 | 1.4% | 5.3% | 12 | 0.8% | 8.2% | - | - | - |
| Petits patrons | 143 | 4.7% | 8.8% | 97 | 6.7% | 8.7% | 47 | 3.0% | 8.9% | 135 | 10.4% | 9.4% |
| Affaires et Cadres | 428 | 14.2% | 8.4% | 220 | 15.2% | 7.5% | 208 | 13.2% | 9.6% | 386 | 29.7% | 8.3% |
| Professions intermédiaires | 579 | 19.2% | 8.4% | 286 | 19.8% | 8.3% | 293 | 18.6% | 8.5% | 467 | 36.0% | 8.3% |
| Employés | 533 | 17.6% | 6.4% | 147 | 10.2% | 6.8% | 386 | 24.5% | 6.3% | 122 | 9.4% | 6.7% |
| Ouvriers | 346 | 11.5% | 5.4% | 272 | 18.8% | 5.4% | 74 | 4.7% | 5.4% | 24 | 1.8% | 5.9% |
| Retraités | 549 | 18.2% | 4.4% | 254 | 17.5% | 4.3% | 296 | 18.8% | 4.5% | 21 | 1.6% | 8.4% |
| Autres inactifs | 410 | 13.6% | 4.0% | 151 | 10.4% | 4.0% | 259 | 16.4% | 4.0% | 142 | 11.0% | 4.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 50 | 1.7% | 6.1% | 25 | 1.7% | 6.0% | 25 | 1.6% | 6.3% | - | - | - |
| Petits patrons | 203 | 6.7% | 7.7% | 104 | 7.2% | 8.0% | 100 | 6.3% | 7.5% | 203 | 15.7% | 7.7% |
| Affaires et Cadres | 501 | 16.6% | 6.9% | 232 | 16.0% | 6.5% | 268 | 17.0% | 7.3% | 501 | 38.6% | 6.9% |
| Professions intermédiaires | 593 | 19.6% | 7.8% | 312 | 21.5% | 8.0% | 281 | 17.9% | 7.7% | 593 | 45.7% | 7.8% |
| Employés | 333 | 11.0% | 6.2% | 146 | 10.1% | 6.3% | 187 | 11.9% | 6.0% | - | - | - |
| Ouvriers | 538 | 17.8% | 5.6% | 280 | 19.3% | 5.5% | 258 | 16.4% | 5.8% | - | - | - |
| Retraités | 647 | 21.4% | 4.5% | 273 | 18.8% | 4.1% | 375 | 23.8% | 4.8% | - | - | - |
| Autres inactifs | 157 | 5.2% | 3.8% | 76 | 5.2% | 4.7% | 81 | 5.1% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 434 | 14.4% | 4.3% | 178 | 12.3% | 4.1% | 256 | 16.3% | 4.5% | 113 | 8.7% | 6.6% |
| 2 personnes | 1042 | 34.5% | 5.8% | 494 | 34.1% | 5.6% | 548 | 34.8% | 6.0% | 331 | 25.6% | 7.6% |
| 3 personnes | 569 | 18.8% | 6.2% | 268 | 18.6% | 5.9% | 301 | 19.1% | 6.6% | 315 | 24.3% | 8.2% |
| 4 personnes | 663 | 21.9% | 7.1% | 333 | 23.0% | 7.3% | 331 | 21.0% | 6.9% | 363 | 28.0% | 7.4% |
| 5 personnes et + | 314 | 10.4% | 5.8% | 174 | 12.1% | 6.7% | 139 | 8.8% | 5.1% | 174 | 13.4% | 6.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1090 | 36.1% | 7.1% | 530 | 36.7% | 7.4% | 560 | 35.5% | 6.8% | 612 | 47.2% | 7.9% |
| Non | 1932 | 63.9% | 5.3% | 916 | 63.3% | 5.2% | 1016 | 64.5% | 5.4% | 685 | 52.8% | 7.0% |
| Habitat | ||||||||||||
| Communes rurales | 676 | 22.4% | 5.7% | 314 | 21.7% | 5.6% | 362 | 23.0% | 5.8% | 255 | 19.6% | 7.6% |
| Agglo. - 20 000 hab | 551 | 18.2% | 6.1% | 238 | 16.4% | 5.5% | 314 | 19.9% | 6.7% | 210 | 16.2% | 8.1% |
| Agglo. 20 000 à 100 000 hab | 400 | 13.2% | 5.8% | 185 | 12.8% | 5.5% | 215 | 13.6% | 5.9% | 131 | 10.1% | 7.3% |
| Agglo. + 100 000 hab | 936 | 31.0% | 6.1% | 498 | 34.4% | 6.7% | 438 | 27.8% | 5.5% | 457 | 35.2% | 8.0% |
| Agglo. Paris | 459 | 15.2% | 5.4% | 212 | 14.7% | 5.2% | 247 | 15.7% | 5.5% | 244 | 18.8% | 6.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 523 | 17.3% | 5.5% | 235 | 16.2% | 5.2% | 288 | 18.3% | 5.8% | 277 | 21.3% | 6.3% |
| Nord Pas de Calais | 151 | 5.0% | 4.7% | 76 | 5.2% | 5.0% | 75 | 4.8% | 4.5% | 71 | 5.5% | 7.5% |
| Lorraine | 148 | 4.9% | 7.7% | 81 | 5.6% | 8.7% | 67 | 4.2% | 6.7% | 50 | 3.8% | 8.9% |
| Alsace | 122 | 4.0% | 8.0% | 58 | 4.0% | 7.9% | 63 | 4.0% | 8.1% | 50 | 3.9% | 10.3% |
| Franche-Comté | 79 | 2.6% | 8.3% | 42 | 2.9% | 9.0% | 37 | 2.4% | 7.6% | 28 | 2.1% | 10.5% |
| Champagne Ardennes | 67 | 2.2% | 6.1% | 26 | 1.8% | 5.0% | 41 | 2.6% | 7.2% | 23 | 1.7% | 7.9% |
| Picardie | 56 | 1.9% | 3.7% | 19 | 1.3% | 2.6% | 37 | 2.4% | 4.7% | 29 | 2.2% | 6.7% |
| Bourgogne | 71 | 2.3% | 5.2% | 40 | 2.7% | 6.1% | 31 | 2.0% | 4.4% | 26 | 2.0% | 7.4% |
| Haute Normandie | 75 | 2.5% | 5.0% | 41 | 2.8% | 5.8% | 34 | 2.1% | 4.3% | 32 | 2.5% | 6.9% |
| Basse Normandie | 63 | 2.1% | 5.3% | 31 | 2.1% | 5.3% | 32 | 2.1% | 5.2% | 23 | 1.8% | 6.5% |
| Centre | 127 | 4.2% | 6.1% | 62 | 4.3% | 6.2% | 65 | 4.1% | 6.0% | 49 | 3.8% | 8.4% |
| Pays de Loire | 185 | 6.1% | 6.3% | 86 | 5.9% | 6.0% | 100 | 6.3% | 6.5% | 80 | 6.1% | 8.4% |
| Bretagne | 152 | 5.0% | 5.7% | 70 | 4.9% | 5.5% | 82 | 5.2% | 5.9% | 55 | 4.2% | 6.6% |
| Poitou Charentes | 83 | 2.8% | 5.6% | 41 | 2.8% | 5.8% | 42 | 2.7% | 5.5% | 36 | 2.8% | 8.7% |
| Aquitaine | 176 | 5.8% | 6.4% | 89 | 6.1% | 6.7% | 88 | 5.6% | 6.1% | 69 | 5.3% | 7.9% |
| Midi Pyrénées | 155 | 5.1% | 6.3% | 71 | 4.9% | 6.0% | 84 | 5.3% | 6.6% | 67 | 5.1% | 8.5% |
| Limousin | 35 | 1.2% | 5.7% | 20 | 1.4% | 6.6% | 16 | 1.0% | 4.8% | 9 | 0.7% | 5.9% |
| Auvergne | 70 | 2.3% | 6.2% | 33 | 2.3% | 6.0% | 37 | 2.4% | 6.4% | 25 | 1.9% | 8.5% |
| Rhône Alpes | 316 | 10.5% | 6.1% | 149 | 10.3% | 6.0% | 167 | 10.6% | 6.2% | 127 | 9.8% | 6.9% |
| Languedoc Roussillon | 113 | 3.7% | 5.0% | 54 | 3.8% | 5.1% | 58 | 3.7% | 4.9% | 59 | 4.6% | 8.0% |
| Provence Alpes Côte d'Azur, Corse | 254 | 8.4% | 5.8% | 123 | 8.5% | 6.0% | 131 | 8.3% | 5.7% | 114 | 8.8% | 7.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2154 | 71.3% | 6.5% | 1060 | 73.3% | 6.4% | 1094 | 69.5% | 6.6% | 1073 | 82.8% | 7.4% |
| Presque tous les jours | 402 | 13.3% | 6.8% | 178 | 12.3% | 6.5% | 224 | 14.2% | 7.1% | 148 | 11.4% | 7.6% |
| 1 à 2 fois par semaine | 180 | 6.0% | 7.1% | 81 | 5.6% | 7.0% | 99 | 6.3% | 7.1% | 57 | 4.4% | 9.1% |
| 1 à 3 fois par mois | 29 | 1.0% | 5.6% | 11 | 0.8% | 5.6% | 18 | 1.1% | 5.6% | 4 | 0.3% | 6.2% |
| Moins souvent | 50 | 1.6% | 6.0% | 17 | 1.1% | 4.7% | 33 | 2.1% | 7.1% | 4 | 0.3% | 4.6% |
| Jamais | 5 | 0.2% | 4.1% | 5 | 0.4% | 6.0% | - | - | - | 3 | 0.3% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 2.5% | 4.1% | 31 | 2.2% | 3.9% | 44 | 2.8% | 4.2% | 14 | 1.1% | 10.3% |
| De 9 000 à moins de 12 000 euros par an | 69 | 2.3% | 2.4% | 21 | 1.5% | 2.0% | 48 | 3.0% | 2.7% | 16 | 1.2% | 6.1% |
| De 12 000 à moins de 18 000 euros par an | 201 | 6.6% | 3.3% | 82 | 5.7% | 3.1% | 119 | 7.5% | 3.4% | 38 | 3.0% | 5.2% |
| De 18 000 à moins de 24 000 euros par an | 391 | 12.9% | 5.9% | 173 | 11.9% | 5.6% | 218 | 13.9% | 6.2% | 107 | 8.3% | 7.9% |
| De 24 000 à moins de 36 000 euros par an | 758 | 25.1% | 6.9% | 376 | 26.0% | 7.1% | 382 | 24.3% | 6.7% | 249 | 19.2% | 7.4% |
| De 36 000 à moins de 45 000 euros par an | 473 | 15.7% | 6.7% | 227 | 15.7% | 6.1% | 246 | 15.6% | 7.5% | 219 | 16.9% | 7.2% |
| De 45 000 à moins de 65 000 euros par an | 536 | 17.7% | 7.8% | 295 | 20.4% | 8.1% | 242 | 15.3% | 7.4% | 333 | 25.7% | 8.7% |
| De 65 000 à moins de 80 000 euros par an | 135 | 4.5% | 6.9% | 76 | 5.3% | 6.8% | 58 | 3.7% | 7.0% | 108 | 8.3% | 8.3% |
| De 80 000 à moins de 115 000 euros par an | 80 | 2.6% | 6.4% | 35 | 2.4% | 4.8% | 45 | 2.8% | 8.8% | 63 | 4.9% | 6.9% |
| 115 000 euros et plus par an | 43 | 1.4% | 7.2% | 28 | 2.0% | 7.7% | 14 | 0.9% | 6.3% | 34 | 2.6% | 6.7% |
| Refus | 184 | 6.1% | 5.5% | 77 | 5.4% | 5.6% | 107 | 6.8% | 5.5% | 82 | 6.3% | 7.6% |
| Ne sait pas | 77 | 2.5% | 3.4% | 25 | 1.7% | 2.6% | 52 | 3.3% | 3.9% | 32 | 2.5% | 3.5% |
