L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3291 | 100.0% | 6.4% | 1386 | 100.0% | 5.6% | 1906 | 100.0% | 7.1% | 867 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1386 | 42.1% | 5.6% | 1386 | 100.0% | 5.6% | - | - | - | 382 | 44.1% | 4.3% |
| Femme | 1906 | 57.9% | 7.1% | - | - | - | 1906 | 100.0% | 7.1% | 484 | 55.9% | 5.6% |
| Age | ||||||||||||
| 15 à 24 ans | 431 | 13.1% | 5.9% | 188 | 13.6% | 5.1% | 243 | 12.7% | 6.7% | 150 | 17.3% | 4.8% |
| 25 à 34 ans | 421 | 12.8% | 5.5% | 193 | 13.9% | 5.2% | 227 | 11.9% | 5.8% | 155 | 17.9% | 4.7% |
| 35 à 49 ans | 860 | 26.1% | 6.9% | 351 | 25.4% | 5.7% | 508 | 26.7% | 8.0% | 345 | 39.8% | 5.6% |
| 50 à 59 ans | 702 | 21.3% | 7.5% | 340 | 24.6% | 7.3% | 362 | 19.0% | 7.7% | 183 | 21.1% | 4.7% |
| 60 ans et plus | 878 | 26.7% | 5.9% | 312 | 22.5% | 4.8% | 566 | 29.7% | 6.7% | 34 | 3.9% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 1626 | 49.4% | 7.0% | - | - | - | 1626 | 85.3% | 7.0% | 390 | 45.0% | 5.5% |
| Personne de référence | 1698 | 51.6% | 6.1% | 1106 | 79.8% | 5.5% | 592 | 31.1% | 7.6% | 374 | 43.1% | 4.6% |
| Responsable des achats | 2282 | 69.3% | 6.4% | 655 | 47.3% | 5.1% | 1627 | 85.4% | 7.1% | 551 | 63.6% | 5.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 40 | 1.2% | 7.6% | 28 | 2.1% | 7.6% | 12 | 0.6% | 7.7% | - | - | - |
| Petits patrons | 56 | 1.7% | 3.5% | 36 | 2.6% | 3.3% | 20 | 1.1% | 3.8% | 53 | 6.1% | 3.7% |
| Affaires et Cadres | 179 | 5.5% | 3.5% | 98 | 7.1% | 3.3% | 82 | 4.3% | 3.8% | 152 | 17.5% | 3.3% |
| Professions intermédiaires | 425 | 12.9% | 6.2% | 197 | 14.2% | 5.8% | 227 | 11.9% | 6.6% | 319 | 36.8% | 5.7% |
| Employés | 690 | 21.0% | 8.3% | 139 | 10.1% | 6.5% | 551 | 28.9% | 9.0% | 153 | 17.7% | 8.4% |
| Ouvriers | 511 | 15.5% | 8.0% | 387 | 27.9% | 7.7% | 124 | 6.5% | 9.0% | 35 | 4.0% | 8.5% |
| Retraités | 731 | 22.2% | 5.8% | 299 | 21.6% | 5.0% | 433 | 22.7% | 6.5% | 10 | 1.2% | 4.0% |
| Autres inactifs | 659 | 20.0% | 6.4% | 201 | 14.5% | 5.3% | 458 | 24.1% | 7.1% | 145 | 16.8% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 59 | 1.8% | 7.3% | 30 | 2.2% | 7.2% | 29 | 1.5% | 7.4% | - | - | - |
| Petits patrons | 117 | 3.6% | 4.4% | 40 | 2.9% | 3.1% | 77 | 4.0% | 5.7% | 117 | 13.5% | 4.4% |
| Affaires et Cadres | 255 | 7.7% | 3.5% | 121 | 8.7% | 3.4% | 134 | 7.0% | 3.7% | 255 | 29.4% | 3.5% |
| Professions intermédiaires | 495 | 15.0% | 6.5% | 221 | 16.0% | 5.7% | 273 | 14.3% | 7.5% | 495 | 57.1% | 6.5% |
| Employés | 403 | 12.2% | 7.4% | 156 | 11.3% | 6.7% | 247 | 13.0% | 8.0% | - | - | - |
| Ouvriers | 796 | 24.2% | 8.4% | 379 | 27.3% | 7.5% | 417 | 21.9% | 9.4% | - | - | - |
| Retraités | 886 | 26.9% | 6.1% | 343 | 24.8% | 5.2% | 542 | 28.4% | 6.9% | - | - | - |
| Autres inactifs | 280 | 8.5% | 6.8% | 95 | 6.8% | 5.9% | 186 | 9.7% | 7.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 614 | 18.6% | 6.1% | 211 | 15.2% | 4.8% | 403 | 21.2% | 7.1% | 74 | 8.6% | 4.3% |
| 2 personnes | 1141 | 34.7% | 6.4% | 495 | 35.7% | 5.7% | 646 | 33.9% | 7.0% | 221 | 25.5% | 5.1% |
| 3 personnes | 589 | 17.9% | 6.5% | 258 | 18.6% | 5.7% | 331 | 17.4% | 7.2% | 197 | 22.7% | 5.1% |
| 4 personnes | 637 | 19.4% | 6.8% | 287 | 20.7% | 6.3% | 351 | 18.4% | 7.3% | 247 | 28.5% | 5.0% |
| 5 personnes et + | 310 | 9.4% | 5.8% | 136 | 9.8% | 5.2% | 175 | 9.2% | 6.4% | 127 | 14.7% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 901 | 27.4% | 5.8% | 381 | 27.5% | 5.3% | 521 | 27.3% | 6.3% | 382 | 44.0% | 4.9% |
| Non | 2390 | 72.6% | 6.6% | 1005 | 72.5% | 5.7% | 1385 | 72.7% | 7.4% | 485 | 56.0% | 5.0% |
| Habitat | ||||||||||||
| Communes rurales | 785 | 23.9% | 6.6% | 341 | 24.6% | 6.1% | 444 | 23.3% | 7.1% | 177 | 20.4% | 5.3% |
| Agglo. - 20 000 hab | 632 | 19.2% | 7.0% | 279 | 20.1% | 6.5% | 354 | 18.6% | 7.5% | 164 | 19.0% | 6.3% |
| Agglo. 20 000 à 100 000 hab | 471 | 14.3% | 6.8% | 177 | 12.8% | 5.3% | 293 | 15.4% | 8.1% | 83 | 9.6% | 4.6% |
| Agglo. + 100 000 hab | 1041 | 31.6% | 6.8% | 426 | 30.7% | 5.7% | 615 | 32.3% | 7.8% | 299 | 34.5% | 5.2% |
| Agglo. Paris | 362 | 11.0% | 4.2% | 162 | 11.7% | 4.0% | 199 | 10.5% | 4.5% | 143 | 16.5% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 450 | 13.7% | 4.7% | 193 | 13.9% | 4.2% | 257 | 13.5% | 5.1% | 161 | 18.6% | 3.7% |
| Nord Pas de Calais | 313 | 9.5% | 9.7% | 126 | 9.1% | 8.2% | 188 | 9.8% | 11.1% | 90 | 10.3% | 9.5% |
| Lorraine | 269 | 8.2% | 14.0% | 119 | 8.6% | 12.7% | 151 | 7.9% | 15.2% | 59 | 6.8% | 10.6% |
| Alsace | 62 | 1.9% | 4.0% | 20 | 1.4% | 2.7% | 42 | 2.2% | 5.3% | 11 | 1.3% | 2.3% |
| Franche-Comté | 72 | 2.2% | 7.5% | 37 | 2.7% | 8.0% | 35 | 1.8% | 7.1% | 16 | 1.9% | 6.2% |
| Champagne Ardennes | 99 | 3.0% | 9.2% | 41 | 2.9% | 7.8% | 59 | 3.1% | 10.4% | 25 | 2.9% | 8.8% |
| Picardie | 117 | 3.6% | 7.6% | 49 | 3.5% | 6.5% | 68 | 3.6% | 8.6% | 30 | 3.5% | 7.0% |
| Bourgogne | 78 | 2.4% | 5.7% | 34 | 2.5% | 5.3% | 43 | 2.3% | 6.2% | 23 | 2.6% | 6.5% |
| Haute Normandie | 130 | 3.9% | 8.7% | 58 | 4.2% | 8.1% | 72 | 3.8% | 9.3% | 31 | 3.6% | 6.7% |
| Basse Normandie | 99 | 3.0% | 8.2% | 45 | 3.2% | 7.7% | 54 | 2.8% | 8.5% | 24 | 2.7% | 6.7% |
| Centre | 194 | 5.9% | 9.3% | 78 | 5.7% | 7.8% | 116 | 6.1% | 10.6% | 32 | 3.7% | 5.4% |
| Pays de Loire | 195 | 5.9% | 6.6% | 79 | 5.7% | 5.5% | 116 | 6.1% | 7.6% | 52 | 6.0% | 5.5% |
| Bretagne | 116 | 3.5% | 4.4% | 58 | 4.2% | 4.5% | 58 | 3.1% | 4.2% | 23 | 2.6% | 2.7% |
| Poitou Charentes | 106 | 3.2% | 7.1% | 42 | 3.1% | 6.0% | 64 | 3.3% | 8.2% | 22 | 2.5% | 5.3% |
| Aquitaine | 147 | 4.5% | 5.3% | 66 | 4.8% | 5.0% | 81 | 4.3% | 5.6% | 52 | 6.0% | 6.0% |
| Midi Pyrénées | 123 | 3.7% | 5.0% | 55 | 3.9% | 4.6% | 68 | 3.6% | 5.4% | 34 | 3.9% | 4.3% |
| Limousin | 52 | 1.6% | 8.3% | 27 | 1.9% | 9.2% | 25 | 1.3% | 7.6% | 8 | 0.9% | 5.3% |
| Auvergne | 70 | 2.1% | 6.2% | 35 | 2.5% | 6.4% | 35 | 1.8% | 6.0% | 14 | 1.6% | 4.8% |
| Rhône Alpes | 257 | 7.8% | 5.0% | 103 | 7.4% | 4.1% | 154 | 8.1% | 5.7% | 62 | 7.2% | 3.4% |
| Languedoc Roussillon | 90 | 2.7% | 4.0% | 41 | 2.9% | 3.8% | 49 | 2.6% | 4.1% | 21 | 2.4% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 254 | 7.7% | 5.8% | 82 | 5.9% | 4.0% | 172 | 9.0% | 7.5% | 76 | 8.8% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1947 | 59.1% | 5.9% | 854 | 61.7% | 5.2% | 1092 | 57.3% | 6.6% | 704 | 81.3% | 4.8% |
| Presque tous les jours | 406 | 12.3% | 6.9% | 169 | 12.2% | 6.2% | 236 | 12.4% | 7.5% | 95 | 11.0% | 4.9% |
| 1 à 2 fois par semaine | 206 | 6.3% | 8.1% | 97 | 7.0% | 8.4% | 109 | 5.7% | 7.8% | 53 | 6.1% | 8.4% |
| 1 à 3 fois par mois | 53 | 1.6% | 10.2% | 27 | 1.9% | 13.1% | 26 | 1.4% | 8.3% | 6 | 0.7% | 10.7% |
| Moins souvent | 41 | 1.2% | 5.0% | 21 | 1.5% | 5.8% | 20 | 1.1% | 4.4% | 2 | 0.3% | 2.9% |
| Jamais | 3 | 0.1% | 2.6% | - | - | - | 3 | 0.2% | 8.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 94 | 2.8% | 5.0% | 38 | 2.7% | 4.8% | 56 | 2.9% | 5.2% | 9 | 1.1% | 6.7% |
| De 9 000 à moins de 12 000 euros par an | 243 | 7.4% | 8.5% | 50 | 3.6% | 4.7% | 193 | 10.1% | 10.8% | 14 | 1.6% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 451 | 13.7% | 7.4% | 168 | 12.1% | 6.4% | 283 | 14.9% | 8.1% | 51 | 5.9% | 7.0% |
| De 18 000 à moins de 24 000 euros par an | 453 | 13.8% | 6.9% | 168 | 12.1% | 5.5% | 284 | 14.9% | 8.1% | 67 | 7.7% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 753 | 22.9% | 6.8% | 340 | 24.5% | 6.4% | 413 | 21.7% | 7.2% | 195 | 22.4% | 5.8% |
| De 36 000 à moins de 45 000 euros par an | 464 | 14.1% | 6.6% | 214 | 15.5% | 5.7% | 250 | 13.1% | 7.6% | 179 | 20.7% | 5.9% |
| De 45 000 à moins de 65 000 euros par an | 387 | 11.8% | 5.6% | 216 | 15.6% | 6.0% | 171 | 9.0% | 5.3% | 184 | 21.2% | 4.8% |
| De 65 000 à moins de 80 000 euros par an | 74 | 2.2% | 3.8% | 39 | 2.8% | 3.5% | 35 | 1.8% | 4.2% | 54 | 6.2% | 4.1% |
| De 80 000 à moins de 115 000 euros par an | 37 | 1.1% | 3.0% | 17 | 1.2% | 2.2% | 20 | 1.1% | 4.0% | 26 | 3.0% | 2.8% |
| 115 000 euros et plus par an | 21 | 0.6% | 3.5% | 13 | 0.9% | 3.5% | 8 | 0.4% | 3.4% | 15 | 1.7% | 2.9% |
| Refus | 199 | 6.0% | 5.9% | 88 | 6.4% | 6.3% | 111 | 5.8% | 5.7% | 43 | 4.9% | 4.0% |
| Ne sait pas | 117 | 3.6% | 5.1% | 35 | 2.5% | 3.7% | 82 | 4.3% | 6.2% | 31 | 3.6% | 3.3% |
