L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1929 | 100.0% | 3.7% | 477 | 100.0% | 1.9% | 1453 | 100.0% | 5.4% | 684 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 477 | 24.7% | 1.9% | 477 | 100.0% | 1.9% | - | - | - | 173 | 25.2% | 2.0% |
| Femme | 1453 | 75.3% | 5.4% | - | - | - | 1453 | 100.0% | 5.4% | 512 | 74.8% | 5.9% |
| Age | ||||||||||||
| 15 à 24 ans | 613 | 31.8% | 8.4% | 91 | 19.0% | 2.5% | 523 | 36.0% | 14.5% | 226 | 33.0% | 7.2% |
| 25 à 34 ans | 580 | 30.1% | 7.6% | 143 | 30.1% | 3.8% | 437 | 30.1% | 11.2% | 217 | 31.7% | 6.6% |
| 35 à 49 ans | 459 | 23.8% | 3.7% | 161 | 33.8% | 2.6% | 297 | 20.5% | 4.7% | 176 | 25.7% | 2.9% |
| 50 à 59 ans | 190 | 9.9% | 2.0% | 59 | 12.4% | 1.3% | 131 | 9.0% | 2.8% | 58 | 8.4% | 1.5% |
| 60 ans et plus | 87 | 4.5% | 0.6% | 23 | 4.7% | 0.3% | 65 | 4.5% | 0.8% | 8 | 1.2% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 946 | 49.0% | 4.1% | - | - | - | 946 | 65.1% | 4.1% | 311 | 45.4% | 4.4% |
| Personne de référence | 619 | 32.1% | 2.2% | 352 | 73.9% | 1.7% | 267 | 18.4% | 3.4% | 179 | 26.2% | 2.2% |
| Responsable des achats | 1257 | 65.2% | 3.5% | 259 | 54.3% | 2.0% | 998 | 68.7% | 4.4% | 396 | 57.9% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.4% | 1.6% | 6 | 1.3% | 1.7% | 2 | 0.1% | 1.4% | - | - | - |
| Petits patrons | 66 | 3.4% | 4.1% | 35 | 7.2% | 3.1% | 32 | 2.2% | 6.1% | 56 | 8.2% | 3.9% |
| Affaires et Cadres | 104 | 5.4% | 2.0% | 29 | 6.1% | 1.0% | 75 | 5.2% | 3.5% | 91 | 13.2% | 2.0% |
| Professions intermédiaires | 269 | 13.9% | 3.9% | 73 | 15.2% | 2.1% | 196 | 13.5% | 5.7% | 175 | 25.6% | 3.1% |
| Employés | 610 | 31.6% | 7.4% | 89 | 18.6% | 4.1% | 521 | 35.9% | 8.5% | 167 | 24.4% | 9.1% |
| Ouvriers | 247 | 12.8% | 3.9% | 164 | 34.3% | 3.2% | 84 | 5.8% | 6.1% | 8 | 1.2% | 2.1% |
| Retraités | 63 | 3.2% | 0.5% | 19 | 4.0% | 0.3% | 44 | 3.0% | 0.7% | - | - | - |
| Autres inactifs | 562 | 29.1% | 5.5% | 63 | 13.1% | 1.6% | 499 | 34.4% | 7.7% | 187 | 27.3% | 5.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 0.8% | 2.0% | 4 | 0.8% | 0.9% | 12 | 0.9% | 3.1% | - | - | - |
| Petits patrons | 147 | 7.6% | 5.6% | 37 | 7.9% | 2.9% | 110 | 7.6% | 8.2% | 147 | 21.6% | 5.6% |
| Affaires et Cadres | 203 | 10.5% | 2.8% | 34 | 7.1% | 0.9% | 169 | 11.6% | 4.6% | 203 | 29.6% | 2.8% |
| Professions intermédiaires | 334 | 17.3% | 4.4% | 101 | 21.3% | 2.6% | 233 | 16.0% | 6.4% | 334 | 48.8% | 4.4% |
| Employés | 325 | 16.9% | 6.0% | 84 | 17.6% | 3.6% | 242 | 16.6% | 7.8% | - | - | - |
| Ouvriers | 626 | 32.5% | 6.6% | 162 | 33.9% | 3.2% | 465 | 32.0% | 10.4% | - | - | - |
| Retraités | 141 | 7.3% | 1.0% | 36 | 7.5% | 0.5% | 105 | 7.2% | 1.3% | - | - | - |
| Autres inactifs | 136 | 7.1% | 3.3% | 19 | 4.1% | 1.2% | 117 | 8.0% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 195 | 10.1% | 1.9% | 56 | 11.8% | 1.3% | 138 | 9.5% | 2.5% | 36 | 5.2% | 2.1% |
| 2 personnes | 425 | 22.0% | 2.4% | 101 | 21.2% | 1.2% | 324 | 22.3% | 3.5% | 126 | 18.5% | 2.9% |
| 3 personnes | 497 | 25.8% | 5.5% | 113 | 23.6% | 2.5% | 385 | 26.5% | 8.4% | 202 | 29.5% | 5.3% |
| 4 personnes | 497 | 25.8% | 5.3% | 133 | 27.9% | 2.9% | 364 | 25.1% | 7.6% | 213 | 31.1% | 4.3% |
| 5 personnes et + | 315 | 16.3% | 5.9% | 74 | 15.5% | 2.8% | 241 | 16.6% | 8.8% | 107 | 15.7% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 875 | 45.4% | 5.7% | 215 | 45.1% | 3.0% | 660 | 45.4% | 8.0% | 338 | 49.4% | 4.4% |
| Non | 1054 | 54.6% | 2.9% | 262 | 54.9% | 1.5% | 793 | 54.6% | 4.2% | 346 | 50.6% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 343 | 17.8% | 2.9% | 90 | 18.8% | 1.6% | 254 | 17.5% | 4.1% | 93 | 13.7% | 2.8% |
| Agglo. - 20 000 hab | 289 | 15.0% | 3.2% | 71 | 15.0% | 1.7% | 217 | 15.0% | 4.6% | 78 | 11.4% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 244 | 12.6% | 3.5% | 41 | 8.7% | 1.2% | 202 | 13.9% | 5.6% | 88 | 12.8% | 4.9% |
| Agglo. + 100 000 hab | 623 | 32.3% | 4.0% | 162 | 34.0% | 2.2% | 461 | 31.7% | 5.8% | 217 | 31.7% | 3.8% |
| Agglo. Paris | 431 | 22.3% | 5.0% | 112 | 23.5% | 2.8% | 319 | 21.9% | 7.1% | 208 | 30.4% | 5.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 469 | 24.3% | 4.9% | 115 | 24.0% | 2.5% | 354 | 24.4% | 7.1% | 221 | 32.2% | 5.1% |
| Nord Pas de Calais | 144 | 7.4% | 4.5% | 44 | 9.3% | 2.9% | 99 | 6.8% | 5.9% | 53 | 7.7% | 5.6% |
| Lorraine | 57 | 3.0% | 3.0% | 12 | 2.6% | 1.3% | 45 | 3.1% | 4.5% | 9 | 1.4% | 1.7% |
| Alsace | 58 | 3.0% | 3.8% | 13 | 2.7% | 1.8% | 45 | 3.1% | 5.7% | 17 | 2.4% | 3.4% |
| Franche-Comté | 35 | 1.8% | 3.7% | 13 | 2.8% | 2.9% | 22 | 1.5% | 4.5% | 12 | 1.8% | 4.6% |
| Champagne Ardennes | 34 | 1.8% | 3.2% | 7 | 1.6% | 1.4% | 27 | 1.9% | 4.8% | 9 | 1.4% | 3.3% |
| Picardie | 60 | 3.1% | 3.9% | 14 | 2.9% | 1.9% | 46 | 3.2% | 5.8% | 22 | 3.3% | 5.2% |
| Bourgogne | 32 | 1.7% | 2.4% | 5 | 1.1% | 0.8% | 27 | 1.9% | 3.9% | 6 | 0.9% | 1.8% |
| Haute Normandie | 42 | 2.2% | 2.8% | 12 | 2.6% | 1.7% | 30 | 2.1% | 3.9% | 13 | 1.9% | 2.8% |
| Basse Normandie | 23 | 1.2% | 1.9% | 5 | 1.1% | 0.9% | 18 | 1.2% | 2.9% | 7 | 1.1% | 2.1% |
| Centre | 68 | 3.5% | 3.3% | 23 | 4.8% | 2.3% | 45 | 3.1% | 4.2% | 11 | 1.6% | 1.9% |
| Pays de Loire | 117 | 6.1% | 4.0% | 42 | 8.7% | 2.9% | 76 | 5.2% | 5.0% | 48 | 7.0% | 5.1% |
| Bretagne | 73 | 3.8% | 2.8% | 24 | 5.1% | 1.9% | 49 | 3.4% | 3.6% | 27 | 3.9% | 3.2% |
| Poitou Charentes | 44 | 2.3% | 3.0% | 7 | 1.4% | 0.9% | 38 | 2.6% | 4.9% | 13 | 1.9% | 3.2% |
| Aquitaine | 106 | 5.5% | 3.8% | 36 | 7.5% | 2.7% | 70 | 4.8% | 4.8% | 29 | 4.2% | 3.3% |
| Midi Pyrénées | 74 | 3.8% | 3.0% | 9 | 1.9% | 0.8% | 65 | 4.4% | 5.1% | 22 | 3.2% | 2.8% |
| Limousin | 19 | 1.0% | 3.0% | 5 | 1.0% | 1.6% | 14 | 1.0% | 4.4% | 4 | 0.5% | 2.5% |
| Auvergne | 26 | 1.3% | 2.3% | 9 | 1.8% | 1.6% | 17 | 1.2% | 3.0% | 10 | 1.5% | 3.4% |
| Rhône Alpes | 173 | 9.0% | 3.3% | 32 | 6.8% | 1.3% | 141 | 9.7% | 5.3% | 59 | 8.7% | 3.2% |
| Languedoc Roussillon | 67 | 3.5% | 3.0% | 14 | 2.9% | 1.3% | 53 | 3.7% | 4.5% | 23 | 3.4% | 3.1% |
| Provence Alpes Côte d'Azur, Corse | 207 | 10.7% | 4.8% | 35 | 7.4% | 1.7% | 171 | 11.8% | 7.5% | 69 | 10.0% | 4.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1536 | 79.6% | 4.6% | 365 | 76.5% | 2.2% | 1171 | 80.6% | 7.1% | 597 | 87.3% | 4.1% |
| Presque tous les jours | 175 | 9.1% | 3.0% | 50 | 10.5% | 1.8% | 125 | 8.6% | 4.0% | 63 | 9.2% | 3.2% |
| 1 à 2 fois par semaine | 65 | 3.4% | 2.5% | 20 | 4.1% | 1.7% | 45 | 3.1% | 3.3% | 13 | 1.9% | 2.0% |
| 1 à 3 fois par mois | 20 | 1.0% | 3.8% | - | - | - | 20 | 1.3% | 6.2% | - | - | - |
| Moins souvent | 9 | 0.5% | 1.1% | 2 | 0.5% | 0.6% | 7 | 0.5% | 1.5% | - | - | - |
| Jamais | 3 | 0.2% | 2.7% | 3 | 0.7% | 3.9% | - | - | - | 3 | 0.5% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 102 | 5.3% | 5.5% | 17 | 3.6% | 2.2% | 85 | 5.8% | 7.9% | 3 | 0.4% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 91 | 4.7% | 3.2% | 16 | 3.4% | 1.5% | 75 | 5.1% | 4.2% | 14 | 2.0% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 191 | 9.9% | 3.1% | 44 | 9.3% | 1.7% | 147 | 10.1% | 4.2% | 31 | 4.5% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 255 | 13.2% | 3.9% | 54 | 11.4% | 1.8% | 201 | 13.8% | 5.7% | 66 | 9.6% | 4.8% |
| De 24 000 à moins de 36 000 euros par an | 433 | 22.5% | 3.9% | 134 | 28.1% | 2.5% | 300 | 20.6% | 5.2% | 151 | 22.1% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 292 | 15.1% | 4.2% | 81 | 16.9% | 2.2% | 211 | 14.5% | 6.5% | 127 | 18.6% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 206 | 10.7% | 3.0% | 60 | 12.5% | 1.7% | 147 | 10.1% | 4.5% | 111 | 16.3% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 47 | 2.4% | 2.4% | 16 | 3.3% | 1.4% | 31 | 2.1% | 3.7% | 26 | 3.8% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 26 | 1.4% | 2.1% | 6 | 1.3% | 0.8% | 20 | 1.4% | 4.0% | 23 | 3.4% | 2.5% |
| 115 000 euros et plus par an | 9 | 0.5% | 1.6% | 5 | 1.1% | 1.4% | 4 | 0.3% | 1.8% | 9 | 1.3% | 1.7% |
| Refus | 101 | 5.2% | 3.0% | 18 | 3.9% | 1.3% | 83 | 5.7% | 4.2% | 37 | 5.4% | 3.4% |
| Ne sait pas | 174 | 9.0% | 7.7% | 25 | 5.2% | 2.6% | 149 | 10.3% | 11.3% | 86 | 12.6% | 9.2% |
