L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1075 | 100.0% | 2.1% | 230 | 100.0% | 0.9% | 845 | 100.0% | 3.1% | 120 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 230 | 21.4% | 0.9% | 230 | 100.0% | 0.9% | - | - | - | 37 | 31.0% | 0.4% |
| Femme | 845 | 78.6% | 3.1% | - | - | - | 845 | 100.0% | 3.1% | 83 | 69.0% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 36 | 3.3% | 0.5% | 7 | 3.0% | 0.2% | 29 | 3.4% | 0.8% | 3 | 2.4% | 0.1% |
| 25 à 34 ans | 45 | 4.2% | 0.6% | 8 | 3.5% | 0.2% | 37 | 4.4% | 1.0% | 11 | 9.0% | 0.3% |
| 35 à 49 ans | 167 | 15.5% | 1.3% | 33 | 14.3% | 0.5% | 134 | 15.8% | 2.1% | 44 | 37.1% | 0.7% |
| 50 à 59 ans | 257 | 23.9% | 2.7% | 74 | 32.2% | 1.6% | 183 | 21.6% | 3.9% | 46 | 38.3% | 1.2% |
| 60 ans et plus | 570 | 53.0% | 3.8% | 108 | 47.0% | 1.6% | 462 | 54.7% | 5.5% | 16 | 13.3% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 800 | 74.5% | 3.4% | - | - | - | 800 | 94.7% | 3.4% | 80 | 66.6% | 1.1% |
| Personne de référence | 579 | 53.9% | 2.1% | 220 | 96.0% | 1.1% | 359 | 42.5% | 4.6% | 53 | 44.4% | 0.6% |
| Responsable des achats | 909 | 84.6% | 2.6% | 127 | 55.3% | 1.0% | 782 | 92.6% | 3.4% | 104 | 86.9% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.6% | 2 | 0.9% | 0.5% | 6 | 0.7% | 4.1% | - | - | - |
| Petits patrons | 10 | 0.9% | 0.6% | 7 | 3.3% | 0.7% | 3 | 0.3% | 0.5% | 10 | 8.2% | 0.7% |
| Affaires et Cadres | 22 | 2.0% | 0.4% | 12 | 5.4% | 0.4% | 9 | 1.1% | 0.4% | 19 | 15.7% | 0.4% |
| Professions intermédiaires | 63 | 5.9% | 0.9% | 17 | 7.2% | 0.5% | 47 | 5.5% | 1.3% | 41 | 33.9% | 0.7% |
| Employés | 219 | 20.4% | 2.6% | 23 | 10.1% | 1.1% | 196 | 23.2% | 3.2% | 20 | 17.1% | 1.1% |
| Ouvriers | 92 | 8.5% | 1.4% | 45 | 19.6% | 0.9% | 47 | 5.5% | 3.4% | 5 | 3.8% | 1.1% |
| Retraités | 447 | 41.6% | 3.6% | 103 | 44.9% | 1.7% | 344 | 40.7% | 5.2% | 3 | 2.6% | 1.2% |
| Autres inactifs | 213 | 19.9% | 2.1% | 20 | 8.7% | 0.5% | 194 | 22.9% | 3.0% | 23 | 18.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.1% | 1.5% | 1 | 0.6% | 0.4% | 11 | 1.3% | 2.7% | - | - | - |
| Petits patrons | 21 | 1.9% | 0.8% | 7 | 3.1% | 0.5% | 13 | 1.6% | 1.0% | 21 | 17.1% | 0.8% |
| Affaires et Cadres | 33 | 3.1% | 0.5% | 13 | 5.9% | 0.4% | 19 | 2.3% | 0.5% | 33 | 27.4% | 0.5% |
| Professions intermédiaires | 67 | 6.2% | 0.9% | 17 | 7.2% | 0.4% | 50 | 5.9% | 1.4% | 67 | 55.5% | 0.9% |
| Employés | 102 | 9.5% | 1.9% | 19 | 8.2% | 0.8% | 83 | 9.8% | 2.7% | - | - | - |
| Ouvriers | 216 | 20.1% | 2.3% | 48 | 20.9% | 0.9% | 168 | 19.9% | 3.8% | - | - | - |
| Retraités | 505 | 47.0% | 3.5% | 108 | 47.2% | 1.6% | 397 | 47.0% | 5.1% | - | - | - |
| Autres inactifs | 119 | 11.1% | 2.9% | 16 | 6.9% | 1.0% | 103 | 12.2% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 305 | 28.4% | 3.1% | 34 | 14.8% | 0.8% | 271 | 32.1% | 4.8% | 15 | 12.9% | 0.9% |
| 2 personnes | 489 | 45.5% | 2.7% | 125 | 54.4% | 1.4% | 364 | 43.1% | 4.0% | 43 | 35.6% | 1.0% |
| 3 personnes | 129 | 12.0% | 1.4% | 42 | 18.4% | 0.9% | 87 | 10.2% | 1.9% | 21 | 17.6% | 0.5% |
| 4 personnes | 110 | 10.3% | 1.2% | 20 | 8.6% | 0.4% | 91 | 10.7% | 1.9% | 30 | 24.8% | 0.6% |
| 5 personnes et + | 41 | 3.8% | 0.8% | 9 | 3.8% | 0.3% | 32 | 3.8% | 1.2% | 11 | 9.2% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 154 | 14.3% | 1.0% | 25 | 10.8% | 0.3% | 129 | 15.3% | 1.6% | 44 | 36.8% | 0.6% |
| Non | 921 | 85.7% | 2.5% | 205 | 89.2% | 1.2% | 716 | 84.7% | 3.8% | 76 | 63.2% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 273 | 25.4% | 2.3% | 65 | 28.2% | 1.2% | 208 | 24.7% | 3.3% | 28 | 23.7% | 0.9% |
| Agglo. - 20 000 hab | 239 | 22.3% | 2.7% | 51 | 22.4% | 1.2% | 188 | 22.3% | 4.0% | 24 | 19.7% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 190 | 17.7% | 2.7% | 30 | 13.2% | 0.9% | 160 | 18.9% | 4.4% | 14 | 11.9% | 0.8% |
| Agglo. + 100 000 hab | 276 | 25.7% | 1.8% | 58 | 25.1% | 0.8% | 219 | 25.9% | 2.8% | 34 | 28.7% | 0.6% |
| Agglo. Paris | 96 | 8.9% | 1.1% | 25 | 11.1% | 0.6% | 71 | 8.3% | 1.6% | 19 | 16.1% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 121 | 11.3% | 1.3% | 32 | 14.0% | 0.7% | 89 | 10.6% | 1.8% | 19 | 16.1% | 0.4% |
| Nord Pas de Calais | 99 | 9.2% | 3.1% | 25 | 10.9% | 1.6% | 74 | 8.7% | 4.4% | 7 | 5.8% | 0.7% |
| Lorraine | 63 | 5.8% | 3.3% | 16 | 7.0% | 1.7% | 47 | 5.5% | 4.7% | 11 | 9.4% | 2.0% |
| Alsace | 14 | 1.3% | 0.9% | 1 | 0.4% | 0.1% | 13 | 1.5% | 1.6% | 3 | 2.9% | 0.7% |
| Franche-Comté | 34 | 3.2% | 3.6% | 7 | 2.9% | 1.4% | 28 | 3.3% | 5.6% | 1 | 0.7% | 0.3% |
| Champagne Ardennes | 33 | 3.1% | 3.1% | 9 | 3.7% | 1.6% | 25 | 2.9% | 4.4% | 4 | 3.2% | 1.3% |
| Picardie | 46 | 4.3% | 3.0% | 9 | 3.8% | 1.2% | 37 | 4.4% | 4.7% | 6 | 4.6% | 1.3% |
| Bourgogne | 36 | 3.3% | 2.6% | 6 | 2.7% | 1.0% | 30 | 3.5% | 4.2% | 1 | 0.9% | 0.3% |
| Haute Normandie | 41 | 3.8% | 2.7% | 5 | 2.2% | 0.7% | 36 | 4.2% | 4.6% | 5 | 3.9% | 1.0% |
| Basse Normandie | 33 | 3.1% | 2.7% | 7 | 3.3% | 1.3% | 26 | 3.0% | 4.1% | 3 | 2.2% | 0.7% |
| Centre | 50 | 4.7% | 2.4% | 10 | 4.5% | 1.0% | 40 | 4.7% | 3.7% | 3 | 2.3% | 0.5% |
| Pays de Loire | 76 | 7.0% | 2.6% | 23 | 9.9% | 1.6% | 53 | 6.3% | 3.5% | 9 | 7.7% | 1.0% |
| Bretagne | 54 | 5.0% | 2.0% | 9 | 3.8% | 0.7% | 45 | 5.4% | 3.3% | 4 | 3.3% | 0.5% |
| Poitou Charentes | 27 | 2.5% | 1.8% | 2 | 1.0% | 0.3% | 25 | 2.9% | 3.2% | 4 | 3.7% | 1.1% |
| Aquitaine | 52 | 4.8% | 1.9% | 22 | 9.6% | 1.7% | 30 | 3.5% | 2.1% | 7 | 6.2% | 0.8% |
| Midi Pyrénées | 51 | 4.8% | 2.1% | 11 | 4.9% | 1.0% | 40 | 4.8% | 3.2% | 4 | 3.7% | 0.6% |
| Limousin | 15 | 1.4% | 2.4% | 6 | 2.8% | 2.2% | 9 | 1.0% | 2.7% | 1 | 0.5% | 0.4% |
| Auvergne | 28 | 2.6% | 2.5% | 8 | 3.5% | 1.5% | 20 | 2.4% | 3.5% | 1 | 1.0% | 0.4% |
| Rhône Alpes | 78 | 7.3% | 1.5% | 7 | 2.9% | 0.3% | 72 | 8.5% | 2.7% | 17 | 14.1% | 0.9% |
| Languedoc Roussillon | 57 | 5.3% | 2.5% | 11 | 4.7% | 1.0% | 46 | 5.5% | 3.9% | 5 | 4.4% | 0.7% |
| Provence Alpes Côte d'Azur, Corse | 65 | 6.1% | 1.5% | 4 | 1.6% | 0.2% | 62 | 7.3% | 2.7% | 4 | 3.5% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 398 | 37.0% | 1.2% | 107 | 46.8% | 0.6% | 291 | 34.4% | 1.8% | 99 | 82.4% | 0.7% |
| Presque tous les jours | 96 | 9.0% | 1.6% | 25 | 10.9% | 0.9% | 71 | 8.4% | 2.3% | 12 | 9.6% | 0.6% |
| 1 à 2 fois par semaine | 63 | 5.9% | 2.5% | 19 | 8.5% | 1.7% | 44 | 5.2% | 3.2% | 8 | 6.5% | 1.2% |
| 1 à 3 fois par mois | 19 | 1.8% | 3.7% | 4 | 1.8% | 2.0% | 15 | 1.8% | 4.7% | 1 | 0.5% | 1.1% |
| Moins souvent | 29 | 2.7% | 3.5% | - | - | - | 29 | 3.4% | 6.2% | 0 | 0.2% | 0.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 50 | 4.6% | 2.7% | 3 | 1.3% | 0.4% | 46 | 5.5% | 4.4% | 2 | 1.7% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 145 | 13.5% | 5.1% | 15 | 6.5% | 1.4% | 130 | 15.4% | 7.3% | 2 | 1.4% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 250 | 23.2% | 4.1% | 43 | 18.7% | 1.6% | 207 | 24.5% | 5.9% | 20 | 16.7% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 180 | 16.8% | 2.7% | 40 | 17.5% | 1.3% | 140 | 16.6% | 4.0% | 14 | 11.6% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 219 | 20.4% | 2.0% | 56 | 24.2% | 1.0% | 164 | 19.4% | 2.9% | 28 | 23.4% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 87 | 8.1% | 1.2% | 32 | 13.9% | 0.8% | 55 | 6.5% | 1.7% | 14 | 11.4% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 51 | 4.8% | 0.7% | 19 | 8.1% | 0.5% | 33 | 3.9% | 1.0% | 24 | 19.8% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 4 | 0.4% | 0.2% | 1 | 0.6% | 0.1% | 3 | 0.3% | 0.3% | 3 | 2.2% | 0.2% |
| De 80 000 à moins de 115 000 euros par an | 2 | 0.2% | 0.2% | 2 | 0.8% | 0.3% | 0 | - | - | 2 | 1.5% | 0.2% |
| 115 000 euros et plus par an | 3 | 0.3% | 0.5% | 1 | 0.4% | 0.2% | 2 | 0.3% | 1.1% | 3 | 2.1% | 0.5% |
| Refus | 67 | 6.2% | 2.0% | 18 | 8.0% | 1.3% | 48 | 5.7% | 2.5% | 9 | 7.6% | 0.8% |
| Ne sait pas | 16 | 1.5% | 0.7% | 0 | 0.1% | - | 16 | 1.9% | 1.2% | 1 | 0.7% | 0.1% |
