L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3392 | 100.0% | 6.6% | 1428 | 100.0% | 5.8% | 1964 | 100.0% | 7.3% | 880 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1428 | 42.1% | 5.8% | 1428 | 100.0% | 5.8% | - | - | - | 390 | 44.4% | 4.4% |
| Femme | 1964 | 57.9% | 7.3% | - | - | - | 1964 | 100.0% | 7.3% | 489 | 55.6% | 5.7% |
| Age | ||||||||||||
| 15 à 24 ans | 477 | 14.1% | 6.6% | 224 | 15.7% | 6.1% | 252 | 12.9% | 7.0% | 149 | 17.0% | 4.8% |
| 25 à 34 ans | 482 | 14.2% | 6.3% | 203 | 14.2% | 5.4% | 279 | 14.2% | 7.2% | 129 | 14.7% | 3.9% |
| 35 à 49 ans | 968 | 28.5% | 7.8% | 448 | 31.4% | 7.3% | 520 | 26.5% | 8.2% | 345 | 39.3% | 5.6% |
| 50 à 59 ans | 695 | 20.5% | 7.4% | 299 | 20.9% | 6.4% | 396 | 20.2% | 8.5% | 215 | 24.4% | 5.5% |
| 60 ans et plus | 770 | 22.7% | 5.1% | 253 | 17.7% | 3.9% | 517 | 26.3% | 6.1% | 41 | 4.6% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 1692 | 49.9% | 7.3% | - | - | - | 1692 | 86.1% | 7.3% | 403 | 45.8% | 5.7% |
| Personne de référence | 1760 | 51.9% | 6.3% | 1135 | 79.5% | 5.6% | 625 | 31.8% | 8.1% | 385 | 43.8% | 4.7% |
| Responsable des achats | 2422 | 71.4% | 6.8% | 762 | 53.4% | 6.0% | 1660 | 84.5% | 7.3% | 581 | 66.0% | 5.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 35 | 1.0% | 6.7% | 27 | 1.9% | 7.4% | 8 | 0.4% | 5.2% | 1 | 0.1% | 3.1% |
| Petits patrons | 77 | 2.3% | 4.7% | 47 | 3.3% | 4.3% | 29 | 1.5% | 5.6% | 69 | 7.8% | 4.8% |
| Affaires et Cadres | 185 | 5.4% | 3.6% | 99 | 6.9% | 3.4% | 85 | 4.3% | 3.9% | 169 | 19.2% | 3.6% |
| Professions intermédiaires | 402 | 11.9% | 5.8% | 184 | 12.9% | 5.4% | 219 | 11.1% | 6.3% | 322 | 36.7% | 5.8% |
| Employés | 748 | 22.0% | 9.0% | 146 | 10.3% | 6.8% | 601 | 30.6% | 9.8% | 125 | 14.2% | 6.8% |
| Ouvriers | 582 | 17.2% | 9.1% | 469 | 32.8% | 9.3% | 113 | 5.8% | 8.2% | 24 | 2.7% | 5.9% |
| Retraités | 663 | 19.5% | 5.3% | 254 | 17.8% | 4.3% | 409 | 20.8% | 6.2% | 14 | 1.5% | 5.5% |
| Autres inactifs | 701 | 20.7% | 6.8% | 202 | 14.1% | 5.3% | 499 | 25.4% | 7.7% | 157 | 17.8% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 42 | 1.2% | 5.1% | 23 | 1.6% | 5.5% | 18 | 0.9% | 4.6% | - | - | - |
| Petits patrons | 102 | 3.0% | 3.9% | 49 | 3.4% | 3.8% | 53 | 2.7% | 4.0% | 102 | 11.6% | 3.9% |
| Affaires et Cadres | 286 | 8.4% | 3.9% | 129 | 9.1% | 3.6% | 157 | 8.0% | 4.3% | 286 | 32.5% | 3.9% |
| Professions intermédiaires | 492 | 14.5% | 6.5% | 212 | 14.9% | 5.4% | 279 | 14.2% | 7.6% | 492 | 55.9% | 6.5% |
| Employés | 439 | 12.9% | 8.1% | 148 | 10.4% | 6.4% | 291 | 14.8% | 9.4% | - | - | - |
| Ouvriers | 933 | 27.5% | 9.8% | 474 | 33.2% | 9.3% | 459 | 23.3% | 10.3% | - | - | - |
| Retraités | 788 | 23.2% | 5.5% | 296 | 20.7% | 4.5% | 492 | 25.0% | 6.3% | - | - | - |
| Autres inactifs | 312 | 9.2% | 7.6% | 96 | 6.7% | 6.0% | 216 | 11.0% | 8.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 685 | 20.2% | 6.8% | 266 | 18.6% | 6.1% | 419 | 21.3% | 7.4% | 78 | 8.8% | 4.5% |
| 2 personnes | 1089 | 32.1% | 6.1% | 461 | 32.3% | 5.3% | 628 | 32.0% | 6.8% | 215 | 24.5% | 4.9% |
| 3 personnes | 638 | 18.8% | 7.0% | 260 | 18.2% | 5.8% | 378 | 19.2% | 8.2% | 186 | 21.1% | 4.9% |
| 4 personnes | 631 | 18.6% | 6.8% | 271 | 19.0% | 5.9% | 361 | 18.4% | 7.6% | 265 | 30.2% | 5.4% |
| 5 personnes et + | 349 | 10.3% | 6.5% | 171 | 11.9% | 6.5% | 178 | 9.1% | 6.5% | 136 | 15.4% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1103 | 32.5% | 7.1% | 471 | 33.0% | 6.6% | 632 | 32.2% | 7.6% | 424 | 48.2% | 5.5% |
| Non | 2289 | 67.5% | 6.3% | 957 | 67.0% | 5.4% | 1332 | 67.8% | 7.1% | 456 | 51.8% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 768 | 22.6% | 6.5% | 344 | 24.1% | 6.1% | 424 | 21.6% | 6.8% | 194 | 22.1% | 5.8% |
| Agglo. - 20 000 hab | 674 | 19.9% | 7.5% | 292 | 20.4% | 6.8% | 383 | 19.5% | 8.1% | 143 | 16.2% | 5.5% |
| Agglo. 20 000 à 100 000 hab | 476 | 14.0% | 6.8% | 209 | 14.7% | 6.3% | 267 | 13.6% | 7.4% | 111 | 12.6% | 6.1% |
| Agglo. + 100 000 hab | 1037 | 30.6% | 6.7% | 427 | 29.9% | 5.7% | 610 | 31.1% | 7.7% | 273 | 31.0% | 4.8% |
| Agglo. Paris | 437 | 12.9% | 5.1% | 156 | 10.9% | 3.8% | 280 | 14.3% | 6.3% | 160 | 18.1% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 511 | 15.1% | 5.4% | 197 | 13.8% | 4.3% | 314 | 16.0% | 6.3% | 183 | 20.8% | 4.2% |
| Nord Pas de Calais | 343 | 10.1% | 10.7% | 129 | 9.0% | 8.5% | 214 | 10.9% | 12.7% | 95 | 10.8% | 10.0% |
| Lorraine | 136 | 4.0% | 7.1% | 62 | 4.3% | 6.6% | 74 | 3.8% | 7.5% | 30 | 3.4% | 5.4% |
| Alsace | 71 | 2.1% | 4.7% | 20 | 1.4% | 2.7% | 51 | 2.6% | 6.5% | 12 | 1.3% | 2.4% |
| Franche-Comté | 69 | 2.0% | 7.2% | 36 | 2.5% | 7.7% | 33 | 1.7% | 6.8% | 19 | 2.2% | 7.3% |
| Champagne Ardennes | 79 | 2.3% | 7.3% | 46 | 3.2% | 8.8% | 34 | 1.7% | 6.0% | 17 | 2.0% | 6.1% |
| Picardie | 131 | 3.9% | 8.6% | 38 | 2.7% | 5.1% | 93 | 4.8% | 11.8% | 29 | 3.3% | 6.7% |
| Bourgogne | 77 | 2.3% | 5.7% | 40 | 2.8% | 6.2% | 36 | 1.8% | 5.2% | 19 | 2.1% | 5.5% |
| Haute Normandie | 132 | 3.9% | 8.9% | 57 | 4.0% | 8.0% | 75 | 3.8% | 9.7% | 31 | 3.5% | 6.6% |
| Basse Normandie | 79 | 2.3% | 6.5% | 40 | 2.8% | 7.0% | 38 | 2.0% | 6.1% | 14 | 1.6% | 4.0% |
| Centre | 149 | 4.4% | 7.1% | 71 | 4.9% | 7.0% | 78 | 4.0% | 7.2% | 39 | 4.4% | 6.6% |
| Pays de Loire | 195 | 5.7% | 6.6% | 99 | 7.0% | 7.0% | 95 | 4.8% | 6.2% | 47 | 5.3% | 4.9% |
| Bretagne | 128 | 3.8% | 4.8% | 57 | 4.0% | 4.5% | 70 | 3.6% | 5.1% | 30 | 3.5% | 3.7% |
| Poitou Charentes | 89 | 2.6% | 6.0% | 35 | 2.4% | 4.9% | 54 | 2.8% | 7.0% | 14 | 1.5% | 3.3% |
| Aquitaine | 181 | 5.3% | 6.6% | 79 | 5.6% | 6.0% | 102 | 5.2% | 7.1% | 42 | 4.8% | 4.8% |
| Midi Pyrénées | 163 | 4.8% | 6.7% | 61 | 4.2% | 5.1% | 102 | 5.2% | 8.1% | 43 | 4.9% | 5.4% |
| Limousin | 56 | 1.6% | 9.0% | 20 | 1.4% | 6.7% | 36 | 1.8% | 11.2% | 14 | 1.5% | 9.1% |
| Auvergne | 90 | 2.7% | 8.0% | 33 | 2.3% | 6.0% | 58 | 2.9% | 9.8% | 22 | 2.5% | 7.5% |
| Rhône Alpes | 292 | 8.6% | 5.6% | 124 | 8.7% | 5.0% | 168 | 8.5% | 6.3% | 84 | 9.6% | 4.6% |
| Languedoc Roussillon | 122 | 3.6% | 5.4% | 65 | 4.5% | 6.0% | 58 | 2.9% | 4.8% | 29 | 3.3% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 300 | 8.8% | 6.9% | 119 | 8.3% | 5.8% | 181 | 9.2% | 7.9% | 67 | 7.6% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2126 | 62.7% | 6.4% | 922 | 64.6% | 5.6% | 1204 | 61.3% | 7.3% | 698 | 79.3% | 4.8% |
| Presque tous les jours | 447 | 13.2% | 7.6% | 186 | 13.1% | 6.8% | 261 | 13.3% | 8.3% | 116 | 13.2% | 6.0% |
| 1 à 2 fois par semaine | 224 | 6.6% | 8.8% | 103 | 7.2% | 8.9% | 121 | 6.2% | 8.7% | 42 | 4.8% | 6.7% |
| 1 à 3 fois par mois | 45 | 1.3% | 8.8% | 11 | 0.7% | 5.2% | 35 | 1.8% | 11.0% | 3 | 0.4% | 5.5% |
| Moins souvent | 77 | 2.3% | 9.4% | 29 | 2.1% | 8.2% | 48 | 2.5% | 10.3% | 4 | 0.5% | 4.9% |
| Jamais | 7 | 0.2% | 5.8% | 6 | 0.4% | 7.0% | 1 | 0.1% | 3.1% | 1 | 0.1% | 9.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 183 | 5.4% | 9.8% | 73 | 5.1% | 9.2% | 110 | 5.6% | 10.3% | 9 | 1.1% | 6.8% |
| De 9 000 à moins de 12 000 euros par an | 231 | 6.8% | 8.1% | 76 | 5.3% | 7.1% | 155 | 7.9% | 8.7% | 17 | 1.9% | 6.5% |
| De 12 000 à moins de 18 000 euros par an | 499 | 14.7% | 8.2% | 177 | 12.4% | 6.8% | 322 | 16.4% | 9.2% | 51 | 5.8% | 6.9% |
| De 18 000 à moins de 24 000 euros par an | 458 | 13.5% | 7.0% | 171 | 12.0% | 5.6% | 287 | 14.6% | 8.2% | 75 | 8.5% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 794 | 23.4% | 7.2% | 357 | 25.0% | 6.7% | 437 | 22.3% | 7.7% | 191 | 21.7% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 427 | 12.6% | 6.1% | 205 | 14.4% | 5.5% | 221 | 11.3% | 6.8% | 175 | 19.9% | 5.7% |
| De 45 000 à moins de 65 000 euros par an | 334 | 9.8% | 4.9% | 164 | 11.5% | 4.5% | 170 | 8.7% | 5.2% | 173 | 19.6% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 86 | 2.5% | 4.4% | 39 | 2.7% | 3.4% | 48 | 2.4% | 5.7% | 61 | 6.9% | 4.7% |
| De 80 000 à moins de 115 000 euros par an | 42 | 1.3% | 3.4% | 21 | 1.5% | 2.8% | 22 | 1.1% | 4.3% | 33 | 3.8% | 3.7% |
| 115 000 euros et plus par an | 19 | 0.6% | 3.2% | 9 | 0.7% | 2.5% | 10 | 0.5% | 4.3% | 19 | 2.2% | 3.8% |
| Refus | 207 | 6.1% | 6.2% | 91 | 6.4% | 6.6% | 116 | 5.9% | 5.9% | 50 | 5.7% | 4.7% |
| Ne sait pas | 110 | 3.3% | 4.9% | 45 | 3.1% | 4.7% | 66 | 3.4% | 5.0% | 25 | 2.8% | 2.7% |
