L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 867 | 100.0% | 1.7% | 389 | 100.0% | 1.6% | 478 | 100.0% | 1.8% | 314 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 389 | 44.8% | 1.6% | 389 | 100.0% | 1.6% | - | - | - | 141 | 45.1% | 1.6% |
| Femme | 478 | 55.2% | 1.8% | - | - | - | 478 | 100.0% | 1.8% | 172 | 54.9% | 2.0% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 7.3% | 0.9% | 34 | 8.8% | 0.9% | 29 | 6.2% | 0.8% | 35 | 11.2% | 1.1% |
| 25 à 34 ans | 83 | 9.5% | 1.1% | 37 | 9.4% | 1.0% | 46 | 9.6% | 1.2% | 29 | 9.3% | 0.9% |
| 35 à 49 ans | 227 | 26.2% | 1.8% | 99 | 25.4% | 1.6% | 129 | 26.9% | 2.0% | 113 | 36.0% | 1.8% |
| 50 à 59 ans | 235 | 27.1% | 2.5% | 123 | 31.7% | 2.6% | 112 | 23.4% | 2.4% | 114 | 36.5% | 2.9% |
| 60 ans et plus | 258 | 29.8% | 1.7% | 96 | 24.7% | 1.5% | 162 | 33.9% | 1.9% | 22 | 7.0% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 438 | 50.5% | 1.9% | - | - | - | 438 | 91.5% | 1.9% | 154 | 49.0% | 2.2% |
| Personne de référence | 491 | 56.6% | 1.8% | 346 | 89.0% | 1.7% | 145 | 30.3% | 1.9% | 148 | 47.1% | 1.8% |
| Responsable des achats | 625 | 72.0% | 1.8% | 208 | 53.5% | 1.6% | 417 | 87.1% | 1.8% | 215 | 68.7% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.6% | 2.7% | 9 | 2.2% | 2.3% | 6 | 1.2% | 3.7% | - | - | - |
| Petits patrons | 44 | 5.1% | 2.7% | 28 | 7.3% | 2.5% | 16 | 3.4% | 3.1% | 40 | 12.7% | 2.8% |
| Affaires et Cadres | 85 | 9.8% | 1.7% | 43 | 11.0% | 1.4% | 42 | 8.8% | 1.9% | 75 | 23.9% | 1.6% |
| Professions intermédiaires | 109 | 12.6% | 1.6% | 52 | 13.3% | 1.5% | 58 | 12.0% | 1.7% | 93 | 29.8% | 1.7% |
| Employés | 177 | 20.4% | 2.1% | 37 | 9.5% | 1.7% | 140 | 29.4% | 2.3% | 55 | 17.6% | 3.0% |
| Ouvriers | 95 | 10.9% | 1.5% | 82 | 21.1% | 1.6% | 13 | 2.7% | 0.9% | 2 | 0.8% | 0.6% |
| Retraités | 207 | 23.9% | 1.6% | 85 | 22.0% | 1.4% | 122 | 25.5% | 1.8% | 5 | 1.5% | 1.9% |
| Autres inactifs | 135 | 15.6% | 1.3% | 53 | 13.7% | 1.4% | 82 | 17.0% | 1.3% | 43 | 13.7% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 2.1% | 2.2% | 11 | 2.9% | 2.7% | 7 | 1.4% | 1.7% | - | - | - |
| Petits patrons | 60 | 6.9% | 2.3% | 35 | 9.1% | 2.7% | 25 | 5.2% | 1.9% | 60 | 19.2% | 2.3% |
| Affaires et Cadres | 117 | 13.5% | 1.6% | 48 | 12.4% | 1.3% | 69 | 14.4% | 1.9% | 117 | 37.4% | 1.6% |
| Professions intermédiaires | 136 | 15.7% | 1.8% | 58 | 14.9% | 1.5% | 78 | 16.4% | 2.1% | 136 | 43.4% | 1.8% |
| Employés | 95 | 10.9% | 1.8% | 27 | 6.9% | 1.2% | 68 | 14.2% | 2.2% | - | - | - |
| Ouvriers | 144 | 16.6% | 1.5% | 84 | 21.7% | 1.7% | 60 | 12.4% | 1.3% | - | - | - |
| Retraités | 231 | 26.7% | 1.6% | 92 | 23.7% | 1.4% | 139 | 29.1% | 1.8% | - | - | - |
| Autres inactifs | 65 | 7.5% | 1.6% | 33 | 8.4% | 2.0% | 33 | 6.8% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 186 | 21.4% | 1.9% | 79 | 20.3% | 1.8% | 107 | 22.3% | 1.9% | 37 | 11.9% | 2.2% |
| 2 personnes | 297 | 34.2% | 1.7% | 126 | 32.4% | 1.4% | 171 | 35.7% | 1.9% | 74 | 23.6% | 1.7% |
| 3 personnes | 142 | 16.4% | 1.6% | 75 | 19.4% | 1.7% | 66 | 13.9% | 1.4% | 74 | 23.6% | 1.9% |
| 4 personnes | 167 | 19.2% | 1.8% | 67 | 17.1% | 1.5% | 100 | 21.0% | 2.1% | 92 | 29.4% | 1.9% |
| 5 personnes et + | 76 | 8.8% | 1.4% | 42 | 10.8% | 1.6% | 34 | 7.2% | 1.3% | 36 | 11.5% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 233 | 26.9% | 1.5% | 117 | 30.2% | 1.6% | 116 | 24.2% | 1.4% | 114 | 36.4% | 1.5% |
| Non | 634 | 73.1% | 1.7% | 271 | 69.8% | 1.5% | 363 | 75.8% | 1.9% | 199 | 63.6% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 171 | 19.7% | 1.4% | 91 | 23.4% | 1.6% | 80 | 16.6% | 1.3% | 68 | 21.7% | 2.0% |
| Agglo. - 20 000 hab | 123 | 14.1% | 1.4% | 56 | 14.3% | 1.3% | 67 | 14.0% | 1.4% | 44 | 14.1% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 122 | 14.1% | 1.8% | 50 | 12.8% | 1.5% | 73 | 15.2% | 2.0% | 26 | 8.2% | 1.4% |
| Agglo. + 100 000 hab | 283 | 32.6% | 1.8% | 119 | 30.6% | 1.6% | 164 | 34.2% | 2.1% | 97 | 31.0% | 1.7% |
| Agglo. Paris | 169 | 19.5% | 2.0% | 74 | 18.9% | 1.8% | 96 | 20.0% | 2.1% | 78 | 25.0% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 187 | 21.6% | 2.0% | 84 | 21.7% | 1.9% | 103 | 21.5% | 2.1% | 83 | 26.3% | 1.9% |
| Nord Pas de Calais | 52 | 6.0% | 1.6% | 28 | 7.2% | 1.8% | 24 | 5.1% | 1.4% | 22 | 7.0% | 2.3% |
| Lorraine | 37 | 4.2% | 1.9% | 21 | 5.3% | 2.2% | 16 | 3.3% | 1.6% | 10 | 3.2% | 1.8% |
| Alsace | 35 | 4.0% | 2.3% | 8 | 2.0% | 1.0% | 27 | 5.6% | 3.4% | 5 | 1.7% | 1.1% |
| Franche-Comté | 14 | 1.6% | 1.5% | 12 | 3.1% | 2.6% | 2 | 0.4% | 0.4% | 2 | 0.8% | 0.9% |
| Champagne Ardennes | 16 | 1.9% | 1.5% | 8 | 2.0% | 1.5% | 8 | 1.8% | 1.5% | 6 | 1.8% | 1.9% |
| Picardie | 14 | 1.6% | 0.9% | 4 | 1.0% | 0.5% | 10 | 2.2% | 1.3% | 5 | 1.5% | 1.1% |
| Bourgogne | 23 | 2.7% | 1.7% | 3 | 0.7% | 0.4% | 20 | 4.3% | 2.9% | 3 | 0.8% | 0.8% |
| Haute Normandie | 21 | 2.5% | 1.4% | 13 | 3.4% | 1.9% | 8 | 1.6% | 1.0% | 12 | 3.7% | 2.5% |
| Basse Normandie | 16 | 1.9% | 1.3% | 11 | 2.7% | 1.8% | 6 | 1.2% | 0.9% | 4 | 1.1% | 1.0% |
| Centre | 30 | 3.5% | 1.5% | 14 | 3.7% | 1.4% | 16 | 3.4% | 1.5% | 11 | 3.4% | 1.8% |
| Pays de Loire | 44 | 5.1% | 1.5% | 17 | 4.4% | 1.2% | 27 | 5.7% | 1.8% | 21 | 6.6% | 2.2% |
| Bretagne | 24 | 2.7% | 0.9% | 14 | 3.7% | 1.1% | 9 | 1.9% | 0.7% | 12 | 3.8% | 1.4% |
| Poitou Charentes | 24 | 2.8% | 1.6% | 4 | 1.0% | 0.5% | 20 | 4.2% | 2.6% | 11 | 3.4% | 2.6% |
| Aquitaine | 46 | 5.3% | 1.7% | 21 | 5.5% | 1.6% | 25 | 5.2% | 1.7% | 14 | 4.6% | 1.6% |
| Midi Pyrénées | 36 | 4.1% | 1.5% | 18 | 4.7% | 1.5% | 18 | 3.7% | 1.4% | 8 | 2.7% | 1.1% |
| Limousin | 11 | 1.3% | 1.8% | 6 | 1.5% | 2.0% | 6 | 1.2% | 1.7% | 1 | 0.2% | 0.4% |
| Auvergne | 18 | 2.1% | 1.6% | 4 | 1.0% | 0.7% | 14 | 2.9% | 2.4% | 11 | 3.4% | 3.6% |
| Rhône Alpes | 97 | 11.2% | 1.9% | 42 | 10.8% | 1.7% | 55 | 11.6% | 2.1% | 30 | 9.7% | 1.7% |
| Languedoc Roussillon | 43 | 5.0% | 1.9% | 25 | 6.4% | 2.3% | 18 | 3.9% | 1.6% | 23 | 7.2% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 77 | 8.9% | 1.8% | 32 | 8.2% | 1.6% | 45 | 9.4% | 2.0% | 23 | 7.3% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 573 | 66.1% | 1.7% | 256 | 65.7% | 1.5% | 317 | 66.4% | 1.9% | 272 | 86.8% | 1.9% |
| Presque tous les jours | 104 | 12.0% | 1.8% | 46 | 11.8% | 1.7% | 58 | 12.0% | 1.8% | 18 | 5.6% | 0.9% |
| 1 à 2 fois par semaine | 42 | 4.9% | 1.7% | 20 | 5.2% | 1.7% | 22 | 4.6% | 1.6% | 14 | 4.4% | 2.2% |
| 1 à 3 fois par mois | 5 | 0.6% | 0.9% | 2 | 0.4% | 0.8% | 3 | 0.7% | 1.0% | - | - | - |
| Moins souvent | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.3% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.3% |
| Jamais | 6 | 0.7% | 4.7% | 3 | 0.9% | 3.9% | 2 | 0.5% | 6.2% | 5 | 1.7% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.4% | 1.1% | 9 | 2.3% | 1.1% | 11 | 2.4% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 51 | 5.9% | 1.8% | 19 | 5.0% | 1.8% | 32 | 6.6% | 1.8% | 5 | 1.6% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 65 | 7.5% | 1.1% | 31 | 8.0% | 1.2% | 34 | 7.1% | 1.0% | 4 | 1.4% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 106 | 12.2% | 1.6% | 43 | 11.1% | 1.4% | 63 | 13.1% | 1.8% | 26 | 8.2% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 198 | 22.9% | 1.8% | 99 | 25.4% | 1.9% | 100 | 20.9% | 1.7% | 56 | 17.9% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 151 | 17.4% | 2.2% | 67 | 17.3% | 1.8% | 84 | 17.5% | 2.6% | 66 | 20.9% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 124 | 14.3% | 1.8% | 56 | 14.3% | 1.5% | 68 | 14.2% | 2.1% | 72 | 22.9% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 42 | 4.8% | 2.1% | 25 | 6.5% | 2.3% | 16 | 3.4% | 2.0% | 26 | 8.2% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 19 | 2.2% | 1.5% | 8 | 2.0% | 1.0% | 11 | 2.3% | 2.2% | 13 | 4.2% | 1.4% |
| 115 000 euros et plus par an | 17 | 2.0% | 2.9% | 5 | 1.3% | 1.4% | 12 | 2.5% | 5.3% | 17 | 5.5% | 3.4% |
| Refus | 58 | 6.6% | 1.7% | 24 | 6.2% | 1.7% | 34 | 7.0% | 1.7% | 17 | 5.5% | 1.6% |
| Ne sait pas | 16 | 1.8% | 0.7% | 2 | 0.6% | 0.2% | 14 | 2.8% | 1.0% | 11 | 3.6% | 1.2% |
